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Mediakit 2011: Global Business Magazine

World Business Goes Green

At HANNOVER MESSE the world of industry faces global challenges. The Global Business Magazine is a program and theme guide through one of the world‘s most important management meetings in 2011. M AG








Global Business Magazine: Reaching global players at international business events

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The Global Business Magazine of Hannover Messe is distributed in major business conferences. It contains contributions of the top speakers of HANNOVER MESSE 2011 as well as international market reports. The magazine provides an indepth knowledge of current discussions on economic recovery, “Green” challenges and innovations as well as international trade development.

The Global Business Magazine is the official magazine of Global Business & Markets of the HANNOVER MESSE. The magazine accompanies all important international events and is also available in the press centre of the HANNOVER MESSE. Moreover the magazine will be distributed to selected customers and partners.

The Target Groups


 Exhibitors and visitors with interest in international

op, are an attractive credit categories and mutual hedge funds tion. The first such fonds already floated funds have Due to rising will follow. of and others the increase on of financing. n volumes, optimisati transactio and the forfor a further financing profiles and that export inherent risk risks, credMore This also means e character. selective cluster stand-alon mation of their syndihas lost its in extensive s will extend it is embedded it institution portfolio with and more by efficient or competes packages cation activities financing useful combina. ent. The structures managem risk and fiother financing one’s own extention of providing ITY (capital) with ING COMPLEX and CONTINU nancing resources n activities risk and syndicatio towards corporate sive primary in the mediin comThe trend portfolio will ying increase a focussed on the optimal the accompan n structures term decide the transactio Due to a um to long plexity of and credit. on the strucdemands ©FOTOLIA supply of exporters TING in the finanlead to higher exporters, alone, of banks, liquidity status SUBCONTRAC and 2005 ying cting very good inturing know-how between 2000 and other and the accompan ent fair for subcontra 4.5 percent increasing. agencies al growing by . is steadily cial markets Leading trade developm for mechanic export credit e exports financing providers) and trade materials on the markets, private credit world merchandis of export The basic e industry services and vestors (e.g. short pressure economic Withdemand for new forms may lag behind. ts in vital ng, the automotiv be taken at the in this area engineeri and liquidiwhich can steel oprisk Large investmen ng gas, and portfolio and a balanced engineeri on as the oil the liquidity and plant tendency to . Informati valid. n and sectors, such processes call for improving costs. When comgeneratio ent will remain can be sion-making n, energy ty managem , require address risks productio Halls 3-5 timising financing this type is signifindustries E markets and 2007 unication of large interfactoring, of fi- on the telecomm MENTS CONTINU 16-20 April pared with with the help of a variety nt because REQUIRE banks, bundling cost-efficie s. accessed subsidiary an efficient icantly more g technique networks of TO GROW claims remains structurin tions. ent of the certainly be goods national nancing and representa Howevmanagem there will and of capital claim. point the branches financing of At some cooling and advance Beside the with the seller n treatment for economic G ECA coverage, mara tendency as single transactio OF FINANCIN import under financing, er, due to SHIFTING s in the emerging curusually minthere are and local cost for correction S however, financing and handling, DECISION regard to MARKE TS long run, of third countries ents with structures kets. In the export firequirem cing apwell as financing demanded in trade and de- imum a multisour change in and margin. The rent trends col- The of financing supplies within remain intact. amount, duration Individual ©FOTOLIA portfolio apin the shifting in demand. In spite of based on a nancing should g compeof de- results proach are Other options processes buyers’ markets. nts for structurin ts, the transfer sales apcisions in requireme financing order to optimise nt cash lateral agreemen ly dual product proach in for holistic g buyer and and conseque efs the exan increasing tence, demand while integratin and more institution livery contracts covenant and costs developed the credit and a stronger as financial of activiproach of needs currently being solutions the centre flows as well range of n of customer exporter, are nt export credit remains at enhance the ts compleme market true of shortficient integratio por- porter agreemen of financial and will further all the more to uncovered Financial serties. This is s relating with the interests for exporters. grow. This which is strongly to efshifting guarantee the financing immense least, . financings will continue MARKE TS term trade financing for incredit. Not are making investors tions of a challenge vice providers risks provides sed by supplier to offer their often tie characteri very promising to economic to be able ap- is a partners which of political of trade claims forts in order credit agencies. t e-banking and creative capital High numbers for export for novative business convenien a challenge autoand financing growth and customers NK AG designed to tight liquidity OF VEREINSBA a solid basis holds enormous These are E HYPO- UND plications. data, e.g. AL t, but provide NG THE OPTIONS ‹ BAYERISCH equipmen financing. EXTENDI AND FINANCI take over customer disconti- potential. ADVISORY, MARKET g the business S, BANKS matically TRADE RISK that OF letso CAPITAL diversifyin HEAD G MARKET THE based on the for information, TEXT: CHINA DIRECTOR, EMERGIN forfeiting, character, data acquiINVEST GEOGRAPHY MANAGING of invoice traditional SES IN MANY its promoting SCHMIDT, s and bills for The media or manual PROCES In spite of guarantee must pay nuities of TEXT: WERNER NG. ISATION and the factoring guarantee ters of credit, FINANCI IC LIBERAL CHINA INVEST accepted prodbe avoided ›exexport credit AND EXPORT sition can ally. has been an an increasing Chinese business these ip-based approach L AND ECONOM fully automatic partnersh days recently to THEIR TRADE GEOGRAPHY A means ex- exchange, in OF POLITICA s Many global business, Large, but ADAPTE D agencies, can be settled AT there are the itself. › IN LIGHT years. ized, companie RS HAVE affecting uct for reasons in favor export credit export financHANNOVER MESSE global markets, PROVIDE TION to cominvolving S tent also medium-s of “Why into the 90s sector regard everywhere. SERVICE China”, manifold is essential ACCOUNT N OF SYNDICA and the Until well markets banks BOOK banks and and repeated EXTENSIO fiG OF fulsomely. d by transacporters the emerging point of view 21. April 2010, FINANCIN was dominate S as an attractive s played From the bilateral delivery 13:00 –15:00 ex- ing for growth, ACTIVITIE imenterprise based on mon success. export financing diversifying the fipotential it is very New Energy in banks, inwith traditional while private markets. for institutes more efficient Hangzhou The largest of view of of book acnt state tions in connection creation of the point In parof the credit Now and governme in the emerging nancing product al function in the financing Lately, the business. market activiand capicovered by today, with the owing From a minor role the promotion though, is sector develPlace to go for the entire countries almost and secondary port financing, Firegional money portant that ing-up the export credopen- may be an option the New Energy nancing of funds for from the private s, have been local and and vestors in Asia the value chain. gradual renewto long-term counts which ing and outsourcing aspect ofprocess well onthe industry in China guarantee and Demand ©HVB lly, at first also part of plus their ined character prospects is the key 30 ticular, access arise. extends its way for overself-conta t in capital dynamica ties are by complex led to export also recogA growing tal markets years, as such, Director, oped very China’s importance y replaced to their local of investmen and, Convention Center, after the Cold markets has for optimisup-chain market investors have now Managing effi- as completel it agencies of transfers is one of deals, market emerged the financing Room 11 America, and ns. The changnancialhas market and Werner Schmidt, Advisory, al in the emerging of the econthe lifespan d financing future and Latin capital transactio in China itself, t. possible rating and promised thethe k AG Europe. Signifiof Trade Risk in line with structured exportland of busiand itnised that trade-base , structurliquidity supply of capital equipmen options of Vereinsban is advisain Eastern better loss Head s of this form n- goods tion of structures an ample ness opportunity ble to foreign companies Hypo- und the European War also ing the financing have a far 21. April 2010, transpare t advantage s make conal diversifica Bayerische has sub- common become es in demanded generally regarding 14:00–16:00 to keep a close the ciently supports the significan risk or of the necessary ized businesse export financomy, a substanti a signifiexpertise. they which ents and n to other cant progress the purpose Precision Mechanics international In addition, Alongbecause s Medium-s eye on it. with the high-value portfolio and in compariso ing requirem base arisindustry for of financing. in Taicang: trend towards history s as a door of this option 35 inthe financing usedustrial China andCredit institution This developcy and the businesse in their g of the investor Exclusive Address sectors, access to intertal- sistent people however, matching hy claims is seen by in credit lines. sidiarity principle. its instrumen ents will be for the l broadenin framework cy facilitated creditwort market prodhaveholdpolicies cant drop with ing come accountan on traditiona Precision Mechanics these developm to abecome and supporting long way in to other capital deci- often . One of ing from markets. Today, which had its effects are willing and three opener institutions industry capital reledecades, following bonds), fiits ment has analysis Seeing the city are and changing, in China shaping and fine d in the d credits, in theever banks, the of Hangzhou ly involved nal national new and challenging highlighte tuning, as for export financing develop financing g of the ucts (syndicate in internatio a Green city concept trade and examin ple joint s (corpomany export Convention Center, challenges many aspects, nal trade activities. a further broadenin German-Chin vastly enterprise leaving decision expanding measures and Room 17 is the align2007 allows for and thus fi- the biggest ese education granted to MESSE vance for internatio makers 80 and and banks and and investors policies in support export financing no choice but projects aimed s nancing for between MAGAZINE trade and to stayHANNOVER nally operating specifically at of the New base of banks abreast of latest of all businesse BUSINESS Energy industry Internatio the Prehave adaptGLOBAL 21. April 2010, de- cision Mechanics rate risk) accounts volume. velopments when holds the promise of the interests providers 12:30–14:30 of the valindustry in Taicang. involving in the to ment of new business nancial service s that are part Equipment Manufacturin 90 percent gloMAGAZINE of a bright future. bal Chinese business, business models and institution backing. GLOBAL BUSINESS g in introducing the LIFE AND ed their previous MESSE 2007 Taicang: ents. Comits financial and WORK STYLE Clustering the pressing question, HANNOVER environm ue chain Equip“Why China now?”. this changing BECOME PLENTIFUL, CHOICES structures ment Manufacturin g industry EVEN IN simple business REMOTE PLACES paratively in China THE EMERGENCE OF A NEW Hall 27, GBM Dome URBAN MIDDLE A German town CLASS 2 in Taicang, the ancient A new urban middle city of Hangzhou 34 as Chinese “heaven 21. April 2010, class has emerged, 15:00–17:00 made up mostly on earth”, a thriving Automotive Supply of millions of industrial center hard like Tangshan, in Hangzhou working, qualified, First choice of life and work style confident, considthe Automotive choicerably well off es in China are Supply industry and most importantly increasingly plentiful, in China ea- attracting ger to spend young Convention Center, top personal and Chinese city dwellspecialists Room 11 ers. It is because to areas formerly of them for example, only known to the real that China is now China Hands. Due to ever better the biggest car mar- ity at lower qualket in the world, cost, general business creating need and op- private and portunity for localization transportation is surging as well. to meet these new customers The opening-up tional markets is a strong stream-lining demands. At the has reached the remot- force same est places, time, the higher in itself, improving raising living skills of management standard evelevels of servand language, rywhere and creating ice and raising business habit supplier quality. © China Invest business opporand crea- tunities Geography Even tivity are breadthwise branches of the in pleasant and Chinese government ating industry-spec cost decreasing socially stable ific pockets with as the tide of urban environments are increasingly . tai- ing however, service aware and middle class keeps lor-made advantages servthey are the recipe washing inland, ice oriented, creating all over the counof fanopening whole try. At the same tastic prospects information platnew GROWING SERVICE time the vast amounts to be found in chapters in the forms such as ORIENTATION answerHangzhou’s www.investsourcing and spend on economic ing the question outsour- AND INTERNATIO “Why China now”. support in the ing sectors. NAL BUSINESS wake ‹ website. of the global crisis, HABIT OF CHINESE prevented a signifiCOMPANIES centers everywhere cant slowdown BUSINESSES THE PRESSURE in growth. Government and high numbers Chinese companies IN CHINA ARE TO INNOVATE of newly graduated are extensively cies in support branches on all MOVING UP THE of the New Energy ex- AS ENGINES THAT BE levels stay much engineers are ample periencing international PRODUCTION OF indus- vor of in faCHINA INVEST prove is in high try holds the promise VALUE CHAIN business hab- INNOVATION investment and time just the same its and increasingly of a bright future. are keeping up as GEOGRAPHY focus on service soft innovation. supporting measures. More proficient as Even in China, China, the work key factor, igniting Favored indusLONG-TERM macro the bench of the world, a rapid development need to innovate and micro management APPROACH tries policies and Xinzhong Street has is of the service a strong positive positively moving become a crucial processes, in- FOCUSING ON 68 sector, with as innecessity in order up the production dustry clustering A SECURE vestment commitment of yet many 100027 Beijing, to and the creation value chain. Here openings to be stay competitive, in cities like China of fa- INVESTMENT ENVIRONME filled. The growing as well, new sourcserving as powerful vorable hot spots Hangzhou, Taicang Fon: +86 10 6551-2969 NT expo- innovation for many industries sure of Chinese and Tangshan engine. Hard are companies to are just the beginning. In the formerly outstanding examples. Fax: +86 10 6551-1169 innovation interna- of 42 centralized state Seeing the city which the likes of Chi- As usually of na, regional of sprouting science Hangzhou develop registration@t in China, all these and local governments a Green city concept points are are and vastly expanding increasingly taking opportunity as well as challenge measures and polisteps to fine tune . HANNOVER MESSE and their own development need to be addressed 2010 GLOBAL BUSINESS MAGAZINE carefully. With strategies, crethe right approach Hall 27, Stand GLOBAL BUSINESS and positive thinkA32 MAGAZINE


business contacts

 Sales managers  Purchasing managers, production managers  Business associations, Chambers of Commerce and Industry

nce From “Why China” Export Fina to “Why China Trade and now”


 Economic decision makers  Press & Media

The Columns & Topics 2011

In China the need to innovate has become a crucia l necessity in order to stay competitive.


Greentech Contributions of the World  Global Business & Markets  Renewables  MobiliTec  Research




Global Business & Markets is the fo-

reign trade platform par excellence at HANNOVER MESSE, as it brings together know-how and services for exploring new markets in other countries and offers unrivalled opportunities for networking at an international level.

(Dr. Wolfram von Fritsch Chairman of the Board of Deutsche Messe )

Strategies & Services  Financing recovery  Management of trade risks  Post-crisis global sourcing concepts  SME: cooperations  Going international via trade fairs Partner Country France „Innovation for sustainable growth“  energy sector, sustainable mobility and energy efficiency

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Global Business Magazine

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