L I V E
S I M P L Y
THE IT STYLE
LEAP OF FAITH
28 MARCH 2014
E Di t O R ’ s
People with black clothes are very common.
comfy black blouse, I use it to experimental
In the other hand, people who don’t have
clothes. People define black with their own
any black in their wardrobe are rare to find.
approach, so what’s yours then?
We always have all those dark side. They
walk in one tone color head to toe, blue-ish, red-ish, pink-ish, but there’s no such word like black-ish or white-ish. They define absolute, bold, and shade. Me have a plenty black dress with various models, vice versa my hues dresses quite simple with less detail. My blacks define as sexy, seductive, bold, and odd yet. When I wear my blacks, people ask me where did I bought it, how I made it and et cetera and I feel good for sure. Black is not safe for me. Yes, as a color indeed, but when I put it on my wardrobe, my blacks always have details! I don’t have any little black dress with simple cut or super
Editor in Chief
CONTENTS P. 2
E d i t o r â€™s L e t t e r
P. 6 - 1 1
Meet the Icon ~
P. 1 2 - 1 4
C u r r e n t Tr e n d
P. 1 5 - 1 7
Mix & Match
P. 1 8 - 2 3
Pattern in Repeat
P. 2 4 - 2 5
F e a t u r e d B r a n d - L e a p o f Fa i t h
A L E X A N D R A A S M A S O E B R ATA
Cover Stor y. IN STYLE
Putra Agung Mahendra
Localâ€™s Studio Jl. Haji Salim II No. 54
12140 - Jakarta Selatan
Te a m
EDITOR IN CHIEF
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Meet the Icon
Misty T-Shirt BLACK ROOSTER IDR 105,000 Bombay Runner Shirt ARAFURA IDR 295,000 Raj Blue Cardigan ARAFURA IDR 265,000
Meet the Icon
Meet THE icon
alexandra a s m a s o e b r a t a
She used to cover up her last name in her daily life. She didn’t like to show off her another side, as a racer. Even she grown up in a man world, you won’t see her as a boyish woman. Her figure is presenting a well maintained urban woman with a black long hair, slim fitted body, and polished tapering fingers. She define herself as a dual personality. You can catch up her humbleness outside the race and vice versa, you won’t find it when she’s in area. “I’m totally different person when I’m in race, I won’t talk and I won’t smile neither. You won’t like me there.”
PHOTOGRAPH BY Putra Agung Mahendra MAKEUP & HAIR DO Dewina Aprianasari STYLING & INTERVIEWED BY Dwimayu Budinastiti
Kano Knit Sweater ASK IDR 645,000 / Aloha Printed Trouser ARGYLE&OXFORD IDR 310,250 / Rainbow Jam Shirt His Daughter IDR 225,000 NMint Phyta Parka PINX IDR 300,000 145,000
2nd Anniversary Edition
Meet the Icon
Transparent Lace Top DAY AND NIGHT IDR 399,000
Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND
WHAT’S THE MOST FAVORED PART OF YOUR BODY? Definitely hair!
WHAT DOES IT MEAN FOR YOU TO HAVE A WELL-MAINTAINED BLACK LONG HAIR? Practically my hair is pretty troublesome. Once, I’ve hair-washed in very early morning. And I overslept with a wet-head. When I woke up in a late night, my hair not even came up in moist, still wet indeed. But this mean much for me, my hair became my self statement since racing in junior high. I don’t like minded about people opinion, racing is manly. Through my appearance I want to ascertain, woman can do man stuff without looks like boyish.
“ I have an alter ego. While in race area I don’t do make up. I’m not a friend that you can talk to without being peeved. “
HAVE YOU EVER DONE ANYTHING TO YOU HAIR? Nop! I have no gut actually. My hair never been colored and I even have this hair style since I was in 6th grade, hmm around 2000! So I’ve been living with same hair cut over 14 years.
WOW, WHY? DO YOU REALLY LOVE TO KEEP YOUR HAIR LONG? I used to have a short hair. When I’m in kindergarden I have a bob hair style and keep growing when i move to elementary. My dad used to discouraged me to cut my hair, he doesn’t quiet like it. And now my boyfriend consentaneous with him.
> > >
Meet the Icon
My appearance my personal sta IS THERE ANYTHING THAT YOU DO TO STATE YOU ARE A WOMAN RACER? No. Even my appearance become by personal statement, but I don’t do just for another opinion. I do it because I am. I love do woman stuff such as go to beauty parlor, make-up, nail polish and all those girly things. WHAT’S DIFFERENT WITH YOU IN STAGE AND OFF STAGE? I seem like have an alter ego. While in race area I don’t do make up, I don’t ever wear sun block! I wear oversized tee and short. I admit that I am annoying in race! I’m not a friend that you can talk to without feeling peeved. So I prefer to go racing without being accompanied. SO HAVE YOU EVER BEEN ACCOMPANIED BY YOUR FAMILY OR EVEN CLOSE FRIENDS WHILE YOU RACE ABROAD? No, not even my mom and dad. There’s only two best friend that have been watched me live. It’s not an excited moment, I don’t talk to them. WHY IT HAPPEN? Maybe that’s how I handle the pressure. To get more focus, because I’m such a competitive person.
Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000
Colorize Jacket M.Y.E IDR 325,000
SO YOU DON’T HAVE A SELFIE MOMENT BACK THEN? HAHAHA Yes indeed! I took pictures after the moment.
Black G Fluffy
Meet the Icon
Gmori Top PINX IDR 175,000 White TLBM IDR 250,000
SO WHAT ARE YOU CURRENTLY DOING? I work for my dad, go to office by project. I still have an exercise, but not as much when I prepare for a competition. Because my car is in China, I take a lap there. But I keep my body fit by doing bikram yoga, horse riding, boxing, and running. SO YOU’RE NOT A GYM PERSON? No, not at all. I’ve tried once, but feel so bored. haha.
WHAT’S THE PERK BY BEING A WOMAN RACER? Obviously, I surrounded by a man racer. Girls find that men with racer gear are cool. They must be envy me by being surrounded with all those pretty boy hahha Actually I’ve got crush once with one of them too.
VICE VERSA? No one think woman with man gear is cool. All those boys doesn’t see me as a woman while in race. So there’s no such a lady first back there.
Black and white, not even define as a color. They stand for colors fusion. I prefer ful. Nonetheless many designers implied the creation through the decorative elements such as stripes, cutting edge, fabric, and patterns. Even though black and white less playful, they certainly could stand out as much as hue. So play shade, play in mono!
STYLIST Marchelynn PHOTOGRAPHER Dimas Nalendra
All Wardrobes by LocalBrand.co.id
to call it tint and shade, they last longest. Refers to maturity in fashion, less play-
Long Sleeve tee LEAP OF FAITH IDR 220,000
CAPITAL CITIZEN IDR 249,000
Colton Belt Grey FONBELT IDR 129,000
Finger Crossed Hat LEAP OF FAITH IDR 190,000
Walker Black Derby Shoes ZAPPIER IDR 475,000
All In Shade
White Black Pocket Blouse M.Y.E IDR 235,000
Moss Sagra Jacket PINX IDR 300,000
Windy Skirt POZA IDR 259,000
MP-PT-CT-Pattern Dino Stanp Black MANEQUIN PLASTIC IDR 130,000
Cristo Necklace MASSICOT IDR 200,000
Bronze Necklace MASSICOT IDR 200,000
Twinkle Shoes USHOES IDR 525,000
Back To Mono
Name all the goods that you find appealing! That exactly what I asked Febrian and Alexandra. They excited to open LocalBrand.co.id right away through our newly mobile site. They seemed hardly to decide the outfit that match perfectly. After minutes of short interview, they clicked the share button and got the looks that represent their current style. Find the most suitable style for you by open LocalBrand.co.id through browser, click, share, and shop!
INTERVIEW Marchelynn / PHOTOGRAPHER Dimas Nalendra
Mix & Match
Mix & Match by
WHAT DO YOU DO? I race, girl kicks boys ass, LOL. 2
WHAT DO YOU THINK WOULD BE THE NEXT TREND? More and more fringed clothes. WHAT ARE YOUR DAILY READS? Kompas, Moda Operandi, F1.com.
WHAT WOULD YOU NEVER BE CAUGHT WEARING? High waist jeans.
YOUR MUST HAVE ITEM… Big black boyish watch LAST THING YOU BOUGHT ON THE INTERNET? Cosmetics. COULD YOU RECOMMEND US THE BEST PLACE TO SHOP? Bergdorf Goodman on winter sale, lol.
INSTAGRAM : @AS_ALEXANDRA
Beach Bralet White IMPROMPTU IDR 188,000
Kara Printed Outer FYLO IDR 265,000
Stripe Skirt DAY AND NIGHT IDR 299,000
Chromium Delta TROVE FOOTWEAR IDR 769,000
Daevy LABDAGATIC IDR 115,000
Mix & Match
Mix & Match by 2
1 4 2
FEBRIAN WHAT DO YOU DO? Musician, Socmed enthusiast. WHAT DO YOU THINK WOULD BE THE NEXT TREND? Something clean and simple.
WHAT ARE YOUR DAILY READS? Hypebeast, Kinfolk 4
WHAT WOULD YOU NEVER BE CAUGHT WEARING? Versace Pattern Shirt LOL. YOUR MUST HAVE ITEM… Hat / Cap. COULD YOU RECOMMEND US THE BEST PLACE TO SHOP? Online (Localbrand.co.id) Shop (Goods Dept). WHAT IS YOUR FAVOURITE TUNE AT THE MOMENT? Origami - Capital Cities IF YOU COULD HAVE A SUPER POWER, WHAT WOULD IT BE? Fly, so I can fly to the place that I’ve never been to.
INSTAGRAM : @_FEBRIAN
Beebo AfrikaShirt SHY SHY KAT IDR 179.000
Pants Green KOTONE IDR 175,000
Laine Graise Vest BRANDLEY IDR 325,000
Backpack 301 TAYLOR FINE GOODS IDR 350,000
Tristna Shoes DAVU IDR 620,000
_ MODEL Gauzan Bustami PHOTOGRAPH BY Putra Agung Mahendra STYLING Marchelynn
Arctic Fox Hoodie ELVACKA IDR 349,000
Kill Your Doubts LEAP OF FAITH / Moyo Black CAPITAL CITIZEN IDR 259,000
Disco Slave Sweater ELVACKA IDR 329,000 / Wool Cap LEAP OF FAITH IDR 190,000
Stripes Henley LEAP OF FAITH IDR 250,000 Moyo Black CAPITAL CITIZEN IDR 259,000 Oxford Black Shoes BRANDENIM IDR 350,000
Grey Randa CHOPIN JAVA IDR 130,000 / Moyo Black CAPITAL CITIZEN IDR 259,000
F E A T U R E D B R A N D
Leap of Faith
Ady Faruqi & Narantara Sitepu
WHAT DO YOU WANT TO BE? WHY DID YOU TAKE LEAP OF FAITH? We want to be the top pile of your wardrobe, the kind of clothing pieces that you want to wear over and over again everyday even though you have an abundance of outfits to choose from. We took this leap of faith because we are lovers of easily wearable and simple everyday outfits. If we create what we like, we’ll be passionate enough to sell it.
explanatory (which we believe it is), otherwise the logo doesn’t serve its purpose.
DESCRIBE LEAP OF FAITH PERSONALITY IN A SENTENCE… Blunt, practical, and uncompromising.
WHAT HAS BEEN THE MOST EXCITING MOMENT FOR LEAP OF FAITH SO FAR? The moments where we change some of our ideas at the last minute. To our surprise, those last minute changes often turn into best-selling articles. Ap-
WHAT’S BEHIND THE LOGO? Fingers crossed. It should be self-
HOW DID YOU GET CONNECTED EACH OTHER? Through friendship and common taste. WHERE DO YOU THINK YOUR MAIN INFLUENCES COME FROM? Music, arts, humor, conversations.
parently the best ideas come last. IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE? Ernest Prakasa ‘cause he’s funny HAVE YOU ENDORSED PUBLIC FIGURE YET? No, but if Ernest Prakasa is reading this, contact us and we’ll hook you up with some gear. Oh, we did give a tshirt to Xandega of Polka Wars, but we don’t think he’s famous ................. ............... yet. #namedrop
> > >
IF IT’S A NO, HOW WOULD YOU LOVE TO ENDORSE AND WHY? We’d like to endorse interesting people regardless of their degree of “fame”. People with interesting / fresh perspectives or a good sense of humor are always inspiring to us. WHO’S YOUR ARTIST BEHIND THOSE ILLUSTRATIONS? WHAT’S THE CONCEPT? We do the ideation, creative direction and doodling amongst the three of us, but we hire a professional designer to execute and prepare the FA
WHAT KIND OF MUSIC DO YOU FIND
for production. The concept varies depending on what inspires us at the beginning of the process in each delivery. WHAT’S YOUR FAVORITE PIECE OF LEAP OF FAITH? Obviously to us each and every one of our pieces has its own story. It’s like being asked to pick a favorite child.
> > >
WHAT KIND OF MUSIC DO YOU FIND REALLY INSPIRING YOU WHILE DESIGNING? We don’t associate ourselves with certain genres. So any kind of music that gets us excited at the moment, be it the thought-provoking lyrics, the nostalgic feeling it evokes or simply the interesting tunes - can be an inspiration to some extent.
“ WE WOULD LIKE TO ENDORSE INTERESTING PEOPLE REGARDLESS
REALLY INSPIRING YOU WHILE DESIGNING? We don’t associate ourselves with certain genres. So any kind of music that gets us excited at the moment, be it the thought-provoking lyrics, the nostalgic feeling it evokes or simply the interesting tunes - can be an inspiration to some extent. BTW, the Indonesian independent music scene has really really stepped up their game. So, much respect to all those involved. WHERE’S THE BEST PLACE TO WEAR LEAP OF FAITH? Wherever you can just be yourself and relax. IS THERE ANY PLAN EXPANDING TO WOMEN’S WEAR? WHY? Not in the near future, because so far our clothes seem to have a unisex appeal. It’s efficient and it adds to the uniqueness of our brand, so we’d like to maintain it for now. PLANS FOR 2014… To do more experimentation and meet more interesting people. Oh and collaborations, there’s always room for more collabs.
OF THEIR DEGREE OF ‘FAME’. PEOPLE WITH FRESH PERSPECTIVES ARE ALWAYS INSPIRING TO US “ LEAP OF FAITH
INTERVIEW Dwimayu Budinastiti http://localbrand.co.id/LeapofFaith
L I V E
S I M P L Y
Published on Apr 8, 2014