RETAIL SALES CONFERENCE MONDAY
MONDAY AUGUST 23ND
• ROOM 104C
11:00 A.M.
RETAIL SALES FOR THE MODERN ESTHETICIAN By Mara Jenkins Improving your retail sales means faster results for your clients and a more fulfilling career as a skin care professional. However, helping your clients understand the value of using professional grade skin care at home is the top frustration our industry’s experts encounter. In this class, you’ll learn the modern consumer psychology that will help you uplevel your skills, not just as a salesperson, but as a skin health expert. We’ll discuss how to develop your confidence in educating your clients, and how to provide truly personalized experiences — leading to easy sales and fierce client loyalty.
Mara Jenkins is the Founder & Lead Educator at Skin Care Literature. She is
CONFERENCES
a global educator, business coach, and internationally accredited CIDESCO certified medical aesthetician with over a decade of experience specializing in advanced skin care. She has trained over 5000 aestheticians, laser technicians, RN’s, skin therapists and physicians, as well as designed and delivered education for professional skin care brands in over 20 countries. Hydrafacial, Elemis, Eminence Organic Skin Care, and ZO Skin Health are just a few of the industry leaders she’s educated for. With the mission to help estheticians become recognized (and compensated) as the experts they are, Mara founded Skin Care Literature – an online platform that effectively delivers powerful, brand-agnostic education – helping to increase confidence, sales, and client loyalty.
22 The International Congress of Esthetics and Spa • Long Beach, CA 2021
Show hours: Monday from 10:00 A.M. to 5:00 P.M.