Issuu on Google+

Max Geiger GDP 114 Ad Re-Design


KVTA is a talk radio station based in Ventura County that is owned by Gold Coast Broadcasting LLC. The station produces a local morning show from 5:00 AM to 9:00 AM, but also airs nationally syndicated programs including Glenn Beck, Sean Hannity, and the late night show Coast to Coast. The AM radio station also airs a variety of sports including the LA Kings, Lakers, Angels, and Oakland Raiders games. Citations KVTA AM – 1520. KVTA-AM, 2010. Web. Sept. 23, 2010. The purpose of the ad is to promote a local talk radio station. More specifically the ad promotes the radio station’s 5:00 AM to 9:00 AM morning show. The intended audience for this ad is people in Ventura county who get ready for work between 5:00 and 9:00 AM. It originally appeared in the sports section of the paper so they also added the fact that KVTA broadcasts Oakland Raiders games to catch fans’ attention. Information on Ad -News Talk 1520 KVTA -Ventura County’s most trusted station for local news -News 4 times an hour & traffic every 10 minutes -The KVTA Morning Show Weekdays 5:00 – 9:00am -Spence, Rich Gualano, Paul Tranquillo & Stickboy -www.KVTA.com -Now Broadcasting: Oakland Raiders -Listen to win tickets! Descriptive Words -Local -News -Talk -Sports -Weather -Drivers -Morning


Helvetica Neue Helvetica Neue Vollkorn Vollkorn Droid Serif (bold italic) Droid Serif (bold italic) Cairo Cairo Arial Arial Blax Slab XXL Blax Slab XXL Garamond Premier Garamond Premier Freshman Freshman DejaVu Serif DejaVu Serif Impact Impact

I experimented with various fonts for the logo, but while doing research for my ad I noticed that the logo for the radio station is already an established brand so I didn’t want to deviate too far from it. I think the original logo uses Arial as it’s sans-serif font, but I chose Helvetica Neue instead. The closest font I could find to the call letters font was “Cairo”, but I ended up not using this anywhere else in the design because it worked better on a large scale in the logo.

An alternate logo design Works well.

Final logo design using Helvetica and Cairo


Ventura County’s most trusted station for local news Good point size change.

NEWS 4 TIMES AN HOUR & TRAFFIC EVERY 10 MINUTES Great photo for this ad! Overall well designed ad!

Bold san serif works well on dark background. Very readable.

The KVTA Morning Show Weekdays 5:00 – 9:00am Spence, Rich Gualano, Paul Tranquillo & Stickboy

Now Broadcasting: Oakland Raiders · Listen to win tickets!


News 4 times an hour & traffic every 10 minutes The KVTA Morning Show Weekdays 5:00 – 9:00am Spence, Rich Gualano, Paul Tranquillo & Stickboy

Good point size and style (bold, italic) change. Creates interest and contrast. Good break up of space in non-equal parts.

Ventura County’s most trusted station for local news Now Broadcasting: Oakland Raiders · Listen to win tickets!


The KVTA Morning Show Spence, Rich Gualano, Paul Tranquillo & Stickboy

Weekdays 5:00 – 9:00am

Both banner News times an hour & traffic every 10 minutes ads4work well.

Now Broadcasting: Oakland Raiders Listen to win tickets! Ventura County’s most trusted station for local news


Good thumbnail experiments!

Magazine Ad


Web Banner

Newspaper Ad


mageiger_Proj._02_Print_and_Banner_Ads_geiger_ad_redesign