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received services. I feel it is due to the feel of getting that bombshell look after a relaxing service.

ciate. It creates interest to the [vendor’s] product line. REVENUE COMPOSITION

PROMOTION

What are the most popular retail items? Our top sellers are [lip plumpers] and [dark circle erasers] and of course [red lipstick]. THE SERVICES What kind of makeup services do you offer on the menu? We offer a personal makeup consultation, a full makeover, and the option of a makeup application with purchase of retail product. Which service is the most popular? Our most popular service is the makeup touch up after clients have

May 2015 • Les Nouvelles Esthétiques & Spa

How do you promote your makeup services? We love to have seasonal launch parties at our spa to introduce the new trends for the upcoming season. Our clients feel pampered and enjoy becoming familiar with the makeup and skin care products we offer. We also love to share new products on our Facebook page and on Instagram. Clients get excited when they see the benefits of the best selling products.

How profitable are makeup services? Surprisingly our makeup sales are continually increasing. The line sells itself as [it] has catered to specific needs of aging skin! Where does makeup rank in your spa revenue composition? Makeup ranks third in line with our revenue composition holding strong with the hopes of increasing with new product launches. n

Are estheticians trained to promote makeup services after each treatment? Yes, estheticians as well as hair artists are trained to do a complimentary makeup touch up after every service. It is the final touch that clients appre-

lneonline.com • Page 113

LNE & Spa - May 2015  

It’s the business side of makeup you were looking for! This month LNE & Spa brings you a Makeup Guide that’ll cover everything you need to b...

LNE & Spa - May 2015  

It’s the business side of makeup you were looking for! This month LNE & Spa brings you a Makeup Guide that’ll cover everything you need to b...