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locomagazine.co.uk

Free Copy Yorkshire

September 2016

Dress to Impress

Amy Hills

A look at all things stylish at this year’s Beverley Ladies Day

A woman of determination equipped for excellence

New World

The

Venture into the world of virtual reality

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cover to cover SEPTEMBER 2016

ARTS 08 NORTHERN LIGHT A brand new exhibition from Yorkshire artist Bob Barker, opens at The Artmarket Gallery in Cottingham 22 LIFE BEHIND THE LENS An insight into local Fashion & Style Photographer Russ Kemp’s creative world

INTERIORS 12 CHIC HOTEL STYLE We take a sneak peak into the world’s most luxurious chic hotels to get a raft of interiors inspiration

FASHION & STYLE

locomagazine.co.uk

04 STYLED BY EMILY Step into the online world of well known fashion and style blog - Styled By Emily

TECHNOLOGY

Free Copy Yorkshire September 2016

16 A NEW WORLD We take a look at some of the world’s best new virtual and augmented reality devices

Dress to Impress

Amy Hills

A look at all things stylish at this year’s Beverley Ladies Day

A woman of determination equipped for excellence

New World

The

TRAVEL

Venture into the world

of virtual reality

LILAKAI LTD

19 A PERFECT HIDEAWAY Get whisked away by the stunning imagery and natural beauty of Ljubljana, Slovenia

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INLOCO

IN GEAR

24 ST STEPHENS STYLE MARQUEE A look back to last month’s Ladies Day held at Beverley Racecourse and the St Stephen’s Style Marquee hosted by James Ash & Saffron Hart

20 FASTERPIECE Power over purr has the new Porsche Boxter sacrificed it’s thrilling soundtrack for outright performance?

34 ADRENALINE ADVERTISING A day to remember - Ashley and Liz Godber of Adrenaline hosted some of the region’s most well known business people for this year’s Beverley Ladies Day

ON THE COVER... 26 AMY HILLS This month’s cover star is Amy Hills of Whitehills Dental and Skin Clinic - a woman of determination equipped for excellence

VITALITY

FOOD & DRINK

24 STRENGTH TO STRENGTH Discover Effective Fitness the established one on one and semi-private training facility based on the Weir in Hessle

38 BIRD AND BEER We sample the delights of the fantastic bar and restaurant based in the heart of Beverley 38 ONE OF A KIND With the opening of the brand new - Potting Shed on Flemingate Beverley we just simply had to go and see what all the hype is about...

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BRIDAL 24 STUNNING SALTMARSHE Beautiful captures with Insight Photographers SEP 2016 | LOCO | 03


FASHION

STYLED by EMILY Blogging is growing day by day into a massive industry, I asked a few people what they would like to know about my blogging experience. There were so many questions people were eager to ask. So here are some of the answers, if I have missed any of them out please feel free to direct message me on Instagram- @styled_by_emily HOW DID YOU START BLOGGING? The way I started blogging was quite natural to start off with, I started by buying clothes and posting OOTD photos of them on my social media accounts to show people ‘my new purchases’. After a while I started receiving quite a few comments asking ‘where I had got an item of clothing from’. This then encouraged me to start up my own blog, which was when ‘the little dictionary of fashion was born’. I used to see other photos of bloggers receiving free items from companies for them to write up on. I was so intrigued to find out how they collaborated with brands. so I kept working at it until I built up the courage to ask my first company to work together (Scary stuff). As we all know, being rejected is one of the worst things anybody can experience. After a few emails, I received a reply from a company called Celeblook, which I still work with today. I love this company so much as they never rejected me, even with so little as 2,000 followers. They could see I was committed and wanted to do well so they gave me a chance, which gave me so much more confidence to then go on and collaborate with other companies. 04 | LOCO | SEP 2016

HOW DID YOU COME UP WITH YOUR BLOG NAME? My blog name is actually taken from a book written by Christian Dior. I spotted this book at an Alexander McQueen exhibition in London. As we walked out I saw the book on a small book store and just instantly thought of my blog. So that was the name I chose, since then I haven’t been able to come up with another name that suited my blog as well as ‘the little dictionary of fashion’ does. HOW DID YOU GROW AN AUDIENCE ON YOUR SOCIAL MEDIA? To start off with I was followed by 1,000 people on Instagram, a small number which grew over 2 years to now 50,000. This was difficult to start off with as I felt almost like I was talking to myself on my blog. It was only when I heard people in real life saying they had read a few of my blogposts that made me feel like I was actually starting to influence people. DOES YOUR BLOGGING GET ‘TOO MUCH’ SOMETIMES? Yes and no. My blogging is basically my life, I wake up in the morning replying to emails, I

go to sleep at night replying to emails. Don’t get me wrong, I wouldn’t change it for the world as I know I am very lucky to work with such amazing brands and companies. The first year I was building my blog up, the second year has been a massive challenge to say the least. Losing my dad this year has been difficult which has maybe shown slightly as my blog has been been pushed aside. Keeping up my Instagram posts has also been hard, especially through the winter. Trying to take a blogging photo in the English rain is actually a lot harder than you think! Haha! (Even with a brolly). WHERE DO I GET MY INSPIRATION FROM? Most of my inspiration comes from within, I constantly make up little ideas in my head about posts. Even when I’m driving along I look for different places I can take my blogging photos. I get a lot of inspiration from other bloggers and companies too. If you enjoyed this article please follow my Instagram page @styled_by_emily and follow my blog- emilyjaynerussell.blogspot.co.uk


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©LILAKAI LTD PUBLICATIONS Materials submitted for publication are sent at the owners risk and while every care is taken neither LOCO magazine nor its partners accept any liability for loss or damage. All the information contained in this publication is for information only and must not be reproduced without the expressed written permission from the publisher. No responsibility is accepted for claims made in any of the advertisements appearing in LOCO magazine and the publisher reserves the right to accept or refuse advertisers at their discretion. LOCO magazine is available as a free copy in selected outlets. © LOCO 2016. All rights reserved. LOCO is a trading name of Lilakai Ltd.


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ARTS

NORTHERN Light N

Major new exhibition from Yorkshire artist Bob Barker comes to Hull

orthern Light, a brand new exhibition from Yorkshire artist Bob Barker, opens at The Artmarket Gallery in Cottingham – a partnership gallery of Washington Green Fine Art – on Saturday 27 August. One of the UK’s most beloved contemporary artists, Bob is renowned for his evocative representations of northern mill towns and his self-styled ‘Northern Impressionism’. His much anticipated Northern Light exhibition, showcasing new signed limited edition releases, boutique editions and neverbefore-seen original work, is inspired by the unique qualities of the north. Where others might see soot-blackened stone and polluted skies, Barker’s paintings depict the light that shines from towns dominated by their industrial legacies. With over a decade of experience as a professional artist, the coming year will prove a landmark period for Bob with Hull, 08 | LOCO | SEP 2016

next year’s City of Culture, one of three northern cities to showcase the Northern Light exhibition this year. The tour will culminate in Bob’s debut museum exhibition at Leeds City Museum in January 2017: the iconic and historic setting will complement the artist’s nostalgic work which expertly captures the Yorkshire of his youth, seen again through the eyes of an adult. One of the UK’s bestselling contemporary artists, Bob says: “Nostalgia spurs me to paint by looking back to childhood; this allows me to be quite free artistically. In my neck of the woods, with the subjects I paint, most people see soot blackened stone and polluted skies, but I see colours. The echoes of my past become my future paintings – and they’re still full of life.” Michelle Power, The Artmarket Gallery’s owner, says: “Northern Light is a milestone in Bob’s career, and I believe he has produced some of his finest work to date; a combination of the experienced artist painting from the

heart, and paying respect to the north that made him the man he is today. “His upcoming museum show in 2017 is set to cement his standing as one of the UK’s most popular contemporary artists and is sure to resonate strongly with northern communities.” A recent painting by Bob commissioned by The Artmarket Gallery, Table for two, depicting a couple arriving for dinner at the Pipe and Glass Inn in South Dalton near Beverley on a rainy, moonlit evening, sold out in a limited edition print of just 54 signed by both Bob and Pipe and Glass chef/owner James Mackenzie. Northern Light can be seen at The Artmarket Gallery, 197 Hallgate, Cottingham, East Yorkshire, HU16 4BB from 27 August to 10 September 2016; entry is free of charge. The Artmarket Gallery is open from 9.30am to 5.30pm on weekdays, and 10am to 4pm on Saturdays. For more information please see: www.artmarket.co.uk


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TALKING POINTS

The

ARGUMENT This month: WHAT NEXT?

Airborne Post - The battle between Speed and Safety

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umanity demands progress, it demands speed and most importantly it demands to be lazy. Over the last 10 years the average delivery time for a parcel to reach your door from the online big box retailers like Amazon has halved and sites like ASOS now offer next day delivery on orders received by Midnight. If that doesn’t amaze you then how about this, Farfetch.com the luxury fashion e-tailer will deliver the very same day across the whole of London, that’s right you can order a piece of clothing in the morning and have it delivered to your door in the afternoon, they will even collect it the next day if you want to return it, now that is mightily impressive! But who is behind this rapid evolution in the world of logistics? It is predominantly the global couriers, such as DHL, UPS and DPD. The technology and infrastructure these providers have in place means that a parcel collected today from London can be delivered tomorrow in San Francisco. The fundamental source of this progression has come from the cargo developments particularly in aircraft. DHL for example now have 126 aircraft operating globally across five major airlines, covering everywhere from Hong Kong to Chennai. It is however the smaller domestic operations that are moving at a faster rate and nowhere is that more evident than the financial district in London, where DHL have recently launched their commercial express helicopter. This airborne transporter flies important documents from the City Airport to Canary Wharf in 20 minutes, shortening their delivery time by over an hour and a half, through the avoidance of road traffic. This means according to their European CEO John Pearson, “a package can leave a financial institution in Chicago, arrive at City 10| LOCO | SEP 2016

Airport the next day and be delivered to the East London banking district by 2pm”. This service is allowing letters of credit, export bills and sales contracts to arrive nearly a fully day ahead of traditional trans-atlantic deliveries. The operation already exists in New York and will be rolled out in Chicago, Frankfurt and Paris later this year. The question many are asking is how can this get any faster, after all there is surely a limit on speed? Well the answer to that lies in eradicating the slowest element…people. The advent of modern Drone technology initially through use in the military is now becoming ever more popular commercially and this means that autonomous deliveries are very close to becoming a reality and

in some cases are already present. A great example of a current operation is again with DHL who have for the last two years utilised a machine called the Paketkopter, that operates completely unmanned, flying prescription medicines to a remote island in the North Sea off the coast of Norway. Flying at an altitude of 50 metres the drone covers 12 kilometres each way on its daily trips from Norddeich to Juist, without any control or input by a human pilot. This is clearly a huge step forward for commercial aviation and global logistics and has already sparked similar concepts to be developed, most notably by amazon.com. Their drone-based delivery system currently

in development will operate from a multi rotor miniature UAV based at each of Amazon’s 324 global fulfilment centres. According to their site in order to qualify for the 30 minute delivery service, you will have to be located within a 10 mile radius of one of these centres and your package must fit inside the onboard cargo box that has a weight limit of 2.25kg. The UAV will then leave the centre, fly to your location using it’s inflight navigation tools and land in the most appropriate safe location, drop off your parcel and then return to base. There are however a number of challenges currently facing the proposals put forward by Amazon and alike, most significantly the safety concerns raised about unmanned aviation over residential areas. The recent laws from the FAA clearly state that all airborne devices must be kept within line of sight of the pilot, at a minimum altitude and maximum airspeed limit. However little has been disclosed as of yet regarding the rules of engagement for unmanned commercial aircraft, as there is bound to be a lot of high precision technological testing on navigational airspace management before any proposal is approved. The biggest hurdle linked to increases in safety is that of compromised privacy and public concern, as some proposed data inputs include automated object detection, GPS surveillance, gigapixel cameras and enhanced image resolution. Nevertheless the CAA (Civil Aviation Authority) in the UK has already approved testing of commercial UAV’s in areas like Cambridge, without many of the rules that bind current drone pilots. It is therefore clear that once all the boxes have been ticked and the red tape cut that the future for logistics will certainly revolve around unmanned aircraft, however for immediate future it will likely remain in the hands of delivery man Rob and his trusty ground based van.


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INTERIORS

Chic Hotel Style We take a sneak peak into the world’s most luxurious chic hotels and get a raft of interiors inspiration that we can attempt to mimic and implement in our own homes


HOTEL STYLE

Opposite: The beautifully simple and chic main bar in the Soho Garden Hotel, London. It has a simple approach to design with clean white walls, solid oak flooring and soft shades of lilac and green to affirm the feeling of quality. Top Left: Subtle silvers and greys line this bedroom suite in the Intercontinental Hotel London, complimented by striking gold trim. Top Right: Complete solid wood pannelling is fitted floor to ceiling including the entire bath frame in the luxurious Armani Hotel, Dubai. Bottom Left: The Line Hotel, LA has a great shabby chic look with concret walls, minimal furniture and large Chesterfield sofa acting as the centre piece of the room. A great concept for the batchelor pad. Bottom Right: Slate walls and beech furniture make the perfect match in the Hotel Americano, NYC. The bronze accent colour used in the suspended lights works perfectly in adding a feeling of modernity to the minimal composition. whilst maintaining a sense of real luxury.

SEP 2016 | LOCO | 13


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TECHNOLOGY

The NEW WORLD The rise of virtual reality is vastly up and coming with the launch of devices such as: Oculus Rift, PlayStation VR, Gear VR, HTC Vive…things are heating up

V

irtual reality is an exciting concept that has been around for what seems quite a while now. The very notion of being able to escape into another world simply for entertainment is a truly revolutionary prospect for all of life’s technology enthusiasts. The whole idea of augmented reality is to make the unreal real and to ultimately fool your senses into believing in something that is simply not there. The technology behind this phenomenon has been in working progress for the last 20 odd years and only now is it starting to drip feed into the much anticipated hands of the mainstream technology community. The most interesting debate that immediately springs to mind is what does this mean for the future of technology? And what knock on effect will this have on our daily lives? With our much beloved notorious tech giants such as Facebook, Google and Apple constantly striving to further our journey as modern day technology consumers, how will they be incorporating this fascinating notion of virtual reality into our every day habits? Integrating the digital with the physical. One of the main pioneers of virtual reality creation was the Oculus Rift which was subsequently aquired by Facebook for over 2 billion dollars back in 2014. Google have also dabbled in the world of augmented reality via their creation of ‘Google Glass’ which launched back in 2012 and Microsoft have announced their product - ‘Hololens’ that embeds 3D images in the world around you. All this just goes to further

16 | LOCO | SEP 2016

cement that the future of our technology consumption lies well within the frame of virtual and augmented reality devices. The entire concept not only sparks great excitement towards the advancement of almost every industry on the planet but has also raised concerning issues such as privacy, knowing what’s real and what isn’t and the implications it has on jobs in a vast number of industries (commence the decline of the Tour Guide). All in all there is nothing more exciting than the advancement of the Human Race. From our exploration of planets far and wide to the ever progressive spearhead of the internet, our journey lies within the power of the technology and we should fully embrace all it has to offer. As a result the world is fast becoming a closer and more connected place giving us the power to constantly evolve our own course and ultimately uncover the both the magic and the secrets of this crazy thing we call life!


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TRAVEL

A PERFECT Hideaway Choosing that perfect summer destination can be a somewhat difficult decision however you don’t necessarily have to travel to the far ends of the Earth to discover tranquility, natural beauty and a truly unique experience. We present to you... Ljubljana, Slovenia

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loveina is a country of true natural beauty being one of the most picturesque and forrested destinations within Europe. It’s abundance of natural serenity just oozes charm and offers a delightful blend of both countryside and inner city experiences that are simply incomparable to the vast majority of Europe’s neighbouring destinations. The most frequently documented part of Ljubljana is the infamous Old Town delightfully nestled between a neat castle-topped hill on one side and the gorgeous Ljubljanica river on the other, with a great selection of cafes, bars and restaurants running along the bank side. The Old Town is blessed with an array of classic cobbled streets, arched alleys and fantastic cultural monuments creating an immediate sense of appreciation for this country’s history. If the city life isn’t quite for you and you’re searching for a more natural European experience then the stunning lakes of Slovenia are simply a sight to behold. Destinations such as Lake Bled and Lake Bohinj boast glorious clear aqua blue water elegantly flanked by soaring mountains that resemble a simple yet perfect photograph. All in all Ljubljana is a trip of two complimentary worlds and they should both be experienced should you ever make the trip to this gem of a country. The extremity of it’s natural beauty combined with the sheer pleasantry of the inner city can only make Ljubljana one of the main attractions when looking to gain a one off European experience. Its versatility as a destination creates, in my mind a true reflection of how naturally beautiful and culturally rich Europe truly is and with it being practically a stones throw away, it’s totally worth it.

SEP 2016 | LOCO | 19


IN GEAR

FASTERPIECE Power over Purr - has the new Porsche 718 Boxster sacrificed its thrilling soundtrack for outright performance?

PORSCHE.CO.UK/718BOXSTER

In short, yes it has but wait that may not be such a bad thing. The new car may have lost its hair raising growl with the introduction of a new turbocharged 2.0 litre four cylinder engine, replacing the old flat 6 unit. Yet the truth is, this car in every other way is even better than it’s hugely successful predeseccor. It accelerates like a bullet train, ejecting every fibre of your body forward at what feels like the speed of light. The figures stack up well too, the standard 718 and its 296 bhp drivetrain will hit 60mph inside 4.7 seconds, whilst the 2.5 litre S model with 345 bhp will match most supercars over the sprint, achieving 4.2 seconds with the PDK gearbox and launch control, both delivering more power and efficiency from their smaller engines. The steering feels sharper as well, owing to its new suspension layout with the front setup taken directly from the 911 Turbo and the rear springs from the renowned Cayman GT4. All in all the specification list looks great but let’s be honest, if you are looking to buy a Porsche Boxster you probably care very little about Porsche Adaptive Dampers ‘PAD’ or Porsche Thrust Vectoring ‘PVD’, believe me the acronym list goes on. In all honestly there is just one single element that you really need to know about the new 718 and that is this...it is without doubt one of the most beautiful road cars available on the market today. Even in the bold Lava Orange paint (pictured) it still manages to tow the line between aggression and elegance. Yes of course we would like it to still sound like Pavarotti in a food mixer but the truth is looking beyond that little knock to its character, the Porsche Boxster continues to be the very definition of a Great Sports Car. Visit Porsche.co.uk/718Boxster for more details.

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The Full View Porsche.co.uk/718Boxster

SEP 2016 | LOCO | 21


ARTS

W W W . R U S S K E M P P H O T O G R A P H Y. C O . U K

MODEL YVIE MCCORMICK

PROMOTION

LIFE through the LENS

R

Dive into the world of well known local fashion and style photographer - Russ Kemp

uss Kemp is one of the main go to fashion and lifestyle photographers in the Hull & East Riding region with his unique composition and signature editing style - you can most certainly spot a Russ Kemp Photography shot straight away. Russ’ images can often be found in the shop windows of local hairdressers, boutiques and beauty stores across the East Yorkshire region. Russ is at his upmost best when he is behind the camera and helping his subjects achieve the best they can when in front of one. His photography emulates proffessional fashion but also captures the nature of memories with a true nostalgic feeling. With a creative mantra of trying to turn ideas and imagination into developed reality Russ’ passion for his craft is really quite inspiring. Not only does Russ just shoot high end fashion material he is a versatile photographer who also shoots; friends, family and even weddings. So if you’re an aspiring model, up and coming boutiuque or simply looking to get some amazing shots for your new project get in touch with Russ Kemp at www.russkempphotography.co.uk.

22 | LOCO | SEP 2016


sell a door T H E AT R E CO M PA N Y

WITH X FACTOR STAR

Rhydian AS THE DENTIST

MUSIC BY

ALAN MENKEN BOOKS AND LYRICS BY

HOWARD ASHMAN

KEN ASHMAN Music by ALAN MEN S Books and Lyrics by HOWARD ing Director) LITTLE SHOP OF HORbyROR WPA Theatre (Kyle Renick, Produc the by ed produc ally Origin s, Charles Griffith rt Organization

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littleshopuktour.com | @LittleShopTour

Tue 11 - Sat 15 Oct Photo by Matt Martin Photography / Design by desktdydesign.com

BOX OF FIC E : 01 26 2 67 82 58 TH ES PA BR ID LIN GTON .CO M

SEP 2016 | LOCO | 23


INLOCO

24 | LOCO | SEP 2016


INLOCO

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phy Nelly Naylor Photogra l force, ere the ladies are out in ful It was that time of year wh flocked to s and ous Th . ing sw l ful style is in Ladies Day. the course is bustling and ley ver d Be enjoy the much anticipate ted by hos Beverley Racecourse to ee rqu Ma le St Stephen’s Sty fron Hart, Once again the fantastic Saf 6 201 ll Hu ss Mi t h and the curren n’s phe Ste Stash Agency’s James As St wcasing the very best of s. was a roaring success sho del mo t bes a’s ection of the are fashion retailers with a sel PHOTOGRAPHY BY

SEP 2016 | LOCO | 25


AMY HILLS

26 | LOCO |SEP 2016


AMY HILLS Photography by Catherine Laura catherinelaura.com

x s ll i H Amy PHOTOGRAPHS BY Catherine

Laura Brown NAILS BY Coco Couture HAIR BY Frances Baker MAKE UP BY Amy Benson STORY BY Phil

SEP 2016 | LOCO | 27


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

In a way it was the best job I’ve ever had, as you could see the amazing operations that literally transformed peoples lives

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think I can firmly say that it won’t be every girls dream to become a dental clinician and expert in surgical aesthetics. Nevertheless as the industry of cosmetic appeal continues to grow, it is becoming ever more important to have reliable, experienced and passionate people delivering these procedures. Amy Hills has honed and developed these very attributes since the young age of 16. Amy began her career as a dental nurse in the military, working in this fast paced environment for over 5 years, whilst her Dad was in the British Army. She progressed to Practice Manager working out of both Portsmouth and Gibraltar, covering everything from Facial Reconstructions to Cleft Lip and Pallet. These early memories are what Amy cherishes the most, as they prepared 28 | LOCO | SEP 2016

her for the challenges of the industry and also allowed her to appreciate the importance of quality medical care. Amy says, “It was heartbreaking seeing some of those patients, some of whom had suffered facial cancers and required complete reconstruction. Yet in a way it was the best job I’ve ever had, as you could see the amazing operations that literally transformed peoples lives, particularly the young children”. Armed with a desire to do more than just dental Amy decided to make the move back to Hull at the age of 21 and started working at a private practice on Beverley Road, before starting her degree at Sheffield University. “I wanted to get all of the accreditation and certificates so I was prepared for a future in the industry. I did all of my dental training and did further specific courses on cosmetics from fillers and botox, to hands

and feet. I’m so glad I did them all because it is imperative in such a safety led industry that you have all the specialist training and experience behind so you are prepared for anything and everything that is thrown at you”. Following her time at University, Amy moved back down south to the Cotswolds to further her career with a new practice and during this time she built some invaluable experience working on facial aesthetics. After saving up her money Amy once again felt her hometown pulling at her heartstrings and it wasn’t long before she chose to return again, this time with the objective of buying her own practice. “I always wanted to move back and settle in Hull but I could never find the right place to open up on my own. Then one day I was searching online and found the site on Beverley Road.


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

SEP 2016 | LOCO | 29


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

It was a small clinic with only 500 patients but it was a perfect business for me to get my teeth into and so I decided to invest all my time, money and energy into creating the Whitehills brand”. Amy recalls how difficult that initial stage of business was, “It was so hard, to be honest if i’d known then what I do now about the challenges I would be faced with in terms of accreditation, certificates and the number of safety hoops you have to jump through I’d have probably given up”. Amy clearly had the heart for the fight as she began dedicating her life to her business, “For 12 months straight I gave the clinic everything I had, even my friends and family suffered as I focused completely on getting everything in order. I can remember one day being sat down for Sunday dinner with my parents and I was on my phone booking in clients, you just have to 30 | LOCO | SEP 2016

do what is necessary at the early stages”. This level of hunger and desire to be successful is clearly a trait Amy has carried with her from a young age, you see a glint in her eye when she talks about her journey and almost a sense of modest appreciation about her progress, yet you never once get a hint of arrogance or even that she has fully achieved her goal, in fact as Amy will affirm her journey is still just beginning. Building the business up from scratch Amy went to extreme lengths to ensure the clinics credibility and to enhance the customer experience, “I used everything from my experience, from choosing the most calming and relaxing colours and music for the waiting area, to hand massages and putting vaseline on the lips of the patients”. Amy is clearly a big believer in the importance of experiential

customer service, “We spend a lot of time focusing on making the clients feel relaxed and at ease, when they come for a treatment we want them to feel like it is a bit of a day out not just a rushed visit to the dentist, even our Check-Ups last 30 minutes, which means you are guaranteed a thorough and high value service”. Whilst Dental clearly is a big part of Whitehills offering, the skin element of the business has continued to grow and now constitutes nearly 50% of treatments. This is can be deemed both encouraging and unsettling depending on which side of the fence you sit, the positive is that cosmetic treatment is becoming more acceptable and affordable for many who require it for personal confidence and self esteem.


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

SEP 2016 | LOCO | 31


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

Nevertheless there are countless critics who continue voice their concern through Facebook and social media sharing articles printed in newspapers showing young girls getting Botox, Fillers and even surgical treatments well in excess of their requirements. Confronting the Elephant in the room Amy describes her perspective on the criticism directed at the industry, “We are very strict on all elements of surgery, we do thorough consultations and will even turn clients away if we feel that what they would like isn’t suitable for them. Equally, cosmetic enhancement has always been around in some form or another from fake tan to hair dye, waxing to laser hair removal. The truth is we don’t make people look silly, with all of our treatments we take a natural approach and only ever make gradual or subtle enhancements. We also know how addictive surgery can be so we are very clear on the limits for clients”. As usual in an industry like this there is a wide variety of approaches and this can be the reason why every clinic gets tarnished with the same brush. Amy describes the reason for this, “A lot of clinics out there are doing whatever people want with no limits, just to take the money. This is incredibly dangerous and will more often than not end in serious health 32 | LOCO | SEP 2016

problems for patients. Our treatments are all around confidence building and prevention, from the Vampire Facial to Micro-Needling, we are not about just giving someone lips like Kylie Jenner”. This professional and reliable approach clearly comes from the medical background afforded by Amy. The surgery now has an even balance of 50/50 Dental and Skin however Amy is keen to ensure that this doesn’t stray, as she wants Whitehills to be firmly recognised for their Dental expertise. “First and foremost we are a Dental Clinic, we have two very highly qualified surgeons who offer first class treatments to our patients. We are also very affordable for a private centre with Check-Ups starting from just £37”. Whitehills has recently transitioned from its home on Beverley Road to new premises on Newland Avenue, a move that will allow the clinic to double its number of patients and offer even more quality treatments. The beautiful new site is ultra modern and minimal with a very obvious focus on medical, whilst still softening the stereotypical ‘clinical’ approach. Amy believes the new location will certainly help build the brands image in a more contemporary and buzzing environment, “Newland Avenue has always been one of my favourite places, the vibe is just so upbeat and

Newland Avenue has always been one of my favourite places, the vibe is just so upbeat and positive positive, i’m sure it will really help further boost the clinics image”. The long term plan for Amy is clearly to continue to build Whitehills into a strong local brand but she is very keen to point out that even as it grows she will still remain in the business day in, day out. “It is important that i’m here not just from a management perspective but because of my passion for the customers, I have so many people that I know personally, as do the girls and so it is imperative we continue to maintain and build those relationships, in order to keep our customers happy and the business moving forward”. Amy is however looking forward to spending some more time with family and friends, many of which have supported her relentlessly on this journey, particularly her Dad who worked countless hours, days and weeks to help get the new clinic into pristine condition for its opening last month. Amy Hills is without doubt another iconic and inspiring young business woman, who has demonstrated the power of resilience and dedication in her pursuit of success. We congratulate her and hope that leading into 2017 Hull can have more budding entrepreneurs, who want to remain in the city and more importantly invest into it with ideas, dedication and a passion for prosperity.


AMY HILLS Photography by Catherine Laura catherinelaura.com Nails by Coco Couture Hair by Frances Baker Make up by Amy Benson

SEP 2016 | LOCO | 33


INLOCO

34 | LOCO | SEP 2016


INLOCO

ERTISING

ADRENALINE ADV

Beverley Ladies Dphayy

Nelly Naylor Photogra based media company - owners of the Beverley Ashley and Liz Godber ious local businesses hosted a VIP suite for var Adrenaline Advertising nt was a great e ces Ladies Day. Th eve at this year’s Beverley Ra from start to finish. er ght lau ssed with smiles and ble s wa and nd rou all hley and Liz day gatulate and thank both As We would like to both con ed. for a day to be remember PHOTOGRAPHY BY

SEP 2016 | LOCO | 35


EDUCATION

PROMOTION

TOUR of a LIFETIME At the beginning of July 48 pupils from Hull Collegiate School accompanied by 5 members of staff travelled to Sri Lanka to take part in this year’s Sports Tour

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hey all had an amazing time and played some fantastic matches against the local teams in Cricket, Football, Tennis, Hockey and Netball. The trip included visits to an elephant orphanage, a water park and the Foundation of Goddess. Playing sport enables the pupils to develop many skills including teamwork, tenacity and self-discipline. Competing in a different environment allowed them to build on these and develop empathy, tolerance and understanding. Hull Collegiate school offers a wide variety of sporting activities, for both boys and girls, from inter-house matches to national competitions. With exciting developments, including a new pavilion and grass pitches, sport at Hull Collegiate is continually advancing. Those who were selected to represent the school in Sri Lanka should be proud of their excellent sporting achievements, which have been made possible by the dedicated staff.

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FLAVOUR

WHAT CAME

First? PROMOTION

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ird and Beer in Beverley is now in full swing and has already become one of the ‘go to’ bars when looking for that great food and drink experience within the heart of the town. Impressively equipped with a fantastic array of uniquely named cocktails and a endless selection of craft beers, Bird and Beer has fast become a staple venue for both it’s laid back atmosphere and great menu. One of our particular favourite’s from the cocktail menu is the ‘What Came First?’ which is an undoubtedly refreshing number made up of gin, egg white, lemon and basil. The ‘What Came First?’ is a simple yet effective delight that really resonates with those relaxing summer nights and where else better to enjoy that very notion than the beautiful outdoor seating area at Bird & Beer.

3 N O RT H B A R W I T H I N B E V E R L E Y TELEPHONE 01482 871151 FA C E B O O K - B I R D & B E E R MON-THURS: 12:00 - 00:00 F R I - S AT: : 1 2 : 0 0 - 0 1 : 0 0 SUN:12:00 - 00:00


PROMOTION

FLAVOUR

The BIG BIRD

> Now when it comes to food, Bird & Beer genuinely adopt a no holds barred approach. Their eclectic yet varied menu really does cater for those who simply enjoy their food and they do not dissapoint whatsoever. One of the more extravagant options available is ‘The Big Bird’, which upon arrival presents itself as a truly unique proposition. Consisting of buttermilk breast, grilled chicken breast, streaked bacon and cheese combined with an almighty yet somewhat majestic waffle on top this really is the burger of kings. Not only that, The Big Bird is also served with Bird and Beer’s notorious homemade slaw and sweet potato fries. So if you’re on the lookout for a great food and drink experience, look no further as Bird & Beer is a great modern establishment with a distinctive aesthetic similar to those inner city gems much further a field from the East Riding of Yorkshire so go and experience it for yourself!

3 N O RT H B A R W I T H I N B E V E R L E Y TELEPHONE 01482 871151 FA C E B O O K - B I R D & B E E R MON-THURS: 12:00 - 00:00 F R I - S AT: : 1 2 : 0 0 - 0 1 : 0 0 SUN:12:00 - 00:00


FLAVOUR

Indian Summer Vibes IN ASSOCIATION WITH

Lovelle Estate Agency

With homage to those recent festival months we take a look at one of our favourite newly discovered Summer treats

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ith late summer heat expected over the next few weeks, Strawberries are set to stay in season throughout September so it seemed obvious to do something with these little beauties. Although this summer treat isn’t the most testing culinary venture, it packs one hell of a punch and most importantly keeps things fresh and healthy. A little tip from us would be to use frozen strawberries; ensuring a consistent sweetness, maximum flavour and a vibrant colour) INGREDIENTS: Serving makes: 24-30, 2 Cucumbers, chopped and peeled, 4 10-ounce bags of frozen strawberries, 1½ teaspoons grated lime zest, ½ cup fresh lime juice, ½ cup sugar & a pinch of salt. PREPARATION: Purée 1 cucumber and half of the frozen strawberries, lime zest and sugar in a blender until VERY smooth and transfer the mix to a larger pitcher. Repeat the process with the remaining strawberries, cucumbers, lime zest and other ingredients then combine the two mixes and finally season with salt. - Give the mix a final stir before pouring into ice-pop moulds. Cover and insert sticks then freeze until solid (at least 4 hours). Dip the moulds briefly in warm water to release ice-pop.

Strawberry - Cucumber Ice Pops @hellolovelles

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For all life’s changes www.lovelleestateagency.co.uk


PROMOTION

B

FLAVOUR

ONE of a KIND

We get a first look at The Potting Shed, the brand new vibrant bistro bar situated on Flemingate, Beverley

everley is a town of constant evolution and with the influx of more great places to hang out you really don’t have to venture too far off the beaten track these days to experience something quite unique. One place that is no exception to this notion is the newly opened Potting Shed which is the brand new bistro bar serving homemade food with a large selection of lagers, ales, cocktails and wines. The Potting Shed is what was the old Hodsgon’s building and has now been fantastically transformed into a vibrant and exciting venture that is just what this particular side of Beverley so desperately requires. The layout of the bar and bistro itself provides an immediately distinctive introduction with its shabby-chic décor combined with the delicate garden shed theme you simply cannot help but be drawn into the vibe of this place. Fully equipped with a garden roof terrace, outdoor seating area, two bars, a VIP room and not to mention the four purpose built sheds running adjacent to the main bar, it is clear to see that The Potting Shed hasnt held back at all when it comes to customer experience. With an extensive drinks selection, vast food menu and even nights of live music and entertainment this brand new and exciting venue really has the right combination of necessary ingredients to be a hugely successful addition the market town of Beverley. The Potting Shed is now officially open for business so head down to the old Hodgeson’s Pub, next to Beverley Leisure centre on Flemingate and grab a bite to eat or even sample the gorgeous range of cocktails on offer and experience all that The Potting Shed has to offer. To find out any further informaton visit www.pottingshedbar.com, Facebook.com/thepottingshedbeverley, Twitter.com/pottingshedbar, Instagram - @pottingshedbar or call them on 08455 000 999 SEP 2016 | LOCO | 41


VITALITY

/

PROMOTION

STRENGTH to STRENGTH STORY BY

Phil Brown

Effective Fitness is an established one on one and semi-private training facility based on The Weir in Hessle, it is owned and operated by John Rogers, a personal training expert with more than 20 years experience in the industry

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here is a worrying trend emerging at the moment within the world of exercise and nutrition as the borders between fashion and health become blurred. Social media is the force behind this wave as young inexperienced ‘personal trainers’ and ‘nutritionists’ flood our feeds with images of miraculous weight loss transformations alongside recommendations on how much Almond Milk and Kale you should inhale in one day. The truth is a lot of this advice is misleading to the general masses, resulting in them having false expectations and potentially creating even greater damage to their own long term health. There is no doubt that whilst social media has been positive in opening up mass communication opportunities for the everyday person, it is potentially creating a major problem for itself in terms of credibility, due to the lack of content filtering. This very flaw presents both opportunities and challenges for the Health and Fitness industry on a global scale. I spoke to John Rogers of Effective Fitness, Hessle about the changes he has seen in the industry and how he is combating them through what he calls ‘Bespoke Effective Training’. Effective Fitness is an established 1 on 1 and semi-private training facility based on The Weir in Hessle, it is owned and operated by John Rogers, a personal training expert with more than 20 years experience in the industry and that is exactly where we are going to start. I asked John, with so much noise in the industry regarding correct training methods and nutritional advice, what he recommended from his experience? His

42 | LOCO |SEP 2016

response was simple ‘it depends on you’. Expanding on this statement John explained to me that it isn’t as simple as eat these foods and don’t eat them, train five times a week or train once a week, the fundamentals of exercise and nutrition are that they are unique to you. Put simply if you are 6 ft 2’’ and weigh 16 stone you probably won’t be wearing the same pair of trousers as somebody 5 ft 6’’ and weighing 10 stone, so why would you eat and train the same?

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EFFECTIVE FITNESS OWNER JOHN ROGERS


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John says, “We are all unique both physiologically and psychologically and need to be trained and advised accordingly”. So what about the thousands of transformation pictures shown on Instagram and Facebook everyday of people who have bought an online training and nutrition plan, surely if it is working for all of them then there are universal approaches that will work? “Yes and no, it is a numbers game, more often than not they will get results through sheer probability, for example they may have 10,000 people signed up who want instant success and the plan may work for a small percentage, they then promote that ‘transformation’ group alone and sell more plans based on the minority, you rarely hear about the people it didn’t work for”. John prides himself and the Effective Fitness brand on their tailored and personal approach to training, with his sessions having a maximum of 8 clients and each of them provided with their own unique exercise plan. This approach of limited numbers has always been a part of John’s training background from training aerobics in village halls back in 1997 to running outdoor boot camp style sessions in the early 2000’s. Even as the current business has grown, John has managed to maintain this focused and personal approach. “We have been here for over 6 years now and the business has grown at a great rate, we now have 4 personal trainers in addition to me who help run the sessions for the growing number of members. I’m very picky about who we recruit to ensure we maintain the levels of service and effectiveness of the training”. This is where John’s experience within the industry is

VITALITY

invaluable, “I can see a mile off good personal trainers and bad ones. The unfortunate thing is that it now only takes 6 weeks to become accredited and have a certificate as a PT. The reality is that just means you are insured to run sessions, it doesn’t mean you have the experience, knowledge and skill to train people, that only comes with time and constant education”. The question many will want to ask John will no doubt be, Is personal training right for everyone? John says, “No absolutely not and I’m happy to recommend other gyms or health and fitness centres that suit each clients needs. For example if somebody came to me and said I want to train when I want with complete autonomy over the sessions, then I would offer advice on which facility would be best for them. Equally there are people who would really benefit from personal training, the key elements we push are accountability and the personal relationship we build with clients. If you are unable to make a session then you have to call and let me know or I will call you and that can be difficult for people, especially if it is an excuse such as you don’t feel well or your car won’t start - I’ve heard them all. However this means people are less likely to miss sessions and more likely to stick to their goal”. The success of Effective Fitness is clearly evident as John is currently looking at options to expand the space available for more sessions. This will mean adding to his number of PT’s and bringing in even more equipment. What was really interesting to see from John’s current premises is how few machines are

actually needed for ‘Effective’ training, with basics such as Battle Ropes, Dumbbells and Floor Mats taking up the majority of floor space. John Says, “It is not about having hundreds of machines lined up like a gym, it is about getting the very best fundamental pieces that will truly aid your training. We do a lot of core work and circuit training that requires very little equipment but we still have the necessary resistance machines and spinning bikes at our disposal”. Whilst the facility goes from strength to strength one learning curve John is still having to master is Business and IT. “We didn’t have computers when I was growing up, I’m really good with pen and paper but spreadsheets aren’t my thing. I’m working with a business coach now who is helping me get all of the processes and systems in place to drive the business side and it is really starting to pay back”. I believe this is a great final note to end on because it sums up perfectly the Effective Fitness brand. It is about high quality experienced training in a personal and private environment, John is a pleasure to talk with and clearly has a lot of passion and pride about the industry that he operates in. It just goes to show you don’t need all the glitz, glam and instagrams to succeed you just need solid, reliable and trustworthy training from an experienced and personable trainer. Semi-Private memberships start from just £69 for 3 sessions per week - to discuss your goals with John give him a call on 07743 482362 or visit the facility at 30 The Weir, Hessle. SEP 2016 | LOCO | 43


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FASHION

PROMOTION

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BRIDAL

STUNNING Saltmarshe Mike and Victoria Barnes were married at the beautifully grand Saltmarshe Hall in Howden. PHOTOGRAPHS BY

Insight Photography

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he picturesque estate dates back to 11th Century and the Georgian Grade II listed Hall has been lovingly restored in recent years, with a dash of style and elegance combining both traditional and contemporary charm. It is set in a glorious 17 acres of stunning parkland just outside the East Yorkshire village of Howden. Mike and Victoria chose the venue as they live only around the corner in the Village of Kilpin and always dreamed of getting married at the hall. Andrew and the Insight team were on hand from first thing in the morning to document their very special day. It all started at the best man’s house in Hull, where Andrew shot the guys getting ready, photographing them arranging their tie cravats and even helping them with their tricky cuff-links. Andrew describes the morning saying, “we had great fun photographing the boys in the street with Mike’s beloved Lotus Elise and it really set the tone for the day”. Leaving the groom and groomsmen behind, Andrew and his team travelled to the brides house in Kilpin, to capture Victoria making the final touches to her hair and make up. Assisted by her four bridesmaids, they all looked so relaxed and calm which clearly is a great help to Andrew when carefully documenting the morning, “the girls were very organised and that gave me the time I like to make considered image choices that truly tell the intimate story”. The wedding itself was a lovely affair set in simply stunning surroundings. This provided Andrew and his team the perfect opportunity to create some truly dramatic backdrops to the bride and groom photos. Andrew says “I love it when the couple put their trust in me to pick the locations, it gives me the freedom to try new things and create the best possible results”. The photographic formalities followed

Andrew G Crozier Insight Photography Phone: 0800 5420611 www.insightphotographers.co.uk 46 | LOCO | SEP 2016

in the gardens, with simple laid back group shots, before Mike and Victoria went for a wander allowing Andrew to get some beautiful relaxed shots of the couple in the rolling fields surrounding the estate. The decision was a simple one for Mike and Victoria to appoint Insight to cover their special day, they clearly had a great deal of trust in him and his team allowing them to take the reigns in composing and structuring the shots. Reminiscing on the day it was clearly one of Andrew’s favourites, he says “the Saltmarshe Hall wedding was a true joy to not only photograph, but simply to witness through the camera, seeing first hand these two people simply encapsulated in their connection with each other. We wish Mike and Victoria all the very best for a long and happy marriage”. To discuss the arrangements for your big day or simply get some advice from Andrew and the Insight team, just give them a call on 0800 542 0611 or visit the website, www.Insightphotographers.co.uk


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S AT U R DAY M A R K E T, B E V E R L E Y

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