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Doina Florescu Assignment: Newspaper, Magazine, Banner Ads


About the company This is an aromatherapy company, based on the ancient Egyptian practices of yoga: Khamitic yoga. It emphasizes the balancing of the chakras, based on essential oils blends. One of the product lines is the Sacred Love line, which promotes the “love of self ”, based on the principle of the universal law that “what you project out, is what you will get in return”. (www.het-heru.com; Vision Magasine April 2007 issue). The ad is seling products from the Sacred Love line, right before Valentine’s Day. The targeted market is mostly yoga communities, New Age communities, spiritual communities, and anybody fascinated by ancient civilizations rituals and natural ways of surviving and entertaining. The information to be communicated is: - Name of Company - A’Set International. - Contact information: - www.neferatum.com - Copy: Magnetize yourself to attract loving relationships in all area of your life. Honor your Sacred Loving Self and give the gift of love this Valentine’s Day. Nefer Atum Sacred Love products. The perfect gift for you and for a loved one. Descriptive words: - chakras - essential oils - yoga - sacred - ancient civilization - Egypt - relationship - spirituality


Gismonda Wide -(16pt Gismonda Wide

- 12 pt

News Gothic Std

- 16pt

59Rodeo

- 16pt

News Gothic Std

59Rodeo

- 12 pt

- 12pt

Trajan - 16pt trajan - 12

Ocra Std.

- 16pt

Ocra Std

- 12pt

Verdana Ref

- 16pt

Verdana Ref

- 12pt

Imprint MT Shadow - 16pt Imprint MT Shadow

- 12 pt

Maiandra GD

- 16pt

Maiandra GT

- 12pt

Rockwell 16pt Rockwell 12pt

Lithos Pro - 16pt Lithos Pro

- 12pt

I think I will chose Maiandra GD for headlines and Rockwell for copy. To me, they have a “from the old times” feel, which I think will do justice to the ad.


N e f e r A t u m S a c r e d L o v e P r o d u c t

A’ Set International Magnetize yourself to attract loving relationships in all area of your life. i believe this is your magazine layout. The orientation must be 8.5 wide Avoid stacking x 11 tall to fit a magazine letters. They are page. The elements in this difficult to read. layout fell separate and lack Better to type and unity. Think about using a rotate information. grid to help you place the elements in a more interesting and creative way. When using a more stylized Honor your Sacred Loving Self andGD give the font like Maiandra for your headlines, gift of love this Valentine’s Daya simple san serif would be a good choice for the body copy. The Rockwell has strong features and fights for attention with the other font.

Nefer Atum Sacred Love products.

Photo works well with the company name.

The perfect gift for you and for a loved one.



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