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650.450.7578 • •

EXPERIENCE Viceroy Hotel Group Field Channel Marketing Manager April 2013 – Present Manage ecommerce and marketing channels for eight luxury hotels in America, the Caribbean and the Middle East • Ensure consistency and relevance of marketing communications across all channels including the website, PPC campaigns, email marketing, public relations, and social media • Generate increased online revenue and conversions through effective and attractive packaging of special offers in these channels • Develop new campaigns and strategies around special hotel events, restaurant launches and programming • Managed digital and traditional marketing efforts for Viceroy New York’s successful opening in October, 2013 • Regularly analyze hotel-level performance online to identify opportunities for improvement Marketing Senior Coordinator January 2012 – March 2013 Sales & Marketing Assistant July 2010 – January 2012 Supported the marketing and communication efforts for a collection of sixteen global luxury hotels and resorts • Created communication plans and develop of assets for brand-wide campaigns in collaboration with ecommerce and revenue management departments • Contributed to company’s social media growth including managing the corporate and individual hotel social media pages and designing their looks, curating the Pinterest account, and managing an app • Communicated with ten international public relations agencies to plan strategies and measure success • Produced and styled hotel and brand photo and video shoots, from model castings and wardrobe purchasing to shot lists and execution on location • Recruited to a corporate assistance team to Viceroy Anguilla on three occasions in which I managed onproperty marketing and guest communication during high-occupancy periods SLS Hotel at Beverly Hills (Starwood) Public Relations Intern 2009 – 2010 Assisted the public relations efforts and managed media relationships for a SBE-owned Starwood Luxury Collection Hotel as well as its four-star restaurant, The Bazaar by José Andrés. Reported to the Manager of Public Relations • Directed the hotel’s social media activities to establish a cohesive brand personality • Managed weekly photo shoots for publications such as GQ, W, and Los Angeles Magazine • Created marketing and PR material such as press releases to promote upcoming packages and events • Coordinated with the executive chef, the catering team, and the sales department to create and design the first catering menu for the hotel Innovative Dining Group Marketing Intern Spring 2009 Assisted with the marketing and advertising campaigns for Innovative Dining Group’s nine restaurants in Los Angeles, Las Vegas, and Scottsdale Bragman Nyman Cafarelli (Now PMK-BNC) Personality Department Intern Summer 2008 Worked under publicists at an $11M entertainment PR firm to promote and manage the press for celebrity clients including Camilla Belle and Michael Cera as well as corporate clients

EDUCATION University of Southern California Bachelor of Business Administration, Marketing and Entrepreneurship Concentration May 2010 • Overall GPA: 3.6, Major GPA: 3.5 • Dean’s List Student: 2007, 2008, 2009, 2010 • Presidential Scholar: Half-tuition scholarship based on academics, leadership, and community service • National Merit Scholar: National scholarship awarded to students with PSAT scores in the 99th percentile


Languages: Fluent in French Computer: Microsoft Office, Adobe Photoshop, InDesign & Illustrator, Omniture, Basic HTML

Lizz Niemeyer Resume  
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