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Domino’s - Two For Tuesday’s

Create a campaign to reassert Domino’s ownership of Tuesdays in the pizza takeaway category. 1

Emily Lodge


The 50 REASONS/FIND A FRIEND Campaign

A witty twist on a modern day promotional campaign aimed at university students. A bright and bold print & web based campaign with interactive elements to get the audience involved.

2

Emily Lodge


Bold and witty large media printed promotion for the outdoor environment, listing the 50 Reasons. 3

Emily Lodge


These printed promotional materials are adaptable to size and format. 4

Emily Lodge


Eye-catching promotional leaflets at a variety of sizes to attract attention. 5

Emily Lodge


Promotional ‘50 Reasons’ booklet containing all the 50 reasons and to be placed inside the takeaway store. 6

Emily Lodge


An interactive website & app for customers to fully engage with the campaign. With the 50 Reasons detailed, customers can read them, write and share their own reasons, and link directly to Domino’s to order a takeaway on the deal.

7

Emily Lodge


Designed in a way to be usable on touch screen as well as desktops, the website/app is responsive and available across all digital output formats. 8

Emily Lodge


Limited edition pizza boxes available to customers who order a takeaway using the Two-For-Tuesdays deal. 9

Emily Lodge


Find a friend, have a Two For Tuesday. Then they’ll have to say how awesome you are. 10

Emily Lodge


Domino's submission boards web