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19-23 april 2010

Solutions for Sustainability Mobility, renewables, energy efficiency Industrial Excellence Italian entrepreneurs heading for global success Research & Development Contributions to a common future in Europe

Magazine of the Partner Country Italy SEMINAR Programme

Art of Sustainability

The

business magazine ›

Partner Country Italy

creativity competence excellence www.ice.it/hannovermesse www.italtrade.it/hannovermesse


Content greetings

03 S ilvio Berlusconi Italian Minister for Economic Development 03 D  r. Angela Merkel The Chancellor of the Federal Republic of Germany 04 F ocus on Sustainability Claudio Scajola Italian Minister for Economic Development

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11 T  he Archimede solution Livio Vido, Director of Enel Engineering and Innovation Division, explains how Italy is contributing to the future of European energy supply 12 Global Perspectives Francesco Starace, the President of Enel Green Power, describes its international contribution to sustainability

05 Shaping the Future Michele Valensise Italian Ambassador to Germany

14 “ Along with Petroleum” – a programme for the future Carlo Perego about the new eni programme, focused on the conversion of solar energy and the production of biofuels from non-food biomass

06 “ Bundling resources for Europe” Umberto Vattani President of the Italian Trade Commission (ICE)

17 Attention to Green Energies Sonia Bonfiglioli, CEO of Bonfiglioli Riduttori spa, speaks on how her company is positioning in the field of Greentech

07 “ A PERFECT OPPORTUNITY FOR ITALY“ Antonio Tajani European Commissioner for Industry and Entrepreneurship

Sustainable mobility 08 Greentech – an engine for employment and development Maurizio Boiocchi, responsible for R&D at Pirelli Tyre and Parts describes, how the group is developing a green product portfolio

Energy solutions 10 Sustainable technologies Enrico Elli, Sub-Commissioner at the ENEA speaks on current and future research projects, the role of European collaboration and how ENEA cooperates with the industry

Published by: local global GmbH Marienstraße 5 70178 Stuttgart / Germany Phone: + 49 711 225588–0 Fax: +49 711 225588–11 marketing@localglobal.de www.localglobal.de

In cooperation with: Italian Trade Commission (ICE) Office Düsseldorf Oststraße 10 40211 Düsseldorf / Germany Phone: +49 211 38799–0 Fax: +49 211 38799–63 industrie@dusseldorf.ice.it www.ice.gov.it www.italtrade.com

INNOVATIONS 18 C  ompetence in industrial space Dr. Enrico Sagesse, president of the Italian Space Agency ASI, explains the role of Italy in the implementation of European cooperation in aerospace 19 R  esources for Europe Marco R. Fuchs, CEO of OHB, on Italy’s success in the field of aerospace

Concept: Hans Gäng Editor: Esad Fazlic Layout: Inka Ziegenhagen Cover photo: Marco Lodola Pictures: Press and Information Office of the Federal Government of Germany, Italian Ministry for Economic Development, German Federal Ministry of Economics and Technology, ICE, European Commission for Industry and Entrepreneurship, Pirelli, Enel, eni, Bonfiglioli, Brovedani, Daimler AG OHB, ENEA, Deutsche Messe, RobotCub Consortium

20 T  HE ICUB: CRAWLING IN GENOA The iCub is a small-size humanoid robot designed by the RobotCub Consortium, which consists of several European universities

SERVICE

22 Investments in innovation Sergio Barel, general manager of Brovedani on the company’s success story

22 L ist of Exhibitors 24 Seminar Programme 27 Cultural Programme

Print: Bechtle Druck&Service GmbH & Co. KG

23 Subforitalia: a virtual platform for real business Inititated by ICE office in Düsseldorf, a virtual exhibtion of Italian subcontracting has opended its gates in the Internet

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HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


Greetings

Greeting

Silvio Berlusconi Prime Minister of the Italian Republic

Photo: Livio Anticoli

I

t is a great pleasure for me to welcome all guests from around the world who will visit the HANNOVER MESSE this year! Italy has been chosen to be the official Partner Country of the 2010 HANNOVER MESSE. This decision reflects both the great role that Italy and Italian enterprises play globally in the field of industrial technologies and the ex-

traordinary tight economic and trade relations between Italy and Germany. Germany is by far the most important trade partner of Italy: world-wide it is the first market for our exports and the first source for our imports. In 2009 – notwithstanding global recession and a sharp contraction in international trade flows – our bilateral exchanges amounted to almost 91 billion Euros.

Greeting

I

most cordially welcome all of our guests from this year’s Partner Country, the Italian Republic, to HANNOVER MESSE 2010. Italy and Germany are traditionally linked by countless bonds of friendship and trust. Italy’s vibrant economy and the innovative strength of its enterprises make it one of Germany’s leading trading partners. Hightech products from the mechanical and electrical engineering sector are at the top of our mutual trade statistics. And both of our nations are also perennial leaders among the world’s capital goods manufacturers.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

A consistent share of these bilateral exchanges are made out of industrial machines, machine tools, industrial technologies, transport vehicles and components to be incorporated in final products: all this is a concrete proof of the high degree of integration and interdependency that Italian and German companies have developed over the last decades. The merit of this very deep level of cooperation and mutual, common interest between Italian and German manufacturers goes, in my opinion, to two things. First of all to the European Single Market, which provides our enterprises with the platform and with the level-playing field to grow, to become more internationalised and thus prepares them to better compete in global markets. Secondly, to the outstanding value, creativity and capacity of innovation

that are key features of Italian and German firms, in particular of small and medium enterprises: “Made in Italy” and “Made in Germany” are acknowledged all over the world as the best guarantee for quality-products and high-level technology. Building upon this basis, the HANNOVER MESSE will provide a seabed for new business contacts, valuable information on the state of the art of new technologies and trends in industrial sectors and thus send a signal of optimism for a new path of robust and sustainable economic growth. I therefore express my warmest gratitude to the German Government, to the Government of Lower Saxony and to the Hannover Messe for providing this valuable opportunity to my Country and to Italian companies and wish all the best to exhibitors and visitors of the fair. 

Dr. Angela Merkel The Chancellor of the Federal Republic of Germany

In short: Italy is particularly predestined to be the Partner Country for the world’s biggest industrial exhibition. And Italy is in any case one of the major exhibitor nations in 2010, as in previous years. But a good thing can always become even better. That’s why I am very confident that numerous new business leads will be generated in Hannover and give added momentum to our already excellent German-Italian economic relations. It is in this spirit that I would like to wish all exhibitors and visitors from Partner Country Italy a successful appearance at HANNOVER MESSE 2010. 

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Greetings

Claudio Scajola, Italian Minister for Economic Development

Focus on Sustainability

T

he Italian Ministry of Economic Development has had the pleasure of accepting an invitation from our German friends for Italy to act as “Partner Country” in the 2010 HANNOVER MESSE, the most important industrial event in the world. This invitation bears witness to the role of our companies in the German market, and the efficiency of the activities which we have performed in recent years regarding bilateral economic relationships. Italy has traditionally been Germany’s top commercial partner, and also the most important exporter country to host a stand in the main German trade fair events, while Italian participation in the Hannover Trade Fair has always been particularly numerous. However, this invitation also represents an important recognition of the vitality and dynamism of our economic system, considering the fundamental theme chosen for this year’s partnership: sustainable mobility, a very current theme on both a technicalengineering and an environmental and social level. Economic development requires the

production and use of large volumes of energy, with the consequent necessity of reducing environmental impact and preventing irreversible climate change. This represents both a challenge and an opportunity to revolutionise the use we currently make of available resources, designing tech-

”This invitation bears witness to the role of our companies in the German market, and the efficiency of the activities which we have performed in recent years regarding bilateral economic relationships”

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nology which is ever more compatible with the environment and orientating our economic systems towards a new concept of development. Italy and Germany can provide an example for Europe of how renewable energy can be capable of relaunching the economy and revitalising the employment market. The new technological frontiers of the green economy will bring ever more advanced products and services, in which the ingeniousness and flexibility of Italian companies will be shown at their best. The Italy Pavilion organised by the Italian Institute for Foreign Trade (ICE), to be opened by the Italian President of the Council of Ministers together with the German Chancellor, will allow visitors to discover innovation and excellence in the themes of energy efficiency and yield, the reduction of acoustic impact and the use of

sustainable fuel. The Seminars organised by the Institute, together with the numerous collateral networking and economic and cultural initiatives, will offer Italian businessmen the opportunity to establish or consolidate collaborations with German companies, while meeting journalists and opinion makers capable of providing in-depth information on the current economic situation and future development of Germany and the other countries represented at the HANNOVER MESSE 2010. I would like to wish the event every success and extend my most heartfelt thanks to the Italian Institute for Foreign Trade and to all those – businessmen, architects, curators and artists – who have contributed, under the Institute’s constant coordination, to creating this extraordinary event, an international showcase for our industrial production. 

HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


Greetings

Michele Valensise Italian Ambassador to Germany

Shaping the Future T he HANNOVER MESSE – the leading trade fair worldwide for industry and technology – will be held this year from 1923 April. The focus will be on Italy as the Partner Country, a fact which is important for a number of reasons. HANNOVER MESSE is unique: It is the main trade fair in Germany and a key indicator of the state of health of the global industry in the sectors represented as well as principal trends. Its reach extends far beyond the borders of Germany and offers exhibitors an opportunity to promote their products not just in the German market but also internationally. As a prestigious event that acknowledges the dynamism of Italy’s economic-industrial model, it is particularly significant for Italo-German relations, also within the European Union. The choice of Italy as the focus country testifies to the excellence of our industry in key sectors for the trade fair. It also reinforces our image as a major industrial country alongside Germany in terms of bilateral exchange, opportunities for collaboration in other countries and as a partner for consolida-

tion on the internal market. Italy and Germany are currently the only large countries in the EU where headcounts in the manufacturing sector still account for around 20 percent of the workforce. There is a strong and unequalled tradition of subcontracting between the manufacturing industries

”This year’s choice of Italy is a clear reflection of the attention that Germany pays to Italy as a key partner at a time when the global economy appears to be returning to a growth path.”

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

in our two countries; our economic systems are based on a similar industrial model (comprising small and medium-sized enterprises) and on similar export models. After the most recent trade fairs, at which Japan and South Korea were the guests of honour, this year’s choice of Italy is a clear reflection of the attention that Germany pays to Italy as a key partner at a time when the global economy appears to be returning to a growth path, even though this path is still strewn with obstacles. We are proud of this, as it further underscores the close business relations our two countries enjoy. Fully aware of the opportunities that the Italo-German partnership offers within the framework of the HANNOVER MESSE as well as for strengthening the political dialogue between the host and partner countries, the fair will be opened by Prime Minister Berlusconi and Chancellor Merkel. They

will meet in Hannover on 18 April at the Italo-German summit, in the presence of the foreign ministers Frattini and Westerwelle, the Italian Minister for Economic Development, Scajola and his German counterpart Brüderle, and from the respective Transport Ministries, Matteoli and Ramsauer. Italy’s participation at the fair will focus on “sustainable mobility” and – in addition to appointments at the fair itself – includes a broad programme of seminars, conferences and meetings which will be of interest to hundreds of companies, individuals and public institutions. The ITALY Pavilion, featuring the central exhibition and various company exhibits, was planned and organised by the ICE – Institute for Foreign Trade. I would like to express my sincere thanks to the ICE for its work in the German market in developing the exchange between our two countries and for its participation at this year’s trade fair. Branded “Hannover shows and shapes the future”, the exhibit will enable visitors to admire the innovative capacity of our companies in production and distribution of energy, sustainable mobility and manufacturing and automation systems. The ITALY Pavilion will house a project sponsored by the City of Rome, combining the demands placed on mobility – both collective and individual – and conservation of the city’s cultural and artistic heritage. All the preconditions are therefore in place to ensure that the HANNOVER MESSE will serve as a forum for consolidating the political understanding and economic synergies between Italy and Germany which are founded on a long-standing tradition of collaboration and friendship. 

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Greetings

“Bundling resources for Europe” He is the architect of the Partner Country presentation of Italy: Umberto Vattani, Italy‘s former ambassador to Germany and now President of ICE, the Italian Trade Commission. As a convinced European he is highlighting Italy‘s industrial contribution to sustainability.

Your Excellency, what does HANNOVER MESSE mean to you personally? Umberto Vattani: After the truly tumultuous reunification years, I am very much looking forward to this vitally important Italian trade mission in Hannover. HANNOVER MESSE is a unique opportunity to shape and correct Germany’s perceptions of the Italian economy.

”We are mobilizing our R&D and hi-tech sectors to develop and adopt renewable energy solutions; and we are heavily investing in the development of efficient energy transmission systems. ”

Are we laboring under misconceptions? Italy’s passion for design, style and quality of life is well recognized. But in Hannover we will show that the quality of “Made in Italy” products people have come to know and value are the result of Italy’s highly advanced engineering base and are produced in accordance with the latest standards of economy and efficiency. We also have creative entrepreneurengineers committed to ongoing optimization.

Umberto Vattani As Italy’s Ambassador, Umberto Vattani experienced post-reunification Germany first-hand. Now, as President of the Italian Trade Commission (ICE), he is overseeing Italy’s Partner Country presentation.

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HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


Greetings

What will Italy’s main focus be at the trade fair in Hannover? The displays at the Italian pavilion will leave absolutely no doubt as to Italy’s integral role in European crossborder industrial and energy policy initiatives. We are working on an ambitious project to develop sustainable urban mobility concepts; we are mobilizing our R&D and hi-tech sectors to develop and adopt renewable energy solutions; and we are heavily investing in the development of efficient energy transmission systems. These are all fields in which Italy’s expertise in science and industry is making a major contribution to global environmental protection. As always in Hannover, Italy’s top electrical and motive power engineering companies and industrial subcontractors will be showcasing their great innovative power and championing the cause of energy efficiency.

Do you see opportunities for new cross-border B2B cooperative ventures in the energy sector that go beyond mere statements of policy? I personally am very confident that Hannover will yield tangible progress towards German-Italian – and indeed European – cooperation. The challenges of renewable energy production and distribution, energy R&D, technical realization and investment are simply too great to be resolved without a Europe-wide bundling of resources. In the Mediterranean region in particular, there are opportunities for Italy and

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”The challenges of development of sustainable energy solutions, the technical realization and investment are simply too great to be resolved without a Europe-wide bundling of resources.”

Germany to work together very closely and become key drivers of a pan-European energy policy. After all, the first

engineering and industrial subcontracting firms, to focus on new international markets. The Italian Trade

agreements are already in place, and we will be showcasing these in Hannover. We will find our way into the future much faster if we work together.

Commission and the Confindustria federation of industrial companies are strongly supportive of these initiatives, especially in the emerging markets.

Italian firms have always been in fierce competition with their German counterparts. Will the same hold true in the emerging markets? HANNOVER MESSE is truly a global platform. Italy’s small and mediumsized companies in particular have long made it to the leading foreign exhibitor nation at the world’s biggest industrial technology expo. The contraction in European exports in the wake of the economic crisis is forcing everyone, including Italy’s mechanical engineering, electrical

Are there opportunities for cooperation in these markets? Yes, just take North Africa for example. The close economic ties that Italian businesses have developed with North Africa over many years are central to the development of energy projects in the region. HANNOVER MESSE 2010 will show that there are still plenty of untapped opportunities for international cooperation and new growth based on partnership. 

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r: sgebe TUT Herau NSTI ES I NDEL A SCH IENI SENH I T A LÜ R A U S BERLIN F BÜRO rstraße 39 te Schlü 629 Berlin 10

“The Italian Edge”: A book and strong arguments to adjust views on industrial Italy.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

Wolfgang Pech, head of HANNOVER MESSE, and Umberto Vattani, president of ICE, signing the Partner Country agreement in Rome.

“A Perfect opportunity for Italy“ Antonio Tajani was appointed new European Commissioner for Industry and Entrepreneurship on 9 February 2010. The success of European industry is of central importance to the economic and social welfare of European citizens. Tajani’s central aim as Commissioner for Enterprise and Industry is to ensure that all the EU’s business sectors will come out of the current economic crisis stronger and more competitive than before, and will be able to support sustainable growth in a strong social market economy. Tajani will visit this year’s HANNOVER MESSE and welcomes the activities of Italy as Partner Country of the world’s largest industrial trade fair. Tajani on the massive presence of Italian companies at HANNOVER MESSE: “I am delighted to see that my compatriots are so active. HANNOVER MESSE is the world’s leading technology event and Italy is the Partner Country this year. More than 300 Italian companies from across all industrial sectors will participate to the exhibition in 2010. This is not surprising taking into account that over the past few years Italy has been one of the biggest exhibitors at Hannover. It represents the perfect opportunity for Italy to highlight its industrial capabilities and innovative technologies.”

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Sustainable mobility

Greentech – an engine for employment and development Pirelli is one of the most prestigious industrial groups of Italy and stands for industrial excellency. Maurizio Boiocchi, responsible for R&D at Pirelli Tyre and Parts describes, how the group is developing a green product portfolio.

Mr. Boiocchi, how far is Italy already part of this global change in industrial strategy to provide Greentech solutions?

Which major challenges do you see upcoming in the next years and how is Pirelli as a group facing demands for sustainable mobility?

As Italian industry features a varied and extended scenario, it is quite impossible to give a single answer. Generally speaking, Italian industry is quickly making up ground after a first delay, both in processes and in products. This is particularly true in automotive, where important firms like Fiat group are extremely committed in green technologies. As well as Brembo and Magneti Marelli who shares with Pirelli the Cyber Tyre project, aimed on building safer and more ecological cars.

The main focus will surely be on reducing consumptions and environmental impacts due to traffic. Nevertheless, we must be careful on not to blame only Co2, whose dangerous effects are a much debated question, while fine particles are the real enemy because of their consequences on human health, which are of a much more certain and immediate nature. Pirelli’s commitment in filters business is exactly to reduce fine particles in commercial vehicles, whose impact on PM emissions is up to 40 percent of the total. On the other hand, all the new Tyre products are designed to reduce both harmful substances emissions and consumption on one hand, and to increase duration and security on the other, working primarily on raw materials.

What will be the main drivers for existing industries to adopt greentech?

”Our industrial plan for 2009-2011 fixed up to 40 percent revenues shares from green activities. In 2009 we already reached 30 percent. ”

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Everyone must do his part. Public incentives were important last year because of the crisis, but actually incentives are related to a product category as a whole, provided that it offers sustainable features. But only consumers are in charge of rewarding a product by choosing it. Markets are more and more oriented to green products with less environmental impact and consumptions. This is true not only for Western economies, but everywhere. The challenge for advanced industry is to understand and precede these needs in order both to achieve a strong market position and to raise technological barriers to low cost and low technology products. In other words, Greentech is an engine for development and employment.

With Pirelli Eco Technology the group has undertaken already an important step to diversification. Which solutions are your now providing? Pirelli Eco Technology is the Pirelli group’s company involved in technological solutions for sustainable mobility and it is one of the main international players in the production, sale and marketing of products developed to control polluting

HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


Sustainable Mobility

Eco Technology enables the vehicle’s emission standard to be changed from Euro 0/1/2 to Euro 3/4/5.

And to which fields of activity Pirelli is heading with its R&D activities? Both tyres and filters. Pirelli’s research has always been focused on tyres as well as the development of solutions able to put together safety and driving pleasure. Today, far from dropping our criteria, we aim to go forth in designing more and more sustainable solutions.

Pirelli’s particulate filter system can reduce harmful emissions from diesel engines by more than 95 percent. emissions. The company operates in the European and Chinese markets with two main products which reduce diesel vehicle emissions: the FeelpureTM particulate filtering system for vehicles already in circulation, approved and sold in the main European countries and China, and GecamTM, a fuel with low environmental impact. Pirelli Eco Technology also produces and sells particulate filters intended for original equipment. FeelpureTM is a technology developed by Pirelli Eco Technology to reduce the particulate emissions from diesel engines. The “retrofit” system can be applied to trucks, buses and coaches, light commercial vehicles, and earth-moving machinery, and is housed in a muffler which replaces the original silencer, thereby removing the need to actually modify the engine. The particulate filters are made in silicon carbide and are able to cut particulate emissions, considered the highest polluting agent in urban areas, by more than 90 percent. The Feelpure™ technology by Pirelli

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

New Eco concepts At the Centro Ricerche FIAT, new concepts for advanced city vehicles and possible future scenarios are ambitiously being researched. The goal is to develop city vehicles with zero or ultralow emission, combined with driver assistance systems such as parking assistance, collision avoidance, stop&go or automatic guidance systems, which can help to drive a vehicle along a reference path maintaining a desired speed. Furthermore advanced car sharing concepts are being developed, in order to make car sharing both more attractive and efficient.

How do you estimate the share Greentech and/or Pirelli Eco Technology will have within the next years for the groups turnover and growth perspective? Our industrial plan for 2009-2011 fixed up to 40 percent revenues shares from green activities at year end. In 2009 we already reached 30 percent.

How well do you see Europe and especially Italy positioned in the global competition of Greentech, particularly when it comes to emerging markets? It’s hard to generalize. Some European countries are well positioned in global competition because they have better understood that greentech is the competitive challenge to overcome. Other Countries or even specific fields inside are less attentive to this issue. On the whole we can say that Europe is absolutely aware of the fact that green economy is not a fashion or a simple marketing issue but a real ground of research and development on which the innovation capabilities of a whole system or a single company are the main player. Pirelli is certainly leading in this direction. 

e-mobility Italy Already in the end of 2008, Daimler AG has launched its electric mobility project in cooperation with Enel, Italy’s largest energy supplier. In 2010, the “e-mobility Italy” initiative will see more than 100 electric cars of the smart and Mercedes-Benz brands roll onto the streets of Rome, Milan and Pisa. Enel will be responsible for developing and setting up over 400 charging stations especially for this purpose in the three cities. The project aims to further develop automotive technology and an intelligent infrastructure, and also establish open standards. Infrastructure is a particularly important issue in Italy, where the majority of vehicles are parked in city streets.

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ENERGY Solutions

Sustainable technologies In July 2009 the new Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) has been founded. Enrico Elli, Sub-Commissioner at ENEA speaks on current and future research projects.

Mr. Elli, ENEA has a new name, does that mean it has also a new target? The new ENEA was established on the 23rd of July, 2009, when Article 37 of Law n. 99/2009 assigned to ENEA the role of the Italian Agency for New Technology, Energy, and Economic Sustainable Development. This means that we have a new important target: in particular, the role of the Agency that shall finalize all activities complying with the requirements of economic sustainable development. Italian Energy policy recognizes the need to diversify its energy supply portfolio in order to reduce and hopefully overcome actual dependence on fossil fuels and electricity import. In addition, Italy must comply with the European Climate and Energy Package. This can be considered ENEA’s new mission: supporting the Italian energy policy through the promotion and innovation of sustainable technologies.

How are you coordinating the different projects and approaches? My position’s responsibilities within ENEA was decided by a specific act of the Ministry of Economic Development on the 15th of September, 2009. I am quite familiar with the professional expertise of the ENEA personnel as well as the potential of its research laboratories, both of which provide a great resource for the Italian industrial system. Our efforts in overseeing our mission lie in focusing projects and human resources towards the new role of Agency in support of the Development Policy of the Italian Government in the field of Energy.

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Finally, allow me to include the specific feature of ENEA as a research institution: we are actively committed to participating in international projects within the sector of nuclear fusion.

How does ENEA cooperate with the industry firms, bringing achievements to the market, to industry and households? What are the main current and future projects of ENEA? Even though I’d like to outline all of ENEA’s projects within an integral contextual framework, I would say that my focus is three-fold. First, we are actively participating in the so-called Italian Nuclear Renaissance, whose objective is to produce 25 percent of our energy through fission by the year 2020. In this area ENEA, with its network of test facilities and laboratories, can support Italian industry within the “supply chain” by qualifying components and systems to face the challenges of this new market. We are also involved in the major European and international projects for the IV generation nuclear power reactors. One of the main objectives is to minimize the waste for an easier decommissioning activity. Secondly is the area of Energy Efficiency. Everybody recognizes the importance of energy efficiency as one of the leading instruments to reduce GHG emissions and to reach the objectives by 2020. In this area, at ENEA, a specific new technical Unit has been constituted, following a Decree of the Ministry of Economic Development. The Unit will establish and implement all the procedures that will be necessary to overcome the barriers that impede or delay the diffusion of energy efficiency in Italy.

ENEA considers that the achievement of the objectives of reducing carbon emissions and increasing the production of renewable energy are possible if the industry firms are effectively involved in the process at an earlier as possible stage. With this in mind ENEA transfers to the productive system the best practices in energy technology R&D through specific collaboration agreements or the constitution of Consortia. ENEA advises on global strategies to accelerate market penetration and which technologies are ready-touse to improve business performance. The Agency also produces scenarios for power generation and for energy end use in buildings, industry and transport. Industry firms can therefore develop new business models to face the market, implement sector roadmaps and expand investment in R&D. In the sector of households we develop specific activities to target people, informing about energy, technologies and incentive programmes for energy efficiency in buildings.

Which meaning has the research of fuel cell technology for ENEA? We believe in fuel cells technology, and our researchers have been working in this sector for many years. Let me focus here on the possible applications in the sector of transport. The field of transportation is responsible for a large share of

expected emission reductions. Research in fuel cells would allow us to exploit a wide area of medium term technologies to be used to reduce air pollution. Vehicles powered by fuel cells rather than gasoline would have a potential energy efficiency of 27-41 percent (cf the average value of 16-18 percent of gasolinefueled vehicles.) We feel strongly that fuel cells technology is significant but we know that it will be relevant at market level not before 2030.

Which role does European cooperation play in your opinion in order to accelerate projects European cooperation plays a very important role in terms of accelerating our projects. We participate in several Research Projects financed by the European Commission and recently, ENEA has been one of the founding members of the European Energy Research Alliance (EERA). This is a network of European agencies and other research institutions that cooperate on a voluntary basis, sharing human and instrumental resources in joint research programs in all the energy-related sectors (carbon capture, hydrogen, solar energy, grids, etc.): I believe that this cooperative activity can accelerate RD &D within the area of energy technology. In fact, we can develop a strategic long-term focus, establish a long-term supportive policy framework, adopt a portfolio approach, and monitor and evaluate the status of R&D on a regular basis. All of this can help to bridge the gap between the public and private sector in terms of exploiting the best available energy technology that can be used and to share the mix of technologies in order to reach the objective of EC 2020 and the reduction of CO2. 


ENERGY Solutions

The Archimede solution Active in photovoltaic systems through its laboratory in Catania, Italian utility company Enel is also a leader in the concentrated solar thermodynamic sector and has implemented the Archimede power plant. Livio Vido, Director of Enel Engineering and Innovation Division, explains how Italy is contributing to the future of European energy supply.

Mr. Vido, which R&D projects are to be expected in solar energy? Livio Vido: Solar energy is a key renewable generation technology for Enel: the Group renewables arm, Enel Green Power, is actually planning a challenging growth in solar worldwide. These plans must be supported by a strong technological effort. The Enel Group is currently carrying out several R&D projects in this field, both in CSP (solar thermodynamic) and photovoltaic. In the CSP field, the Archimede plant represents our project at the forefront. By combining innovative solutions both in the design of the plant, that uses molten salts as fluid combining heat transfer and energy storage, and in its components (collector and parabolic trough), Archimede ensures highly efficient energy supply also at night time. In the photovoltaic field, the Enel Group strategy is to test innovative photovoltaic panels (using new materials, instead of silicon, or new solutions, like thin films, multijunction or optical concentration) as

well as developing integrated systems coupling energy production with storage. A brand new Enel solar laboratory in Catania (Sicily) is equipped to test every kind of photovoltaic panels and will be the Enel Group’s benchmark test site. On the other hand, we have developed the Diamond, that integrates photovoltaic panels, production of hydrogen and hydrogen energy storage. At the moment we are planning a “low cost” version of the Diamond, that can generate clean energy for small communities living in isolated area not connected to the distribution grid, therefore ensuring them self sufficiency of energy supplies.

What are specifically the status and the perspectives of the Archimede project in Sicily? The 5 MW Archimede plant is being completed in Priolo Gargallo (Catania, Sicily) and will be commissioned at the end of the first semester of 2010. It is a first-of-a-kind so it will provide us important feed-backs in the first period

Parabolic Trough Systems

Fresnel Linear Concentration Systems

Absorber tube Reflector

Parabolic Dish Systems

Central Receiver Systems Absorber

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of operation: we will base future developments of CSP technology on the Archimede experience. I can comfortably state that the main drivers of our research and development in CSP will be efficiency increase and cost reduction, working both on plant configuration and components, in order to facilitate the exploitation of the technology.

How will Enel make use of the Partner Country Italy presentation of HANNOVER MESSE?

The Archimede power plant is the most advanced project in the world in this new and promising field of energy generation.

Absorber tube

HANNOVER MESSE will be an opportunity to present the status and perspective of Enel research and Enel efforts in environmental related topics and renewables, but also a moment to collect all the competences of Italian Industry in order to have a constructive comparison with other countries and industrial peers. 

Livio Vido, Director of Enel Engineering and Innovation Division

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ENERGY Solutions

Global Perspectives One of the driving forces behind global innovation projects in the energy sector has its roots in Italy, but not only there. Francesco Starace, President of Enel Green Power, explains its international contribution to sustainability.

Mr. Starace, which role has renewable energy in the strategy of Enel? Renewables are a pillar of Enel’s strategy. For the Enel Group, investing in renewables means investing in economic and environmental sustainability. In a scenario that strongly depends on fossil fuels, renewables are the best way to cut greenhouse gas emissions. They also guarantee diversification of the generation mix, hence security of energy supplies, for developed and developing countries alike. This is why Enel constantly stresses its commitment to-

to the acquisition of the Spanish utility Endesa, Enel has now a presence in 23 countries with over 96,000 MW of net installed capacity and serves 60.8 million power and gas customers. On December 1st, 2008 Enel established Enel Green Power, the Group’s Company dedicated to developing and managing worldwide energy generation from renewable sources, which currently operates over 4,700 MW in plants relying on hydro, wind, geothermal, solar and biomass sources in Europe and the Americas. The company was set up by merging all

”Enel Green Power currently operates over 4,700 MW in plants relying on hydro, wind, geothermal, solar and biomass sources in Europe and the Americas. ”

wards renewables, developing innovative projects and new technologies, while increasing the installed capacity of these resources. The main renewable sources the Enel Group operates, through its subsidiary Enel Green Power, are wind power, hydroelectric, photovoltaic solar and geothermal.

What does Enel Green Power mean for the corporate development of Enel? Enel is Italy’s largest power company, and Europe’s second listed utility by installed capacity. It is an integrated player which produces, distributes and sells electricity and gas. Further

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renewables assets of the Enel Group within a single entity. Enel Green Power is aimed at increasing visibility for the Enel Group’s activities in the renewables industry and realizing the appropriate value for such activities. Since its inception, Enel Green Power has been increasing its installed capacity, optimizing the technological and geographical mix, exploiting its leadership in sound technologies like geothermal energy and growing strongly in others like wind and solar.

What is the specific approach of Enel Green Power to solar energy? Solar energy is the most widespread source in absolute terms, available anywhere and in quantities which far outstrip energy needs. Growth is very strong and the world trend forecast for this sector is an average annual rate of over 30 percent for the next decade. In this sector Enel has been a player right from the first market and technological developments, regarding photovoltaic solar power in particular. Enel Green Power has inherited a strong tradition from Enel in this sector with Enel.si, and has led itself to play a leading role in the global market, both in terms of know-how and market development. In this sense, the company believes in technological partnerships and innovative business models, such as franchising in Italy, which has led to a strong development in distributed generation on the retail and commercial market, counting on an extensive franchise network with over 500 installers throughout the nation. Enel Green Power has furthermore closed an agreement with Sharp and STMicroelectronics to produce innovative thin-film photovoltaic panels. The plant, located in Catania, Italy, is expected to have initial production capacity of 160 MW per year and is targeted to grow to 480 MW over the next years. In addition, Enel Green Power and Sharp will jointly develop solar farms focusing on the mediterranean area, with a total installed capacity at a level of 500 MW, by the end of 2016. Enel Green Power has paid special attention to technological innova-

ABOUT ENEL Enel is an international group which produces and distributes electricity and gas in 23 countries on four continents. Enel is the second-largest among Europe’s listed utility companies by installed capacity, and one of the leaders in terms of number of shareholders with almost 1.4 million investors. The Group is also among the world’s largest utilities by market capitalisation. Enel generated 267.8 TWh of electricity in 2009 using a balanced mix of energy resources. The generation plants have a total capacity of 95,326 MW, of which more than a third is powered by renewable resources; use of the latter is increasing constantly, especially in North, Central and South America. The Enel Group distributes energy over 1.7 million km of power lines and sells electricity to 57 million customers and gas to 3.9 million households and enterprises.

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ENERGY Solutions

Francesco Starace, President of Enel Green Power, places emphasis on wind power. ants have a total capacity tion and solar thermodynamic research and development. With the Archimede Project, Enel built a 5 MW solar plant built with 576 parabolic mirrors in Priolo Gargallo (Sicily, Italy). Also in Sicily, Enel’s research centre in Catania is focusing on concentrated solar energy, thanks to its collaboration with Sharp, a world leader in photovoltaic energy.

What will be Enel Green Power’s role in developing energy projects in North Africa? Enel Green Power is looking with a strong interest at this fast developing area. These regions are endowed with substantial natural resources for renewable energy generation and are also going to experience industrial and economic growth in the next years. We believe in the development of renewable energy sources in this area, also in its short and medium term po-

Enel has also developed the Diamond Project, a plant that combines the use of photovoltaic panels with a system to produce and store hydrogen in order to generate electricity through the use of combustible cells.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

tential, and we will contribute to this development with our strong expertise, for the benefit of all stakeholders, both locally and in Europe. Besides, as Enel Group we are also partners in OME – Observatoir Mediterranée de l’Energie – which is contributing to the Mediterranean Solar Plan development.

What is the specific expectation and role of Enel Green Power in the Desertec project? We consider the Desertec concept as a major initiative for the development of power generation from renewables in the area: the long-term goal, to satisfy a substantial part of the energy needs of the Middle East and North Africa (MENA) countries and meet as much as 15 percent of Europe’s electricity demand by 2050, is challenging and attractive for a company like Enel Green Power. We would contribute with our expertise in the sector, which as part of the Enel Group deeply involves us in the development of new technologies in both photovoltaic and solar thermal generation with Archimede, the first system in the world to fully integrate a gas combined-cycle plant with a liquid-salt solar thermal plant for electricity generation. 

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ENERGY Solutions

“Along with Petroleum” – a programme for the future In 2007, eni has launched “Along with Petroleum”, a research and technological development programme, focussing on the conversion of solar energy and the production of biofuels from non-food biomass. Text: Carlo Perego

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ver 80 percent of the world’s consumption of primary energy is currently guaranteed by fossil sources such as oil, coal and natural gas. In the future, likely for several decades, these sources will continue to guarantee a large portion of the world’s energy demand. All these fossil sources have some environmental impacts and discharge carbon dioxide into the atmosphere, although in different quantities. Nuclear energy and hydroelectric energy, whose impact is lower in terms

Dr. Carlo Perego is Senior Vice President of the Donegani Institute – the eni research centre for nonconventional energy

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of greenhouse gases emissions, satisfy about eight percent of world energy demand. The traditional biomasses assure an additional ten percent of the world’s energy consumption. The excessive dependence on fossil energy, even if easily accessible, flexible and at acceptable price, will be not sustainable for the future of our planet. Finding a solution to this problem represents a requirement to survival and long term prosperity to the Oil and Gas industry, and only scientific and technological research can actually provide effective answers. These are the reasons why eni, starting from 2006, chose to put technology innovation at the core of its sustainable growth strategies. eni has spotted ten key technological platforms with high priority as far as investment for future business development is concerned. These platforms involve core sectors (oil and gas exploration, production, transportation, and production of high performing fuels with low environmental impact) renewable energies (solar energy and biomasses) as well as environmental sustainability of operating activities. At present, renewable energy provide little contribution to the world energy offer. This is due to the fact that the technologies presently available only allow for limited production of energy at high prices. For example, solar energy satisfies less than one percent of global energy needs and the production cost of energy from photovoltaic plants is several times higher than the one in gas or oil-fuelled plants.

The availability of innovative technologies for the exploitation of alternative energy sources will provide a fundamental answer to the need of a world that asks for increasing energy, but cannot afford it unless it is clean. In 2007 eni has launched the “Along with Petroleum” Program. Besides eni has defined a new mission for the

Donegani Institute in Novara, which became eni’s Research Centre for the development of technologies in the field of non-conventional energy – giving its new name “The Donegani Institute – the eni research centre for non-conventional energy‘. The centre’s activities are focused on the R&D programme “Along with Petroleum”,

”The excessive dependence on fossil energy, even if easily accessible, flexible and at acceptable price, will be not sustainable for the future of our planet.”

which aims to achieve technological breakthroughs in the use of solar energy and biomass. eni is also committed to researching technologies to reduce Co2 emissions and is therefore developing the GreenHouse Gas project (GHG) for the injection of CO2 in depleted gas and oil fields. SOLAR ENERGY Solar energy can be considered the primary energy source by excellence. Its exploitation can be obtained through direct conversion of light into electric power (photovoltaic effect). The basic components of photovoltaic systems are solar cells made by a wafer a few tenths of millimeter thick or by a thin layer of semiconductor material (e.g. silicon) only a few microns thick, suitably treated. Presently, the cost of

power generation from photovoltaic plants is still high (0.2-0.5 €/kWh). In order to overtake the current limits of solar energy exploitation, it is fundamental to introduce technologies that can reduce the quantity of silicon used, while producing the same amount of energy, and in the longer term to substitute silicon with polymer or organic materials whose production costs are significantly lower, with performances comparable to those of silicon whose conversion efficiency reaches 20 percent. Solar energy can also be exploited to fuel power conventional thermodynamic cycles. In this case vast fields of mirrors are used (taking up to 2-5 hectares for every MW installed) so as to focalize the reflected light onto apposite receiving

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ENERGY Solutions

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

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ENERGY Solutions

t he production of energy and fuels from urban solid organic waste by thermochemical treatment;  the identification of highly productive plants cultivated exclusively for energy purposes, aimed at significantly reducing the production costs of biofuels and the areas under cultivation. 

elements that consequently warm up thermovector fluids, contained inside of them, typically diathermic oil but also melted salts. The fluid releases its thermal energy therefore producing steam that, in turn, powers a classic steam cycle. The research objectives pursued by the Donegani Institute for solar energy can be summarised as follows:  the development of photovoltaic cells based on organic and/or polymeric materials with a view to reducing the cost of producing electricity from solar and overcoming current limitations of silicon-based technologies;  syntheses of photoactive materials able to increase the conversion efficiency of photovoltaic panels;  the photo-production of hydrogen by water dissociation using solar energy;  the development of hybrid systems for the production of electricity (with the possible co-production of desalinated water) based on concentrated solar power and combined cycle technologies, also with a view to a more efficient use of remote reserves of natural gas. eni signed a strategic alliance with MIT in Boston for research in energyrelated fields. The fulcrum of the col-

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eni has developed the Ecofining TM technology in collaboration with its partner UOP; it can convert vegetable and microbial oils and fats into Green Diesel, a high quality product without oxygen and compatible with oilderived diesel fuels.

laboration is the “eni -MIT Solar Frontiers Center”, founded in July 2008 with the aim to produce and accelerate the development of advanced solar technologies, in which eni will allocate 25 million dollars in five years. Biomass eni’s goal in the medium-long term is to develop processes that can potentially lead to a breakthrough in bio-fuel production. Bio-fuels can give their contribution in the medium term by supplying renewable energy as an alternative to fossil fuels in the transport sector, provided they are produced with sustainable processes and they are not in competition with the food sector. The use of bio-fuels offers environmental advantages because it does not produce polluting emissions – sulfur

and polyaromatic hydrocarbons – even though it shows lower energy efficiencies than fossil fuels. eni’s R&D is concentrated on the production of high performance bio-fuels– e.g. biodiesel with cetane number higher than traditional diesel – and of bio-energy through the conversion of non edible biomasses. In the field of the production and development of biomass energy, the Centre’s activities are focused on the following:  t he conversion of non-edible biomass in biofuels by gasification and Fischer-Tropsch synthesis (second generation biofuels);  the use of microalgae, yeasts and bacteria in the production of diesel-fuels;

co2 mitigation Environmental protection and mitigation of climate change have and will keep on having a major economic, social and operating impact on oil companies whom are expected to show ever growing commitment in the future. Developing technologies aimed at reducing the carbon dioxide emission is a major goal for energy companies. eni is involved in the Green House Gas Project (GHG) that includes:  feasibility studies for CO storage in 2 depleted fields, gas storage fields, saline aquifers in Italy;  the implementation of a pilot project for the injection of CO2 into a storage field, as cushion gas in substitution of natural gas;  pilot test in saline aquifers;  safeguarding CO capture technol2 ogy through International initiatives (e.g. JIP CO2 Capture Project – CCP3 project). A pilot test is scheduled in collaboration with Enel (the major Italian electricity company), including the CO2 capture from a power plant, the transportation of dense state CO2 and the injection and storage in the Cortemaggiore depleted gas field. 

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ENERGY Solutions

Attention to Green Energies Bonfiglioli is a multinational organisation, consisting of a worldwide network with production plants and branches in 14 countries. Sonia Bonfiglioli, CEO of Bonfiglioli Riduttori spa, speaks on how her company is positioning in the field of Greentech

Everybody is talking about Greentech. How important for Bonfiglioli has been the understanding of energy efficiency since long? 25 years ago Bonfiglioli started supplying components for the Wind Industry, in 1996 our products were used for the first time in biomass plants and, since 2005, we provide also solutions for the PV sector. This clearly shows that attention to the green energies is well established within the company. Furthermore, the focus on energetic performance goes across our complete range of products from energy efficient electric motors to high efficiency gearboxes and PV inverters and extends to our production and supply chain where consistent care is placed to avoid negative impacts on the environment.

What are the major contributions Bonfiglioli can provide for a greener energy production? The relevance of RE and of the environmental issues has started to grow stronger within the European countries during the last two decades, often before than in the rest of the world. This background has facilitated the decision, in Bonfiglioli, to invest on the development of components for the Green energy industry. Now, our company can supply high performance,

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

competitive solutions for the yaw and pitch control in a Wind turbine, gearboxes for biomass plants and inverts for PV plants.

How do you see Bonfiglioli positioned in the international competition, especially in solar technology? In the PV business, Bonfiglioli can supply complete solutions from power conversion from strings to grid that are built around regenerative inverters produced in Vectron, our company in Germany that designs and manufactures electronic products. These inverters are specifically designed for power plants and their high efficiency is widely recognized, so, despite the fact that our presence in this market is relatively new, we are very optimistic an its positive development.

What are your perspectives and plans in R&D activities? During its history, Bonfiglioli has always strongly invested in R&D. More recently, our company has developed a dedicated centre in Germany that will lead R&D activities for all the business sectors in which the company is active: Mobile, Wind, Photovoltaic, Industrial. Located in Germany, close to Vectron, will be able to join competence in electronics with the strong mechanical tradition of Bonfiglioli to provide complete meccatronic solutions. The many high efficiency products developed in the last years are a consequence of this approach.

What do you expect for HANNOVER MESSE 2010 in general and the Partner Country presentation of Italy? For our company, HANNOVER MESSE has always been an opportunity to present its technological innovations in a well-recognized international show-box. The fact that, this year, Italy has been chosen as Partner Country shows the capability of Italy to develop technology in a country, like Germany, that is internationally considered a reference for prowess in the field of technological excellence. Moreover, Bonfiglioli has developed its R&D centre in Germany: this shows the strong ties that our company has with this country while maintaining, at the same time, a strong Italian mechanical tradition. 

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markets iNNOVATIONS

Industrial competence in space Dr. Enrico Sagesse, the president of the Italian Space Agency ASI, explains the role of Italy in the implementation of European and international cooperation in space.

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pace is no longer just a specialized tool mainly for scientific research. It has become an integral component for industrial and technical activity providing services and information critical to societies around the world. However the role of the Government in both funding and strategically steering those activities remains central and pivotal. All over the world space activities are mainly driven by public institutions, and quite often private investments are catalyzed by means of government initiatives. This is particularly the case in Europe, where budgets are limited and the national Space Agencies of each nation, including the Italian Space Agency ASI, are allied under the European Space Agency ESA flag to foster cooperation and make national investments more efficient. ASI has been working for more than 20 years to develop a national scientific and industrial base, and it has played a fundamental role in implementation of European and international cooperation in space. But the European Institutional environment continues to evolve pre-

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senting new challenges to ASI. The relationship between ESA and the European Commission has become closer; the satellite navigation project Galileo as well as the Earth Observation programme GMES (Global Monitoring for the Environment and Security) are examples of space activities managed by ESA on behalf of the Commission. The budget for the space activities of the European Union EU through 2013 represents 10% of the total ESA budget (which is about 3 billion â‚Ź), but it is anticipated that the new 2014-2020 financial plan shall increase this budget in order to comply with new responsibilities assumed by the Commission for space activities. This situation will necessitate, in the coming years, the responsibility to find a balance between ESA and the EU. The monitoring role of the national Agencies, and ASI is in the front line, shall be extremely important to guarantee equilibrium and respect for national investments in space. ASI initiatives have brought Italy to a significant level of scientific and industrial competence in space.

Specific examples of realized capabilities include: the space based radar satellite system Cosmo-Skymed, a constellation of four satellites with remarkable performance in day and night, all weather earth observation; , the elements Nodes and Pressurised Modules which constitutes about 50% of the living habitat of the International Space Station ISS: and the small launch vehicle Vega which is about to become operational. These are only very few examples of the range of notable ongoing space activities in Italy. But ASI is also envisioning for this next decade a full spectrum of new initiatives. In the field of Earth Observa-

tion the design and development of the second generation Cosmo-Skymed satellites is already underway in order to launch the new satellites by 2013/2014. International cooperations are contributing to development of a joint space based system for both optical and multispectral remote sensing capabilities. In the field of the space telecommunications ASI is promoting innovative Public Private Partnerships to develop satellite systems able to provide both commercial and public services. In the field of the scientific research ASI is fully engaged in the ESA programme for the exploration of planet Mars, but at the same time it is envisioning the development of focused scientific instruments and sensors to be manifested aboard international missions, thus enlarging the amount of data and capabilities available to the national community. Finally ASI will also secure flight opportunities for Italian astronauts aboard the ISS in the coming years, activities which inspire the dreams and aspirations of our young people.

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MARKETS iNNOVATIONS

Resources for Europe OHB Technology AG is one of the most successful German companies in the aerospace industry. Interestingly, company founder Prof. Manfred Fuchs and his son Marco, being South Tyrolean, not only have Italian passports, but are using the plentiful resources of Italy for their Europe-wide acting family enterprise. Marco R. Fuchs, CEO of OHB, on Italy’s success in the field of aerospace.

Mr. Fuchs, we can congratulate OHB. Your company is coordinating an ambitious European project – the construction of 14 Galileo navigation satellites. Of course we are delighted, that the European Union has chosen us as prime contractor to build the first Galileo Satellites. You have to consider, we are a family-led company, which had to work hard to reach the position we are currently holding. The industrial roll-out now will last for the next four years. We hope, that further European projects will follow.

The OHB executive board: Ulrich Schulz, Marco R. Fuchs and Prof. Manfred Fuchs

Which role plays Italy in this project? It must be emphasized, that Italy – along with Germany and France – is one of the three leading nations in European aerospace. Italy has a very vital aerospace industry. Strong research and technology resources have been built there in the last decades. With Thales-Alenia, a FrenchItalian company is leading the important segment of system integration and the coordination of the different projects of Galileo. In our own consortium for example, our Italian partners are delivering the antenna components as well as the board computer equipment for the satellite construction.

You are also an Italian entrepreneur… Yes, that is correct. We as OHB-Group also use the versatile industry landscape of Italy for our entrepreneurial development. Our Italian subsidiary, Carlo Gavazzi Space in Milan, is of great importance to us. The company is

still holding the name of one of Italy’s most prominent machinery and engineering firms. Even after aquiring all shares of the company from the Gavazzi family and Finmeccanica, we have decided to keep this proud name. We insisted on being more present in Italy, instead of just using a sales department or an outsourced manufacturing facility. Furthermore, it is important to be an Italian company, to develop your value creation in Italy, in order to be considered as a reliable and long term partner in state- based decision processes.

As an European entrepreneur with South Tyrolean roots it would be interesting to know, how you see the Italy of today?

tity and to have a good understanding and feeling for both cultural circles. Sometimes this fact helps us, to overcome cultural misunderstandings. One should know, that Italy is a country offering a lot of opportunities. Far too little is the number of entrepreneurs from Germany, who rec-

ognize this possibility. They tend to concentrate on sales, instead of going beyond given industrial options. Italy is a technology country, even more than Germany is, also due to a respective political will. The country never focussed on benefits from simple applications, but has always sustained and developed its own technological abilities. Italy’s industrial clusters are highly competitive on an international level. Industrial versatility on the one hand and technology minded young talents being easily available everywhere in the country have been the base of Italy’s success so far. 

”Italy, along with Germany and France, is one of the three leading nations in European aerospace. The country has a very vital aerospace industry.”

For us as South Tyroleans, it was always positive to have such an iden-

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iNNOVATIONS

The iCUB: Crawling in Genoa The iCub is a small-size humanoid robot being designed by the RobotCub Consortium, consisting of several European universities. The main goal of this platform is to study cognition through the implementation of biological motivated algorithms.

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ntil recently, the study of cognition and the neurophysiological basis of human behaviour was the subject of quite separate disciplines such as psychology, neurophysiology, cognitive science, computer science, and philosophy, among others. The study of cognition and intelligence is more and more dependent on the use of physical bodies, and, ultimately, on the use of humanoid robots. Humanoids are essential tools in the study of human intelligence: since cognition and the development of cognitive skills are a function of both neural and physical activity, it is important to simulate human action when investigating the components of intelligence. The iCub is a 53 degree-of-freedom humanoid robot simulating a three and a half year-old child. It can crawl on all fours and sit up. Its hands allow dexterous manipulation and its head and eyes are fully articulated. It

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has visual, vestibular, auditory, and haptic sensory capabilities. The iCub is an open systems platform. The iCub will develop its cognitive capabilities in the same way as a child, progressively learning about its own bodily skills, now to interact with the world, and eventually how to communicate with other individuals. The RobotCub humanoid platform represents an important opportunity to move this research agenda forward. RobotCub is an Integrated Project funded by European Commission. The consortium is composed of ten European research centres and is complemented by three research centres in the USA and three in Japan, all specialists in robotics, neuroscience, and developmental psychology. The project is led by the University of Genoa in the persons of Prof. Giulio Sandini, Research Director at the Italian Institute of Technology (IIT),

Robotics Industrial Pole (Polo della Robotica), a recently established association collecting and fostering the industrial and academic competencies in robotics within the region, and the soon to be established technological district on “Intelligent Integrated Systems”, are just two examples of the energy and interest of the Liguria region in investing in next-generation robotics activities.

Prof. Giorgio Metta with specific responsibility for the robotic platform, and Prof. David Vernon (with specific responsibility for the cognitive architecture). In the panorama of the Italian academia, Genoa represents, for these scientific topics, an important reference point with possibly the oldest tradition in studying bio-inspired artificial systems and neurosciencebased technological development. Local industry is also active in both robotics-related and information technology activities. RobotCub was designed and built by relying on specific industrial skills for quality of the documentation, optimization and organization of the production of several copies of the robot. This activity was mainly carried out in Genoa with one of the partners (Telerobot) and by contracting specific skills in areas like electronic design, miniaturization, testing, materials, etc. The electronics of the robot have been also developed in collaboration with a local SME. 

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iNNOVATIONS

Investments in innovation The Brovedani Group specializes in precision mechanical engineering, with locations in Italy, Slovakia and Mexico. The Group’s passion for innovation has been a major factor in its international success. General manager Sergio Barel on Brovedani’s success story.

Mr. Barel, if you would have to describe the production philosophy and the secret of the success of Brovedani group, what would be the essence? Brovedani’s success and production philosophy have their root in the company’s origin, starting from its early beginning in 1952 with Silvio Brovedani who based his small workshop on his great mechanical skills and experience. Since then and up to now, after the acquisition of the company in 1972 by the current owner Benito Zollia, Brovedani has always based its growing success on its strong and diversified mechanical competence. It has found a perfect mix with the strong will to innovate and the focus on the latest technology. The experience in different production sectors (Electrolux, IBM, Magneti Marelli, Bosch, Delphi are only few examples) has given the company the dynamism and the right approach to production and proc-

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ess quality that are today’s key to be a reliable partner for all Customers. The most important factor in the Group latest years’ growth has been the Diesel Injection market: Brovedani has began producing from the prototype phase common rail application components starting with Fiat/ Magneti Marelli and afterwards has continued with Bosch when the German leading company bought the patent from the Italian company. This fact shows the key of our success, namely the capacity to put together Italian creativeness and German efficiency which can also be found in our people’s mindset. Friuli, our region, is a border region and is located in the north east of Italy, but for historical and cultural reasons it is very close to German countries.

What is your perspective and practice on permanent innovation? How important are investments in R&D activities? The investments in the new technology is one of Brovedani’s strong points, in the last years investment rates have always been set to levels higher than ten percent compared to the turnover. R&D in subcontracting market is very important, because the added value of our work is not to discover something new but most of all it is a challenge in organizing in a clever way the latest and most cost efficient technologies in order to produce components with higher and higher technological content. Clearly, to make all this a profitable context, we need to apply the latest lean

manufacturing principles to optimize the resources and avoid waste of time that, with big investment, could bring big losses.

In the making of the company how important was the international orientation for achieving innovation potential and quality standards of Brovedani? Today, with the strong market internationalization, it is important to be present worldwide and give the customer a global service with global standards. Brovedani headquarter is located in S. Vito al Tagliamento, in North east of Italy, where we have also two production units. In addition, we have production plants in Bari (south of Italy), Galanta (Slovakia) and Queretaro (Mexico). The Brovedani philosophy in this internationalization is not the typical delocalization of production means but it is based on strong investments to grant the same efficiency and quality standard worldwide. It is obviously very important to be close to the customer and to the market, but what makes the difference is to be close to them with the same standards.

Which role does the German market play for Brovedani? What is the image you have achieved in status of your suppliers relations throughout the years? Today, the German market is extremely relevant for us and represents roughly 40 percent of our turnover. Germany and its automotive sector is the leading market for innovation and strategy.

We have acquired important relationship with German customers based on strong history and cooperation which permits us today to be among Bosch’s preferential suppliers (VZL). Nowadays, the word is moving very fast and other markets are growing all around the world. However, to be strongly present in Europe and especially in Germany, where the automotive highest technology is still developing earlier than in other countries, is for us a strategic choice.

Do you expect the end of crisis of the automotive sector to come soon, and how did Brovedani feel the crisis? Should we consider today’s orders, it might seem that the crisis is ending, but the information we have from the car sales market is telling us something different. The European car sales, now that the government automotive incentives are almost over, have dropped down again to lower levels compared to the last months of 2009. Now, all OEMs are probably rebuilding their stocks and so they are pushing strongly on the supplier chain, but the question is what should we expect after they meet the target? We think we have to increase our concentration to be ready to follow the market demand, organizing our structure in a very flexible way and having the right sensibility to feel every single small signal of change in customer demands. Nevertheless, we have to be aware that these difficult situations are on one hand a threat and on the other hand they could hide some big opportunities. 

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iNNOVATIONS

Subforitalia: a virtual platform for real business Inititated by ICE office in Düsseldorf and supported by the international network of ICE, a permanent and virtual exhibtion of Italian subcontracting has opended its gates in the Internet: www.subforitalia.de

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t is providing business contacts and information to firms being interested to benefit from Italian know-how in manufacturing. The virtual pavillions are structured like real trade show pavillions – with check-in system where interested enterprises can register and a general information point as a virtual reception. Major sections of industrial activities are the framework in which companies can present their profiles and start virtual b2b meetings. The themes of the virtual cover the whole range of subcontracting giving an access to the entire variety of manufacturing opportunities in Italy. “Our virtual fair of subcontracting is targeting to enhance virtual business meetings between Italian suppliers and an international buyer community“ says Simona Bernardini, who is responsible of the departments industrial and consumer goods at ICE Düsseldorf office and who will present the project within the ICE seminars and presentations in Hall 6, Stand F01 of HANNOVER MESSE 2010. The target industries for ICE’s virtual fair will be the transportation industry, including manufacturers of cars, trucks, busses, tram lines, trains, ships and aircrafts, plus the machinery, the aerospace, as well as the eletromechanic and electronic industry.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

Firms being present in SUBFORITALIA benefit from extended services of the platform and can highlight specific competences and products. Delivering a profile helps potential partners to understand better given business opportunities. For visitors, an advanced search function enables international visitors to quickly find the companies or new products which they are looking for. Visitors who simply want to “stroll” around SUBFORITALIA can take the virtual tour. The product and exhibitor list is another very useful research tool. All of these functions are located in the navigation area on the right. Industry experts are available in the Expert Forum. So visitors can take advantage of this opportunity to speak directly with the industry insiders.  www.subforitalia.de

Italy’s industrial landscape is offering plenty of opportunities to invest. ICE Berlin is publishing a digital technology map of clusters and technology locations. A special event at HANNOVER MESSE informs about concrete investment and particpation opportunities.

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eXHIBITORS

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

Italian Exhibitors A – Z A A.SP.IN. [Hall 5, B42 (23.2)] ACIMALL [Hall 15 /F23 (3.2)] acta [Hall 27, H47/2] ADEL system [Hall 11, E28] AE.CAS [Hall 12, G78] Agusta [Hall 6, F01] Alcast [Hall 6, G16] Alenia Aeronautica [Hall 6, F01] Alenia Spazio [Hall 6, F01] ALFA PLASTIC [Hall 11, E28] Alpress [Hall 3, E65] Ancona Promuove [Hall 5, B42(1)] Ansaldo Electric Drive [Hall 6, F01] AnsaldoEnergia [Hall 6, F01] ARISTONCAVI [Hall 6, F01] AR-TEX [Hall 5, D01] Assocomaplast [Hall 15, F23 (3.1)] Autec [Hall 9, C67] Autorotor [Hall 16, E08] B B & R Automazione Industriale [Hall 9, D28] Barbieri A & C [Hall 5, B36] BBM - Officine Meccaniche [Hall 4, F52] Bermec [Hall 4, F58] Bersano Carlo [Hall 4, F52] Bonfiglioli Riduttori [Hall 14, H30] Bonfiglioli Riduttori [Hall 27, G21] Bora, E. [Hall 5, B42 (1.5)] Bottelli [Hall 4, F06] BRAVO Inox [Hall 5, B42 (17)] BRAWO [Hall 3, F21] Bremas Ersce [Hall 11, B40] Brembo [Hall 6, F01] Brollo Siet [Hall 11, E28] Business Location Südtirol [Hall 27, C16] C C.A.P.T. [Hall 6, D38] C.M.S. [Hall 5, B42 (18)] C.P.S. [Hall 4, A21] Cabur [Hall 11, E24] CALVI [Hall 3, F55] Camera di Comercio Industria [Hall 5, B42 (6.2)] Camera di Commercio di Roma [Hall 5, B42 (23.1)] Camera di Commercio Forli-Cesena [Hall 5, B42, (19)]

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CAPI Group [Hall 4, H57] Castalia [Hall 3, B49] Caudek [Hall 4, G04] Cavicel [Hall 13, E78] CEDASPE [Hall 6, D38] CEI Systems [Hall 2,C54 (2)] CELMI [Hall 11, B44/1] Centro Estero Internazionalizzazione [Hall 6, F01] Centro Ricerche Fiat [Hall 6, F01] Cestec [Hall 27, D12] Chemical Machining [Hall 4, C24] CMAA [Hall 4, B35] CNR - Istec [Hall 6, F01] CNR-ITAE [Hall 6, F01] Cold Sheet Metal Pad [Hall 5, B42 (10.1)] Columbus Superconductors [Hall 13, D60] COMAR CONDENSATORI [Hall 11, E24] COMAU [Hall 6, F01] Comepi [Hall 11, E28] COMMEX [Hall 15, H43] Comune Roma [Hall 6, F01] ConCentro [Hall 3, B43] ConCentro [Hall 4, G04] Conelex - Italian Electro-Expo [Hall 11, E28] Confindustria Modena [Hall 8, F16] Contactplasma [Hall 11, B66] CONTI [Hall 4, G57/2] Contrel elettronica [Hall 11, B48] Contrinex Italia [Hall 9, G32] Convert Italia [Hall 6, F01] COREX [Hall 15, F23 (2)] Corrada [Hall 6, G16] COSME [Hall 4, B38] Costruzione Elettrica Desiana CED [Hall 12, G78] CTM Consorzio Tecnologie [Hall 5, B42, (23.3)] D D.M.P. [Hall 12, G78] DATEXEL [Hall 7, E14] Dealer Tecno [Hall 27, E41 (3)] Design Plast [Hall 5, G08] Dierre [Hall 4, G04] DLM [Hall 5, A29] Ducati Energia [Hall 6, F01] Ducati Energia [Hall 11, D34]

E E.T.A. [Hall 12,C76] Ecomould [Hall 5, G08] EL.CO. [Hall 11, E28] ELCA [Hall 7, C47] Elettromeccanica Adriatica [Hall 11, E28] Elettrotecnica Industriale Gritti [Hall 11, B66] ENEA - Centro Ricerche Casaccia [Hall 6, F01] Enel [Hall 6, F01] Enel [Hall 6, H02] Environment Park [Hall 27, H41] EnviTec Biogas italia [Hall 27,F15] EREDI BAITELLI [Hall 4, B34] ESO - European Southern Observatory [Hall 7, F01] Etelec [Hall 13, E79] Euro Castings [Hall 3, A50] EUROPASS [Hall 4, H57] EUROPASS [Hall 4, F52] EUROPASS [Hall 3, E65] Euroslot [Hall 6, G16] Eurotranciatura [Hall 6, G16] EXACTA [Hall 4, C24/3] Exergy Fuel Cells [Hall 27, J46] F F.lli Zanichelli [Hall 4, C24/4] F.P.L. Elettroceramica Industriale [Hall 7, B33] Famot [Hall 5, B42, (3)] Fandis [Hall 12, B69] FAST - Federazione delle Associazioni [Hall 27, G52] Feam [Hall 11, B44] Federazione ANIE [Hall 11, E28] FEDERMACCHINE [Hall 15, F23 (3)] Ferrari [Hall 3, A50] Ferretti [Hall 6, F01] Ferrovie dello Stato [Hall 6, F01] FIAMM [Hall 6, F01] FIAMM [Hall 27, E41 (4)] Fiat Group Automobiles [Hall 6, F01] Fiat Powertrain Technologies [Hall 6, F01] Fiav L. Mazzacchera [Hall 3, F55] Fiera Milano Editore [Hall 17, G26] FIM Cast [Hall 5, B42 (15)]

FIMA Brass Forging [Hall 5, B42 (11)] FINCANTIERI - Cantieri Navali [Hall 6, F01] FINDER [Hall 12, B66] Fluorseals [Hall 5, E27] FO.ME.L. [Hall 3, B55] Fonderia Alfredo Togno [Hall 5, B42 (12)] Fonderia Boccacci [Hall 5, B42 (5)] Fonderia Casati [Hall 5, B42 (16)] FONDERIA MORINI [Hall 3, E65] Fonderia Quaglia & Colombo [Hall 3, E45] Fonderia SA.BI [Hall 3, B43] Fonderia Santa Caterina [Hall 3, E65] Fonderia Scacchetti Leghe Leggere [Hall 5, B42 (7)] Fonderia Vigevanese [Hall 3, E59] Fonderie Ariotti [Hall 3, D62] Fonderie Pilenga Baldassarre [Hall 5, B42 (14)] Fonditori di Salerno [Hall 3, D41] Forgialluminio 3 [Hall 4, F51] Forgiatura Mame [Hall 4, F56] Fratelli Norio [Hall 4, G04] FRIGOTECH [Hall 4, C24/2] G G.M. International [Hall 7, B19] G.M.&A. [Hall 4, C25] GALMAR [Hall 8, F16] GBC TRANSFER [Hall 4, E52] GBE [Hall 12, F39] Genport [Hall 27, L52] GHISALBA [Hall 11, B40/1] GIMATIC [Hall 16, D08] Grafos Tastiere A Membrana [Hall 8, F16] Gruppo Energia [Hall 12, E14] H H.T.P. High Tech Products [Hall 8, F11] H2IT - Associazione italiana idrogeno [Hall 27, G52] Hot Roll [Hall 5,B42 (20)] HT ITALIA [Hall 12, E51] HYDRO-MEC [Hall 14, H38] I I.C.E. [Hall 2, C54]

HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


eXHIBITORS

I.C.E. [Hall 2, C54 (1)] I.C.E. [Hall 5, B42] I.C.E. [Hall 6, F01] I.C.E. [Hall 6, H02] I.C.E. [Hall 15, F23] I.C.E. [Hall 27, E41] I.M.P. Industrie Meccaniche Pasotti [Hall 4, E52] ICAR [Hall 12, F23] ILLCA [Hall 12, E15] ILME [Hall 11, E55] IM.E.B. [Hall 11, E28] Imequadri Duestelle [Hall 11, E28] Inoxveneta [Hall 5, B42 (9)] Instituto Italiano di Tecnologia [Hall 6, F01] Intercable [Hall 12, B77] Intermek [Hall 4, G04] ISEF [Hall 4, B25] Istituto Europeo di Design [Hall 6, F01] Italian Transformer Components [Hall 6,D38] Italpres [Hall 4, E52] Italsald di Peraccini Marco [Hall 5, B42 (19.3)] K KERNEL Sistemi [Hall 8, F16] Key Energy - Rimini Fiera [Hall 27, K18] L L.A.M.I. [Hall 6, D38] L.M.A. [Hall 4, E52] Lavorazioni Meccaniche [Hall 5, B42 (13)] Legnano Teknoelectric Company [Hall 6, G37] LIKA ELECTRONIC [Hall 9, D63] LOVATO ELECTRIC [Hall 11, C22] M Ma.Vi. [Hall 9, D18] Magneti Marelli [Hall 6, F01] MARER [Hall 4, C24/1] Mario Fernando [Hall 4, C24/2] Marnate Trasformatori [Hall 12, F74] MARSILLI [Hall 6, D43] Martin [Hall 16, F06] Marty [Hall 6, F35] Meccanica 2000 [Hall 5, B42 (19.2)] Meccanica Orlandi [Hall 5, B42 (19.6)] Meccanica Ponte Chiese [Hall 4, C22] Meccanica Veneta [Hall 5, B42 (21)] Metallurgica Siderforge [Hall 4, H56] Mevi Italia [Hall 5, C40] MF Trasformatori [Hall 12, F35]

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

Michell Italia [Hall 8, D13] MICRA di Pupin Amos e Ruben [Hall 3, B43] Microingranaggi [Hall 15, B04] MICROME.S [Hall 5, B42 (23.6)] MicroTech [Hall 4, E52] Microtecnica Trevisana [Hall 4, F03/1] MIP Trade [Hall 4, G64] Misani [Hall 4, G57/1] MMBusinessConsulting Srl [Hall 27, D12] Modulmec Ingranaggi [Hall 4, G04] Mollificio Cappeller [Hall 15, F23 (4)] Mollificio Centro Italia [Hall 5, B42 (23.4)] MORSETTITALIA [Hall 11, F39] Motus Tech [Hall 16, D01] Moval [Hall 4, C22] MP [Hall 4, G04] MSC [Hall 12, F37] N NAXSO [Hall 12, B38] NEW ELFIN [Hall 11, E66] Nuova Asp [Hall 7, C10] Nuovareda [Hall 5, B42 (19.1)] O O.A.M. Eddi Bressan [Hall 4, G04] Ocrev [Hall 12, A36] OEMB elettromeccanica [Hall 11, E24] Officina Meccanica Roselli [Hall 3, D62] Officine Aiolfi [Hall 5, B42 (4)] Offincina Meccanica Rossoni Maurizio [Hall 12, G78] Oleomec [Hall 4, E52] OMEM [Hall 11, B48/1] OMETEC Officine Mecchaniche [Hall 5, B42, (23.8)] omf [Hall 4, E52] OPEN DATA [Hall 17, C69] Orsatti Motori Elettrici [Hall 6, E16] Oto Melara [Hall 6, F01] Oxygen [Hall 6, F01] Oxygen [Hall 27, E41 (5)] P P.Z. di Zanette G. & C. [Hall 5, B42 (6.1)] Palmieri Tools Forging [Hall 3, B59] Pepperl+Fuchs [Hall 9, F18] Pepperl+Fuchs [Hall 7, C14] Piaggio & C. [Hall 6, F01] Pirelli & C. Eco Technology [Hall 6, F01] PIZZATO ELETTRICA [Hall 9, A27] Plasticwork Srl [Hall 5, C18] Plastit [Hall 4, E25] PLASTMECCANICA [Hall 5, B42 (1.3)] Politecnico di Torino [Hall 6, F01]

Poppi Ugo Euroforge [Hall 4, H58] PORTA [Hall 4, E52] PREMEK HI-TECH [Hall 4, B40] PRESSYTAL [Hall 3, D47] Prima Zanetti [Hall 4, C15] PRO-BRIXIA [Hall 12, F35] PRO-BRIXIA [Hall 12, F37] PRO-BRIXIA [Hall 5, C18] PRO-BRIXIA [Hall 16, F06] PRO-BRIXIA [Hall 4, E52] PRO-BRIXIA [Hall 4, C24/2] PRO-BRIXIA [Hall 4, C22] PRO-BRIXIA [Hall 12, F37/1] PROMOS [Hall 11, B42] PROMOS [Hall 11, B42/1] Q–R QUADRITALIA [Hall 11, E28] RANCAN [Hall 6, D38] Ranieri [Hall 5,B42 (19.8)] Rassegne [Hall 27, B31] Rassegne [Hall 11, E28] Rassegne [Hall 11, E24] REEL [Hall 15, F33] REER [Hall 9, H05] Regione Marche [Hall 5, B42 (1.1)] Regione Puglia [Hall 13, E11] Regione Puglia [Hall 5, D14] S S.O.M. [Hall 4, E52] SAF [Hall 6, G16] Sate [Hall 2, C54 (3)] SCE [Hall 8, F16] SEA [Hall 11, E24] SEL [Hall 11, D48] SEL [Hall 11, D48/1] Seneca [Hall 5, B42 (23.5)] SENECA [Hall 9, A32] SETEC [Hall 16, F11] SIB Siber [Hall 27, K03] Siboni [Hall 5, B42 (19.7)] SIDERVAL [Hall 3, F55] SIRENA [Hall 8, D24] Sistemi di Tornitura di Piccini [Hall 5, B42 (19.5)] Skema [Hall 11, B46] SLM [Hall 5, B42 (23.7)] Solzi Ingranaggi di Ugo Solzi & C. [Hall 12, G78] SSQ Motori Elettrici [Hall 11, B44/1] STEM [Hall 9, H29] Superjet International [Hall 6, F01] T 3F Ingranaggi [Hall 4, H57]

T.S.M. [Hall 4, G56] Tazzari GL [Hall 6, F01] Techboard [Hall 8, F16] TECHNOELECTRIC [Hall 11, E28] Tecno Studio [Hall 4, E52] TECNOPLAST [Hall 4, F52] Tecsystem [Hall 6, D28] Teklab SAS [Hall 8, F16] Teknomega [Hall 12, C26] Ten-Fluid, [Hall 5, A31] TERMORESINE [Hall 12, B71] Terna [Hall 6, F01] Terruzzi Fercalx [Hall 6, F01] Terruzzi Fercalx [Hall 27, E41 (1)] TESAR [Hall 12, F45] Teseo [Hall 27, L14] Thermoplast [Hall 5, G08] Thermosystems [Hall 11, B48] Thetis [Hall 27, E41 (2)] TI.CA Special cables [Hall 13, C86] TMC Italia [Hall 12, E66] Torneria Automatica Alfredo Colombo [Hall 4, D22] Torneria Meccanica [Hall 4, G04] TORNOVA [Hall 4, G55] TRAFO ELETTRO SERVICE [Hall 11, D44] Trasfo Project [Hall 12, A36] TRE Tozzi Renewable Energy [Hall 6, F01] Treviso Glocal [Hall 5, B42 (10)] Treviso Glocal [Hall 5, B42 (6)] Turboden [Hall 13, A25] U UCIMU [Hall 15, F23 (3.3)] Unigen Steel Engineering [Hall 4, C22] Union Chambers of commerce of Veneto [Hall 27, D12] Unioncamere Emilia-Romagna [Hall 27, D12] Unioncamere Lazio [Hall 5, B42 (23)] Unioncamere Lazio [Hall 27, D12] V–Z Valvital [Hall 5, B42 (2)] Vi.s.a.f. [Hall 5, B42 (1.2)] Vicenza Qualita [Hall 5, B42 (8)] VIGNATI [Hall 5, F26] Vilux Viterie [Hall 5, B42 (8.1)] Vipaco [Hall 4, G56] Washers [Hall 4, A64] Westec [Hall 11, E47] Zanardi Fonderie [Hall 5, B42 (22)] ZANARDO [Hall 11 D40] Zannini [Hall 5,B42 (1.4)]

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pROGRAMME

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

SEMINAR PROGRAMME Monday, 19 April 2010  Sustainable mobility:

The technological challenge for Italy 11:00 – 13:00 Hall 6, Stand F01 Italian Pavilion, Seminar area The event is devoted to Italy’s cutting edge and first-class innovations in the field of sustainable transport. Technology is playing a key role in achieving sustainable and, in terms of energy, efficient mobility systems. The technology applied to sustainable mobility is improving the energy balance, minimising dependence on traditional energy sources and reducing environmental pollution. Continual improvements in the efficiency of thermal motors and the wider use of hybrid and electric vehicles can provide an answer to specific mobility needs and generally contribute to sustainable economic development. Welcome addresses: > Eugenio Razelli – President, ANFIA > Guidalberto Guidi – President, ANIE > Gianfranco Burzio – European Network Product Research, Centro Ricerche FIAT > Giuseppe Rosso – Chief Technical Officer, Magneti Marelli > Tommaso Croce – Vice President Product Marketing Strategic Marketing, Piaggio Commercial Vehicles > Roberto Sangalli – R&D, Innovation and New Products Development, Pirelli > Franco Zanzi – CEO, Ansaldo Electronic Drives > Pierluigi Farina – Export Manager Capacitors and Systems Div., Ducati Energia > Mauro Pecorari – Project Manager, FAAM > Giampiero Camilli – Marketing and Product Development Director, Scame Parre

Press conference held by the Italian Industrial Associations Federmacchine, Acimall, Assocomaplast and UCIMU 13:15 – 13:45 Hall 6, Stand F01 Italian Pavilion, Seminar area > Alberto Sacchi – President, Federmacchine > Ambrogio Delachi – President, Acimall > Riccardo Comerio – Assocomaplast > Giancarlo Losma – President, UCIMU > Enrico Pazzali – CEO of Milan Trade Fair The Italian Edge: Technology and innovation 14:00 – 15:00 Hall 6, Stand F01 Italian Pavilion, Seminar area In addition to presenting the German issue of ‘The Italian Edge’ publication, the seminar will compare ‘Made in Italy’ with ‘Made in Germany’ and present the underlying production philosophies of both countries. Furthermore, presentations from renowned speakers will highlight areas of excellence in Italian industry and explain the instruments provided by the institutions and organisations for promoting quality products. Moderator: Marco Cimini – Director of the Internationalisation section, ICE Rome > Alberto Sacchi – President, Federmacchine > Giancarlo Losma – President, UCIMU > Umberto Vattani – President, ICE > Bruno Tronchetti Provera – CEO, Pirelli Eco Technology SpA Energy for sustainability 15:30 – 18:00 Hall 6 Stand F01 Italian Pavilion, Seminar area Energy provision is an issue being focussed on by all industrial countries. Renowned Italian experts will present innovative systems for supplying safe and sustainable energy to both the public and industry. In addition to providing an overview of Italy’s strategies for ensuring sustainable energy provision, the seminar will also offer an insight into the academic world’s role in advancing R&D in the energy sector.

Global strategies > Enrico Elli – Deputy Commissioner, ENEA > Francesco Giorganni – Head of Institutional Affairs, ENEL Group > Carlo Perego – Senior Vice President, ENI Research Centre > Luigi Toro – Specialist for creating spin-offs, La Sapienza University of Rome Best practices > Gaetano Iaquaniello – Vice President, Technip-KTI > Massimo Sarti – General Manager Business Unit Industry and Photovoltaic Bonfiglioli Riduttori SpA

Tuesday, 20 April 2010  R&D Highlights in Italy:

From the stars to industry and back to the stars 09:00 – 11:30 Hall 6, Stand F01 Italian Pavilion – Seminar area By presenting specific projects, the scientists will invite you on a journey of new discoveries and new instruments – a journey aimed at researching the universe and clarifying whether there is life on other planets. In addition, they will also highlight the challenges and opportunities for European industry offered by the construction of the E-ELT giant telescope.

ESO The intense collaboration between Italy and Germany in the fields of astronomy and astrophisics (at bilateral level as well as through their membership in the European Southern Observatory - ESO) has developed advanced instruments which are able to detect very weak light signals coming from the most distant parts of the Universe. It is therefore opportune to stress the importance of this partnership when presenting scientific achievements at the Hannover Messe.

Moderator: Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

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HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


pROGRAMME

Moderator: Massimo Tarenghi – ESO Representative in Chile > Tim de Zeeuw – General Director, ESO > Bruno Marano – Italian Delegate from ESO > Tommaso Maccacaro – President, INAF > Enrico Saggese – President, ASI > Vincenzo Giorgio – Head of the Optical Observation and Science in Italy business division, Thales Alenia Space > Manfred Fuchs – Chair, OHB Technology, Professor at the University of Bremen > Marco R. Fuchs – CEO, OHB Technology > Gianpietro Marchiori – President and CEO EIE Group – President of SKY District New application areas for lasers 11:30 – 13:00 Hall 6, Stand F01 Italian Pavilion – Seminar area The study of material sciences, complex biological systems and very rapid chemical reactions provides the basis for developing highly innovative materials, pharmaceuticals and industrial processes. Similar challenges and opportunities are provided by basic research in the field of lasers, with their new application areas and fields of use. In addition to the latest applications for laser technology, the experts will also be presenting Italy’s scientific and industrial contribution to XFEL, one of the largest scientific projects in Europe. Moderator: Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin > Massimo Altarelli – Managing Director, XFEL

Which technical solutions can achieve sustainable changes in mobility? 14:00 – 15:30 Hall 6, Stand F01 Italian Pavilion – Seminar area Round table organised by the Villa Vigoni The participation of Villa Vigoni at the Hannover Messe in 2010, the world’s leading showcase for industrial technology, with Italy as this year’s official Partner Country, is part of a wider policy focusing on trade relations between Italy and Germany. The Italian participation was initiated and implemented by the Italian Institute of Foreign Trade ICE under its current president Ambassador Umberto Vattani. His invitation to participate was followed by Prof. Dr. Gregor VogtSpira, secretary general of the Italian-German institution Villa Vigoni, who will be present at the Hannover Messe at a round table dedicated to the subject of sustainable mobility. Mobility is what moves us in every sense. How can we achieve sustainable mobility, decisive technical changes and changes in our behaviour as quickly as possible, particularly in the urban realm? Technical solutions for preventing the impending climate collapse will be discussed, ranging from new drive systems to CO2 geo-engineering. Considerable expectations are currently being placed on electric motors. But is electromobility really the right solution for achieving sustainability? What are the alternatives? Moderator: Axel Kuhn – Head of the Fraunhofer Institute for Material Flow and Logistics, Dortmund

> Giorgio Corniani – Head of Engineering, Ettor Zanon SpA

Introduction:

> Francesco Pavone – University of Florence

> Gregor Vogt-Spira – General Secretary, Villa Vigoni

> Umberto Vattani – President, Villa Vigoni

> Leonardo Masotti – CEO, El.En. SpA > Diderik Wiersma – LENS > Salvo Coffa – STMicroelectronics

vILLA vIGONI The Italian-German Centre Villa Vigoni was founded in the late 1980’s thanks to the commitment of the governments of Germany and Italy to become a place of cultural exchanges between the two countries. The centre is chaired by Prof. Dr. Elisabeth Kieven and Ambassador Umberto Vattani since 2005.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

> Paola Belardini – Head of the Istituto Motori, CNR, Naples > Michael Jöckel – Fraunhofer Institute for Structural Durability and System Reliability, Dortmund > Wolfgang Lohbeck – Greenpeace Germany, Hamburg > Stephen Scuderi – Scuderi Group, West Springfield/MA, USA

Italian Pavilio n Hall 6, Stand F0 1

Innovations for global mobility 15:30 – 16:30 Hall 6, Stand F01 Italian Pavilion – Seminar area The event provides an insight into the numerous application areas where hybrid and electric motors can be deployed, including in the nautical field. Reports from companies: > Fabio Massimo Frattale Mascioli – POMOS Centre of Excellence for supporting companies in creating machines and motors with hybrid, thermoelectric and completely electric propulsion systems. > Andrea Frabetti – Ferretti Group Development of hybrid motors for nautical use at high sea. mobility and sustainable development 16:30 – 18:00 Hall 6, Stand F01 Italian Pavilion – Seminar area Sustainable development satisfies the needs of the current generation, without limiting the coming generation in terms of satisfying their needs. The concept of sustainable mobility, on the other hand, is concerned with a system of urban mobility that enables everyone to exercise their right to mobility but is so designed that social and environmental systems are not overly burdened. The seminar offers approaches for developing new instruments and presents solutions that already exist today. > Fabio Casiroli – Urban and transport planner > Dieter Läpple – Urban and regional planner > Finn Geipel – Architect and urban planner > Gian Leonardo Fea – Consultant for corporate strategy > Fabio Orecchini – Lecturer on energy systems, La Sapienza University of Rome > Alberto Broggi – Vislab

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pROGRAMME

Wednesday, 21 April 2010  Industry day:

iCub and friends: Humanoid robots today and tomorrow 10:00 – 12:00 Hall 6, Stand F01 Italian Pavilion – Seminar area Humanoid robots represent an open technological platform at the European level, which as interface technology encourage the development of products in the informatics, electronics and telecommunications fields. In addition to presenting Italy’s scientific and industrial contribution to the development of humanoid robots, the opportunity will also be used to showcase Icub, a humanoid robot developed at the Italian Institute for Technology IIT in conjunction with numerous European partners, including Bielefeld University of Applied Sciences. Moderator: Giulio Sandini – University of Genua > Giulio Sandini – Director of the Anthropomorphic Robotics department, IIT, University of Genua > Giorgio Metta – Researcher at the Italian Institute for Technology IIT > Gerhard Sagerer – Rector of Bielefeld University of Applied Sciences > David Corsini – CEO, TeleRobot italian contributions in the field of new materials 14:00 – 15:30 Hall 6, Stand F01 Italian Pavilion – Seminar area Innovative materials play an important role in modern industrial processes and are a prerequisite for implementing the complex technologies that provide the basis for sustainable mobility. The seminar highlights Italy’s contribution in this field with specific examples demonstrating the use of innovative materials in construction, automotive production, fuel cells, steel, chemistry and packaging. Moderator: Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin > Amilcare Collina – Head of Research and Development, Mapei SpA > Roberto Bruno – President, CSM > Marco Versari – Head of Marketing, Novamont SpA

Examples of bilateral cooperation in the field of environmental technologies 16:00 – 17:30 Hall 6, Stand F01 Italian Pavilion – Seminar area Round table coordinated by Ateneo ItaloTedesco (German-Italian University Centre) Two specific examples of German-Italian cooperation will be presented, which are respectively concerned with cleaning soils and ground water and the design of efficient electronic circuits for applications in the photovoltaics field. Moderator: Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin Introduction: Gritta Klöhn – German-Italian University Centre > A. Dahmke – Kiel University > Marco Petrangeli Papini – La Sapienza University of Rome > Benjamin Sahan – Kassel University > Giovanni Petrone – Salerno University

Thursday, 22 April 2010  Subfor Day

Technology and Investment Day 10:00 – 13:00 Hall 6, Stand F01 Italian Pavilion – Seminar area  Presentation of the latest edition of the Italian Technology Atlas The research platforms provided by the Italian technology parks make it possible not only to improve the quality of industrial products but to attract potential foreign partners interested in the state-of-the-art services offered by research laboratories and excellence centres in Italy. Brief and concise presentations will inform the participants about the parks and their locations, as well as about specific topics and current projects. In addition, the Investment Desk at the Italian Institute for Foreign Trade in Berlin will be presenting itself and the tools it uses to inform interested entrepreneurs about Italy’s fields of excellence in the ICT and renewable energy sectors. Moderator: Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

10:00 – 10:30 > Welcome address, presentation of the latest edition of the Italian Technology Atlas and opening of the workshop Examples of excellence initiatives in Italy and current projects: 10:30 – 12:30 > Presentation of the science and technology parks, districts and excellence centres 13:00 – 15:00 > b2b meetings in separate rooms Solutions provided by Italy’s subcontracting industry for achieving sustainability 13:00 – 14:20 Hall 6, Stand F01 Italian Pavilion – Seminar area Numerous Italian companies belong to the subcontracting sector. After a brief introduction to the Italian subcontracting system, the seminar will present highly innovative projects that enable sustainable development and which were realised by universities, research and design centres, industry and public institutions working together in synergy. Moderator: Simona Bernardini – Head of industrial and consumer goods, ICE Düsseldorf Welcome addresses: > Ines Aronadio – Director of the Italian Institute for Foreign Trade, ICE Germany > Luca Penna – Unioncamere nazionale/ CCIAA Pordenone > Luca Penna – Unioncamere nazionale/ CCIAA Pordenone > Marzio Bianchi – Technical consultant for the ‘Concept to Car’ project – Centro Estero per l’internazionalizzazione del Piemonte > Mauro Velardocchia – Mechanical engineering department, Polytechnic University of Turin > Massimiliana Carello – Mechanical engineering department, Polytechnic University of Turin > Stefano Cassio – Director of the IED research centre, Istituto Europeo del Design, Rome > Nicola Ferraio – President, Termoresine SpA Milano

> Gianfranco Innocenti – FIAT Research Centre > Pio Gazzini – Gruppo Radici

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cULTURAL pROGRAMME

Subforitalia – The virtual subcontracting fair (For German and international Enterprises) 14:45 – 15:20 Hall 6, Stand F01 Italian Pavilion – Seminar area The global market demands the development of increasingly efficient and rational marketing strategies. Subforitalia is a virtual subcontracting fair that provides online support for matchmaking and company internationalisation. This presentation of the project for the German, European and international clients represented at the trade fair is aimed at achieving greater awareness about this important marketing instrument. > Simona Bernardini – Head of industrial and consumer goods, ICE Düsseldorf > Rolf Voss – Trade analyst for industrial goods, ICE Düsseldorf Subforitalia – The virtual subcontracting fair (For Italian Enterprises) 15:20 – 16:00 Hall 6, Stand F01 Italian Pavilion – Seminar area Topic: The global market demands the development of increasingly efficient and rational marketing strategies. Subforitalia is a virtual subcontracting fair that provides online support for matchmaking and company internationalisation. This presentation of the project for the Italian clients represented at the trade fair is aimed at achieving greater awareness about this important marketing instrument. > Simona Bernardini – Head of industrial and consumer goods, ICE Düsseldorf > Rolf Voss – Trade analyst for industrial goods, ICE Düsseldorf

Cultural Frame work 19-23 April 2010

An invitation to contemporary Italy Italy has not only an extraordinary presence of technology, exhibition goods, business meetings or scientifc seminars. It is also inviting the HANNOVER MESSE audience to follow to contemporary Italian culture. Cinema: A programme of movies not previously screend in Germany will accompany the Partner Country Italy presentation during HANNOVER MESSE. All movies will feature the background of the exhibition themes: Industry, technology and science are building the background of highly exciting movies. Sergio Castellito in “La Stella non c’é“ is discovering the reality behing huge manufactoring projects in China. “Il posto dell anima“ is enlighting the consequences of globalisation. “Cosmonauto“ is telling the ever young dream of conquering the space.  La stella che non c’è (The Missing Star)

AZIONALE DE

LA CRITIQUE

- CANNES 2005

L’ORIZZONTE DEG SEMAINE INTERN

Italy/France/ Switzerland 2006 Art direction: Gianni Amelio (2006)  Il posto dell’anima (The Soul’s Haven) Italy 2003 Art direction: Riccardo Milani  Cosmonauta (Cosmonaut) Italy 2009 Art direction: Susanna Nicchiarelli  L’orizzonte degli eventi (The horizon of events) Italy 2005 Art direction: Daniele Vicari  Lo Specchio (The mirror) Italy/ Canada 2008 Art direction: David Christensen  La Vespa, Mezzo secolo in sella (Die Vespa – ein halbes Jahrhundert im Sattel) Italy 2007 Art direction: Pippo Cappellano, Marina Cappabianca

DOMENICO

PROCACCI presenta

LI EVENTI

O LAURA MUCCIN ELLE SIMON VICARI casting CI CI DANIELE SCA INAUDI DREA GWENA MAFFUC I VALERIO MASTANGIORGIO COLANGELI FRANCE O LEOTTI LAURA PAOLUC scenografia MARTA MASSIMO ZAMBON VECCHI ANTONI musiche originali e ROBERTA LULZIM ZEQJA VICARI sceneggiatura BENNI ATRIA SCA VECCHI soggetto DANIELE O NUTI costumi FRANCE SPOLETINI sound designer aiuto regia FEDERIC ELLI montaggio MARCO CI UGOLIN PROCACCI DO GOSSI LAURA PAOLUC suono REMO DOMENICO fotografia GHERAR TTI produttore delegato FILM e SKY prodotto da direttore della CHIARE MEDUSA LUCA con GIAN organizzazione in collaborazione ne FANDANGO à Europea una produzio me della Comunit VICARI Program di Media regia DANIELE o con il supporto film realizzat

FLYER

PROGETTO GRAFICO

STUDIO JELLICI

- ELABORAZIONE

DIGITALE ALDO

OTTAVIANI

27-03-20

07

13:46

Pagina

1

www.medusa.it www.fandango.it

music: At the Serata Italiana on 21st of April more than 1000 guest are expected in the Convention Center. Plus the Orchestra di Piazza Vittorio from Rome. Twenty musicians, each one unique in origin, instrument and musical experience form a unique orchestra inspired by Mario Tronco. The musicians reinvent music from all over the world with a viscral energy that takes away audiences with them after each concert.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

29


THE

ART OF SUSTAINABILITY

creativity competence excellence HANNOVER MESSE 19 - 23 april 2010

Central Exhibition Area: Hall 6 Booth F01 Industrial Automation Energy Power Plant Technology MobiliTec Digital Factory Industrial Supply CoilTechnica MicroNanoTec Research & Technology

www.ice.it/hannovermesse www.italtrade.com/hannovermesse

Partner Country Italy Hannover Messe 2011  

Partner Counbtry Italy at Hannover Messe 2010

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