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MORNING

RUSH

Call it morning panic. The alarm clock rings, your eyes pop open, and you’re immediately off to the races, filled with anticipatory dread about the day’s myriad tasks. It’s super stressful! While most people can simply set an alarm clock and get up at the desired time, almost everybody has trouble rousing themselves at some point, and many people frequently sleep through their alarms. Do you have trouble waking up on time in the mornings despite desperate attempts to do so? Because I do! I feel useless when i wake up late, its a mood’s breakdown for a whole day. So yes, it’s important for me to prepare how I wake up for the next day. Frequently I have routines to avoid a morning rush, here are some of my tips: 1. Choose your daily outfit at night before Prepare your goods next to exit door or foremost put them in your car would be a better choice 2. Showering at late night before, thus no need a morning bath 3. Ask your dearest one to have you a morning call. It doesn’t work for me, but at least it’s boosting up my morning mood! 4. At last, my best shot is setting alarm ringtone with Counter Strike theme. I straightly wake up from such a serial-killer-dream. Totallyone of the best decision that i made in entire life! The point is, how you start your morning really matter for your mood in entire day.Therefor, “Have a great morning” means “Have a nice day people!”

Cheers,

Dwimayu Budinastiti Editor in Chief


CONTENTS OCTOBER 2012

LETTERS FROM EDITOR

2 SPREAD MORNING RUSH

4 INTERVIEW REVERSE

22 ITEM OF THIS MONTH CLUTCH

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MORNING RUSH

PHOTOGRAPHER ALDO MALEO STYLIST DWIMAYU BUDINASTITI STYLIST ASSISTANT ARAFINA NASTITI MAKE UP ARTIST MELISSA PRATIWI MODEL MAULANA KASETRA & DEAVY ANGGITA LOCATION ESSENCE APARTMENT KEMANG

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White tees / Howler Terror Club / 140.000 IDR


Glitters Camel Sweater / Argyle & Oxford / 250.000 IDR


Howler Terror Club / Varsity T-Shirt / 140.000 IDR


Labelous / Olive Dress / 269.000 IDR


Oxford Dark Grey Shirt / Rokka / 250.000 IDR


Embellised Peach Dress / Mabibili / 149.000 IDR TH-14 Creme Shoes / Mariposa / 179.000 IDR Dark Rock Necklace / Odeoni / 125.000 IDR


Randa Pourpre Shirt / Chopin Java / 235.000 IDR Chopin Cargo / Chopin Java / 235.000 IDR Dionysus Shade-off Brown Shoes / Kegou / 575.000


V-Back Midi dress / Belle and Bold / 50.000 IDR B016 Necklace / Chain Reaction / 105.000 IDR


Socrus Grey Sweater / Ophidio / 345.000 IDR Chopin Pocket Tees White / Chopin Java / 90.000 IDR Carter Tan Shoes / Amble / 679.000 IDR Chino Navy Blue / Rokka / 350.000 IDR


Dominique Shirt / Needle Tales / 199.000 IDR Minka Navy Pants / Djody / 159.000 IDR Kara Grey Shoes / Amble / 549.000 IDR Papier Sheer Bag / Odeoni / 998.000 IDR


Paco Shirt / Zaakunika / 340.000 IDR Phoenix Black Shoes / Amble / 729.000 IDR Pants WM Chino Khaki / Wear Mustache / 325.000 IDR


Acacia Shirt / Malca / 200.000 IDR Ayasofia Pants / Needle Tales / 215.000 IDR Empress Tote Bag / Odeoni / 875.000 IDR


Miss Carter Tan / Amble / 549.000 IDR Asymmetric Cut Dress in Green / Belle and Bold / 245.000 IDR Tail Green Undefined Necklace / Blancvie / 80.000 IDR


Drasus Black Sweater / Ophidio / 360.000 IDR


FEATURED BRAND REVERSE Founder “ : Ajie Nugroho, Maria Monica Leoningrum, Segara Banyu Bening, and Stephanie Octavia (but is currently being run by Stephanie Octavia and Vida Aisha)

Can you describe the collection to us? Who do you imagine wearing your designs? All of the products we made are reversible, means you can use inside and outside OR front and backside of the bag. Each side has its own design, so you basically can use it intwo different occasions. You only need to reverse it, then voila! You get a completely different bag clinging your body! Our newest collection (released this month) is going to be less shape and simple, but playing with more fabric and colors.

All of the people! But what’s in top of our mind is male or female age 18-25 who have high mobility yet fashionable.

What were the inspirations behind the collection? People esp. our customer, fashion, and life itself.

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“Reversible unique & stylish“ REVERSE


What music do you listen to when you’re designing? Well, actually there is nothing in particular, it changes depending on what mood that we want to bring through our designs. Sometimes it can be really fun and excited, but in otheR time we listen to soft and comfy songs.

Tell us something we probably don’t know about Reverse! The two sides in our bag also represent our different perspectives in seeing life.

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How do you feel when you see people wearing your design?

What do you think about local fashion nowadays? What’s in?

Of course we are happy, really! and we will learn how they use it: are they comfortable enough? what kind of style do they use while using one particular bag? and so on. By doing these, we will improve day by day, hoping more and more people using our bag and appreciate the uniqueness of it, that is reversible.

We think that our local fashion is improving day by day in many ways. It means that the competition is going more competitive yet we need to improve our products to survive (we can see from more agencies are cat fighting to organize local brands bazaars). This is good, really good. It implies two main things that are more people in Indonesia appreciate and enjoy our local products and there are bigger opportunities for Indonesia (us as well) to compete with other countries in the world. One thing that we like from local products (and is happening) is the local brands we have now don’t forget their own particular style

Describe Reverse in 3 words... Reversible, unique, and stylish

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ITEM OF THIS MONTH

Black Secr Ode 799.00


CLUTCH clutch it tightly, Small enough to be a purse, large enough to hold necessities match it with your attire, personal touch on your outfit

ret Clutch eoni 00 IDR

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Red Secret Clutch Odeoni 799.000 IDR

Black Secret Clutch Odeoni 799.000 IDR


Black Secret Clutch Odeoni 799.000 IDR

Red Secret Clutch Odeoni 799.000 IDR



October 2012