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raw talennt isn’t always going to gett you noti iced. It’s all the extraa things you y do around your ccraft that t paves the way and opens doors.

‘Liv ving In Thhe limeligght’ www.l livingintheelimelight..com

what Hopefullyy this first issue e will heelp you understand u Animate ddoes as wel ll as give you some ggood hints and trickks!

... we decidded that the blog needed too evolve from just a resourcce for Animate idates, wwhich incclude candi the likes of MUAA’s, Hairs stylist an Stylist, to a fully y fledged magazine that gives s you the best tid--bits of information about the creat tive worldd as welll as some insightfuul recruitment tips on how to work your way in! The T aim of this magaazine is to t make it the best recru uitment trrade magaazine for all a creativve individduals looki ing for thee edge to make them stand oout from the d. crowd

Emily x

of There e are tthousands fashi ion blogs and magazines but how many give you the a seaso on’s key trends along with sound advvice on howw to break k into thatt industry.. Unfor rtunately the creaative indus stry is onne of the most crowd ded placess to be, and

www.twitter w r.com/emilyytownes www.emi ilytownes.ccom


Contributors Emily Townes Emma Wilson

Editor Writer

Hayley Smith Jade Cooper

Writer Writer

Aleysha Mawani Craig McAnuff

Writer

Graphic Designer

Abigail Gotts

Model

Calvin Condry Mlilo Sandra Bermingham Tobi Alo

Photographer Make up

Animate Staff

Amber Bernard

Animate Staff

Sarah Greenidge

Animate Staff


WHO ARE WE? What does Animate Creative Recruitment do?

Animate creative provide a platform for all established and emerging creative professionals seeking to enhance and forgre their careers in the hair, beauty and fashion industry. We provide the help and support needed to do so and ensure we help you gather the necessary experience required to become a successful freelancer in the industry

What

areas

do

you

recruit

in?

We recruit make up artists’, hairstylist’s, wardrobe stylists’ and photographers for creative assistance work in beauty shoots, editorial shoots, film, tv, magazines and runway.

Do

I

have

to

pay

any

fees?

No, joining Animate Creative is 100% free. There are no sign up costs or annual subscription fees.

Do I have to be interviewed to join?

Because of the competitive and demanding nature of the industry we do not like to make promises we cannot keep. Therefore we only take on candidates we believe we have the means to help further their career which requires a brief informal telephone interview as part of the recruitment process. We do arrange interview slots based on the candidates availability.

What happens once I have joined Animate Creative?

If your details accurately match the selection criteria of any position available, you will be contacted anything from 24 hours- months prior to the job to discuss further with you. We will also keep you up to date with Animate activities and news via monthly newsletters and emails.

How do I hear about jobs with Animate Creative?

We send out information about jobs via email, social media, phone or text depending on the urgency of the job.

Do you offer permanent work?

both

freelance

and

We mainly offer freelance work, which means that there is no long term commitment to a client. Once you have registered with Animate you are under no obligation to accept work offered to you. Due to the areas we recruit for we are not in the business of offering permanent work. More information can be found in our Animate Creative candidate handbook and information packs


diy

SHOOT CUT GO! Aleysha Mawani

Here’s how to do it: Step one: Apply a white eyeshadow in the inner corner of the lid. Step two: Apply a dark black eyeshadow or greasepaint on to the lid right up to the brow with a round edge. This must be a shocking, stand out black so if using a shadow, wet your brush for higher intensity! Step three: Apply a show stopping orange all the way round the black, just like a border. The width of the orange should be the width of the brow, covering the entire brow. So again this orange needs to be intense! Use a high pigmented colour! Step four: Use a bright white eyeliner to colour in the water line and extend the line just a bit and in to a point as shown in the picture. This point creates a winged effect. Step five: Just as the orange was a border for the black, now create a deep purple border for the white. Not as thick, and don’t forget to border the white point with a purple point, emphasising the winged effect!

As Makeup Artists, we all have that creative flair and love an edgy, editorial look! So I am going to run through, step by step, the super creative and stunning look from the Prada Autumn/Winter 2012 collection. The key Makeup Artist for this look is one of the top in the world, Pat McGrath. She is well known for using her fingers more than her brushes! At London fashion week, Pat McGrath explained her creative process: “I’m influenced a lot by the fabrics that I see, the colours that are in the collections and the girl’s faces. It’s always a challenge but that’s the key – to make it different every time”. The Prada Autumn/Winter collection had thick fabrics and mixed patterns, inspiring Pat McGrath to create this fantastic look.

Step six: Mascara of course! Step seven: Apply a flawless base, suck in those cheeks and apply a taupe colour to contour. Apply a highlighter to cheekbones and watch those cheeks pop! And for an extra chiselled look, contour the sides of the nose and highlight along the middle. Step eight: Nude lip, natural as possible, no distractions from those fantastic eyes!


Review Abolish that imperfection

Perfect Patterned Nails

Laura Mercier - Secret Camouflage. This bad boy covers tattoos, pigmentation, burns, bruises the lot. It’s based on a 2 palette system where-by you take four strokes from one tone and four

For those creative shoots where you don’t have time to do nail art grab yourself some nails wraps. Everyone has heard of them but have you used them? They are a god send time saver. You can find them on Ebay from as little as £1 and they come in every pattern imaginable. TIP: Apply a good top coat like OPI or Jessica to stop the wrap from chipping throughout the shoot.

strokes from the other. Mix the strokes on the back of your hand or palette and apply with concealer brush. TIP: Do not use under eyes consistency is too thick (see next review for perfect under eye correction) RRP £26

Luscious Lashes

Quick Fix Removal

We have all seen those MUA’s that put Essex style lashes on a beautiful make up and therefore ruining their end photograph. Say no more to fake looking lashes with Eyelure. Their glue actually STICKS and they are cheap! The Eyelure Naturalites Collection is the best range. The ones I use for beauty, fashion, editorial and even yourself are the ‘Glamour’ lashes. They have just the right amount of volume and length for that perfect lash look. RRP £3-£14.

For a quick removal of eye make up Dior’s Instant Eye Make Up Remover is the perfect solution. I have used a lot of eye make up removers that say they remove quickly and effectively and they do quite the opposite, you end up scrubbing away at the poor models eyes. This is a dual action formula which is perfect for sensitive eyes and dissolves even the toughest of eye make up!. TIP: Apply to a dry pad (or a wet pad if there is a lot of eye make up on the eye area) hold for 20-30 seconds and sweep away. RRP £22

Lights Camera Action Hayley Smith


Q&A Who is shooting beauty? Shooting Beauty is the brainchild of Nina Malone and Matt Dowling. With over 20 years combined experience in fashion and business, the duo have seen and done it all. Nina's background in modelling and production has seen her travel all over the world experiencing numerous fashion environments while Matt has over 12 years experience in fashion photography and business. Both Matt and Nina shared the same concern that new talent in the fashion industry was not receiving the necessary business education or shoot experience to kick start their careers. Many new makeup artists, stylists, photographers and hair stylists have the skills and qualifications but lack the business know-how, practical experience and presentation to push on to paid work. It is because of this that Shooting Beauty was born. What do you offer? We offer 3 main services to help fashion talent in the industry find work. Our ethos is "give a man a fish and he'll eat for a day, teach a man to fish and he'll eat for life". Here's how we do it. Firstly, we provide practical experience in the form of a professional fashion shoot. New creatives will get the chance to collaborate with experienced professionals who have worked with some of the fashion industries leading publications and fashion shows. This gives new talent the hands on experience of working with pros, builds confidence to shoot in a professional environment and prepares them for a real fashion job. Additionally, new talent will learn how to work with a team and produce high end fashion images using pro models in stunning fashion locations. Secondly, we provide a one on one consultation to discuss basic business techniques and strategy in an easy to understand conversation with our friendly and approachable consultants. This is an opportunity to understand the fashion

business a bit more and plan the next move to find paid fashion work. Finally, using the images taken on the day, we can provide small business packages for a new freelance life. From freelancer websites to business cards, we can build an expert business package that will maximise the chances of finding work and help new talent grow to be a professional freelancer. WHO DO YOU WORK WITH? The Shooting Beauty team has been carefully selected from the cream of the fashion industry. All freelancers, our fashion team have experience in London, New York, Paris and Milan Fashion Week. They have worked on shoots for Vivienne Westwood, Gucci and Valentino as well as publications such as Vogue, Dazed and Confused and i-D to name a few. In short - they're good, really good. HOW CAN SHOOTING BEAUTY HELP ME? Shooting Beauty have had great success helping both new and established talent find work. Previous visitors to the studio have found work at London Fashion Week, shooting Vivienne Westwood look books, catwalk shows, fashion shoots, events and everything in between. Even better, ex-Shooting Beauty clients have learned to push on and build a thriving freelance business. We have an open door system that encourages freelancers to stay in touch and gain continued advice from us as they grow to be successful freelance artists. HOW CAN I GET IN TOUCH? To get in touch and speak with one of our fashion experts, call us on 0207 183 5856 , email nina@shootingbeauty.co.uk or fill out our enquiry form www.shootingbeauty.co.uk/book-now


Q&A

Who is BECCA? BECCA originated from the simple desire to find the “perfect foundation.” Frustrated by her own inability to find this elusive product, Australian makeup artist Rebecca Morrice Williams formulated the ultimate range of skin-perfecting products in 2001. With a focus on innovative textures and an extensive colour range, Rebecca identified a gap in the marketplace to enable all women - regardless of their age, skin tone or skin type - to experience the pleasure of a flawless and luminous complexion. The BECCA flagship boutique opened in London in 2005, and BECCA quickly became renowned within the industry as the go-to brand specialising in skin cosmetics. With arguably the world’s finest foundations, concealers and powders, BECCA set a new performance benchmark and has established itself as a reference for quality, style and creativity. Adored by beauty editors, top makeup artists and celebrities globally, the brand has developed a cult following with award-winning products and continues to be innovative with sought-after ingredients and technological advancements in this competitive industry.


Aa&Q Why train at BECCA make up academy?

The BECCA Makeup Academy in London offers holistic training and professional expertise with a range of courses, tutorials and masterclasses. Taught by high-profile London Makeup Artists, the BECCA Academy provides the ultimate learning platform for those wishing to enter into the world of makeup artistry, as well as those looking to expand their skill set in more specialised areas. Unlike the usual beauty-school classroom approach, the BECCA Academy has a small group policy allowing no more than eight students in each course. This offers a more intimate environment that is interactive, and ensures each student receives the personal one-to-one attention required to develop practical skills. The BECCA Academy is held in the BECCA Studio space in London, giving a unique insight into the beauty and fashion industry. Top freelance makeup artists working as a specialist in their field – whether that be fashion, special FX, bridal or film – feature as guest tutors throughout the course. This not only gives students an of-theminute experience with artists who are working in the industry today, it also offers a fantastic networking opportunity to make contacts with industry insiders. The course finishes with a photoshoot day in the BECCA Studio, working with a professional photographer to create the first images for the students portfolio. For the professional courses, BECCA’s design team use these images to create a professional website to showcase the makeup artist’s work – an essential platform for any makeup artist entering the industry, and a fantastic bonus of the BECCA course that usually requires substantial investment. The professional courses also receive a full professional kit upon completion, so they are ready to start work immediately with top quality products. All students receive automatic membership to BECCA’s Industry Alliance Program, an exclusive industry privilege which allows a 30% discount on all BECCA products purchased. BECCA Academy employees all work within the industry as freelance artists, and offer continuous support and opportunities to students after they complete their course.

Life after BECCA - By past student, Kerri-Lee Stein

I completed the intensive BECCA Academy Course just over a year ago, after which I was lucky enough to be offered a job working for BECCA. In the last year I have gained a lot more experience in the industry and the role enables me to work as a freelance makeup artist as well as have the stability of regular work. I have mostly focused on bridal makeup work, doing makeup for brides and working at London shows. It’s always so varied and involves quite a lot of travelling for bridal clients – doing a wedding in Cyprus was a highlight! I really feel like the BECCA course gave me a lot of opportunities. There are only a few people of each course, so it felt very personal and tailored to my individual needs. The tutor and feature artists were very inspiring, and it was great to be able to spend that time with them.

Can BECCA help me?

With a variety of different courses and specialist masterclasses on offer, the BECCA Academy caters to both aspiring makeup artists keen to enter the industry and professional artists wanting to expand their skills. Payment plans can be arranged for the longer professional courses prior to the course. For full Academy information or to organise an appointment to visit the Academy, please contact Joanne Hook on 020 7352 4007 or emailjoanne@beccacosmetics.com / academy@beccacosm etics.com.

How can I get in touch?

For further information on BECCA Academy course, visit the BECCA website: www.beccacosmetics.com/uk/becca-academylondon/ or email Joanne Hook (joanne@beccacosmetics.com). For updated news, course dates and special offers, become a fan on Facebook (www.facebook.com/BECCA.cosmetics.UK) and follow BECCA on Twitter (@BECCALondon). The BECCA Boutique is located at 91 Pelham Street, South Kensington SW7 9NJ.


Brandnew Bio: Craig McAnuff

Craig McAnuff is a 22 year old London based creative and graphic designer, who recently graduated from Bucks New University. He specialises in Branding & Identity, Commercial advertising and Art direction. He has experience in the design industry working on projects for companies such as Cadburys, Ethical Fashion Forum and Nandos. Since leaving university, in his quest to get his foot into the creative industry, Craig is currently on an design internship in London and has many more in the pipeline over the Summer/Autumn period. Away from working for some of Londons top coperate agencies, he also does freelance design work, one of those being Animate Recruitment. From branding starter up companies to established School logos, he has a portfolio that covers a wide range of Graphical solutions. Email: c.d.mcanuff@gmail.com Website: www.craigmac.co.uk Twitter: @mrmac89

Bio: David Bushay

David Bushay is the engine in the metaphoric DB Designs motor vehicle. An inspired and original designer, David excelled in studying BA(Hons) Graphic Product Innovation at London College of Communication. Always interested in exploring the many ways in which design can affect the viewer, he has continued to originate different and interesting designs and pieces of work. David believes using design as a tool, can influence the bigger picture and that his role as a designer shouldn't be constrained to any one medium or philosophy but seek to challenge preconceptions and adopt innovative approaches to the development and outcome of ideas and concepts. With a background in Art and Media, David is consistently striving to understand and influence the creative world of the future. Email: david@thedbdesignsite.com Website: www.thedbdesignsite.com Twitter: @mrbooshay

Trailblazers


CANDIDATE@ANIMATERECRUIT.COM

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DiY Studs

Lace Appliqué

Adorning garments with jewels and sequins is no longer the go to for outfit updates. The humble stud was seen all over the Balmain and Versace SS’12 catwalks, and one of Elle’s featured brands at graduate fashion week was niche customisation project Famous for Fifteen. Famous for Fifteen’s Amy and Omid are second year university students who started the brand in their spare time. Using inspiration from Instagram, Pinterest and blogs, they truly epitomise DIY fashion by creating carefree, fun and individual pieces. To follow Amy and Omid’s lead, simply buy studs from any Haberdashery Push the stud through the material – this can be anything that’s looking a bit tired Flip the fabric over and using a thimble or tweezers, fold the teeth into the middle of the stud to secure it. It’s dead easy to do, and even easier to make your own.

For autumn, designers such as Erdem and Christopher Kane continued to embrace the appliqués popular throughout spring and summer. Winter floral designs are darker and dramatic than the summer versions, but equally delicate. The good news is that you don’t have to have a designer budget to recreate this look. In fact, as well as being on-trend, it’s a great way of making basic pieces look more high-end. Here are our instructions Cut your design out of the lace. Carefully trim the edges and set with a fray preventing gel. Depending on the look you want to create, you could also set the lace onto a backing fabric. Pin the appliqués to your ensuring that each lie flat.

STYLIST SECRETS

garment,

Sew your appliqués by hand. Alternatively, attach a fusible bonding web to the reverse to apply by iron. Just remember to set the temperature according to the type of lace you are using (is it cotton lace or acrylic?) and to cover with a cloth when ironing. It’s also best to sew around the edges to prevent wear. Always allow the appliqué to cool before removing the cloth.


YID No-sew feathers

Bleach it Bleaching fabrics is very easy to do but you must be extremely careful when using bleach. All you need is a piece of clothing, some general household bleach, a bucket, rubber gloves and a hanger or something to hold your item of clothing while bleaching. Bleach tends to turn things a rusty shade of yellow when applied, so don’t be surprised if you have to bleach something a few times.

Adding different textures to a garment is a great way to transform it. As part of Vogue’s Customisation Panel, Mark Fast demonstrated how easily an old jumper can be recycled into a dress by way of a woollen hem, and the a/w2012 shows were full of feather trims. This DIY dress combines the two! You will need: 1. Feather trim (enough for two layers per row) 2. Fabric glue 3. A plain dress or skirt Working from the bottom, glue a layer of feather trim to cover the hem. Then add a second layer directly over the first. Continue adding double layers with a couple of inches between each. If your dress is bodycon, note the part that needs to give. When you reach that part, dot the glue onto the trim rather than applying it to the whole length, allowing a little extra trim between each dot – stretching room! Apply a drop of glue to the trim wherever there is a gap and pinch to create a small pleat. Repeat until you reach the waist. You could also add a studded or embellished trim to finish.

You want to mix your bleach to two parts bleach and one part water to get the right solution, generally you will need to leave your item soaking for around 30 minutes. If you want to add colour to the bleached item, you can get some great fabric dyes on eBay and in fabric stores. This is great for a dip dyed look, especially on denim. Don’t be afraid to get experimental, this is a great look for summer festivals. .


ICONS Hair Hero

Anthony Mascolo JODIE AUSTEN

Awarded “The Most Promising Hairdresser” at just 18, this Hair Hero truly did live up to the industry’s expectations... and more. Leaving school a fully qualified hairdresser, Anthony joined his brothers at their Toni&Guy salon in South London, and soon showed extraordinary talent for the industry. He quickly began working on photoshoots with top professionals and joined his brothers on-stage for hair presentations in the 70‘s. His charismatic personality lit up the stage, and the industry became intrigued by his creative mind. By the 80’s, Anthony’s wife, Pam, started experimenting with make-up and Anthony had picked up a camera. He began capturing his art from behind the lens too. Interviews with Anthony instantly reveal to us the perfectionist in him,

“There’s an element of a really great artist... It is someone who is A really great perfectionist”

- Hair Expo 2011, CultureMag01 (YouTube)

The control of being able to produce art with hair, and capture it perfectly, really boosted his portfolio and opened up a world of creative opportunities. Anthony continually drew inspiration from film, music, fashion, the street, and his family and team around him. With a great understanding and knowledge of hair, his talented wife, Pam, by his side, and his experience of the salon and fashion world; Anthony built up a breathtaking collection of emerging and innovative looks that won him many awards. He took the title of British Hairdresser of the Year three times as well as Avante Garde Hairdresser of the Year and British Fellowship Hairdresser of the Year in 1990. Anthony continued to develop his collections until 2002 when he pursued a new role in becoming International Creative Director of TIGI haircare and founding TIGI’s International Creative Team. This gave him a new challenge of developing the brand into a fashionable, edgy and leading product company. It was at this time that he and his wife opened Bed Head Studios in Battersea, South London. Videos online reveal what this buzzing hub of creativity produced and how it sculpted a simple brand into something inspirational to the industry. Anthony promoted the products in such an innovative way that excited both salon clients and session stylists to create using original techniques.

He was soon joined by Nick Irwin and Akos Bodi as European Creative Director and European Education Director, leading the business to open the TIGI Creative Academy three years later in 2009. Education and the sharing of ideas has always been of great importance to Anthony. He knows that without strong technique you cannot ‘break the rules’ and showcase your art.

“If you do and learn all your techniques really perfect, then you can break them all up and you can break the rules...”

- Hair Expo 2011, CultureMag01 (YouTube)

With over 30 years of dedication to the trade, a motivation for bring his visions to life, and a passion to education new talent in the industry; Anthony Mascolo became an innovator and an inspiration for many stylists - he truly is our Hair Hero.


Brandnew

Design For Life

With the Spring/Summer 2013 shows fast approaching, the fashion industry has been scoping out the newest design talent to surface in 2012. After a hugely influential London Fashion Week back in the Spring, an extremely successful Graduate Fashion Week this June, and the announcements of the latest NEWGEN winners, we are certainly set for a flurry of fashion talent for our country to be proud of. All in all 2012 is shaping up to be the UK’s year and it doesn’t stop at our fashion. Having spent time at London Fashion Week and Graduate Fashion Week this year, I have been lucky enough to see the work produced by such fresh talent in the flesh and, I have to tell you, our nation has upped its game.

Emily Townes

Chloe Jones

T.Lipop

Two time Graduate Fashion Week 2012 winner.

Menswear Designer Tom Lipop, a Brightonian Menswear innovator and Project Runway alumni, is the newest designer to land a spot on Selfridges Bright Young Things. He’s said to be “a creative force, specialising in progressive, technical cutting with a ‘less is more’ aesthetic.” Can he do any wrong? It seems not.

The Bath Spa University graduate was one of the 300 odd students from 21 universities who showcased their work at these years Graduate Fashion Week and boy did she make an impression. Her, almost haunting, collection of 6 outfits is appropriately titled ‘Our father who art in heaven’, glided down the catwalk with its layers and layers of silk, silk organza and jersey. Chloe was extremely successful during the Gala show winning the Womenswear award and The George Gold award.

Simone Rocha Winner of NEWGEN Catwalk sponsorship S/S ’13.A Central St.Martins Graduate of 2010, Irish born Simone is set for a busy Fashion Week this autumn due to winning a coveted spot on this seasons NEWGEN catwalk sponsorship. The 25 year old kicked off her Fashion Week debut on the Fashion East schedule with her A/W11 collection. The opportunity opened up a world of critical acclaim for her clothing. I saw her at London Fashion Week back in February and she left her mark on me, I’m far from surprised to see her on the NEWGEN line up for the September shows.

This Bournemouth graduate, with the fashion world at his feet, has worked hard to get to where he is. He has worked under names such as House of Holland and Griffin Laundry to gain the experience to ultimately launch his very own menswear brand


TRA

INTERFASHIoNAL La moda española

Spain is a country which has been influential in fashion for many centuries. High fashion designs are shown twice a year at a fashion event in Madrid called the ‘Pasarela Cibeles’ which is similar to our fashion week. The Spanish are recognised for clothing worn in their famous bull fights. Clothes influenced by these traditional events include heavily embellished silk jackets which have been worn by many huge celebrities such as Michael Jackson and harem trousers. There are many world famous Spanish clothing brands including Zara, Mango, Massimo Dutti and Berksha which tend to sell clothes meant to be worn by someone of poise and elegance. Whilst now the Spanish are famed for their bold and bright printed clothing many years ago they always wore black for formal occasions. Couture designer Cristóbal Balenciaga used black in many of his creations and this timeless trend has never fallen out of fashion with the rest of the world. The fashion industry in Spain makes billions per year and helps to globally promote the county and its language however it is also due to the success of Spain’s models that the country is recognised internationally within the industry. One of Spain’s most famous model exports is Eugenia Silva who has modeled for designers including YSL, Prada and Christian Dior.

keyplayer

Amancio Ortega, creator of the popular clothing chain store Zara and owner of the Initex textile group started life as the son of a railway worker, before he began his career as a messenger for a shirt company. Together with his then wife, Rosalía Mera, he started making underwear and dressing gowns in his home”, and thus the “Zara empire” began. Amancio is officially the fifth richest man on the planet, with a fortune estimated at 37.5 billion dollars, according to the annual list printed by Forbes. He has 92,000 employees and has famously never given an interview.

Top brands

Some of the top Spanish fashion brands include: Desigual Zara Mango Pedro Garcia Loewe

Asador Donostiarra is one of the best restaurants in Madrid the football players from

EAT

Real Madrid go there to eat. They serve all kind of meats, but the speciality is sliced beef that you grill at your table.

Reservations are essential

The main reason to stay at the AC Palacio Retiro is the location. It is next to Madrid's Retiro Park, and close to the "Golden Triangle" of the city's museums – the Prado, the

STAY

Thyssen and the Reina Sofia. The five-star hotel has 50 bedrooms and a good restaurant. Rooms from start from €107

Bar Garamond is an elegant and stylish bar with a relaxed atmosphere that attracts a crowd any day of the week for happy hour. Lavish parties dominate the weekend, with the

DRINK

latest and hottest DJs playing, Bar Garamond is reserved for the chic and you must dress to impress

Hoss is a must visit if you are boutique shopping in Madrid. The clothes are colourful

SHOP

and feminine, and there is something for every occasion from eveningwear to practical daywear. Expect to pay approximately €200.00 for a dress and €60.00 for a blouse


VEL Agatha Ruiz de la Prada is a respected Spanish fashion designer who one of her countries best known personalities within the thriving fashion industry. She was born in 1960 and in 1981, when Agatha was only 21; she presented her first fashion collection in Madrid.

Agatha Ruiz de la Prada

The collection was an instant hit with critics and fashion fans alike and Agatha opened her first fashion studio in the Spanish capital. Her first collections in the 1980s and early 1990s were presented in Barcelona. Thanks to her endless creativity Agatha had the chance to exhibit drawings in Madrid and soon thereafter she was referred to as "one of Madrid's trendy set�. Each of her fashion shows was more thrilling and more glamorous than the previous one and when her clothing lines became more and more successful Agatha decided to start designing shoes and tights. Soon after her quirky style and creativity inspired her to design more products. The brand's stores now stock women's, men's, babies' and children's clothing, handbags, purses, scarves, umbrellas, jewellery, watches, underwear and swimwear and plenty of beautifully designed items for the home. Agatha’s clothes are known for being colourful and flamboyant and reflect a point of view full of love, humour and optimism; with this combination she obtains unique and organic components in all her artworks. The brand has standalone stores in Madrid, Barcelona, Paris, Milan, New York, Oporto and Mallorca and is also present in independent distributors in over 140 countries around the world


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One of the fantastic benefits of being part of Animate creative, is the chance to get up close and personal with not only the team but with some of the hair, beauty and fashion industries high achieving professionals at one of our fast becoming renowned events. Back in March, the Animate team held an event for all newly registered candidates in conjunction with Ten Image Cosmetics to give them the opportunity to meet the team and make the first steps to becoming an Animate creative. The event was held at the Animate headquarters and allowed candidates the opportunity to get to grips with what Animate Creative Recruitment is really about and how we are here to help. In July, Animate will also be holding a ‘Next Generation’ event for creative professionals in association with BECCA cosmetics. This event is aimed at creatives’ looking to kick start their careers in the creative and fashion industry with top tips from industry professionals with the know how to making that big leap into a successful career. One of our main goals is to develop close working relationships with all our creative candidates so we can really cater to their needs by ideally matching them to Animate clients in the hair, beauty and fashion industry. Our events allows this to happen, as we strive to make them as open ended as possible, making sure there is enough one on one time with all those who attend. They are a great way to give that extra boost to creative professionals whether they are looking for freelance work to enhance their portfolios to work with even bigger clients in the future or whether they looking to make some extra money.

are

just

Our events are a great networking opportunity, one of the attendees at our last event, a budding MUA, stated it was “an event to meet likeminded people and a great recruitment team. I will definitely be submitting an application!” Not only this but we enlist the help of working industry professionals to help keep

our creative professionals up to date with what’s hot on trend, what’s current and what works in the industry. An Animate event is certainly one to make sure is in the diary, whether you are registered with us or wanting to find out more about us.

PARTYPARTY!



Animate - The Reveal Issue