flor WRITTEN BY sadie bell PHOTOGRAPHY BY sarah ratner
An illustrious pattern of synthesizers following a tranquilizing, ethereal voice induces your headspace into another world— a world painted in shimmering pastels that feels warm like the reflection of sunshine at daybreak— a world of wonderment. Here, you are safe to feel, to explore, safe to simply be. Through their enchanting, alternative synth-pop sound, the Los Angeles based band flor is able to take you to this space with fascination and ease. “It’s far too common to overlook the beauty and wonder of the world, especially in this current climate, but if we lose sight of our potential, if we lose sight of how beautiful the world is and the people that make it so, we’re hopeless. We want our music to realign our view,” the band said. “We aim to create a world of magic and wonder.” After pursuing music together since their youth in a variety of projects, band members Zach Grace, Kyle Hill, McKinley Kitts, and Dylan William transplanted from Oregon to Los Angeles with hopes of discovering the right atmosphere to develop a serious project, and through a bit of experimentation, flor came into fruition, and with it came a world of wonderment that they are eager to let others into. As the band approaches the release of their debut album, come out. you’re hiding later this spring, this heavenly realm inhabited by rich synthesizers, dream-like arrangements, and idyllic lyricism will become all the more clear. On transplanting from Oregon to Los Angeles in order to pursue music, band member Dylan William said, “In the five to six months we weren’t focused on being a band, we found new inspirations for creating— new people, new sounds. Zach eventually came to me with some song ideas to try out, one of those songs was called “heart”. We had never experimented with such colorful synths and melodies before, and we knew it was unlike anything we’d worked on prior. We fell in love with it, though. We sent our ideas to McKinley and Kyle and they did, too. We had a new project, something that felt very right.”
On the cover, Karen Yeung // Featuring: Ally Brooke, Nikia Phoenix, Ross Butler, Violett Beane and loads more.