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L I V E

Exclusive Interview

S I M P L Y

LALA KARMELA

Featured Brand

B/I/N/C/A

issue no.

29 APRIL 2014

Sport issue


E Di t O R ’ s

Lett er

Be sporty be healthy! A brief of the current

share it because we feel proud of what we

issue among youths. Muay thai, zumba,

do. It takes consistency and self-motivation

bikram yoga, acroyoga, you name it. I bet

to stay on the line, to have a body in shape.

there’s a moment in your life when you’ve

The posts represent appreciation to ourselves

registered in a gym. At first I thought is only

about what we’ve achieved.

a one hit. Wonder trend happened and will

And when we share, we have an influence-

pass by after months. Yet all of the sudden,

value to others, we inspire them!

people are become more concern about what

So keep healthy, keep posting, and keep

they eat, what the body needs. All the social

inspiring!

medias are filled by the flexure body with

Dwimayu Budinastiti

acrobatic poses, green smoothies, and #ootd with their proud kicks. We are inspired by the socmed celebrities to try some sports. We snap and share when we do it and how we do it. Haters gonna hate. There’re always people out there who whisper about how it is simply a life style-victim. Some people will call us a poser, what then It’s not even a bad influence, we snap and

Editor in Chief


CONTENTS P. 2

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E d i t o r ’s L e t t e r

P. 3

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Contents

P. 4

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Cover Story-

P. 6 - 1 1

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Meet the Icon ~

P. 1 2 - 1 4

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C u r r e n t Tr e n d

P. 1 5 - 1 7

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Mix & Match

P. 1 8 - 2 3

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Wo r k O u t

P. 2 4 - 2 7

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Featured Brand - B/I/N/C/A

LALA KARMELA


ARTICLE

MAGAZINE

Cover Story

PAGES

April 2014

4

Cover Stor y. IN STYLE

MAKE UP

Lala Karmela

Dewina Aprivanasari

PHOTOGRAPHER

LOCATION

Vanessa Bernadette

Local’s Studio Jl. Haji Salim II No. 54

STYLIST

12140 - Jakarta Selatan

Ita Achjadi

Te a m

EDITOR IN CHIEF

FOLLOW US ON

Dwimayu Budinastiti

is published by

Twitter : @LocalBrandID

GRAPHIC DESIGNER

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Krishna Pradana

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Ridwan Hadinata

RT 001 / RW 015

TEAM

Kel. Gandaria Utara

CONTACT US

Karina Damayanti

Kec. Kebayoran Baru,

Blackberry PIN 2678783D

Putra Agung Mahendra

Jakarta Selatan - 12140

SMS/WA +62 858 3015 3333

Dimas Nalendra

Phone. (021) 3025 3333

LINE LocalBrandID

Bhuana Paksi

support@localbrand.co.id

Marchelynn

www.localbrand.co.id

Tammy Tjenreng


C onnect s t alent s & c li e n t s i n c r e a t i v e i n d u s t r i e s a r e a Join us a n d s e n d yo u r p o r t f o li o t o info @loc a lt a le n t . c o. i d


ARTICLE

Meet the Icon

Lyke SMITTEN IDR 278,000 Grey Gmori Top PINX IDR 175,000 Monroe Skirt Blue V BY SILVY IDR 350,000 Argentum Hologram BELLA LUNA IDR 285,000

MAGAZINE

April 2014

PAGES

6


ARTICLE

Meet the Icon

MAGAZINE

PAGES

April 2014

7

Meet THE icon

LALA

k a r m e l a

is an Indonesian singer who is firstly known in Philippines. In fact, she is half Filipino. Her petite figure and slim body shape fill up our instagram timeline. She’s currently trying to do the healthy life style to the fullest. Her delightful music lyrics reflect her positive mind. She feels freer through her album under Sinjitos label, Between Us.

PHOTOGRAPH BY Vanessa Bernadette MAKEUP Dewina Aprianasari STYLING Ita Achjadi INTERVIEWED BY Dwimayu Budinastiti


ARTICLE

Team Interview

MAGAZINE

2nd Anniversary Edition

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed Trouser ARGYLE&OXFORD IDR 310,250 / Jam IMPROMPTU Shirt His Daughter IDR 225,000 Beach Rainbow Bralet White IDR 188,000 / Jeans SMITTEN IDR 348,000 / Skirt Short DAY AND NIGHT IDR 379,000/ Argentum Hologram BELLA LUNA IDR 285,000

PAGES

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ARTICLE

MAGAZINE

Meet the Icon

PAGES

April 2014

9

Black Gmori Top PINX IDR 175,000 / Shazam Sweat Shirt PINX IDR 215,000 / Black Sargon Shirt PINX IDR 185,000 / Argentum Hologram BELLA LUNA IDR 285,000

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

YOU WERE IN A GROUP BAND CALLED INERSIA BACK THEN, WHAT MAKE YOU DECIDE TO FOCUS ON YOUR SOLO? Yes, I was. It was my first hit to jump into local music industry. We are still friends until now, and they are currently renowned as Drew. It’s not like we have any conflict among us. But all of sudden, a gold opportunity came and I’ve got offer by Warner Philippines. When I asked the band, and they said why not? They support me as well.

try, if there’s an appealing and challenging enough character. Probably such as musical movie and broadway show, where they merge both,

“ In Indonesia, they direct me overall, and there’s only a little piece of me left over there. “

HAVE YOU EVER TRIED ACTING? Yes I have, It was a pleasant experience. The casts were incredibly fun, included Bunga Citra Lestari and Laudya Chintya Bella. WHICH ONE SUIT YOU BEST? Definitely music. But I would always love to give it a

WHAT MAKES A DIFFERENT WHEN YOU SING IN INDONESIA AND IN PHILIPPINES? I’ve joined with major labels, both in Ina and Phillipines. I like more myself in Phillipines, as they liberated me more in terms of music and image. Western influence was pretty strong, so English lyrics are very acceptable there. And piracy hadn’t wide-spreaded yet. In Indonesia, they direct me overall, and there’s only a little piece of me left over there. Therefore, I decided to withdraw. SO WHAT’S NOW? I’m with Mike’s Management and Sinjitos Label. Everything is in order, they let me to involve more in > > >


ARTICLE

MAGAZINE

Meet the Icon

April 2014

PAGES

10

Morning Star sp how to begin a Less about love, about life. music production. Most important, they appreciate and allow me to be myself. WHAT ARE YOUR LYRICS ABOUT? Mostly my daily moments. Positive attitude such as Morning Star speak about how to begin a new day, when i don’t know what to wear, home sick. Less about love, more about life. IS THERE ANY DIFFERENT BETWEEN LALA ON STAGE/OFF STAGE? Pretty much the same. More exaggeration while on stage. WHO’S YOUR MUSE? Lenka, Sara Bareilles, and Taylor Swift. DO YOU DO SPORT? Yes, I go to gym and do Pilates four times a week. WHAT’S YOUR BODY TYPE? I am petite obviously. But my problem in body shape is on the belly and hips.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Grey Amulet Top PINX IDR 200,000 Myriad White 2 CALF IDR 230,000 Stripe Skirt DAY AND NIGHT IDR 299,000 Geometri Platfor m Silver PARKITCHUNG IDR 285,000

WHAT MOTIVATE YOU WHILE WORKING OUT? My future kids! hahha I want to tell them that I’ve once (at least) had a body in shape! And also a pressure to be the youngest child among the super slim brother and sister. HOW MUCH YOU CURRENTLY WEIGHT? 46! I need to cut down three more kilos! WHAT’S YOUR ATTEMPT TO REACH THAT NUMBER? My current age makes me start thinking about the body metabolism. My brother and sister is my biggest influencer indeed. Andien inspires me much, we

Blazer

Don’t G


ARTICLE

Meet the Icon

peak about new day. , more

Top CAPITAL CITIZEN IDR 569,000

Grow Tee JOHNNY ZEBRA IDR 135,000

MAGAZINE

April 2014

have so much in common in terms of body size, so I follow her guidance. . WHAT DO YOU THINK ABOUT SPORTY ISSUE? It’s a positive influence. People in Jakarta are frustrated and exhausted. They need to increase their endorphin by doing sports. Even if they feel tired afterward, they become fit as the result. It becomes a huge issue through social medias. They snap their style and post it. It’s not a bad influence, not haughty attitude. They share their hard works and people appreciate it.

WHAT DO YOU THINK THEIR HITCH? Pollution! It’s a pity when you’re running for your health, you probably inhale all the toxin. Ironic. WHAT WOULD YOU DO IF YOU COULD CHANGE YOUR BODY SHAPE? I want to grow my bust! Hahaha need a bigger cup.

PAGES

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WHAT SHOULD WE DO TO BE HEALTHIER? Do all the previous tips and get insurance. It’s stupid when you could spend money in a week that cost as much as monthly premium insurance, yet you chose to use it only for fun.


90’s

Current Trend

60’s

80’s

Stripe and Pale hit the road! Paint yourself with the bold patterns in sunny this month. Yet still in line as super comfortable pieces to wear with breathable and flowing fabric, for your easy movement.

STYLIST Marchelynn PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

50’s

70’s

2000’s

breeze April. We choose for you several items which become our highlight for

90’s


ARTICLE

Current Trend

MAGAZINE

April 2014

PAGES

13

Asymmetrical Crop Top TENSCA IDR 179,900

Blue Kori Handbag SCISSOR PAPER ROCK IDR 419,900

Miku Clutch White SCISSORS PAPER ROCK IDR 349,900

Red Triangle Backdress SPOTLIGHT IDR 299,000

Tee Skirt TENSCA IDR 189,900

Nora Skirt SABS IDR 150,000

Cross The Stripe


ARTICLE

Current Trend

MAGAZINE

April 2014

PAGES

14

iPhone 5 Glazed Tilapia Skin White EDME IDR 199,000 Bubblegum Collar Dress FYLO IDR 245,000

flower 03 Necklace YOUNG JEWELRY IDR 122,000

Cloudy Bag OWNMELAIR IDR 170,000 Cloudy Outer TLBM IDR 200,000

Kimi Yellow Cut Out SHOECORNER IDR 305,000

Walk In Pale


SHOES

PANTS

BAG

Mix

SHIRT

&

Match

DRESS

The more you move, the more exercise your body get. Gauzan and Karina Rucci pick out for you several clothes that will enable your body to move in ease. These two have so much in common, currently a student at university outside Jakarta with a high interest in fashion. Rucci works for her bachelor degree in fashion design major in Berlin. Gauzan currently studies communication major in Bandung. Here, they express their style for turning a finger, which are influenced by their current dwellings.

HAT

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra

JEWELLERY


ARTICLE

MAGAZINE

Mix & Match

PAGES

April 2014

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Mix & Match by

2

3

1

KARINA RUCCI WHAT’S YOUR CURRENTLY DO? Currently, I’m studying fashion design in Berlin accompanied with my fluffy dog, Mumu. WHAT’S THE MOST PROMINENT COLOR IN YOUR WARDROBE? It’s black!

5

6

WHAT’S FASHION ITEM WHICH NEVER FAILED ON YOU? High waist trousers, high waist jeans, high waist skirt. Hahaa everything in high waist.

4

WHAT IS ON THE TOP OF YOUR SHOPPING WISH LIST? A fine pair of Brogue shoes! WHAT’S BEST FASHION ADVICE THAT YOU EVER GET? Eye catchy but keep it simple. IN YOUR OPINION, WHAT IS THE MOST BIZARRE AND MEANINGLESS TREND THAT HAS HAPPENED NOWADAYS? Hmm korean fever maybe? Hahaha.

INSTAGRAM : @RUCCICI

1.

Dobby Beach Shirt Blue IMPROMPTU IDR 188,000

4.

Shorts Front Zipper NIKOO IDR 300,000

2.

Fluffy Black Outer TLBM IDR 250,000

5.

Keja Gold Bag TLBM IDR 145,000

3.

Grosgrain Black Necklace RUCCI IDR 115,000

6.

Pointy Flats Shoes ARGYLE OXFORD IDR 274,500


ARTICLE

MAGAZINE

Mix & Match

PAGES

April 2014

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1

Mix & Match by 2

1

GAUZAN 2

WHAT’S YOUR CURRENTLY DO? Doing my priority as a college freshmen, do painting, sketching, doodling you name it, hunting for a decent dish and go to castings in-between.

4

3 3

WHAT’S THE MOST PROMINENT COLOR IN YOUR WARDROBE? I have black, white, and grey. Maybe some red.

4

WHAT’S FASHION ITEM WHICH NEVER FAILED ON YOU? Definitely tees and shorts. Aaaand crocs or running shoes. Comfortable is a must.

5

WHAT IS ON THE TOP OF YOUR SHOPPING WISH LIST? I don’t really do shopping. I shop only what I need. So, there’s no list. WHAT’S BEST FASHION ADVICE THAT YOU EVER GET? Black never fails. IN YOUR OPINION, WHAT IS THE MOST BIZARRE AND MEANINGLESS TREND THAT HAS HAPPENED NOWADAYS? Have you ever seen someone wearing shirt as an outer and t-shirts inside it? I don’t know if this is a current trend or last year or even forever. But this trend seems complex to me. Do you really wanna suffer by the

INSTAGRAM : @GAUZ4N

1.

RAJ Maroon Cardigan ARAFURA IDR 265.000

4.

Signature Series Belt FONBELT IDR 165,000

2.

Nevermind the Label Tee LEAP OF FAITH IDR 169,000

5.

Chino Shorts Orange KOTONE IDR 145,000

3.

Sandal 2 Straps Golden TXTURE IDR 250,000


wOrk Out

_

MODEL Karina Rucci & Meidita Agustina PHOTOGRAPH BY Putra Agung Mahendra STYLING Marchelynn MAKEUP Dewina Aprianasari

Inkblots No. 2 SPIFFY X FREAK IDR 230,000 / Skirt Short DAY AND NIGHT IDR 379,000 / Short Front Zipper NIKOO IDR 300,000 / MP Colorimetry Tee MANEQUIN PLASTIC IDR 155,000 / Shiny Wicca Top PINX IDR 180,000


Double X Sweater SPOTLIGHT IDR 375,000 / Stretch Mini Skirt Green SIN IDR 113,400


Wavy Sweater Peach IMPROMPTU IDR 288,000 High Waist Shorts Yellow PATROON GOODS IDR 199,900 Alex Blue Slip On ATISH IDR 299,000


Lime Long Coat TLBM IDR 200,000 Tank Dress In White NIKICIO IDR 209,300


Alice Who Sweater CYRU IDR 2

MANEQUIN PLASTIC IDR 215,000

Mustard Short SIN IDR 113,400 / Erlina

Chaquilla Docmart BELL


235,000 / MP Hand Skeleton Pink

0 / Lace Pocket Short SIN IDR 113,400 /

a Docmart BELLA LUNA IDR 280,000 /

LA LUNA IDR 280,000


ARTICLE

MAGAZINE

Featured Brand

PAGES

April 2014

26

F E A T U R E D B R A N D

BRAND

B/I/N/C/A

1 FOUNDER

Bonet, Lisa, Yuni, Chika, Aya

I HEARD B/I/N/C/A WAS CREATED BY FIVE BEAUTIFUL WOMEN, ISN’T IT RIGHT? IT’S A PRETTY HUGE AMOUNT! WHAT CONNECTS YOU TO EACH OTHER? We are all best friends with same ideas and thoughts. Those are what connect us to each other. DO EVERYONE HAVE THEIR OWN ROLE? WHAT IS YOUR SPECIFIC ROLE? We do have our own role. Bonet and Lisa are our marketing stars. Yuni is responsible for the sales growth hacker, Tiara is in charge in productions, meanwhile as for Aya, she’s busy in finance.

WHAT’S THE STORY BEHIND THE NAME? WHY THERE ARE SLASHES IN BETWEEN? The unique name was created based on our nick name initials, and the slashes itself are stating that we consist of five person.

cepted by different types of customers, as currently happening now.

B/I/N/C/A HAS ESTABLISHED FOR MORE THAN THREE YEARS, HOW DO YOU SURVIVE THE FIERCE COMPETITIONS OUT THERE? We survive by constantly producing based on the latest needs from the market and always put in our mind that we are doing this business for fun.

WHY CHOOSE BLACK AND WHITE? Black and white - for some people, those two colours may seem gloomy, sad and dark. Yet, in this collection we made really cool designs that are able to transfer those gloomy looks into modern and fresh style & appearances.

WHAT IS B/I/N/C/A’S BIGGEST ACHIEVEMENT SO FAR? Our biggest achievement is to be ac-

WHAT’S THE CONCEPT OF PART IV COLLECTION? Part IV collections brought simplicity and clean cut look.

> > >


ARTICLE

MAGAZINE

Featured Brand

PAGES

April 2014

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WHAT’S NEXT FOR B/I/N/C/A? B/I/N/C/A will make more fashionable, stylish and affordable designs. We are also planning to build our own flagship store and develop more varieties of designs.

WHAT MAKES PART IV DIFFERENT? Part IV are different because we feel that we found ourselves through this collection. It reflects our ideas and maturity in expressing the real style of B/I/N/C/A

DESCRIBE B/I/N/C/A’S WOMAN... B/I/N/C/A’s woman is confident woman, who loves to travel and try new stuff and places. You can find them browse their music through hype machine.

WHO DO YOU WANT TO SEE WEARING YOUR DESIGN? We would love to see B/I/N/C/A are worn by Alexa Chung and Gwen Winarno.

> > >

> > >

IS THERE ANY PARTICULAR MATERIAL THAT PROMINENT IN ALL YOUR COLLECTIONS? WHY? We used cotton and polyester in most of our designs, since those materials suit our tropical climate and comfortable to wear.

WHAT IS THE MOST SATISFYING FEEDBACK THAT YOU’VE EVER RECEIVED FROM CUSTOMERS? It’s really satisfying every time we hear “I am your loyal customer”, “When will you release your next collections?”, “Your service is great”. Those feedbacks always make us proud and happy. WHERE’S THE BEST PLACE TO WEAR B/I/N/C/A? You can wear B/I/N/C/A anywhere you want as long as you feel comfortable. WHAT DO YOU THINK ABOUT THE LOCAL FASHION SCENE? Our local fashion is a growing and promising industry. Now the local industry has been accepted by the people, because most of them are more into style now and not anymore “What’s the brand”

“ B/I/N/C/A’S WOMAN IS CONFIDENT WOMAN WHO LOVES TO TRAVEL AND TRY NEW STUFF AND PLACES. “ B/I/N/C/A

WHAT’S YOUR ROLE IN LOCAL FASHION SCENE? Our role in local is to make sure that we create a promising future for the local fashion industry and keep focus on creating new and emerging designs.

INTERVIEW Dwimayu Budinastiti http://localbrand.co.id/B/I/N/C/A


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