TRADIES Design Print Distribution
“ M arketing your trade is all about timing and recall. If you’re first to mind in the time of need, you’re half way there.”
Plant the seed
No matter what colour your overalls, as a local tradie, you may feel you’re “not big enough to advertise.” But marketing isn’t just for the big boys. You don’t need endless money or even endless hours constructing a detailed plan to compete with your competitors and reach prospective clients. There are many cost-effective ways to promote your business locally to help attract a solid flow of new clients and secure new work.
Timing is important. Generally speaking, in the warmer months people think about outdoor improvements and giving their homes a fresh, new look. Cooler periods get the phones ringing for heater servicing and indoor remodelling. Consider when the peak time is for your business and start promoting well in advance.
Create a solid base It’s important to think about what makes your business different from your competitors. Clients tend to think “they’re all the same”, so it’s up to you to tell them how you can make a difference in their world! Provide added value in your offering. As a plumber, for example, when quoting on site you can offer a free gutter fire safety check or as a landscape gardener, offer a free draft design sketch or plant with every job. Even if the customer doesn’t go ahead, this will ensure you will be top of mind for when they do. Home owners often rely on the experiences and feedback of their friends and family so you should also consider how you can encourage wordof-mouth to spread. Go over and above and your customers will talk.
Be clean and simple When a potential customer reads your message, you need to be very clear about what you want them to do next. Do you want them to call you and make an appointment to get a quote? Go to your website? The words and design of your advertising play an important role here. Like a building plan, it should be clear and easy to follow and will also help track the effectiveness of your campaign. Marketing is all about reaching the right people with the right message at the right time. And letterbox advertising is a cost-effective, marketing solution to add to your marketing tool box.
Design Print Distribution
TOP 5 TIPS FOR TRADIES: 1. Find a point of difference. 2. Be top of mind. 3. Be clean and simple. 4. Timing is everything. 5. Get your customers talking.
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