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Business & Economy Tab

  July, 2018 | For Private Circulation Only | Monthly | Rs.0/- | Volume - 2, Issue - 5

Sucheta Pal, Ranchi

Ambassador and Education Specialist in India for Zumba, Former IT Professional

Awards: “First Lady” awardee by Govt. of India (Women Wellness).

Awarded Women Super Achiever 2017 (World Women Leadership Congress) Awarded Wellness Entrepreneur of the Year 2017, (IHW Summit and Awards) Awarded Fitness Trendsetter 2017 ( Fitness Excellence Awards( FEA)


By - Work & Network

his trending style of workout is a great way to burn your calories and charge your mind too. Suchetha Pal with Deepa Deval, Faiz and Madhu, famous zumba instructors in the city , came together to host a zesty zumba session with master trainer Sucheta pal here in vuda childrens theatre. Till date Sucheta trained more than 3500 + Zumba instructors around the world to spread healthy lifestyle allover. Her childhood was ruled by Aamir Khan, Bharatnatyam, books and friends. I was hooked on to the Papa Kehte Hain song and Aamir Khan’s guitar. M.S. Dhoni her senior in school inspired her to achieve something great coming from the small towns. 2007, was her turning point. She is self-driven and good at job, but desk job didn’t gave her satisfaction. She Quit her job at 25, and joined a training programme in Mumbai. She faced the Entrepreneur struggles in the beginning with the odd jobs simultaneously. After that she grew up as one of the best licensed zumba instructors in India with training tours and fitness teachings.

“Show courage for the self! Lose a few battles to win the war. Have the courage to fall, and develop the determination to pick yourself up to win the battle of life. - Sucheta Pal”


Cover Story:



Her Recent Show in Vishakhapatnam with lively crowd with people of all age groups Zumbaying to the hindi and english numbers was a treat to watch. The first timers, the experienced, the trainers and the energetic kids all danced with no difference in energy. Sucheta calls zumba a happy drug that relieves you of all your stress. Men also broke the stereotypes and came on to stage to do some belly dance with Sucheta. “ The session was amazing and i enjoyed myself thoroughly. I used to do zumba but couldn’t make time Cotd.. Pg 8

Editor’s Word Deepthi Kanithi In times of disappearing reading habits , sensationalism and fake news ‘LN prime’ is a sincere attempt to embrace in the readers with sensible, authentic and innovative content. In this edition, we bring out to you “the question of sustainability “ an article on how we can people think about sustainability , “10 remarkable businessmen you need to know about “ , “one year of GST” and many more interesting stuff. We hope our magazine adds up to your well brewed coffee and the spritely view from balcony in bringing a blissful time to you.

Queries: Publishing Head Visakhapatnam: P S Revanth | Deputy Editor: Vijayanthi Pakala, Divya Pulipaka | Copy Desk: Shabnam Patyal | Marketing: Afreen Bano | Distribution: Mounica C | Designer: Neon Labs College Co-oridinators: Sushmitha R(Loyolla,Sec), Sanddep T(Gayatri) Advertise queries:, 799-506-5555, 8099-597-597 Content Partners:



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@ Ikhshvakh

The ? of Statehood?


he Supreme Court’s judgement recently reinterpreting the articles 239AA and 239AB in a way different from the Delhi HCs judgement has brought in much celebration in the AAP led government. The SC redefined the functions of Lt Governor in the national capital territory putting in more power to the legislative or elected government. The Lieutenant governor must act on the aid and advice of the cabinet. The series of political events before the judgement seemed very interesting. Especially the din on statehood and the search for provisions to change a UT to state. When the Delhi HC gave its historical judgement making the Lt G have the final say on issues other than just public order, police and land. It created stagnation in governance. The legislative seemed powerless. The spirit of democracy reiterates that elected representatives have to be more powerful. This is very much evident from the Rajya Sabha which comprises non elected and nominated members has an advisory role only and same with legislative councils which not only have an advisory role but also is very easy to dissolve. These all add on to the fact that constitution believes in bestowing more power to elected representatives. But the concept of union territories is a thoughtfully made one by the constitution makers.

Union territories where initially defined on a few basis points. Areas which cannot be put into any adjoining states due to the differences in ethnicity and culture and also the states reorganisation bill, 1956 accentuates that states have to be defined on linguistic and ethnicity basis. Areas which were previously colonies of foreign countries like in the case of Puducherry and Daman. Areas which were ambiguous in defining or were distant from peninsula. As Delhi is the capital region it was also chosen to be a union territory. All these suggest an important fact that areas which were considered as territories of union either had complexities in ethnicity or where areas requiring different approach in governance and cannot be clubbed into any state resulting in sprit less governance. With stagnation in decision making, government seemed powerless, and there aroused a debate on statehood for Delhi. Now after the verdict by SC it’s important to know why Delhi shouldn’t be a state. To understand this we need to go back to the report of Sakaria committee. A public demand for an elected government was always there in Delhi. The working of a nominated head is definitely different from an elected one. And the need for an elected head in the administration of Delhi was also visible. But this public aspiration is not enough to qualify the statehood. The fact that Delhi is capital of the country, is the place of residence for delegates, the president and house for buildings of national importance [like parliament and supreme court] . This marks the importance of understanding between the union government and public services [like the police ] for proper administration. This will not be possible in a state.

When Has Patriotism Become A Synonym Of Bigotry?


haractering questioning as betrayal unconventional thinking as anti-nationalist and rhetoric as patriotism raises questions like these .This question struck me while reading articles and listening to a few speeches on the context of demonetisation. With no interest or will to make comments on the idea or execution of demonetisation ,I feel and so entent to point out that the literature used by leaders was predominantly trying to obviate the common from speaking or questioning on the issue by characterising any comment against demonetisation as antinational .Standing in lines before banks became a question of the authenticity of the common man.

With government implementing an uncanny law over a country with predominating unorganized businesses, unorganized sources of income, unorganized employment and more over a unorganized savings and investment policy it is very obvious to expect negativity and non-acceptance from people. So to contact this public trauma ,an appeasing and easing approach was expected from the government but rather an intimidating approach was used by questioning the authenticity of anyone raising the voice against the law. Has the fundamental duty to defend the country and render national service overpowered the fundamental right to protest (peacefully) and right to question . Shouldn’t both be in parity? The constitution itself structured the parliament with an opposition which has all powers to criticise and question thereby making it very clear that 'criticism’, ‘questioning 'and ’protest’ are paramount to bringout good governance. Is society shunning from this idea? Why are RTI success stories not as lauded as martyrdom of soldiers. Isn't questioning and utilisation of RTI a patriotic act. Aren't powerful citizens as important as powerful defence system to make a powerful nation? Is revolution no more patriotism? The freedom movement of India which we refer to as a testament of patriotism, determination and sacrifice is also a paradigm of the power of questioning, inquiry and reform. Have we forgotten this? It's time to question - Is patriotism limited to rhetorical speeches, 'Jai hind!' slogans, cheering for countrys sportsmen and playing national anthem in movie theatres.



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“Time is not a parameter for startups.. We take time and we give best software for the Educational entities..


QB technologies is a company that helps schools, offices and hospitals to automatize and optimize administration and management. Srinija Ramchandra, the founder, shares on how she got into this venture and what makes automation the need of the hour. A civil engineer by education Srinija Ramchandra has 5 good years of experience working as a civil engineer on field but the advancements and might of information technology in the present day allured her to venture into this industry. When asked about the change in field ( from civil to software) she says “the transformation was a hell lot to take”. Talking about the difficulties in startups she says “here you become the employee, you become the client and you become the boss”. She took people who seem to be very enthusiatic yet dissapointed with the high scale corporate requirements. With

persistance they have trained them to the company’s needs and buildt faith in themselves. Proschool is one of their biggest projects. This school management product has some amazing features which makes attendance maintenance, child specific analysis, library and academics management easier. She says these key points makes RQB stand apart from other school management companies. “Monitoring of thousands students at one time and analyzing which student is lacking in which subject is a difficult task. Schools use so much of paper and hard work to do this but pro school makes it very easy and the academic status of each student can be presented graphically to their parents. In a way our product adds value to schools”. She believes that by relieving schools from this pain they can concentrate more on providing quality education. When asked about the potential clients of the company she gave an interesting list of collaborations which

are in pipeline. Maps association (an association of proschools) , minerva and a few other schools and colleges in rajahmundry are few of them. She says “ Constant change in technology is the biggest challenge in this industry. A new technology comes up even before you get acquainted with the previous one”. RQB is a registered private limited company now and Srinija says a a lot has gone into this decision “ Once you register a company closing it is a headache and we consider that registering the company is a milestone decision taken by us”. Apart from all this Srinija dreams of starting her own fashion brand. She calls it a passionate dream. Vinod Kumar Alluri, the co founder of RQB technologies, tells how he is more inclined towards the technology or development part in the company. He has a vision for the environment , he believes that his product has the capability to reduce paper usage and even probably eliminate it too. “It’s difficult for teachers to manage attendance, teaching and also take time to analyze each students performance and our product helps in reducing this burden “ he adds.


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Business is a word that h be wrong, anyone can s run businesses. Great bu of a lawyer, the reflexes cess stories of businessm what we read. It is time, whose names you’ve

By Tanmayi Jandhyala

Ten remarkable businessmen you need to know about,

Jeff Bezos(CEO of Amazon)

Amazon is a website we use almost everyday. What initially motivated Bezos to start amazon was the then law that mail order businesses were exempt from sales taxes. For that the companies mustn’t have a physical presence, and so a mail order business was the go to idea for Bezos. He narrowed down the possibilities of such businesses by making lists and finally narrowed down to the business of books, because of the millions of titles in print. Initial financial support was given to him by his friends and family and Bezos set out to start a business at his garage. Because of the very new idea, began to quickly scale up almost immediately. In the first two months itself, Amazon began selling to all 50 states, and in the years to follow, it moved to sell in over 45 countries. The keys to Amazon’s survival, Bezos realized early on, would be innovation and size. He wanted to expand Amazon to be the biggest selling company in the world, and although his initial idea was to sell books, it upgraded to selling everything else.

VitalikButerin (Creator of Ethereum)

VitalikButerin is a Russian-Canadian programmer, who is the co-founder of Etherum, which is a decentralised blockchainbased application development platform which enables developers to create markets, store registries without a middleman or counterparty risk. His project rocketed a market cap of nearly 40 billion dollars- as high as the private valuations Airbnb and Snapchat achieved—from $1 billion a year ago, when Fortune first placed him on its 40 under 40 list.In late 2013, at the age of 19, he wrote a document, known as the ‘Ethereum White Paper’. In it, he observed that you could hypothetically use the blockchain to store and execute computer programs – hypothetically, any computer program. This gave rise to Ethereum: a blockchain-based platform that supported self-executing contract. What typically happened is opportuning over trust. Buterin used this very trust factor to build a company in which people invested 150 million dollars in the first two years itself.

Elon Musk (CEO of Tesla and SpaceX)

We obviously know about Elon Musk, who made the unthinkable in technology happen. Neil Strauss gets to the meat of it in his recent Rolling Stones article, painting Musk as the “architect of tomorrow.” Perhaps most impressive about Musk,



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has become so underrated that one would think anyone could do it. They wouldn’t start a business but to be good at it is a totally different thing. Good businessmen usinessmen run people. It is said that it often involves the mind of a spy, the instinct s of a lifeguard, and the decision making of an umpire to be a businessman. Sucmen are often sweet to listen to, but what has gone into it is much more than just effort, and perseverance. Here’s a list of some of the top businessmen in the world, e probably already heard of, but it also is focussed on why they are successful.

votes Strauss, is that Musk is not just ambitious—dreaming of high-speed transportation, universal sustainable energy, and mind-computer interfaces—but that his ambition has legs. He invented reusable space rocketry with SpaceX and revolutionalised the automotive industry with an all-electronic Tesla. He started out his business with his father’s money, and with his innovative ideas, got people invest in him and received 22 million dollars in one of his first sales, which was only 7% of the total price. He is also the creator of SolarCity and Hyperloop, one of the top leading projects in the world for innovation. A business mindset and high-level innovation is what took Musk up the success ladder.

Mukesh Dhirubhai Ambani(CMD of Reliance Industries)

The richest man in India, as we all know it, took forward his father’s business of selling textiles into Polyster fibres and further into petrochemicals, petroleum refining, moving upwards into oil and gas exploration and production in the year 1981. He is always said to have followed his father’s words of “dare to dream and learn to excel”. He has taken his father’s company to become a global entity. He then set up one of the biggest telecommunications industry with Reliance Communications Limited. Apart from being the head of the conglomerate empire, Mukesh is a member of the board of directors of Bank of America Corporation and a present member of the international advisory board of the Council on Foreign Relations.

Warren Buffett(CEO of Berkshire Hathaway)

Warren Edward Buffett is considered one of the most successful entrepreneurs in the world and has a net worth of 84 billion dollars, making him the third wealthiest person in the world. His success story started off with him wanting to invest in a textile company of New England called Berkshire Hathaway and bought some of its stock. Once he saw the opportunity within that company that then needed a new leader, he began to invest in most of their shares, and eventually bought the entire company. It was a small company, so it was easy for him. This made him see the possibility of business in owning business companies, and having clients invest in shares to possibly receive profit decades later. Gradually, Buffett shifted Berkshire’s focus away from its traditional endeavours, instead using it as a holding company to invest in other businesses. Over the decades, Warren has bought, held and sold companies in a variety of different industries. In more recent years, Buffett has acted as a financier and facilitator of major transactions. During the Great Recession, Warren invested and lent money to companies that were facing financial disaster. Roughly 10 years later, the effects of these transactions are surfacing and they’re enormous. His success story had always been about opportunistic investment and a brilliant business mind, which he talks about in a book about him, “The Essays of Warren Buffett” by Lawrence Cunningham.


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One year of GST! Somewhere between "perils of change" to "incentivizing growth"



hen she narrates you can see a room of kids all engrossed in her story.

Ms Shyla kurma talking to LN PRIME shares how she was a passionate narrator of stories since childhood. She remembers how her father use to narrate her the epics of ramayana and mahabharata and she draws inspiration from him. Losing interest in the ceremonial job of principal she left work at a school in 2010 and started a training company. She started her journey with theatre training institute but later ventured into storytelling after getting trained under Ms Geetha Ramanujan. She believes that stories are not just for entertainment but also a great way to teach concepts to children. “ For example when you tell the story of thirsty crow you are indirectly teaching children about Archimedes principle” she says. Her institute gives training not only to kids but also men who want to improve their presentation skills and make their professional presentations seem more interesting. She also shares how she uses her stories to teach vocabulary to children. “ I once told my students the story of the grumpy frog without telling them the meaning of grumpy and I made that face and irritating sounds so that they will understand the meaning of word. The next day one of my students asked her mother,when she was serious, why are you so grumpy?” she chuckles. She tells how she never corrects her students when they make mistakes in English rather repeats the correct form of sentence again for the child to notice. Lecturing on morality is not her way she says rather she believes to sit with the children and ask them what were their drawings from the story, she also tells how all her workshops have a particular value as a theme. Her institute has recently collaborated the Trinity college, London for providing an English course.

#The Question Of Complexity The old taxation system was a complex and tedious one. Scope for evation was also existent (it may still exist). The news that tax filing will be much easier and also that the work of chartered accountants will become easier and lesser was also circulated intially. But this kind of news is not heard much these days. Why? On my analysis I found an interesting answer to this. The gst has widened the tax net so businesses ranging from small to very small have also come under the umbrella of gst. So even a kirana store owner has come under the net. With the ambiguities in online filing for gst these small businessmen had to scratch their heads and implicitly CA consultations have increased. Though this problem will fade out later but intial perplexities are troubling people. #tax slabs on the verge of hitting cords There is a mixed reaction for the tax slabs. Basically we can find five predominant slabs of 0%, 5%, 12%,18%,28%. World bank in a report expressesd that the 28% tax slab is second highest of around hundred countries that were in the list. A widespread dissatisfaction on these high tax slabs is existent even some re-sorting of tax rates made by government. It has been recently reported by ndtv that the handloom and apparel industries are showing there disappointment with the high tax slabs on them not considering the fact that they are very labour intensive industries. Though the tax on services, commodities and gold have significantly dropped some agitations do exist and have to be addressed. #Topic Of Political Curiosity This one year has not failed in showing us some heated arguments between political parties on GST. Congress ensured to not miss an opportunity to credit itself for the inception of the idea of GST. The main argument from opposition being that implementation has missed the target. The govt. and Arun Jaitley had constantly tried to highlight the achievements of GST in numbers (in revenue) trying to prove their validness. GST is definetly a reform that will incentivize growth and ease tax collection but it is only in the hands of implementors about how early we can move into the phase of "fruit bearing" from "house sorting"

Shyla Kurma Director training, Ashvattha


GST, one of the biggest economic reforms after 1996 period is a must to analyse. Its every phase is significant to understand certain aspects of Indian executive and administration and what it takes to implement such huge economic reforms in a country like India. GST undoubtedly increased tax compilation. It has trade benefits too, like GST will be imposed on a product only once. If the dealer pays the GST the Sub dealer need not pay it again. We all know that implementation is the most important factor which influences the verdict for any reform.


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The question of Sustainability: Are we doing enough?

he UN Commission on Sustainable Development defines a sustainable society as one which meets the needs of the present generation without compromising the ability of future generations to meet their own needs. This definition seems simple enough, right? We don’t need to be told something so obvious, something so inherent. However, sustainable living in actual practice is no easy task. As a student of Environmental Studies and an active supporter of stainability, I often find that the odds are heavily stacked against me. Despite my small efforts of using a re-usable coffee cup, or a cloth bag or even giving up meat, I have come to realize that I am not being able to make a considerable difference and the reason for that is the fact that there are bigger hands at play, namely, the government and the industries.

Manufacture To ensure sustainable growth, economies need to move towards producing and consuming goods in a more efficient way which is environmentally-friendly and generates less waste. The prices of such goods and services (like solar power, electric cars, organic food etc.) are generally high when compared to the goods produced in a traditional way. This is because the market share of the sustainable products is very low. For the overall price to decrease there must be a substantial increase in the number of people willing to purchasing it. Being a developing country, India faces many drawbacks like the lack of capital for updating to better technologies that will reduce the harm caused. Also, countries like India have the responsibility of providing for the poor and low-income families before thinking about stainability. However, the very fact that India is still at nascent developing stage brings with it some unique opportunities for reinvention. India does not have to follow the age-old trail of becoming a developed nation at the cost of our environment. Instead, we can make use of the new knowledge to adapt ourselves to the present needs. Some ways we can do so are: 1) Learn from the mistakes of others. Collect info on the damage causing practices in the production cycle and prevent them from occurring here. 2) Take a step back and evaluate smallscale, local industries to identify unique, sustainable products. Make use of certification to increase product worth. Foster the local community and slowly increase market share 3) Discourage modern farming methods for the traditional, organic farming. Use incentives and guarantees for support and protection against losses. 4) Maintain flexibility when it comes to technology as it is ever-evolving. Pay special at-

tention to the ones that cause less pollution. 5) Encourage national production and self-sufficiency. 6) Influence and promote sustainable consumption through effective marketing and subsidies. Remember, there is more than one path to reach a goal. Choose the shortest, most efficient one. Fossil Fuels The use of fossil fuels has increased drastically over the last two decades. The graph below has been sourced from the World Bank website and the data (20042014) shows the rise of India’s dependence on fossil fuels. After all, the country’s population grew by 150 million (approximately) between these years and naturally more fossil fuels were burnt to support the population. Source – The World Bank A report published by the International Institute for Sustainable development (November 2017) puts forward the role that the government plays in encouraging the energy industry in the country. In 2016, the total value for energy subsidies from the central government was INR 2,16,408 crore. Out of this total, Coal had the maximum subsidy share with INR 1,57,678 crore. Oil and Gas had the next largest share with INR 44,654 crore while transmission and distribution (T&D) was allocated INR 64,896. This leaves a paltry INR 9,310 crore for renewables. Surprisingly however, this allocation for renewables is, in fact, an improvement from the previous years. Comparatively, the push for renewables is stronger now than ever. The government inventory recognises almost 24 types of subsidies, two-thirds of which are tax exemptions. The report also gives a couple of valid suggestions for India: 1) Develop a process of information consultations and sharing with countries and organisations that are doing better. 2) Comprehensively evaluate the efficiency and impacts of different subsidy policies. For instance, a higher subsidy for fossil fuels will impede the growth of the renewable energy market.

When it comes to waste management, it would be so much easier if proper care was taken from the very first stage of collection of raw materials to the last which is our consumption and disposal. Unfortunately, that is not the case. Take for example the life cycle of a book. Forests are cut down for the wood pulp and many chemicals like chlorine (for bleach) are used to produce the finished product. After use, the book is disposed and it will most likely end up in a landfill. If this paper is segregated and reused, two good things will happen: 1) Virgin resources need not be cut 2) And space in landfill is saved. The same can be said for many of the things we use daily like electronics, glass etc. Plastic also can be recycled in the same way. Norway is leading the plastic recycle system with its innovative idea of rewarding the people who deposit their plastics. This ensures that the plastic is recycled and does not end up in landfills or in the ocean. Though this solution is not as perfect as using no plastic at all, it does help us reduce our wastes by a huge margin. After all, every small step counts. The manufacturing units are generally limited by regulations for pollution control and safe waste disposal but where India lacks is in the enforcement. Due to lax governmental control and corruption, we have not been able to take down the responsible industries. And this is the point where people usually give up. What can we do, right? Well if the authority is incompetent, we will do it ourselves. This is where you, as an individual, as a member of a community and as a citizen come into the picture. You can: 1) Choose your leaders wisely. Demand for sustainability at your local and municipal level. I know this one is hard because there are so many bigger concerns out there but you have to start somewhere. Also, this will benefit everyone in the long run. 2) Be a part of your local neighbourhood community. Advocate for waste segregation or against plastic use or a ton of other things. Even better, form a society that looks after your locality and raises attention to issues that are specifically yours. 3) You can also volunteer at non-profit, if your local atmosphere isn’t supportive. 4) Engage with children. The earlier they understand, the better it is for the future. Hold a summer camp with fun activities or a game stall at a fair. 5) Be an example. Refrain from using plastic bags and cutlery. Support eco-friendly products. Be vocal about your opinions. Share valuable information. Grow your own organic food, if possible. Give up meat (not only for your love of animals, but also because the animal product industry is a massive polluters). Line-dry your clothes. Install eco-faucets to save money and water. Use LED lights. And only buy what you need, do not engage in mindless consumerism. I can go on and on and on but I believe that I have put a strong enough argument. Let’s end the article with a profound quote by Leonardo DiCaprio – You are the last, best hope of Earth. We ask you to protect it. Or we, and all living things we cherish, are history. BY Hanshita Rongali Bio: Hanshita is an Environmental studies major at Flame University, Pune. She writes random titbits. In the middle of the night. Once in a blue moon. She is unreasonably fond of puppies and wishes you all the best in your pursuit of happiness.

Waste Management


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, d r a o B

As every drop of natures nectar trickles down the butterfly, the world witness another vivid pattern of creation, another bright color of formation. -By CHS Pavan Kumar

Cotd.. Pg 1

these days and this session was great” says Mouni jain from the makeup store. “zumba is actually a latin american style of dancing. Zumba makes you feel refreshed and energetic. I have completed B1 training in zumba and looking forward to explore it more” says Ravi Teja

Deepa Deval, DDZ Fitness - The host of the event with her team & Sucheta Pal



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LN Prime  

Vol - 2, Issue - 5 Cover : Suchetha Pal

LN Prime  

Vol - 2, Issue - 5 Cover : Suchetha Pal