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MisuraEmme The call of the north

Faithful to the spirit Giorgetti new collection

The Exquisite Mplace The best-selling of Malerba Collection

5 th Issue Autumn 2013

Autumn 14



Cover Story


Faithful to the spirit


The Exquisite MPlace


Natuzzi and Fabrizio Plessi: The Shape of Energy

Home accessories to fulfill your lifestyle

MisuraEmme: The Call of the North

Giorgetti new collection

The best-selling of Malerba Collection

The Open Art project




Benvenuti a casa. Even in Phuket. Welcome to the new Natuzzi store, in your city. Enjoy the finest Italian made sofas and furniture items. This is the Natuzzi way of living: style that comes from a tireless research for beautiful things and quality. Tradition and innovation that meet each other. Available now at Hafele Design Center Phuket


Euro Creations Gallery at Thonglor: 119 Sukhumvit 55, North Klong Ton, Wattana, Bangkok 10110 Thailand

Tel: (66) 2 712-9555 Marketing & Advertising: Sales & Customer Service: Head Office: 1050 Soi Sukhumvit 66/1, Bangjak, Phrakanong, Bangkok 10260 Thailand

Tel: (66) 2 744-9624-5 You can find us at: online e-magazine on Euro Creations Fanpage on Facebook @eurocreations on Instagram Living Gallery by Euro Creations on AIS Bookstore Living Gallery by Euro Creations on TrueBook

Your comment and suggestion are always valuable to us. Please feel free to share your feedback to General Disclaimer Written approval from Living Gallery by Euro Creations is needed if any reproduction of a part of the magazine. Writer’s opinions are not necessarily the views of the publisher. Living Gallery by Euro Creations reserve the right to accept, reject or amend any submitted artwork, photographs and manuscripts.


Where to find us

Living oors

Event HOLLYWOOD HARMONY Bangkok, July 2013 - The luxury clubhouse of Q12 was turned into a five-star ballroom with red carpet runway. The fabulous high back armchair ‘Allure by Christopher Guy’ is placed right in the center of the stage for guests to enjoy photographing on a throne. Kevin Gambir and Suriyon Sriorathaikul, host of the night, welcomed their guests who came in stunning formal costume and

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jewelry. During the dinner, guests enjoyed fashion show with live hit songs like Diamond, Vogue, etc. by Sorat Amatayakul. Numbers of honorary models came in black evening gown and latest collection of Beauty Gems and Judith Lieber. Miss Thailand Universe 2013 came in beautiful black feather dress for finale.


Bangkok, September 2013 - Euro Creations hosted an exclusive preview of Giorgetti for interior designers & architects for the first time at Euro Creations Gallery at Thonglor. Started off with cozy welcome by the fourth generation of Giorgetti, Mrs. Roberta Giorgetti. At the exclusive

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reception, guests had chance to find out 115year-history of Giorgetti, sophisticated design philosophy and superior production process. They enjoyed the beautiful display of iconic pieces such as Arabella, Progetti and Erasmo as well as new launched Vittoria.

Event GIORGETTI GRAND OPENING AT EURO CREATIONS Bangkok, September 2013 – Euro Creations Co., Ltd., held the grand opening to officially introduce “Giorgetti” on the 26th September 2013 at Euro Creations Gallery at Thonglor. Euro Creations has opened the over 400 sq. showcase for VIP customers to view Giorgetti products since April. More than half of the furniture was booked fast.

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Euro Creations was honored by Mrs. Roberta Giorgetti, the fourth generation in the Giorgetti family business, told history and present style of Giorgetti for us in the press conference to listen closely before attending the gala dinner in the evening. The 4th floor furniture showcase was transformed into an exclusive dining room for billionaire guests such as Khun Suriyon Sriorathaikul, Dr. Saran Wanglee, Khun Olarn Issara and Khun Saivipa Panja.

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ď˜ł SUGAR PALM RESORT, KATA BEACH Sugar Palm Resort is located in the Mueang district of Phuket on Kata Road, right in the heart of one of the most vibrant beach-front towns in Phuket. This chic seaside resort offers 108 exclusive guest rooms and fantastic modern facilities, including a swimming pool with kids play pool, a fitness room. Euro Floor by Euro Creations, one of Subsidiaries Company of Euro Creations is Thailand’s leader in wooden flooring industry for residential and commercial applications, has joined Sugar Palm by serviced Laminate flooring which are the timeless beauty of nature, present smoothness give the feeling of comfort and serenity.

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ď˜ł THE ADDRESS CHIDLOM BY AP The Address Chidlom is designed under a concept luxury Boutique Condominium with the fresh, breakthrough idea that is unique and differentiates from others. The condominium located in Chidlom area, close to BTS Chidlom and Central Chidlom shopping complex. Set in a prestigious neighborhood with such well-known landmarks as the British Embassy and various hotels. Euro Floor has been a part of installing engineering wood in the main living rooms and bedrooms of The Address which presents beauty, warmth and timber touch of real wood.



 GRAND HYATT ERAWAN BANGKOK Enhance your stay and treat yourself to newly renovated guestrooms with a touch of residential-style amenities at Grand Hyatt Erawan Bangkok. The fivestar hotel, located in the heart of Bangkok on Rajdamri Road, provides Thai hospitality and sensational customer service allowing guests to fully enjoy their holidays and business stay. Light Style by Euro Creations, one of Subsidiaries Company of Euro Creations is Thailand’s leading company in lighting industry for residential and commercial applications. We were trusted to undertake decorative lighting renovations in Grand Hyatt Erawan Bangkok’s guestrooms.

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 MODE SATHORN HOTEL Mode Sathorn is Bangkok’s first fashionable lifestyle hotel managed by Siam@Siam a prestige business and leisure oriented ambiance awaits with a chic sense of fashion. The hotel surrounds with all the flexibility and panache the modern lifestyle demands at the heart of the action on Bangkok’s most dynamic and easily accessible boulevard. Light Style by Euro Creations was trusted by Mode Sathorn Hotel to service and support Decorative lighting in public area which reflects outstanding in modern designs of hotel.



Diamante Diamonds have never looked so good, though this cut diamond has been hand carved from solid mahogany by Christopher Guy

The w of h

Accessories /É™

a thing which can b something else in order to make it mo Tribu Glam A cool mix of warm golden stripes, combined to produce this outstanding and trendy carpet from Limited Edition

Omar e vase beautifully combines brown with indigo colours, the excellence hand-made products from Natuzzi


be added to ore useful, versatile, or attractive

Myo A lamp which has a diffuser in tempered glass painted with crackle effect from Giorgetti

Rest A jigsaw consisting of 1000s of hand-crafted pieces, each cut to size, painted in its own unique shade of color, enhanced by a sprinkle of semiprecious stones from Christopher Guy



The Call of the North

An invitation to relax and an ode to serenity, reflections a strictness and sinuosity for a home environment that mix and poetry, with a glance at the North.


and transparency, xes rationality

Cover Story 21


n 2013 Milan Salone del Mobile, world’s renowned design fair, MisuraEmme stands out for what other Italian furniture don’t have: a clean, fun and young look with modern – vintage contrast mood. MisuraEmme introducing its 5 sensations, conceptual ideas for interior design. Each sensation comes with interesting story

senses. In the living area, the Crossing Teka system incorporates versatility in creating compositions and high quality design. Alternating shelving, hanging units with flap door and three-dimensional glass doors contributes to lightness and trans-

behind and perfect choices of colors that

parency yet at the same time showing great stability. Unites internally fitted with a special illumination system LED. The

would make home interior design is as easy as whistle.

hinged doors are fitted with soft-closing device. Rug Sahrai, ceiling lamp Terzani.

The call of the North is the first sensation

In the Crossing Teka surfaces with different finishes, open and closed elements intersect for an aesthetic with strong impact that is combined to an ultra-functional design. Inspired by a particular style of the

that we picked to introduce to home lover in Thailand because of its trendy color scheme and great composition. Neutral colours, glass and stone, to recall the Nordic atmosphere and fulfill the

bow-window, the display cabinets show the internal contents from every angle.

Cover Story 23

T he comfy armchair Ermes invites to

relax with its comfortable and harmonious shape. The stitching that follows the internal/external seam line, the velvet upholstery and the base in oak stained black, make it a piece of furniture of sophisticated elegance. Margareth bed is a well bilance mix of elegance and exclusivity, with its light and ethereal design, combined with the most advanced technology materials. The steel head board, covered in fabric seamed on

the edges with a sophisticated tailored handcrafted detail, creates a seductive looking. The base in solid wood is upholstered as well with matching fabric and enhances the design of the solid wood foot shape that supports the bed. Gramercy table is Characterized by smooth and traditional design of the legs. The Central line that connect the legs curves support the weight of the table top and gives to the table a sense of lightness. Table top in smoked glass.


bookshelf that can also be positioned free-stranding in a room. Thoroughly minimal, essential, a horizontal concept that at the same time shows its verticality. It is built-up “one on top of the other”, layer on layer, shelf on shelf. It is like the growing of the cities, horizontally and vertically, always from the bottom and always from the middle. Urban is “non modular concept“: it is design and punctual project, focused on space and requirements. It is expressive freedom and structural logic, strict lines and colour games.

Urban is a city that is throbbing, modifies and evolves itself. it adapts and receives within itselfday-to-day elements. Urban contains, disguises, separates and watches TV. Urban is ironic and funny, sometimes impeccable and serious. Bookshelf modules consisting of horizontal shelves in 6 lengths and two finishes, with metal boxes in 2 heights and 9 matt lacquer finishes. Free-standing compositions or wall compositions are available that can be completed with flap door, drawer or TV panel. Structure in blockboard covered in MDF thickn. 3 mm embossed in matt lacquer in the finishes caolino or Grigio lava.

Cover Story 25

LACQUER L acquer is a coating that is generally seen

on furniture. It can be matte, glossy, or resinous and can come in clear or colored styles. They are mainly applied to protect the surfaces of the object from moisture, oils such as from the hands, sunlight, and bacteria and fungus. It will dry very quickly after it has been applied, and will produce a durable finish. In Italy every year half a million tons of organic volatile substances, highly toxic, are released into the air. MisuraEmme decided to follow the path that would lead the company to combine productivity and respect for the environment. Years of difficult research and intensive testing, resulted in the long awaited success for MisuraEmme.

The considerable effort both of time and employed resources has allowed the studying of new solutions, using new types of mat varnishes water-based which have never used before in the furniture business. The results, today, are visible to all. MisuraEmme has at its disposal the revolutionary system completely based on water-soluble products with equal results – and in certain cases even better results – in comparison to traditional spraying plants. Today, maintaining the same quality, the products mat lacquered and glass mat lacquered of MisuraEmme do not damage the environment, do not harm the health of personnel and does not pollute the air of the home environments.

Sushi from MISURAEMME by Mauro Lipparini

Virgo from MISURAEMME by Mauro Lipparini

Cannes from MISURAEMME by Ferruccio Laviani

Material 27


Faithful to the spirit

atter fashioned with love and respect, giving it a soul. Giorgetti presents its new design inspirations at the 2013 Milan Salone del Mobile, staying true to the spirit that has always characterized the company: its cabinet-making tradition, exclusivity and product quality. The 2013 Collection where solid wood, which has always been the soul of the products, pair with materials such as glass, stone and leather, in a continuous quest for the synthesis between exclusive design, craftsmanship and attention to detail, Walnut Canaletto wood, but also original materials, for furnishings with sensory suggestions.

First arrival of 2013 collection to Euro Creations is Vittoria sofa. A sofa with strong and dynamic lines for comfortable and pleasant seating. Vittoria is completed by elegant cushions and is available in different sizes. All exclusively leather and fabric to be combined as desired, produced with great craftsmanship. Straight from Milan, 2013 collection of Giorgetti has touched down in Thailand in September 2013. Catch up with latest collection of Giorgetti only at Euro Creations Gallery at Thonglor.

New Arrival: Giorgetti 29

The Exquisite MPlace Been successful in business city like Dubai, New York, etc. The M Place by Malerba Collection embraces luxury furniture and lighting for bedroom, dining room and living room. Inviting, yet elegant look in neutral color is very unique way of interior design that can be found in the Malerba Collection only.

The collection is exquisitely crafted in Oyster Gloss lacquer on Sycamore. The elegant texture of crocodile-em bossed leather gives a sophisticated touch to each and every piece of M Place collection.

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The Shape of Energy Natuzzi Open Art project continues with the collaboration of the Italian video art pioneer

Natuzzi's presence at the Salone Internazionale del Mobile 2013 is enhanced by the prestigious collaboration with Fabrizio Plessi, one of the most important and innovative artists on the contemporary scene. The shape of energy is the title of the installation created by Plessi to echoes the dynamism, innovation and energy which have constantly inspired Pasquale Natuzzi and his company.

Lava will be the central feature of the videoinstallations and works that will be exhibited throughout the surface area and indoor venues of the historic Palazzo Caproni in Via Durini, where the Milanese Natuzzi Flagship store is located. The artist has created an installation of powerful visual impact, immersing visitors into an strong sensorial experience.

The primordial fascinating beauty of lava seems to flow through the furniture and design objects of 2014 Natuzzi collection. Screens, digital stones, sounds and Plessi's designs will be theatrically exhibited in the shop simulating a continuous flow, as a tribute to the Natuzzi's vitality, energy and creativity.

Pasquale Natuzzi, Chairman and Chief Executive Officer of the Group, said: «We have an established tradition with the Art world and we are very pleased to host in our store the Fabrizio Plessi’s works. His installation is an homage to the beauty of Nature that is in continual ferment, just as our creativity and energy are in continual ferment. They are the driving forces of our continuous research and our need to innovate and experiment».

Fabrizio Plessi describes his collaboration with Natuzzi: «My work has always been to raise the emotional temperature of the video and enhance it with memory, conscience and passion. Since many years also the humanization of technology is an essential basis of my poetics. That’s way my collaboration with Pasquale Natuzzi was unavoidable: it’s almost a biological link, we have a vision of the future that has its roots in a common – ancestral and primordial – origin of our history and culture».

The installation The Shape of Energy is exhibited at the Natuzzi Italia's Flagship Store in Via Durini. Within the Natuzzi Open Art project (whose mission is to make art accessible to everyone), Fabrizio Plessi creates, together with Natuzzi, an exclusive product collection which are part of the Natuzzi catalogue. They are authentic pieces of art created for everyone, where the value of art merges with the value of design and materials. An union made under the sign of value, for the benefit of the consumer.

Natuzzi and Fabrizio Plessi: The shape of energy 33

Fabrizio Plessi Fabrizio Plessi was born in Reggio Emilia in 1940. He completed his studies at the Accademia di Belle Arti in Venice where he still lives. Using videos as an artistic instrument and boats, anchors and monumental structures as vehicles for them, his has been an innovative artistic journey which has made him famous the world over. His work has been present at every Venice Biennial from 1970 to the last one in 2011 and, in Italy he received Rome's Quadriennale award in 1999 and his 2002 retrospective at the Scuderie Papali at the Quirinale in Rome made him the only living artist to have exhibited there. He has made over 500 solo exhibitions at Paris's Centre Pompidou in Beaubourg (1982), the Guggenheim in New York (1998), the Museum of Contemporary Art in San Diego (1998), the Guggenheim in Bilbao (2001), Kassel's Documenta (1987) and Martin Gropiu Bau in Berlin (2003). Plessi has been a reference point for developing countries too, as the inauguration of the Rabat Museum of Contemporary Art in 2006 with his solo exhibition, demonstrates. He has been working with the Louis Vuitton group since 2008 bringing his art to the celebrated events of this French house such as, for example, the America's Cup. Intellectuals and musicians such as Robert Wilson, Philip Glass and Michael Nyman have worked with him. The electronic scenery he created for Luciano Pavarotti's memorable concert in Central Park in New York in 1993 was unforgettable. Agrigento's Monumenta was Plessi's most gigantic installation. Fabrizio Plessi is represented in Italy by Galleria Contini.

34 Natuzzi and Fabrizio Plessi: The shape of energy

Natuzzi Open Art The partnership between Natuzzi Italia and the world of art started in 2007 with the collaboration with Arnaldo Pomodoro during the Salone Internazionale del Mobile. Two years later, during the same event in Milan, this association became official with Natuzzi Open Art project that was created with the objective of taking art into Natuzzi's shops and make it accessible - 'open' - to everyone. This project involves Natuzzi working together with artists of various backgrounds and experience painters, sculptors, photographers and so on - in accordance with the company's style in order to create works of art to be included in the Natuzzi Italia collection.

My home, my oasis of comfort Dr. Nattakrit Thewphaingarm Owning a seaside resort is a dream of many people. Though simply a condominium, Dr. Nattakrit Thewphaingarm decorated warmly making this condominium well fulfill relaxation needs.


Welcome home

“I have bought this condo about four years already. It is my family’s wish to be close to the nature to relax ourselves and do activities together. Every time I come here I usually go sailing around islands or ride a bicycle to get some fresh air. My friends often hang out here as well because we could have a meal, admire the view and get sea breezes. The living room is the center of this condo. I decorated it modestly focusing on furniture with functional features. As for design, it must be simple but modern. I chose Natuzzi’s living set, specially ordered in U-Shape and leather decorated with green print clothes. Since this is

a resort, I want a pretty relaxing atmosphere. This chair is specifically ordered to fit with this place. For TV room, I picked Natuzzi’s day bed. Whoever comes visit my home, given the chance to sit on this one, they often don’t want to leave to anywhere. I consider decorating home fun but with plenty amount of details. I consulted with an expert in decoration like Euro Creations Gallery at Thonglor, in which there are various quality brands including my favourite one, Natuzzi.”

Up coming Winter 2013

Limited Edition Luxury vintage rug


Re-vive goes on stage

Christopher Guy Sweet, sexy, elegant

Living Gallery issue 5  

Discover trend and news in luxury furniture as well as get closer to the designers who shape the famous look of European luxury furniture an...