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Partnership invitation

Spring 2012

Llum


Welcome to Llum! What’s Hot—Garden party voiles

Light-as-air cotton voiles are a classic for summer dresses. Our expanded collection of voile dresses, in all the colors of a spring meadow, was everyone’s top pick at the August markets.

What’s New— Less-is-SO-more, lower-priced looks

With cool colors and fun, retro trims, these all-styleand-no-fuss, minidresses and A-line skirts pack all the beautiful detail you’ve come to expect from Llum, just at a lower price.


What’s Back—Llum classics in a paintbox of spring colors

Reversibles, ruffles and retro-modern pieced jerseys. The palette is all summer fields with a painterly touch, highlighted with fresh summer whites and the occasional spark of pop-art brights. Those gorgeous summer grasses and skies are the perfect backdrop for a wildflower mix of spring colors in breezy cottons. We hope you’ll enjoy our favorite spring yet!

Best,

Amanda Reichert Founder/Designer

www.llum.com


Degas dress style#2321

A: daisies

B: violets (cover)

Little girls, like butterflies, need no excuse. C: cherry blossom

-Robert A. Heinlein


Voiles

Pretty as petals, lush, light, layered in all the colors of summer.

A: daisy bar

B: violet bar

C: cherry chevron

Lottie dress style#2306

www.llum.com


A: navy

B: coral

C: poppy

Bertoia A-line dress style #3334

pretty, classic details that say “special”— at prices that say “smart.”


Daisy minidress style #3317

A: ink

B: anemone

C: sea

D: sun

jersey minidresses

Coco minidress style #3327

A: navy

B: sunset

C: poppy

D: coral

www.llum.com


paintbox

jersey tops to mix and match

fuchsia

coral

Sabrina top style#3125

daffodil

poppy

black

Bertoia shell top style #3124

aqua


paperwhite

fuchsia

Gibson top

navy

style#3108

A bright bouquet of summer tops— Four styles in a palette of nine colors.

sunset

paperwhite

navy

Schoolgirl shell top style#3130

www.llum.com


whimsical prints for every mood Reversible

Skirts

Dirndl wrap skirt style#2205

twirly, girly, romantic

A. daisies

B: violets

Dirndl wrap

C: cherry blossom

D: mosel

E: cloisonnĂŠ


A-line skirt style#2215

A. daisies

B: violets

C: cherry blossom

trim, tailored, modern www.llum.com

D: mosel

E: cloisonnĂŠ

A-line


A: daisies

B: violets

C: cherry blossom

D: mosel

E: cloisonnĂŠ

easygoing, reversible, and very put-together

Reversible swing dress style#2301

a dress for everything


A: daisies

B: violets

E: cloisonnĂŠ

Sleeveless petticoat dress style#2330

casual comfort, with just enough fancy www.llum.com


go-anywhere shorts

and pants

A: daisies

B: violets

C: cherry chevron

Bubble shorts style #2208

sweatpants are a sign of defeat. —Karl Lagerfeld


A: daisy bar

B: violet bar

C: mosel

Swing pants style #2201


A: navy

B: coral

Circle dress

C: fuchsia

style #3308

Every child is an artist. The problem is how to remain an artist once we grow up. —Pablo Picasso


A: navy

B: sunset

C: fuchsia

Mandarin dress style #3343

D: mint

pieced, piped or perforated

Jersey dresses that rise to any occasion

Optical dress style #3340

multi


Llum is light...

“Llum”

is the Catalan word for light: the pure, brilliant energy of a child—the glow of personality and individual style. Llum clothing is made for play, but still very much dressed. It moves effortlessly from the sandbox, to the ice cream truck, to the main event with plenty of style and no fuss. Reversible, adjustable, and interchangeable pieces extend wear and enjoyment. Our palette is inspired by the interplay of earth and sun, in colors subdued or flamboyant. We strive to create harmony through comfort and simplicity. We believe in the creative and sustaining light within every child, and in clothes that allow children simply to be, beautifully.


Five Bright Ideas that inform our business model:

partners at the center

There is added value in giving back. We strive to collaborate with our retail partners at as many levels as possible to promote a strong, integrated business community.

relationships above transactions

From production to sales, we give priority to the needs and interests of our partners, because what’s better for your business is better for ours.

form follows function

Good design resides at the intersection of fashion, function, and comfort. We strive to make every garment beautiful, durable, and enjoyable.

criticism illuminates

Your ideas, suggestions, and criticism help us enhance our product portfolio and service strategy. We look for your input at every encounter.

serve children’s health

We devote significant time and resources to the support of select charities and services that stand at the forefront of pediatric medicine. These organizations bring hope to families who really need it, and we can make a difference in their efforts

Visit us online at

www.llum.com Follow us on

: Llumkids

Follow us on

: Llum

For orders and additional information, contact Mack Kelly, mack@llum.com, 877-774-5586 Photography by Kent Reichert kent.reichert@gmail.com

www.llum.com


alithompson@bellsouth.net

Southeast Ali and Friends 678.699.7074

mack@llum.com

October 2-4 877.774.5586

booth #9224 New York, NY

ENK Children’s Club

egroustra@rcn.com

annettesshowroom@att.net

Mid-South Annette & Associates 214.637.4446

jody@smallshopshowroom.com

Western States Smallshop Showroom 213.488.0090

kristine@twinkleberryandson.com

Midwest Twinkleberry & Son 312.224.2670

New England Ellen Groustra Showroom 617.620.0546

Presenting Llum Spring-Summer 2012 Collections at the Following Markets

w w w . l l u m . c o m

4329 Paul St. Philadelphia, PA 19124 Mack Kelly, General Manager 202-270-5680 toll free 877-774-LLUM info@llum.com

Llum, Inc.

llum spring 2012 catalog mailer  

llum catalog

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