Page 1


CONTENT

2

3

CONTENT / CREW

THE EDITOR’S LETTER

4

6

14

CONTRIBUTORS

EDITORIAL “ AFLAME “

EDITORIAL “ GAME ON “

by Zaky Akbar

by Zaky Akbar

22

25

BRAND FEATURED ONLY I

BRAND FEATURED RUPH

CREW EDITOR IN CHIEF Dwimayu Budinastiti

GRAPHIC DESIGNER Krishna Pradana

CONTRIBUTOR Carrine Kezia Aulia Fiona Tjokro Kaila Husband Zaky Akbar

2

LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333

Follow us on Twitter : @LocalBrandID Facebook : LocalBrand.co.id Instagram : LocalBrandID Contact us Blackberry PIN 2678783D +62 858 3015 3333 support@localbrand.co.id www.localbrand.co.id


3 COVER STORY

The

EDITOR’S

LETTER Hi!

After several of sleepless night and couples of revisions, we’re glad to present our Matchup Edition. Happy Independence Day dear, Indonesia. Apparently Indonesia is Leo! Lion as Leo’s symbol, loves being a spotlight, he’s ambitious, natural leader, strong, a king. So with Leo strong ability to achieve the aims, wishing us a wealthy happy life ahead! Anyway, we want to thank to all the contributors for their time, enthusiasm, patience, and creative minds, it means a lot!

MODEL Kaila Husband

PHOTOGRAPHER Zaky Akbar

STYLIST Fiona Tjokro

Thank you the readers, for your continual interest in us. Don’t mind to drop your critics to dwimayu.budinastiti@localbrand.co.id

Keep supporting the locals! Cheers,

Dwimayu Budinastiti Editor in Chief

MAKE UP Dewina Aprianasari

LOCATION Jln. Duren Bangka no. 31A Kemang Utara Jakarta, Indonesia


Contributor.

Fiona Tjokro

ZAKY AKBAR

KAILA HUSBAND

What do you do for a living?

What do you do for living?

What do you study?

Fashion stylist. Food hunter. Full time lover.

Selling myself, mostly with camera

Business & Management

What’s the most exciting about your job?

What’s the first camera that you own?

Which one do you prefer, snap with a neither cheerful nor fierce look?

It’s not a job. It’s passion and play. I can put out my fantasy. It’s a magic that is beyond my dream.

I thought tustel when I was in elementary schoo, which is Fujifilm

I prefer a fierce look

What would you have if you get a pet? Pueblan Milk Snake. I’ll call mine Peltas (in Greek) means “shield”

Tell me about your dream wedding?

What’s the most desiring camera would you own? Leica! Small and powerful!

Tell me about your favorite photo shoot? Along with my friends, midnight, and full of fun. The concept was something I like the most, ballet!

Karen O from Yeah yeah yeahs! as the wedding singer, no flower. The most important thing, my current boyfriend stands beside me.

Have you ever had a crush while doing a photo shoot?

Name 3 must-have items in your wardrobe

What’s next for you?

Black dress that I never get enough of, Dr.Martens, and leather jacket.

Instagram

Not yet

Capturing great photos to make people remember and going for study aboard

What’s your favorite body part? My eyes

If you could go to Korea and have a plastic surgery, what would you change/fix? No plastic surgery, but I probably would have a liposuction on my thighs hahaha because I have a pear shape body, so no matter how skinny I get, I’d still have huge things :p

Where do you study? What’s major that you take? Why? I’m studying Economics at the University of Washington in Seattle. I really like it because I find studying interrelations between societies is fascinating.

Instagram @udaeki

@fionatjo

4


Carrine Kezia Aulia If you aren’t a model, what would you be? A chef or a business woman

Have you ever been on diet? How did you do it? Any tips for us? I’ve tried the blood type diet, it’s really effective without any side effects. It’s actually good for the heart.

What do you do for living? I am currently working for my own business (design and photobooth) and about to start my mastery study this month.

What do you hate for being a model? Nothing :p

Instagram

What’s beauty product that you cant live without?

@kailoud

Eyeliner!

Do you think your beautiful? Why? Yes, because I’m different. When you’re different, I think that’s beautiful.

Instagram @carrinekeziaaulia

Whats body part that you hate the most? Which makes you unconfident. My super skinny finger. haha!

Tell us about your LocalBrand photo shoot! Hows it feels like? A bit nervous when I heard the concept, but Local Brand team was very helpful during the photo shoots :) I’m proud to be a part of LocalBrand’s e-magazine!

5


AFLAME PHOTOGRAPHER

ZAKY AKBAR

MODEL KAILA HUSBAND MAKE UP ARTIST DEWINA APRIANASARI STYLING FIONA TJOKRO

DISCO SKULL RING GREEDY SASSY IDR 85,000 / SIMPLE RING RED UP AND ABOVE IDR 119,200 / DAISY RED DJODY IDR 165,000


Left : Pants Brown Kotone Rp215,200 / Cape Coat Black Tosavica Rp272,300 Right : Cardigan Gray SIN Rp143,400 / Holy House of Jealouxy Rp280,000

LEFT : HEAD TURBAN IN RED HOUSE OF DEYNA IDR 60,000 / COLLAR JUMPSUIT SIN IDR 209,400 / PROUDLY SHOES TOPS NATIVE YELLOW BLACK ANIAKI IDR 460,000 / RED HIGH-WAISTED SKIRT PATROON GOODS


ALEA SKIRT GRACE ET MERCY IDR 175,000 RED DEER COLOR BLOCK SHIRT RESHOPPE IDR 185,000


DAKINI RED HOUSE OF JEALOUXY IDR 380,000 / MARRYJANE PETITE SHIRT MR & MRS IDR 167,000 SIRCA TOP SABS IDR 140,000 / KAITLIN MAXI SKIRT NEEDLETALES IDR 164,000


ETNIC WICK NECKLACE KIMI ACCESSORIES TPEPLUM RED DJODY IDR 130,000 RIGHT COLLAR NECKLACE DIRTY GOLD HIS DAUGHTER IDR 75,000 ASYMMETRIC BLOUSE REGARDE IDR 250,000 SPLASH HANGKENG TLBM IDR 245,000


Janna Black Bracelet Ayunan IDR 125,000/ Aztec Printed Orange Up And Above IDR 166,400 / Terris Pants Nikoo IDR 224,500 Kimi Pink Cutout Shoecorner IDR 305,000 / Cholula Necklace Chickhorse IDR 105,000 / Leopard Flowy Pants SIN IDR 149,400 / Shirt with Layer Sleeve Deways IDR 360,000 / Kimi Yellow Cutout Shoecorner IDR 305,000 / Dalillah Necklace Ayunan IDR 135,000 / Jelly Skull Ring Greedy Sassy IDR 85,000 / Two Tone Jeggings Black Aniaki IDR 198,000 / Tiara Top Sabs IDR 135,000 Twinkle Vecro Raw Footwear IDR 383,000


Game On! PHOTOGRAPHER ZAKY AKBAR MODEL CARRINE KEZIA AULIA MAKE UP ARTIST DEWINA APRIANASARI STYLING FIONA TJOKRO


Marichi Red White House of Jealouxy IDR 120,000 / Nana Black Jukka IDR 220.000 / C Malika Necklace Ayunan IDR 125,000 / Black Knit Pants Jukka IDR 229,000 / Im 90’s Bitch Worthed


Camo Dress Worthed IDR 320,000 / Platform Glow In The Dark Parkitchung IDR 299,000 IDR 210,000 / Camo Shirt Mr & Mrs IDR 160,000 / Jelly Glow In The Dark Parkitchung IDR 279,900


Gasoga Unui IDR 100,000 Askari Blouse Zaakunika IDR 315,000


Myriad White 3 CALF IDR 230,000 Lemonade Tanktop Patroon Goods IDR 199,900


Stone Beads Bracelet Hippearce IDR 50,000 / Twin Skulls Bracelet Red Yellow Greedy Sassy IDR 80,000 / Silver Skul Ring Greedy Sassy IDR 80,000 / Blue Skull Ring Greedy Sassy IDR 70,000 / Colorful Flower Dress Patroon Goods IDR 449,900


Geometri Sandals Parkitchung IDR155,000 / Twinkle Vecro Raw Footwear IDR 383,000 / Twin Skulls Bracelet Red Yellow Greedy Sassy IDR 80,000 / Janna Turquoise Bracelet Ayunan IDR125,000 / Disco Skull Ring Greedy Sassy IDR 85,000 / Green Yoda Ring Greedy Sassy IDR 80,000 / Blue Cotton Bracelet Kimi Accessories IDR 66,500


FEATURED BRAND Interview by DWIMAYU BUDINASTITI

What’s story behind the name, ONLYi?

Only I

“Only i…”, is a self expression words when RR Cindy Biantoro Sharif or known as DiamondHurts found herself drawn into her own style. It sound selfish but yet Cindy believe that ‘selfish’ is one of the flavor she needed most.

Founder

Starts from a jar of magical ingredients from a girl who found happiness on herself, Only i now at least spreads the spell on to a whole school full of girls wearing madness uniform. And the spell goes…, “Only i will own this beautiful piece of dress…”.

Cindy Biantoro

Only i ignore what’s ‘in’, rarely think what’s ‘out’ and mostly think ‘what only I want’. Only I designs is to give a heavenly unique yet wearable clothe selection for especially Indonesian girls. There are no reasons to be the same, and…, Only I will never be the same… (*copy from ONLYi press release).

22


We love the look book of ‘Talking Fiction Early’ - can tell us about the inspiration behind it? Thanks so much :) Talking Fiction is my favorite!! The name of “Talking Fiction” is actually 1 of song title of my band. We created a story board long time ago before Talking Fiction has been released. We had no change yet to visualize the board into music video. So, ONLYi is a match media for me to make it happen. It’s just a simple story about “OI GIRLS” (the girls of ONLYi) from other space. They visited Earth to give the earth people new flavors of fashion...

How is it different from your previous releases? ONLYi’s previous releases are all different. I explore the style together with my fabrics hunting. Talking Fiction looks different because I am using 100% fine cotton, for almost 70% of the collections. Talking Fiction released more than 30 designs. And mostly I only produced not more than 20 designs of each releases. A collection before “Talking Fiction” is called “Flower is Oi”, most of the collection are using prints velvet fabrics, but I wrapped it up into a lookbook that’s still one path as ‘Talking Fiction” and represent ONLYi’s roots.

What’s the similarity then? The similarity is the flavor of ONLYi, how it released to public through the lookbook concept, I believe ONLYi always have a special things for special girls...

Do you have a store premises, or is it purely online? Our own store not yet .We only available on-line and also available at concept stores in Jakarta, Bandung, Jogja, Semarang, Surabaya, Singapore, and Australia

Ever tempted to keep the clothes instead of sell them on? Which collection it is? Yessss.... ONLYi first collection. 50% of the collections are with ‘renewal vintage’ concept, so every piece is one of a kind. Renewal vintage is, I collected vintage pre-loved stuff from flea markets all around Jakarta & Bandung. I only looked for a treasury fabric prints. Whatever it is skirts, pants, dresses, tops, I buy every single goodies based on its fabric prints. I asked my tailor combine all the goodies fabric combination, into 1 new beautiful dress. “A piece of dress that is only i can have it...”, and that’s how ONLYi was born.

What are your daily references? Google while listening to my playlist, it took me everywhere...

If an international renown celebrity gets to wear your design, who do you picture it’d be? Maybe Karen O from Yeah Yeah Yeahs? ONLYi will be shining like a rainbow unicorn if it’s worn by her.

Where are the farest customers that you ever have?

23

Switzerland.


Where is the perfect get to go place do you think when wearing Only I? Anywhere with confidence. But it’s perfect for weekend.

Who (fiction figure) do you see wearing Only I? Baby Doll of Sucker Punch.

Name your favorite Local Brand… I saw a brand called JVSTIVY, nice...

Is there any particular fabric that you use for Talking Fiction Early collection? 20 designs are using 100 % fine cotton with fringe, beads and embroidered details, and the rest 10 designs are using dobby fabric and glittery tulle with triangle pocket details.

Why is it? That time I want to create clothes for play dates, I need something comfortable yet unique.

Tell me what’s next for ONLYi! I’m creating something to be worn at the sugar land Elysium..., oh I can’t wait!!

“ I believe ONLYi always have a special things for special girls... “ - Only I What’s the most expensive item at ONLYi? How come? I think most of the items of ONLYi are super affordable. One of the most expensive item until now is a dress called ‘Inga Dress’ from “Caused by Mother Earth” collection. It’s a little bit expensive because of the fabrics combinations, all are using premium stretch prints fabrics, giant stripes and animal prints. I also added a prints faux leather circle patch and or sequins patch on the front side.

Your favorite item at Talking Fiction Early would be…. I love Bibi Dress :), always, forever...

http://localbrand.co.id/onlyi


Ruph Founder

Rizki Irma Kartika & Verra Sauvika

FEATURED BRAND 2 Interview by DWIMAYU BUDINASTITI

What went through your mind when you came up with the name,“Ruph”? Ruph just pop up on my mind when I started this clothing line

Does Ruph have a certain concept in terms of design or the brand itself? What is it? Unique is the concept of Ruph

I heard that Inconnu been established after Ruph, what’s the different between Inconnu and Ruph? Actually Inconnu is one of our consignees, so there’s a different concept between Inconnu and Ruph itself. Inconnu has basic style concept while Ruph has more unique concept.

Tell us something we probably don’t know about Ruph? We have a mini store at Pondok Indah and we provide custom order

What music do you listen to when you’re designing? Any kind of music that inspiring

25


“ A smile and self esteem makes you glow no matter what you’re wearing “ Who do you imagine wearing your design? Coco rocha and Karmen Pedaru

- Day & Night -

If Ruph were a movie, what would it be and why? Pleasantville, because the concept of changing perspective on this movie is explored through the colors which being used. Use of black and white and colors in order to emphasis the character’s changing, I just want Ruph concept as the movie itself, coming from black and white and become more colorful because Ruph will improve from one collection to the next one and got character in each collection.

What’s in the future for Ruph? We’re hoping to have a flagship store as soon as possible

Which one come first at Ruph, needs or aesthetic?

What’s most inspiring you currently?

We always trying our best to put both of them together in out collection.put in each clothes

Women and nature

Tell us your favorite item in Bird of Paradise… Why is it? Long black dress. Because it could be both live formal and casual depends on the person who wears it wants to

How’s Ruph workshop looks like? If you don’t have any currently, how would it be? We have a workshop behind our shop

What’s so special about your latest collection, Birds of Paradise? We have special embroidery that we put in each clothes

What’s the concept behind Birds of Paradise makeup and hair do? Something unique a bit dark but still got a beauty in that

Describe Ruph in one phrase A smile and self esteem makes you glow no matter what you’re wearing

What’s color which Ruph never be caught releasing? Red, perhaps. http://localbrand.co.id/ruph

26


Localbrand.co.id - August 2013  

MATCH UP