Issuu on Google+

For over 70 years, a trusted name and a true value

paid

for by dedicated subscribers.

2013 Print and Online Media Kit Weekly SubScription neWSpaperS

& LM

•publications•

1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


O

ur history

Merrick Life, the flagship newspaper of L&M Publications, was founded in 1938 by Karl Anton, the son of a Freeport printer. After his ink business took off, he sold Merrick Life to Robert Morgan. Mr. Anton often remarked that his former newspaper had the highest circulation relative to population of any subscription newspaper on Long Island.

“it [Merrick life] is a true local weekly newspaper that maintains the integrity of its local community,” Mr. anton said. In 1958, Faith and Johannes Laursen bought Merrick Life from Robert Morgan. As former daily newspaper journalists, they brought professionalism and energy to match the growth of this affluent suburban community in the second half of the 20th century. Over the years L&M Publications grew under the leadership of the Laursens and their children with the founding of Bellmore Life and acquisition of The Freeport-Baldwin Leader and The WantaghSeaford Citizen. Today, the second generation of Laursens, publisher Linda Toscano and editor Paul Laursen, have received numerous awards for their community service through journalism. Paul serves on the boards of the Historical Society of the Merricks and the Merrick Brotherhood Council, he is member of Kiwanis and the Lions. He has won national and Long Island awards for his photography and under his leadership the newspaper has won awards for excellence in editorial columns, special sections and local news coverage. Linda Toscano was named a New York State Woman of Distinction in 2002 and Merrick’s woman of the year in 1990. She has served on the boards of the New York State Press Association, the Long Island Breast Cancer Coalition, Freeport Dollars for Scholars and the Merrick Chamber of Commerce. The League of Women Voters has honored her for publishing their voters guide (in each of the L&M Publications) each November for over a decade. Here’s an interesting fact about our papers – the masthead flags were designed by the late Ole Hamann, head of the newspapers’ graphics department. He later went on to be the Postmaster General of the United Nations.

the Merricks, at a glance Total population: 35,606 Male: 17,246 Female: 18,360 Median age: 39.4 Average family size: 3.28 Median income: $106,489 Total number of homes: 7,602 Median house price: $505,000.00

Education: Merrick and North Merrick are divided into elementary school districts; after grade 6 they feed into the same central high school district. Grades K-6 Merrick Schools: Birch Elementary Chatterton Elementary Levy-Lakeside School North Merrick Schools: Camp Avenue School Harold D. Fayette Old Mill Road North Bellmore Schools: John G. Dinkelmeyer Jacob Gunther (closing 6/2012) Martin Avenue Newbridge Road School Park Avenue Saw Mill Road Bellmore-Merrick Central High School District: Grades 7-8 Grand Avenue Middle School Merrick Avenue Middle School Grades 9-12 Sanford H. Calhoun High School John F. Kennedy High School Wellington C. Mepham High School Zip Code: 11566 Fun facts: Merrick was prominently featured in the 2011 HBO Mini-Series “Mildred Pierce” for its 1920s-style Gables homes.

L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


L

ife happens in our towns...

...so why not take advantage of it! Advertise your business, trade or special need in one or all of L&M Publications’ four newspapers. The average weekly community paper remains in the reader’s home 4.3 days. 41% of all readers will keep the weekly issue in their home until the next edition arrives. Advertisers aren’t our only customers. When deciding where to spend precious advertising dollars, you should look for a publication that has proven loyal readership. L&M Publications has developed such a loyalty among its subscribers by providing decades of journalistic excellence. Each weekly issue features local news customized to that town, sports and school news, letters to the editor, community events, religious calendars and much more. Market penetration is more than just a numbers game. Numbers don’t lie, but they can be misleading. Some free or requested circulation publications claim high market penetration and home delivery. They deliver mostly to front lawns, driveways, bushes, just about everywhere but into a mailbox. L&M Publications’ four community newspapers are delivered to the home of our subscribers by the U.S. Postal Service. Our paid subscription database chooses to invite us into their homes on a weekly basis. This ensures your advertising won’t be left out in the rain. A recent feature also avails our publications for free to our website members. Members choose to sign-up and receive our news for free – it just comes to them a few days later than our paid subscribers. This option has been met with great enthusiasm by our readers and advertisers alike – and those who advertise an email or website address in their display get the added advantage of a clickable link direct to their address.

the bellmores, at a glance Population: 34,463 Male:16,776 Female:17,687 Median age: 38.7 Average family size: 3.29 Married: 63.8% Median income: $72,813 High school graduate or over: 89.4% Total number of homes: 11,714 Median house price: $420,000.00

Education Grades K-6 Bellmore School District*: Charles A. Reinhard ECC Winthrop Avenue School Shore Road School North Bellmore Schools: John G. Dinkelmeyer Jacob Gunther (closing 6/2012) Martin Avenue Newbridge Road School Park Avenue Saw Mill Road Bellmore-Merrick Central High School District: Grades 7-8 Grand Avenue Middle School Merrick Avenue Middle School Bellmore-Merrick Central High School District: Grades 9-12 Sanford H. Calhoun High School John F. Kennedy High School Wellington C. Mepham High School Zip Code: 11710 Fun facts: The Bellmore Chamber of Commerce hosts a family street fair one weekend in the fall. Over 100,000 visitors have attended this event, a boon to the local small business community. *Bellmore elementary schools follow the Princeton plan setup.

L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


A

ll around the towns...

L&M Publications’ The Freeport-Baldwin Leader, Merrick Life, The Wantagh-Seaford Citizen, and Bellmore Life have been an important part of the communities they serve since 1935, 1938, 1953 and 1964 respectively. They are locally owned and staffed by community residents, who also play an active role in civic associations such as the chambers of commerce and service clubs. Their achievements have been recognized by professional associations’ awards on the national and state levels, but even more meaningful are the many awards presented by the local organizations over the years, awards that prove the newspapers are truly valued in the communities they serve. Seaford, Wantagh, Bellmore, Merrick, Freeport and Baldwin are all suburban communities located on the South Shore of Long Island – with beautiful waterfront homes and parks, excellent schools and many thriving establishments. It’s a nice area to visit and an even better place to live, with the added advantage of proximity to New York City. Each community has its own flavor, and the news in its newspaper is tailored just for it.

Wantagh, at a glance Total population: 32,753 Male: 15,841 Female: 16,912 Median age: 38.9 Average family size: 3.30 Median income: $76,959 High school graduate or over: 91.5% Total number of homes: 11,164 Median house price: $416,000 Education Grades K-5 Wantagh Elementary Forest Lake Elementary Mandalay Elementary Lee Road School Grades 6-8 Wantagh Middle School Salk Middle School Grades 9-12 Wantagh High School MacArthur High School Zip Code: 11793 Fun facts: Wantagh is affectionately referred to the Gateway to Jones Beach, a world famous beach, boardwalk and summer playground for people of all ages.

L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


O &

nline advertising,

social networking website tracking...

Online advertising is another feature L&M Publications offers. We also use our social networking tools to promote information about our advertisers, specials, events – and notes of interest. L&M Publications embraces the new and ever-changing technology of the Internet. We have been lauded by our readers for not only accurately publishing stories in our print edition but by the same people who also follow us online and through our social networking. We use both to break news, expand in detail beyond the pages in print and to create keepsake editions. We track our website visitors as to how many per week, month, etc. – updated statistics are available upon request. Our website features member-only benefits that include access to our weekly issues (after home delivery – only website members can read full issues online) and opens up our subscription base beyond those who pay for or get samples of our paper.

Seaford, at a glance Total population:22,162 Male: 10,762 Female: 11,400 Median age: 38.5 Average family size: 3.35 Median income: $76,838 Married: 62.7% High school graduate or over: 91.8% Total number of homes: 7,471 Median house price: $340,000 Education Grades K-5 Seaford Manor School Seaford Harbor School East Broadway School Grades 6-8 Seaford Middle School Salk Middle School Grades 9-12 Seaford High School MacArthur High School Zip Code: 11783 Fun facts: Seaford has a very active Historical Society, Chamber of Commerce and Wellness Council each holding numerous events.

We encourage the use of our online full editions as part of school curricula (ie. current events), for use by civic organizations and by out-of-towners. Visitors to our site (and online editions) may be residents of a neighboring town who want to expand their reading just outside their zip code. Often we get stories from our readers saying they discovered a new “gem” of a business because it was advertised in one of our papers.

L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


C

lassified and directory info...

Classified advertisements are published weekly in all our papers and online. If your ad has your web or email information in it, readers will be able to directly link through our site to you. Classifieds are a simple and cost-effective way to advertise. Choose from 3 options Classified 1 Inch Box Ads 23-25 words all 4 newspapers per-week rate: 1x = $35; 4x = $30; 13x = $26; 26-52x = $23.50 Classified Display Ads 1/16 of a page Merrick Life only = $38.12 Bellmore Life only = $35.80 The Wantagh-Seaford Citizen only = $31.50 The Freeport-Baldwin Leader only = $18.10

Freeport, at a glance Total population: 44,026 Male: 21,167 Female: 22,859 Median age: 34.6 Average family size: 3.66 Median income: $55,923 Married: 47.6% High school graduate or over: 72.9% Total number of homes: 13,889 Median house price: $311,000 Education Freeport Schools: PreK-K Columbus Avenue Grades 1-4 Archer Street Bayview Avenue Columbus Avenue Leo F. Giblyn New Visions Grades 5-6 Atkinson Intermediate Grades 7-8 J.W. Dodd Middle School

Classified Action Ads $27 for 20 words, running copy. $1 for each additional word.

Grades 9-12 Freeport High School

Classified ad deadline is Friday at 12 noon

Fun facts: Freeport is an incorporated village that boasts an active waterfront area with boating as a primary activity. D’Brickashaw Ferguson of the NFL is a former FHS Red Devils star.

Service directories and business guides are printed on a frequent basis. The ad also appears online and links directly to your website or email if that information is in the ad.

Zip Code: 11520

Service directory pricing examples are: Merrick Life $15 per week Bellmore Life $14 per week The Citizen $11.50 per week The Leader $9 per week For all 4 papers take an extra 25% off, or pay only $37.10 per week.

L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


C

ommunity news stats...

A study from the National Newspaper Association and the research arm of the Reynolds Journalism Institute at the University of Missouri School of Journalism found that readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising.

• They prefer to receive advertising through the newspaper

(51%) instead of on the Internet

(11%).

74% of those surveyed read a local 61% of readers read local news very often

in their community newspaper, while 48% say they never read local news online (only 11% say they read local news very often online).

• Of those going online for local news,

Total population: 32,346 Male: 15,403 Female: 16,943 Median age: 37.9 Average family size: 3.36 Median income: $73,553 Married: 59.9 High school graduate or over: 87.9% Total number of homes: 11,031 Median house price: $191,000 Education Grades K-6 Grand Avenue Elementary Brookside Elementary Lenox Elementary Meadow Elementary Milburn Elementary (closing 6/2012) Plaza Elementary Shubert Elementary (closing 6/2012) Steele Elemenatry Grades 7-8 Baldwin Middle School

newspaper each week.

baldwin, at a glance

Grades 9-12 Baldwin Senior High School Zip Code: 11510 Fun facts: One of the very first airplanes was built in a garage in Baldwin. Singers Taylor Dane and Dee Snider grew up in Baldwin.

52% found it

on the local newspaper’s website, compared to 20% for sites such as Yahoo, MSN or Google, and 25% for the website of a local TV station.

• The local community newspaper is the primary source of information about the local community for

51.8% of respondents. L&M PUBLICATIONS • 1840 MERRICK AVENUE, MERRICK, NY 11566 516-378-5320 • FAX 516-378-0287 m e r ri c k l i fe .c o m • b e l l mo re l i fe .c o m • w a n ta g h s e a fo rd c i ti z e n .co m • fre e p o rtb a l d w i n l e a d e r.c o m


Your ad could be here! Online advertising with L&M Publications Four website names, one ad plan. www.merricklife.com • www.bellmorelife.com • www.wantaghseafordcitizen.com • www.freeportbaldwinleader.com

Header ad - ad has RUN OF SITE price is $300/month and could be shared amongst several advertisers and priced accordingly. Example shown is space allowed. Sidebar A Ad - ad has RUN OF SITE price is $250/month. This position can be duplicated not shared. Depth of ad will not exceed width.

Side Bar Ad - ad has RUN OF SITE price is $150/month. This position can be duplicated not shared. Depth of ad can be up to 2.5 times the width size.

Added Bonus! Complete editions go online - free for website subscribers 24-48 hours after home delivery

Footer ad - ad has RUN OF SITE price is $250/month and could be shared amongst several advertisers and priced accordingly. Example shown is space allowed.

Call 378-5320 for more information or speak to your salesperson.


F. We also offer short-term large ad space as seen, at left. Call for a price quote. Video Production: We also offer video production beginning at $500 for a 30 second edited and produced mini-commercial which will be featured on our website for one month, stay on our YouTube channel for one year, and can be used for you own promotion. F

Samples generated upon request.

Prices/Offer valid through 6/30/12


Approx. Header and footer banner size *Screen sizes vary based on computer preferences

*Sidebar 1 size width

*Sidebar 2 size width

depth tba depth tba


Additional Online Opportunity... ..to be a part of our website in a new section just for our advertisers. Call or schedule an appointment with your sales rep for more information

Special Custom Headline

Logo

Custom copy based on client and item.


Media Kit 2013