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Media Pack 2009 LocalMole - The new business directory from Trinity Mirror plc


What is LocalMole?

Local Mole is our new, comprehensive and authoritative business directory. Big words we know – but we stand by them. It is part of Trinity Mirror Plc, the UK’s largest local newspaper publisher. It connects local businesses to local consumers in a very simple, accessible way.

Directory of local businesses Business review site An impartial guide Special offers site Trustworthy source

Our strapline is ‘digging up the best local businesses’ and that’s exactly what we help our users do. With 1.8 million businesses the length and breadth of the UK, which can be searched by business name, type or location, your next customer is only one click away. If LocalMole for our users is about digging up the best local businesses, for our advertisers it’s about digging up the best local customers! By taking out a paid-for listing with us and turning their page into a mini-website complete with pictures, special offers and top of the molehill placement, businesses can ensure they are doing all they can to catch the eye of discerning customers. This is all the more important in the current climate. And with 11 million eager consumers every month looking for local information there’s always someone who is looking for your services. Trinity Mirror promotes LocalMole.co.uk on its 100 local websites and in 140 regional newspapers as well as in search engines such as Google and through targeted advertising campaigns. We make sure our website, your business and Doug (you’ll meet him in a minute) are foremost in consumers’ mind when they’re looking for a local business.


Why LocalMole? Local newspapers have been at the heart of local communities for well over a hundred years. With the growth of the internet we now have even more ways to connect our advertisers to their customers. Today, for many people, Google is their starting point when they are looking for any information – including looking for local businesses. We’ll be working hard to ensure LocalMole is on the first page of Google searches too because we believe LocalMole is a better way to find local businesses. Why do we believe that? It’s brought to you by the good folk of Trinity Mirror, the UK’s largest publisher of national and local newspapers. It combines years of knowledge about what local advertisers and consumers want and updates it for the web generation. When it come to ways to promote your business, we’ll gladly say LocalMole offers

Focus on connect

the best value of any directory in the market. Not only do we actively promote your business on your behalf we also give you the tools to optimise your business listing. Bear these in mind when thinking about a place to list your business. • Promotion across 100 sites and over 140 regional newspapers to deliver audience • Searched by people looking for business in your neighbourhood • Premium and enhanced listings given preference when people are looking for a business in your market sector • Extremely competitive pricing • Full reporting on your listing’s performance

The future’s bright – the future’s mole-blue!


Meet Doug Meet Doug, he’s the furry public face of LocalMole. We guarantee he won’t ruin your garden! All through the year customers will see Doug throughout the Trinity Mirror network where he’ll be working on behalf of our advertisers to generate business leads. We want to ensure all local businesses get a thumbs up from Doug.


How it works Home

Home

What

Who e.g. florist, plumber, pizza

Where e.g. McDonalds, WH Smith

Home

What

Search e.g. town, city, postcode

Who e.g. florist, plumber, pizza

Search

Where e.g. McDonalds, WH Smith

What

Search e.g. town, city, postcode

Who e.g. florist, plumber, pizza

Where e.g. McDonalds, WH Smith

Search e.g. town, city, postcode

La Parmigiana

L’Artista

Caraffini Restaurant

Customers need to connect with local business

>

Customers search our websites or LocalMole.co.uk

>

Results displayed in lists and maps

>

Home

Home What

Who e.g. florist, plumber, pizza

Where e.g. McDonalds, WH Smith

Search

>

Multimedia business listing

Customers can leave business reviews/ratings

>

Home

What

Who e.g. florist, plumber, pizza

Where e.g. McDonalds, WH Smith

e.g. town, city, postcode

Search

La Parmigiana

L’Artista

Caraffini Restaurant

Search e.g. town, city, postcode

What

Who e.g. florist, plumber, pizza

Where e.g. McDonalds, WH Smith

Search e.g. town, city, postcode

Enquiries and leads generated for businesses


How we generate leads for you

Our Newspapers

Local Promotions

Our Websites Search Engine Optimisation Users

Businesses PPC Campaigns


The LocalMole world LocalMole is part of Trinity Mirror and benefits from cross promotion on our network of local websites and newspaper brands which attract 11 million They have

people every month.

On average users visit our websites once a week

the time to spend it So who uses the Trinity Mirror Network and what do we know about them?

69% Aged 25-54

We reach the following percentages

They have money

of adults on a weekly basis:

to spend This is how many people we are

Midlands 72% North East 70% North West 79% Wales 79% South 47% Scotland 70%

56% ABC1

expecting to welcome to the Molehill every month. Hope they wipe their feet!

Projected monthly Unique Users: 500,000 Our audience looks like this:

51% Male 40% Female

Projected monthly Page Impressions: 1 million


Package Options Premium Listing

Premium Listing

Enhanced Listing

£199+VAT

£149+VAT

(£3.83+VAT per week)

(£2.87+VAT per week)

Priority over free and enhanced listings, top slots within premium listings rotated equally.

Priority over free, top slots within enhanced listings rotated equally.

£199+VAT (£3.83+VAT per week) Put your business listing above the free and enhanced listings for one year, add images, weblink and email contact details, as well as a full description, promote special offers and improve your coverage by appearing in four additional categories.

Enhanced Listing £149+VAT (£2.87+VAT per week) Put your business listing above free listings, add a short description and image to make your business stand out and include a weblink and email contact details.

Both of these options cost much less than Yell, Thomson or Touch Local. See our Competitor Comparison.

Contact form to maximise leads through the website.

4

4

List your business email address.

4

4

Weblink to your own website.

4

4

Interactive map showing your business location.

4

4

Business Profile: up to 250 characters to describe the benefits and unique selling points of your business.

4

4

Business Information: up to five variable keyword/phrases of information about your business (e.g 24 hour opening, local delivery) displayed as bullet points which help with search engine optimisation.

4

4

Extra Business Information: 1,000 character business description to further sell the merits of your business.

4

8

Upload extra images to your profile.

4 (6)

4 (1)

Special Offers: upload up to two special offers at any one time, including a description and image to attact customers more effectively.

4

Search Engine Optimisation: extra optimisation on business description pages to ensure high positioning on targeted local business searches through Google, MSN and yahoo.

4

Premium Positioning over free and enhanced listing in search results.

4

Additional Business Category: add your listing to four additional categories to ensure even greater coverage.

4

COMING SOON Additional Search Radius: extend the geographical area that your listing is seen in.

4

Business videos.

4


Display Advertising

Increase your presence on LocalMole by taking out one or more of our display advertising options.

468 x 60

468 x 60

110 x 40 300 x 250

120 x 600

120 x 600


Competitor comparison Touch Local

Thomson

Yell.com

BEST VALUE Premium Listing

Standard Category

Online Classified Info Page

Priority Ad + Web Link

Cost* +VAT

£199

£295

£300

£220 - £400

Priority over free listing

4

4

4

4

Business profile

5 bullet points +250 character description

6 bullet points

5 bullet points

6 bullet points

Contact page

Contact form, map, email

Contact form, map, email

Contact form, map, email

Contact form, map, email

Business information

1000 character business description

500 characters + products offered

8

Additional fee £50 P/A

Images/logos

Up to 6

4

PDF upload of print directory ad

Additional fee

Weblink

4

Additional charge of £100 P/A

4

4

User reviews

4

4

8

8

Special offers

4

4

8

4

*Correct at time of going to print.

Name of Product

Product offerings vary but where possible like for like products have been compared.

LocalMole.co.uk


For more information contact sales@LocalMole.co.uk

Issue 1 - 2.3.09



LocalMole.co.uk Media Pack