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Welcome To The Game Of Article Marketing – A Proven, Highly Effective Way Of Getting Targeted, FREE Traffic To Your Website.

In depth – We left no holes out – By the time you’re done with this, you will have the information and know-how to use this method to begin generating traffic and more leads IMMEDIATELY.

It doesn’t matter what you’re marketing – this strategy can be used to generate quality, targeted leads for any niche market. It's extremely effective for our Elite Partner Program.

-- Search engines LOVE fresh, unique content – they get spidered quickly.

-- Article are about volume – be consistent (preferably, 3-4 per week or more if possible).

An article that’s written by you with 2 purposes.

First and foremost, your mission is to inform others about your expertise and why they should pay attention to you – position yourself!

Secondly, it should be driving them to a website – don’t have a website…no biggie – light up your telephone! Why write articles:

Search engines dig ‘em!

Editors and content sites love them too! There are a lot of sites out there that just provide articles written by experts in their field because the web master doesn’t have the time, desire or expertise to write it themselves. They’re worried about content for their site – your article may get added.

It’s a great data generator – prospects dig good content.

It’s another tool to light up your telephone.

Try to write 3-4 per week.

Take this a step further and throw ‘em up on a blog ( or – but change up copy so it’s unique – a DOUBLE WIN FOR YOU!).

Also, don’t forget to share the content you’ve created with your database as well – recycle your content wisely!

The key here is sharing good, viable information that someone else can use.

Where to submit: A few good locations that receive lots of traffic!

How to get a list of targeted keywords – these are what you’ll optimize your articles for:

1. Google free keyword generation tool (Google it) 2. 3. (v2)

Over 40 Important Rules To Follow:

1. Avoid mass submission software programs. 2. Only worry about submitting articles to locations we discussed earlier – you want to make sure they get spidered – that’s the most important thing so prospects can find you! 3. Write to search engines as well as your target audience. Article SEO – this is how prospects will find you. Make sure your article is KEYWORD RICH, but don’t keyword spam. 4. Article can be anywhere between 350-500 words or so. No right or wrong here – just enough, but not too much. 5. Links are ok in your article, but most locations will frown upon excessive html in your article. Avoid doing this…it’s not necessary. 6. Remember – you’re the expert! 7. Use examples and stories in your message. Let's say you're writing about a weight-loss program. You've already told your reader that countless people have benefited tremendously while on the program. Now create a powerful image of the program with three short success stories from real people with real-live testimonials. Examples drive the point home and build your reputation as an expert!

8. No commercials – it’s a subtle pitch

9. Try to avoid “buzz words” or words that are too “markety” 10. Don’t forget to recycle it! Save yourself loads of time by submitting the same article to 10-15 different locations. 11. Don't be a rambler. We talked about authors who don't provide enough detail within their articles. An opposite but equally novice offense is to include too much detail! Don't be tempted to go off on tangents that don't relate to the main idea. When developing your paragraphs and points of interest, follow the Goldilocks rule: not too long, not too short, but just right. If you feel like taking a portion of your article and going on for pages about it, great! Just be sure to do it in a different article. 12. Proofread. An expert article author always submits flawless work. Always, always, always proofread your writing before you hit Submit. All of the major word processing programs offer spell check, so there's no excuse not to use it. Also keep in mind that spell check won't always catch the error. For example, if you type 'thing' instead of 'think,' your computer will accept 'thing' as a valid word and your mistake will go undetected. So proofread thoroughly with your own two eyes, and be sure that your article is 100% error-free.

13. Put the reader at ease. You are not writing for a scientific or literary society, but to your peers on the Internet. Write in a simple style and if you introduce new terms, define them for your readers. 14. Explain your points in short paragraphs. Short paragraphs are easier

for the reader to follow. No one likes to look at a long block of solid text. Three, four or five sentences are usually enough for one paragraph. 15. Give resource information to your readers. Give the addresses of websites where your readers can get more information on the subject that you are talking about. These may be your own websites or they can be other resources. In case you are worrying about losing customers, good outgoing links (if you have a content style website) from your website are also helpful to your site’s page ranking and positioning in search engines. 16. Get another opinion on your article. Show it to your friends and colleagues, and don’t worry if they criticize you, it is better that your friends find the mistakes than your clientele. Always remember, a good editor is a writer’s best friend. 17. Keep your most important information near the beginning of the article and summarize what you want to say at the end. Editors usually cut things near the end, so keep your most important points and ideas in the beginning of the article. At the very end of the article you can summarize what you set out to accomplish in your opening paragraph.

18. Offer Something of Value, a Real Benefit to people. Articles that give good

helpful information or explain how to accomplish something are usually best, and will be read most often. 19. Try to get into the publishers mind. See things from their point of view why should they publish your article? In what way will it benefit their readers? 20. Identify your target audience. 21. Give your article a catchy title that will grab attention and make people want to read. Subject line should also include your keyword phrase, preferably towards the beginning. 22. Keep your title reasonably short. Put some thought and effort into your heading - again to get your reader's immediate attention. 23. Be Clear and Concise. Get to the point quickly. 24. Target your article to your audience with "focused information". 25. Be brief - people want immediate information online and have limited time usually - it's the instant coffee generation. 26. Write briefly and concisely (avoid redundant words, meaning the same thing!) Try to keep your article under 500 words. 27. Use the OCCASIONAL exclamation mark (!) to get your readers attention. Forget the ALL CAPITAL LETTERS and exclamation points!!! 28. Use HUMOR. People like to have a bit of fun with the occasional laugh, whilst being informed on a serious subject. At least I believe so!

29. Write from "your heart", so that you come across as a REAL person. Just

write what comes naturally with INTEGRITY...and BE YOURSELF. 30. Be totally honest in your writing and don't "borrow" too much from others content. It's so easy to "steal" on the www - so do your own work and if you "borrow ideas or material, ACKNOWLEDGE. 31. Be humble and don't talk down to your readers. 32. Use bullets in your articles - it makes the points easy to follow. 33. Offer a free report with your article - this is an easy way to collect a list of prospects for marketing your product(s). An immediate target market. 34. Test all the links in your article before submitting it. 35. Also share your articles with your database of prospects. 36. Conclude with a strong message. Your final point (and paragraph) should be a message that summarizes your article or gets your reader to take further action, like "GET STARTED" 37. Pay attention to feedback you get for your articles. Getting constructive feedback about your articles can help you to write better through encouragement. A very powerful motivator to write more articles.. 38. Finally, make sure your layout is good as this greatly enhances your prospects of getting published Use plenty of white spaces, as this makes your piece more easily read. 39. Make sure your article flows properly.

40. Re-read and re-read, until you get it "just right."

41. Keep a file of articles you've written or ones that lie unfinished. You may have many new ideas since then. Set aside time to work on them. You may even put them into an ebook.

Self discipline is the key to writing success.

Shoot for perfection – settle for excellent!

Articles create sweet leads – think about the process they’ve gone through by the time they submitted their details on your site.

Writing good articles is all about volume. Try to write 3-4 a week for a few months – each one being unique, submit each of them to each of the more popular locations and see what happens.

And remember – THIS IS A NUMBERS GAME!

Get out there and write some articles would ya?

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Terry Duff  

IM Playbook