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Emily Rademacher Newspaper, magazine, banner ad


The Villager Nursery is the oldest local nusery in the Truckee, ca. area. Locally owned and managed, it is a business that is very comunity oriented, and the owners are nearly always there. They specialize in mountain plants (obviously), and gow many of their own plants in their greenhouse. They also sell house plants and garden maitanance supplies. This ad is attmepting to draw costumers in with promotional discounts on fruit trees and potting soil. I imagine they are attempting to minimize some of their inventory before the winter (and 5 feet of snow) arives. This ad is targeted to local homeowners, and gardening businesses. With the ad presented in Moonshine Ink, which is a very community based publication, it seems clear that locals are their main audience.

The Villager Nursery & Gifts If it thrives in Truckee, we have it in for your garden. Helping mountian gardens thrive since 1975. Buy three, get one free, Kellogg’s Compost 25% off Any on fruit bearing plant; Apple, Cherry, Pear, Plum, stawberry, Blueberry, Current (plus fruit is tax free). (with this coupon only-expires 9/15/10) Nursery. Consultation. Inspiration. 10678 DOnner Pass Rd. Truckee, Ca (530)587-0771 www.villagernursery.com

Local. Reliable. Informative.


Nursery. Consultation. Inspiration. _Lucida Nursery. Consultation. Inspiration.

Handwriting

Lucida Hand.

Herculanum Herculanum

Nursery. Consultation. Inspiration. Century

Gothic Century Gothic

Nursery. Consultation. Inspiration.

Bodini SvtyTwo Sc ITC TT

Nursery. Consultation. Inspiration.

Big Caslon Big Caslon

Nursery. Consultation. Inspiration. Myriad Web Pro

Bodini SvtyTwo Sc ITC TT

Myriad Web Pro

Nursery. Consultation. Inspiration. Sathu Sathu Nursery. Consultation. Inspiration.

Hiragino Maru Gothic Pro

Hiragino Maru Gothic Pro

Nursery. Consultation. Inspiration. Adobe Gothic St. Adobe Gothic Nursery. Consultation. Inspiration.

Adobe Fangsong Std Adobe Fansong Std

I will be using Hurculanum for emphasis because it is unusual, more natural, and clean.

I will be using Myriad Web Pro for content because of it’s readibilty at small sizes.


Graphic/photo works well for company. Hand writing font would have been a better choice for name of company. It has a more friendly feel. Hurculanum does not fit the feeling of the company. Try spacing this line of copy across word Villager. Use loose spacing.

25%off

On any fruit bearing plant; Apple, Cherry, Pear, Plum, stawberry, Blueberry, Current (plus fruit is tax free). (with this coupon onlyexpires 9/15/10)

Buy get one

3 FREE

Kellogg’s Compost

the

The would work better ove V.

Villager nursery & gifts

Try aligning info in a column here.

Good alignment. Would like to see this info under the headline

(good through 9/15/10)

Nursery

Consultation Inspiration If it thrives in Truckee, we have it in for your garden. Helping mountian gardens thrive since 1975.

10678

(530) 587-0771

D o n n e r Pa s s R d Tr u c k e e, C a w w w. v i l l a g e r n u r s e r y. c o m


Layout needs more unity. Try moving the 25% column under the If it thrives info. Nursery

Consultation Inspiration

This over powers the add.

25%off

On Any fruit bearing plant; Apple, Cherry, Pear, Plum, stawberry, Blueberry, Current (plus fruit is tax free). (with this coupon only -expires 9/15/10)

the

Villager nursery & gifts

Buy This gets3 lost. All get one

white would work FREE better. Kellogg’s Compost

If it thrives in Truckee, we have it in for your garden. Helping mountain gardens thrive since 1975.

(good through 9/15/10)

(530) 587-0771

1 0 6 7 8 D o n n e r Pa s s R d Tr u c k e e, C a w w w. v i l l a g e r n u r s e r y. c o m

Best layout of the three. If it thrives in Truckee, we have it in for your garden.Helping mountain gardens thrive since 1975.

the

Villager nursery & gifts

25% Off on Any fruit bearing plant; Apple, Cherry, Pear, Plum, stawberry, Blueberry, Current (plus fruit is tax free). (with this coupon only -expires 9/15/10)

10678 Donner Pass Rd (530) 587-0771 w w w. v i l l a g e n u r s e r y. c o m

Buy 3 get one Free Kellogg’s Compost (good through 9/15/10)


Glad you are experimenting with grids. Try grouping info to create more unity.


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