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OUGD503: Individual Practice Individual Competition/Live Briefs Glacier Coffee Roasters Pickled Pelican Tigerprint Christmas Cards 131PIZZA Secret 7” Charlie & Reed By The Bean Harry’s Bar & Grill Object Marketing Finding Vegan 1896 Coffee Company


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Glacier Coffee Roasters The brief was to create a logo design for the newly established coffee business ‘Glacier Coffee Roasters’. The business is inspired by the Glacier National Park and the animals living there. It aims to provide high quality coffee with a variety of different flavours from all around the globe. The design must somehow include or be associated with the Rocky Mountain Goat (Oreamnos americanus), which is the symbol of the park. There is no colour preferences but it must work on both light and dark colours as it will be used over a range of media. It must be easily recognisable, memorable and readable at a small scale.

Emily Lodge

OUGD503 - Individual Practice: Glacier Coffee Roasters


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Glacier Coffee Roasters As this was my first live brief and first scenario where I could potentially get client feedback, I took what the brief was looking for very literally and explored the idea of using the goat as the main element and working in monotone so the logo could be reproduced and change colour very easily. The client edited the brief to add that they wanted colour in the design, not just one colour designs coming in. With this in mind I modernised my design and incorporated colour, designing it in such a way that it could all be in one solid colour if needed. I felt this best went to the clients idea of distributing the logo across a range of media and colours. For doing my first live brief I thought I did relatively well in answering what the brief was asking. My main reason for doing this brief was to work with image as I always tend to work more with type than image. Although the images in the final design weren’t that complex, some of the previous images were more realistic and pushed my skills in this area. Overall I am happy with the outcome and this brief has made me more confident in entering live briefs.

Emily Lodge

OUGD503 - Individual Practice: Glacier Coffee Roasters


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Pickled Pelican The brief was to create a label for products by the company ‘Pickled Pelican’. The company already has a logo which must be used in the design, and the overall look must be quite rustic, homely and use brown as the main colour to reflect this. As well as a label, the client asked for a stamp idea to be designed as well based on the label and incorporate the logo. The brief was very minimal so that did not give me much to go off of. However when looking at the logo design, I designed the label around the same kind of feel, going for a bit more of a quirky look for a label instead of a typical rectangle. While the client liked the initial design I did, she made a huge amount of changes to it so the end design does not reflect my initial design at all. This brief showed me that there are clients who truly believe that their vision of a design is far better than the designer in question. There isn’t really any hint of my initial design in the final design, something which I am unhappy about because the outcome is not something I am pleased with at all. To say it is awful is a bit of an understatement. I feel like the client took everything good I did and threw it away, replacing it with their own vision of what good design is, when really every element they added in is pretty terrible. I did win in the end though, so I can’t complain too much.

Emily Lodge

OUGD503 - Individual Practice: Pickled Pelican


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Tigerprint Christmas Cards The brief was to design up to five Christmas cards, with the winning card being reproduced and sold in Marks & Spencer as a card and potentially be put on other collateral, such as gift bags. The cards must be creative, playful and encompass the Christmas spirit, but they can also play on a twist of Christmas and potentially focus on elements of Christmas which are not always seen as traditional but are a definite part of Christmas. My initial response to this brief was to create five different designs which embodied five different elements of Christmas, from a traditional Christmas scene to something a bit more fun. I also wanted to design each card for a different audience as this will give me a greater variety of ideas to work with and a lot of different Christmas themes that I can cover instead of trying to work the cards together in a set. I have mixed feelings about my outcomes to this brief. I spent a larger amount of time on some, and very little on others, and I do think this shows. I don’t see much of a consistency through the design in terms of the concept and thought behind them. I am glad I did this brief as it was just a small fun one to do with not much pressure in terms of deadlines, restrictions and concepts. It was all pretty much free reign, which I found was very easy to work to.

Emily Lodge

OUGD503 - Individual Practice: Tigerprint Christmas Cards


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131 PIZZA The brief was to create simplistic design for a pizza box which would be distributed to a number of pizza chain restaurants. There is no need for a brand name, so the main focus is on image. The only colours to use are tones of black and red as it will be printed onto either white or brown pizza boxes and must still have the same visual effect. The client invited me to this brief with not much time until the deadline, so I had to work very quickly. I decided on using very simple illustrations that are related to pizza’s. In terms of the design I went very simple and something which can be reproduced at different sizes and still look the same visually. I decided on using a darker red so it could be seen over a darker coloured box and still be a strong colour. As I had such a short space of time to come up with a resolution I can’t say I did a design that was to my full potential as a designer, however taking this into consideration I think the design works pretty well as a concept. The design work could do with refining a bit more, but other than that I am quite happy with the outcome. This brief has given me another variety in the live briefs I am doing as it is a packaging stamp.

Emily Lodge

OUGD503 - Individual Practice: 131PIZZA


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Secret 7” The brief was to produce a 7” vinyl cover for Strange Creates by Jake Bugg. The design must not include the artist name or song name, making this a brief based purely on conceptual design for interpreting the song.

Emily Lodge

OUGD503 - Individual Practice: Secret 7”


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Secret 7� After the disaster that was my last years entry to this competition I wanted to work on this as quite a substantial brief to try get as many ideas as possible out there and figure out what to do as the final design. Eventually the final design I went with was a very simplistic illustration of an acoustic guitar, which represents the style of music that Jake Bugg plays. Initially I was not too happy with the way I was handling this brief, going much the same way as it did last year, however by the end and with the design of my final submission I was very happy in terms of the concept behind the design. Conceptual design is probably one of my weaker points in my work, so doing this brief which needs to stay purely on the concept was a good brief for me to do and has taught me how to keep a concept going from start to finish and through a variety of different design ideas.

Emily Lodge

OUGD503 - Individual Practice: Secret 7�


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Charlie’s Foodshop The brief was to design two labels for ‘Charlie’s Foodshop’ for ‘Charlie & Reed’. One label is to be used on the product, and the other to be used on the box packaging for a large amount of the product. The design must be adaptable to a number of different products and stand out amongst competitors. A few examples of work which the client liked were given. The examples given by the client were very type driven and bold in terms of typography, but were also very simple layouts with only one or two colours used. I decided on going with white text on black as this is not commonly seen on product labels. It stands out and gives a sophisticated but contemporary look to the product and brand.

Emily Lodge

OUGD503 - Individual Practice: Charlie’s Foodshop


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Charlie’s Foodshop As this was a very quick brief with a very simple deliverable, I found that it was very straight forward and quick to do. I got an idea quite quickly and ran with it. Looking back at it I do think that I could have invested more time in the overall layout of the label and spent more time choosing better suited typefaces and how this sits on a page. One thing I have done is put all the text in upper case which is a bit of an error. With this in mind, I revisited the brief to redesign the label with a completely different angle on it. Although the submission deadline has long gone, I do feel it is beneficial to my design practice to be able to create a better outcome to this brief.

Emily Lodge

OUGD503 - Individual Practice: Charlie’s Foodshop


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By The Bean The brief was to design a logo for the brand which would be used on a range of media, specifically on a t-shirt. The design must be simple and something that can work at various scales and still be recognisable. The client also asked to stay away from typical coffee shop designs like coffee cups etc, only using them in a small amount. It must also be quite contemporary and friendly. As I enjoyed the Glacier Coffee brief, I decided to do another coffee brand brief. My approach to this one was very different to that, as the focus was on the type instead of creating an image. I decided on a very simple design which could be printed in whatever colour and still work well. I also decided on using quite a different typeface to be the main branding point for the design. It is quite quirky and recognisable, so works well without the use of image. Overall I am quite pleased with the design. It is very simple and was very quick to create, but I do think it sticks to the brief in what is required. It also works well at a range of different sizes and because of the contemporary design to it, it works well on a t-shirt. Having said that, I do think there are elements which could do with defining a bit more and perhaps a bit more time spent would have been key to this being more successful. Emily Lodge

OUGD503 - Individual Practice: By The Bean


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Harry’s Bar & Grill The brief was to create a new logo for the restaurant ‘Harry’s Bar & Grill’. The design must be minimal, stylish and contemporary. It must also be different from the current logo and reflect the business values and overall visual look. I decided that the best solution for this brief would be to do a typographical response instead of including some kind of image. The majority of the branding for the restaurant doesn’t include imagery at all so the client clearly likes the use of simple type. I used two different typefaces, the first is bold and sans serif, and the second is thinner and serif, which would be used for all body copy etc. In terms of colour, sticking with what the client wanted, it is monochrome. I am not entirely happy with the outcome and now do believe I could definitely refine it much more and perhaps choose a different typeface, however in terms of the branding element and how this would work on certain mediums I think I covered the basic range that would be needed for a restaurant.

Emily Lodge

OUGD503 - Individual Practice: Harry’s Bar & Grill


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Object Marketing The brief was to re-brand the already existing marketing agency ‘Object Marketing’. The out comes needs to be more up to date and much more slick and contemporary than the preexisting logo. As well as this, the client has expressed an interest in a potential redesign of the website to go with the new re-branding. Their current website holds all the information needed to complete this brief.

Emily Lodge

OUGD503 - Individual Practice: Object Marketing


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Object Marketing In response to this brief I designed a very simple logo which represents a target, which is essentially what marketing is about. As a typical target is red and white, I decided on this being the colour scheme, however as the design is simple, it can easily be recoloured to any colour the client wants. In response to the website side of the brief, I looked over their existing website, took the information and redesigned the structure to fit in with the contemporary style of the new logo designed. I also furthered this brief by designing how the branding could work across printed media. I am happy with the way I responded to this brief. After looking over the previous briefs I have completed, I felt I had a bit of a gap in terms of variety. This brief allowed me to design for web as well as create a logo. I enjoyed this brief as it was essentially a rebranding project. Another thing I liked about it was the fact that the client didn’t give any restrictions in terms of the design, meaning I had the opportunity to develop an idea and design everything around what I thought was right.

Emily Lodge

OUGD503 - Individual Practice: Object Marketing


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Finding Vegan The brief was design a mobile app for the already existing website Finding Vegan. For the initial brief the client has asked for four pages to be designed and written a well detailed summary of how they want each page to look. The main focus on the app is on the photographic images, much like on the website. It must be clear, clean and be visually bold and easy to use.

Emily Lodge

OUGD503 - Individual Practice: Finding Vegan


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Finding Vegan In decided that this was definitely something that needed to be developed over a period of time so decided to take this on as a larger brief and work with a lot more ideas and experimentation before submitting a design. As the App is all about the food and photographs of food, I designed a layout which is easy to navigate without previous experience on an App. I made the buttons all very clear and large, with large headings to indicate the page the user is on. I decided on using green as the main colour throughout as this represents healthy living and the outdoors, which was fitting since the App is all about vegan food.

Emily Lodge

OUGD503 - Individual Practice: Finding Vegan


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Finding Vegan While I had my initial doubts about how much I would enjoy this brief or how well I thought I would be able to design for this brief, I did enjoy it as it was something I have not previously done. Looking back at it, I do believe I fulfilled the brief and what the client was asking for, however in terms of the direction I would have taken it in, it is very different. The client wanted a very simple modern style App, however I would have taken it down a much more colourful route with a much more playful tone of voice as I think this App is quite clinical, and however much personality I tried to put into it, the client asked me to take out.

Emily Lodge

OUGD503 - Individual Practice: Finding Vegan


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1896 Coffee Company The initial brief was to design a logo for the existing 1896 Coffee Company. This would then be broadened out to a full identity to be used across a wide range of media, from coffee cups to online advertisements. The overall feel for the identity must be a modern twist on a traditional design, incorporating classic design but executed in a more contemporary appearance. The colours to be used must be of rich coffee related colours, to reflect the traditionalism of the brand and quality of the product.

Emily Lodge

OUGD503 - Individual Practice: 1896 Coffee Company


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1896 Coffee Company In response to this brief, I to create a very strong image for the brand and be able to expand it out over a range of different situations. I started with a very simple logo design. I developed the design which had clear divides for different colours, but would also work in a one colour (plus white) design, as there is potential to be situations where this will be needed when colour printing is not available. I used this as an opportunity to experiment with colouring in using gradients to give the design a much more layered look, and in terms of what the client wanted, the colours and gradients worked to make the design look much richer and of high quality.

Emily Lodge

OUGD503 - Individual Practice: 1896 Coffee Company


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1896 Coffee Company I thoroughly enjoyed the initial development process and found that my initial idea was a good base for how I moved forward and experimented with the design until I found something that I was happy with, and that the client was happy with. Throughout this brief I did design for myself more than the client, however I felt that this design was much more creative than previous logo designs done, because of this. The client was also encouraging and did not turn down any of the ideas until I had submitted something better, which gave me much more confidence in my creative input into this design.

Emily Lodge

OUGD503 - Individual Practice: 1896 Coffee Company

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