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MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Brief 2: Art and Design Yearbook

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context I am a designer concerned with print based solutions in the fields of branding and publishing design created primarily for the fashion and culture sectors, using a mix of both type and image. I also have a strong interest in copywriting and the importance of communicating successfully through both language and design.

Brief or Tasks The brief is to create a yearbook for the Art and Design Interdisciplinary course at Leeds College of Art. You should create a concept and execute it to a professional standard, producing a ready to print publication that will be produced by a printers and distributed at the End of Year Show. Preparation/Research suggestions Research into past yearbooks, from Art and Design and other courses. Research into publications featuring a body of work, and research into layouts and presentation of the images. Also consider type and how to successfully communicate the personality and work of the course.

Art Direction + Editorial Design (Abrams Studio) by Thomas Cathcart Making and Breaking the Grid: A Layout Design Workshop by Timothy Samara

Evidence – for this project students should submit A ready to print publication, research and development evidenced on the blog, and final boards.

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014


Brief 2 pre brief