lloyd pursall written by leah lu PHOTOGRAPHy by naohmi monroe
Visit LLOYD PURSALL’s website and you’ll stumble into a profusion of vibrant and opulent portraiture. Every image boasts an undeniable idiosyncrasy, and each subject’s charisma extends beyond the screen. It’s proof that Pursall’s adage is succeeding. His ideology goes as such: “My work embodies the beauty of individuality. I like to capture the intensity of a person and engage with their passion and vitality through color and light. I aim to empower and motivate people.” Before all else, he strives to arrive at a mutual breakthrough of humanity with every person he shoots— Pursall’s art is just as much about story-centered relationships. “You should feel good about yourself with a Lloyd Pursall photo,” he says. This “people first” philosophy isn’t merely a modus operandi for Pursall, it’s a deeply-ingrained part of his upbringing. Since he was a child, he’s been throwing himself into unknown situations in search of the best energy and connections in the room. “Photography enables me to connect with people in a creative way and show how I see a person,” he said. “I think it’s important to understand that people are not always who they think or say they are. We live in a world of false promises and intangible ideals which affects the way we present ourselves within society. A portrait is a chance for a person to show the real them without being threatened. I think that’s what I enjoy most, making a person feel so comfortable that they let me photograph what’s on the inside.” Though he currently resides in Los Angeles, Pursall has threads to his London roots, the city he sees as the culture capital of the world. “There’s something about that city which nurtures its creatives to be as free as possible,” he explained. London’s notoriously experimental fashion industry and open-minded encouragement of freedom in expression has taught Pursall to channel the same boundless spirit in his work. He’s not contained by one medium or subject matter, but his vision spans a diverse repertoire of musicians, fashion brands, and street portraits that have amassed a considerable amount of attention: his work has been featured by eminent companies such as Adidas, Moschino, and Levi’s, and has showcased names like Diplo, Little Mix, and Skrillex.
On the cover, Brandon Woelfel // Featuring: Cary Fagan, Kiele Twarowski, Lloyd Pursall, Parker Woods and loads more.