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SUSTAINABLE VACATION Olivia Fitch

Olivia Fitch


Day One

Honda CRV Checked in:

Skene Creek

10.00am

Brighton

Meet at Brighton with Charlotte and Rooya.

10.15am

Elwood

Picked Sam up from Elwood Esplanade.

12.00pm

Torquay

Meet group in Torquay. Ate lunch on the forshore. Planned next stop

2.00pm

Lorne

Convoyed for an hour to Lorne via The Great Ocean Road. In-ground trampolines, Leisure centre and Simon and Karl rented a Segway.

Rainforest Walk

4.00pm

Skenes Creek We all convoyed to Skenes Creek Caravan Park. Karl and I organised the Caravan Accommodation and Money. $14 each for the two nights for 5 un-powered sight. Set up tents and area to eat. 8 tents in total including one swag.

6.00pm

Apollo Bay

9.00pm

Skenes Creek We then returned to Skenes Creek Caravan Park Reception was closed and we were not able to get the drum and fire wood.

Quick look around the foreshore and town. Ate dinner at the local pub.

Koala Otway National Park

Cape Otway Light House

Melbourne Elwood Brighton

Day Two

Honda CRV Checked in:

Geelong

Cost of the Weekend Camp Site Petrol Food & Drinks Entertainment -

$ $ $ $

14.00 30.00 60.00 23.00

Total

$ 127.00

Torquay

10.00am

Skenes Creek

Leave Campsite

10.15am

Apollo Bay Town

Spend morning in Apollo Bay talking to locals and tourists

12.00pm

Apollo Bay Fishing Co-op

Talk to the workers and manager of the Fish Co op Fish Shop. Provide us with information about exports and local produce.

2.00pm

Cape Otway Light House

Spend afternoon at the popular tourist attraction Otway Light House. Visited the telegraph station, flagstaff, Lighthouse, World War II Bunker, and Aboriginal Cultural display.

4.00pm

National Park Rain Walked around the National Park Rain Forest which is a Forest Walk popular attraction for tourists.

6.00pm

Apollo Bay

Stopped off at Apollo Bay to pick up some produce for dinner.

9.00pm

Skenes Creek

Cooked dinner on the BBQ and organised fire drum and wood.

Lorne

Skenes Creek Apollo Bay

Apollo Bay

Cape Otway

Sustainable Vacation

Olivia Fitch Olivia Fitch S3197969


Day Three

Melbourne

Honda CRV Checked in: 9.00am

Skenes Creek

Pack up and leave Campsite

10.15am

Apollo Bay Town

Spend morning in Apollo Bay talking to locals and tourists. Visit Farmers Market & 56th Agricultural Show.

1.00pm

Hidden Cave

Visit the cave which is hidden and located 5-10 minutes out of Lorne.

2.00pm

Torquay

Stopped off in Torquay to rest and eat lunch.

3.00pm

Geelong BP

Drove through Geelong as we missed turn off for by pass. Stop at Geelong to briefly get petrol.

4.00pm

Brighton

Brighton

Geelong

Torquay

Arrive home

Lorne

Skenes Creek Caravan Park Tents for Hire Facilities Toilets Showers BBQ Power Site Non Power Site

On Site Vans Fire Drums Fire Wood Kiosk

Hidden Cave Skenes Apollo Bay

What I Packed

Lilo Pillow Chair Table Sleeping Bag Clothes Breakfast and Snacks Plate/Bowl/Cup Cutlery Car Lilo Pump

Sustainable Vacation

Olivia Fitch


Locals

Services Available

Farmers - Market, land, stable income.

Population 1,400 - 20,000

Semi Locals

Weekend Trips - Accommodation, transport, entertainment, laundry services.

Retail - Stable business, stable income, job opportunities, education opportunities. Holiday Home - hardware stores, security, entertainment, convenient stores, laundry services. Tourism - Stable tourism, Stable business, stable income, job opportunities, education opportunities. School Holidays - Entertainment, Safe, Accommodation, laundry services. Students - Facilities, transport, job opportunities. Long Stay Tourists - Work, Entertainment, AccommodaSmall Business Owners - Stable business, stable in- tion, laundry services. come, opportunities, tourism

Tourists Weekend trips - Transport, Entertainment, Accommodation, Food. Fish Co-op

Passing through - Transport, Toilets, Tourist information, locker, Showers, Food, Petrol Stations Backpackers short/long term - Accommodation, Lockers, Transport, Security, Safety, Employment Opportunities Campers- Accommodation, toilet facilities, Storage, laundry services, cooking facilities, power, water, hot water, wood, fire drum, entertainment, food/wine, tourist information.

Apollo Bay

Retired - Accommodation, transport, entertainment, tourist information, facilities, mobility services, disable access. Young Families -School Holidays, Entertainment, Accommodation, Attractions, Food, Shopping, Beach Facilities

VLine Service Information Public Toilets Restaurants Cafes Convenience Store Butcher Bakery

Fishing Co op Caravan Parks Public BBQs B&B Back Packers Hotels Bars Fruit and Veg

Holiday House Rental Golf Course Leisure Centre Tennis/Netball Fishing Sightseeing GP Doctors Child Care/Schools

Music Festival Farmers Markets Agricultural Shows Petrol Station Banks Surf Life Saving Club Real estate Taxi

Young Singles - Accommodation, food/wine, entertainment, attractions, shopping, amenities. Tour Groups - Entertainment, transport, attractions, food/wine, shopping, short break facilities Adventurers - Accommodation, toilet facilities, Storage, laundry services, power, water, hot water, entertainment, food/wine, tourist information, storage/access for equipment.

People & their NEEDS

Sustainable Vacation

Olivia Fitch

Olivia Fitch S3197969


Quiet Town with plenty of activities

Apollo Bay

Basic Services

Accomodation & Transport options.

Olivia Fitch


Outward journey Select Mode

Peak? Depart

Arrive

Off 09:00 Peak Tue 17-May-11 Melbourne, Southern Cross

Duration Facilities

09:56 Tue 17-May-11 Geelong Station: Railway Terrace

56 min

Wait at Geelong Station: Railway Terrace for 19 min Off 10:15 Peak Tue 17-May-11 Geelong Station: Railway Terrace

Melbourne

12:48 Tue 17-May-11 Apollo Bay: Information Centre, Great Ocean Rd

2 h 33 min

Total Journey Time = 3 h 48 min Off 14:00 Peak Tue 17-May-11 Melbourne, Southern Cross

Geelong

15:02 Tue 17-May-11 Geelong Station: Railway Terrace

1 h 2 min

Wait at Geelong Station: Railway Terrace for 13 min Off 15:15 Peak Tue 17-May-11 Geelong Station: Railway Terrace Lorne

17:43 Tue 17-May-11 Apollo Bay: Information Centre, Great Ocean Rd

2 h 28 min

Total Journey Time = 3 h 43 min Peak 16:40 Tue 17-May-11 Melbourne, Southern Cross

Apollo Bay

17:25 Tue 17-May-11 Geelong Station: Railway Terrace

45 min

Wait at Geelong Station: Railway Terrace for 15 min Bicycles can be carried free on V/Line trains, if there is space available. However, Bikes are not able to be carried on V/Line bus services.

Catering is available on reserved trains to/from Warrnambool. Catering is not available on V/ Line buses, including rail-replacement services.

TICKET

TICKE

Full Fare $42.20 Concession $21.00 Child (4-16year old) $21.00 0-3 years old free

Off 17:40 Peak Tue 17-May-11 Geelong Station: Railway Terrace

The total luggage limit for all V/ Line services is 30 kilograms. You can carry two items of luggage, with no one item weighing more than 20 kilograms, & one piece of hand luggage. Wheel Chair access is available on most train services from Melbourne to Geelong. A few of the reginal buses provide wheel chair access.

2 h 28 min

Total Journey Time = 3 h 28 min

Key: Click icon for more info

First Class Wheelchair available accessible

Catering available

Reservations required

NB - V/Line does not warrant that this schedule contains the most accurate information. V/Line Services from Melbourne Apollo Bay196 on your day of travel. To access up-to-date information about yourto journey, call 136

Start again

T

Only the following animals are permitted to travel on V/Line services: Guide dogs Hearing guide dogs Guide dogs in training Assistance animals

20:08 Tue 17-May-11 Apollo Bay: Information Centre, Great Ocean Rd

Services run three times a day from Melbourne. Catch Print this page the V/Line sprinter from Southern Cross Station to Geelong Station. Then from Geelong station you catch a V/Line bus to Apollo Bay. The bus can either drop you off at the Tourist information center or Apollo Bay Holiday Park.

T

Calculate your fare >

https://www.vline.com.au/apps/jp/plan.aspx?TicketType=0&orig‌11&ReturnDate=05/Apr/2011&ADFC=1&COFC=0&CHFC=0&CFFC=0&wks=10

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Olivia Fitch


T

Transport

Besides public transport, the more common types of transport included bicycle riding, motorbikes, caravans, cars and jucy/wicked vans. Many of these people who choose this form of transport are participating in rail trails, day trips, long journeys, weekend trips, interstate travel or international travel. They are more economical and suitable to getting to and from locations. It is also more convenient as you don’t have to rely on public transport. Public transport limits the amount of luggage, domestic pets and sporting equipment people are able to bring away with them. This makes traveling by public transport restricting and therefore the use of cars or caravans becomes more convienent. Caravans and Jucy vans are also a more economical way of travelling. They come at a lower cost to hire and are able to use these instead of staying in more expensive accomodation in town.

Olivia Fitch


Apollo Bay Accommodation Last Minute Apollo Bay Online Booking Service & Guide Victoria Australia

W

Apollo Bay information & attractions - Travel Victoria: accommodation & visitor guide

5/04/11 12:46 PM

5/04/11 10:52 AM Apollo Bay accommodation online booking service and travel information guide to the great ocean road Victoria Australia

1. TRAVEL VICTORIA Travel Victoria provide a webpage with extensive information about Apollo Bay. This includes accomodation, information, tours, food and wine, transport, maps, services, weather information and photos. This information helps to give a broad overview of everything Apollo Bay offers. However it does lack some vital information such as budget accomodation, services for day vistors, services for bike riders and services for backpackers.

Websites

2. APOLLOBAY.COM

Websites which provide information to tourists about traveling to Apollo Bay. Including sights, accomodation, food and wine and transport.

Apollobay.com is what looks to be the offical Apollo Bay website for the town. Advertising local delis, accomodation and the weather. However, this website only provides information about accomodation. It lacks information about transport, services and food.

Apollo Bay accommodation options and the variety of accommodation Apollo Bay has to offer is extensive. They range from basic camping through backpacker hostels, cottages, B & Bs, motels, beachside accommodation, pet friendly and secluded forest retreats. Apollo Bay also boasts ocean surf beaches and safe swimming beaches, a boat harbour, golf course, weekend craft markets, fine dining, and nature and eco tours, including seal watching. Put together these make Apollo Bay the complete coastal package to visit.

Home > Regions > Great Ocean Road > Apollo Bay

APOLLO BAY information & attractions

LAST MINUTE BOOKINGS

APOLLO BAY ACCOMMODATION Apartments / Cottages Bed & Breakfast Farm Stays Guest Houses Holiday Houses / Units Motels / Hotels Backpackers Holiday Parks

Beachside In Town Coastal / Rural Groups Pet Friendly Swimming Pool By Locality A - Z (All)

TOURS & ATTRACTIONS Bus Tours Scenic Flights Horse Riding Great Ocean Walk Lorne Walks

CULTURE & LIFESTYLE Health & Wellbeing Market Wineries Apollo Bay Arts Calendar Business & Services List

"Pampered pets also welcome 100 mtrs from the beach" more>>

Apollo Bay Accommodation A - Z ( or choose a search category from the menu above )

Apollo Bay accommodation details found on apollobay.com, provide visitors with a large

Introduction:

selection of the finest accommodation properties. Take your pick from bed and breakfasts, selfcontained cottage stays, guest house bed and breakfast, rural accommodation, luxury and romantic accommodation, retreats, beach holiday houses and apartment rentals. Accommodation choices are suitable for couples, families, large and small groups and pet owners.

Parks, gardens & trails:

Find out more>>

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Apollo Bay is located between Lorne and Cape Otway on Victoria's scenic coastal route, the Great Ocean Road. As a popular tourist destination, Apollo Bay offers both swimming and surf beaches, as well as a large boat harbour and marina which is home to a major fishing fleet. The town's commercial centre, which features a good selection of restaurants and cafes, is situated along one side of the Great Ocean Road, overlooking a wide, grassy foreshore which fronts the main swimming beach. Another popular beach is located at the mouth of the Barham River in Mounts Bay. Overlooking Apollo Bay are rolling green hills, which create quite a scenic backdrop when viewed from the beach, foreshore and shops. Panoramic views can be enjoyed from the Marriners Lookout, located at the northern end of town off Marriners Lookout Road. It's a short walk from the car park along a scenic mountainside pathway to the lookout where there are views of Apollo Bay's town centre, the harbour and beaches up and down the coast. Under certain weather conditions the silhouette of the SS Casino, a steamship which sank in 1932 while trying to dock at Apollo Bay, can be seen in the waters close to the shore when looking eastwards over the caravan park.

Great Ocean Walk

Gwinganna Country House

Stretching about 100 kilometres from Apollo Bay to near the 12 Apostles, this walking route hugs much of the scenic and rugged coastline, passing through beautiful National Parks, and allowing visitors to enjoy short, day or overnight hikes

House

Gwinganna Country House has much to offer those seeking sanctuary from the rush and crush of the city and is surrounded by a picturesque garden on a 2 acre secluded setting. Magnificent eucalypt tall trees are a back drop to the boundaries. 3 bedrooms in the main house boast 2 queen size bedrooms plus a loft with 2 single beds that can be made up as a king bed if required. The beautiful interior has a touch of the old with it's polished timber floors, slow combustion stove and heater, dishwasher, walk-in pantry, Ipod dock, dining table for 12, rustic furniture, reverse cycle heating/cooling and contemporary Australian artworks.A separate games room and outdoor decks with a BBQ and outdoor dining provide delightful reading areas with magnificent back drops to admire. Accommodation – Ideal for couples, families and groups more>>

Great Otway National Park Spanning over 100,000 hectares along the coast between Anglesea and Princetown and inland towards Colac, this park features the steep timbered ridges of the Otway Ranges, fern gullies, waterfalls, and a coastline dominated by tall cliffs, coves and sandy beaches

Bay Beach Hut

Apollo Bay Accommodation

1

Apollo Bay

ACCOMMODATION

SPECIALS

Beach Hut / Studio

The Hut has a warm cosy coastal ambiance and is tastefully decorated with colourful fabrics, furniture and coastal paintings. The Hut is fully self contained and is perfect for two or more days. It has been thoughtfully designed for you comfort and privacy and is set in an established sea side garden with ocean views. Facilities also include blue ray DVD, CD Player, LCD HD TV, under cover parking and out door garden & Webber Gas BBQ.. Pampered pet friendly by arrangement.

Festivals & events: Accommodation – Ideal for couples.

Point of View

Apollo Bay Music Festival

more>>

Apollo Bay Accommodation

Villas

Exclusive accommodation for couples, panoramic views overlooks Apollo Bay and is located just off the spectacular Great Ocean Road. King size beds, wood fire, spa, quality linen and spacious sun deck. Only 5 mins drive from Apollo Bay & beach.

A coastal music extravaganza with a large line-up of performers, street theatre and workshops * All the above links are external and open up in a new window

Accommodation – Ideal for couples

On The Great Ocean Road

more>>

Apollo Bay

Apartment

Tranquil and luxurious 3 bedroom as new apartment are the words that best describe this property which captures both the beauty of the ocean, the luscious green mountains and the buzz of the main street from the front balcony. Listen to the waves roll in or take on all of the activities that Apollo Bay has to offer. Fully self contained kitchen with coffee machine, 2 ensuite bathrooms with heated towel rack, double shower and spa bath, quality linen, reverse cycle heating and cooling, AUSTAR – Pay television, television reception, Ipod docking station, stereo and baby and toddler toys make it perfect for family getaways. Accommodation – Ideal for couples and families - sleeps 5 - 6 more>>

The Beachfront Motel

A couple of museums are worth exploring in Apollo Bay. There is the Bass Strait Shell Museum, at the golf course end of town, offering a good collection of local and overseas shells, coral and preserved sea life specimens. The Old Cable Station Museum, on the Great Ocean Road at the northern edge of Apollo

Apollo Bay

Motel

Stay at the Beachfront and leave the "rest" to us. Centrally located in Apollo Bay on The Great Ocean Road. Convenient, quiet location opposite the beach and one minute walk to good restaurants and shops. Architect designed, thoughtfully appointed with your comfort and privacy in mind. Our environmentally friendly motel units (including kitchenettes) are ideal for one, two or more days.

Accommodation –ideal for couples (maximum 3 people per unit)

Marni Kirram http://www.travelvictoria.com.au/apollobay/

Apollo Bay

more>>

Apollo Bay

House

COMMUNITY INFORMATION ----------------------------------Apollo Bay Market Apollo Bay Arts Inc. Apollo Bay Community Garden

Apollo Bay accommodation. Details found on apollobay.com, provide visitors with a large selection of fine accommodation properties. Take your pick from bed and breakfasts, selfcontained cottage stays, guest house bed and breakfast, rural accommodation, luxury and romantic accommodation, retreats, beach holiday houses and apartment rentals. Accommodation

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Apollo Bay - Destinations - Great Ocean Road, Victoria, Australia http://www.apollobay.com/

5/04/11 12:53 Page 1 of 10 PM

3. VISIT VICTORIA Visit Victoria provides a broader range of information providing links to information center, route planner, local websites, accomodation and things to do. In terms of layout and easy access this website is overall better than Apollobay.com and Travel Victoria’s webpages.

APOLLO BAY

Apollo Bay

Accommodation (35) Attraction (11) Event (2) Tour (52) Print this page Add to my suitcase

Base yourself in Apollo Bay at the foothills of the Otways to explore the Great Ocean Road region, 12 Apostles or stopover along the Great Ocean Walk.

Information for Backpacker Information for Caravan Tours Information for bike riders Information for locals Local buisness advertising/promotions Option for accomodation based on budgets. Layout Travel Tips Driving Tips Route planner for bus, train, car, bike, caravan Farmers markets Tips as to why you should shop in Apollo Bay Recipies with local produce Where to find wildlife/plants and identify them

Improvements

Information Provided

Weather Maps Transport Some services Food and Wine Photos Information History Advertising Route Planner Information Local website links Events and New Tour Services

Seaside village life Swim in the clear water, sea kayak with local seals, indulge in some deep-sea fishing, learn to surf, or horse ride along the beach at sunset. Fishing is an important local industry and seafood is always on the menu at the local cafés and restaurants. For great views try Chris's at Beacon Point high in the hills overlooking the sea. Shop for art and curios in the many gift shops, galleries and tea houses and peruse the regular Saturday foreshore market for local crafts and produce. Natural beauty Head into the Otways to find mainland Australia's oldest lighthouse. Explore nearby forest and waterfall walks or enjoy an exhilarating ride through the ranges on a mountain bike. Take a treetop walk along the Otway Fly and enjoy a bird's eye view of the spectacular Otway Ranges. Spot native wildlife such as glow worms at Melba Gully, the elusive platypus at Lake Elizabeth or koalas at nearby Kennett River.

Get expert advice from a local more >

Map your trip to Apollo Bay more >

Things to do The Great Ocean Road Drive the famous Great Ocean Road and experience one of the worlds most breathtaking coastal drives.

Get outdoors in this beautiful region more >

more > Great Ocean Walk Take in some of Victoria's most spectacular coastline on the Great Ocean Walk. more > Twelve Apostles Visit these icon's of the Great Ocean Road, majestic rock stacks towering above the Southern Ocean.

Sample the local food and wine more >

more > The Otways See some of Australia's best rainforest scenery and spectacular waterfalls in the nearby Otway Ranges.

http://www.visitvictoria.com/displayobject.cfm/objectid.000ACFA0-E40C-1A5C-BC6180C476A90000/

Olivia Fitch

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$

Budget Accommodation includes: Caravan Park Jucy Vans or Wicked Vans Hostels Renting Caravans from Parks Otway National Park

BUDGET ACCOMMODATION Budget Less Expensive includes: Some B&B’s Special Deal Accommodation - Off Peak Cabins in the Caravan Park

LESS EXPENSIVE ACCOMMODATION

$$ $$$$

$$$

There is not much in terms of high end accommodation in Apollo Bay. Unless you stay at the Captains on the Bay or the International, many of the more expensive properties are outside of Apollo Bay. These properties are closer to Lorne.

MOST EXPENSIVE ACCOMMODATION MORE EXPENSIVE ACCOMMODATION The more expensive accommodation available in apollo bay are fully serviced units and holiday homes. The prices are seasonal so during off peak or mid season you can get expensive accommodation for a lesser price. Most of these properties are either organised through private hotel companies or real estate agents who manage the properties for the house owners.

Accommodation

A

Olivia Fitch


Wicked Vans fail to support local businesses. People rely on free services such as public toilets instead of camping in caravan parks. Not only that, they take away the need to use public transport. However, the Vans do provide you with convience and are a cheaper alternative than staying in backpackers and taking public transport.

Skenes Creek Caravan park was along way from Apollo Bay. Reception did not know their own prices.There was limited shower facilities and cooking facilities. There was no service for hiring camp fires and wood. It was an expensive alternative

RELY ON OWN CAR STIMULATING LOCAL BUISNESSES

However, the location was great. It was right on the beach. It was also a very cheap way to stay for the night. They also provided you with the option of a powered, non powered sight or a caravan.

LIMITED SERVICES

Backpackers is a great alternative to camping. They provided a kitchen, internet and private rooms or dorms. In comparison to other hostels, this was reasonably prices. However the facilities did look a little old and dirty. Despite other hostels in closer proximity to the town, Apollo Bay Backpackers was a long walk from the town.

Similar to the Backpackers, this B&B was a long distance from the town. As for the caravan park, this is a great alternative if there is a large group of people sharing a holiday. However, both of these facilities require the use of a car in order to see the surrounding areas and towns. There is no shuttle bus system that runs from the caravan park to any of the sights.

Accommodation CHEAPER ALTERNATIVE PRICES AND TYPES OF ACCOMODATION VARY CONVENIENT

A

Olivia Fitch


Information Centre

i

The Apollo Bay information centre is a newish facility which holds plenty of brochures for walks, guided tours, accommodation, transport, maps, food and wine. It also stocks local produce and arts and craft, books and music. The staff at the centre are helpful and friendly and are willing to give advice about the best places to see and eat and stay. However, as the tourist centre is also the V/Line bus stop, it does not offer enough shelter or information in an attractive manner for the transport service. Olivia Fitch


Liz the Retailer NAME Liz

OCCUPATION Manager at Home Hardwares

Locals Occupations

COMMENTS Farmers Retail Tourism Students Small Business Owners Tradies Retired Sea Change

The local shop keepers from Foodworks, Home Hardware and the Fishing Co-op were all friendly and happy to provide us with useful information. Their main concerns was over-development.

Brad the Butcher

“ 80% of people who shop here are locals. Most of those people are tradies with their own business. Unless they buy there heavy duty products from Geelong, most come here. There is alot of compertition with the other towns.

King George Whiting

NAME NAME -

Brad

King George Whiting

OCCUPATION OCCUPATION -

FoodWorks Buttcher

Retail Shop at Apollo Bay Fishing Co-op

COMMENTS -

“I have control over what I buy from the quality of meat to the area of Victoria it comes from. Everything but the pork is from Geelong. My only restrictions are Foodwork’s weekly specials which are organised through head office and are sent to me.”

COMMENTS -

LOCAL

“I dont want to see over development in Apollo Bay. The beauty of this place is its openess. This harbour is a working harbour, we dont want to see shop fronts along this part of the harbor. It would kill the buisnesses else where.”

Olivia Fitch


PART TIME LOCAL The Slocals

Part TimeLocals Include:

NAME Jake & Steph

Professionals Holiday home owners Retired Long Staying tourists Young families School Holidays Limited to driving a car to Apollo Bay. Puchase groceries in Melbourne due to cheaper prices. Not involved in the local committies or clubs.

OCCUPATION Teacher, Engineer

Geoff the Lawyer NAME Geoff & Co

Mostly eat at home except for lunch. Will rent out holiday homes over the summer days to get extra money. holi

COMMENTS -

“We are only here for 2 years for work. We like the enviornment but there is nothing quite like going back home to Melbourne on the weekends. This is more of a lifestyle town and we cant see ourselves here any longer than we need to be.”

OCCUPATION Lawyer

COMMENTS -

“I work hard so coming to Apollo Bay for the weekends is a do-able journey. It would be nice if on a Friday night I could go straight from the city to Apollo Bay via public transport, but the times just dont correspond. It would also be nice not have to spend my weekends doing maintaince. I wish I could get someone to help out.”

Olivia Fitch


The BackPackers NAME Schenn & Schvinn

OCCUPATION -

Professional Travellers from Sweden

The local shop keepers from Foodworks, Home Hardware and the Fishing Co-op were all friendly and happy to provide us withuseful information. Their main concerns was over-development.

COMMENTS -

“This is the cheapest and most convenient way we can see the Great Ocean Road. There is no way we could catch public transport everytime we move around. Its far to expensive by the time you pay for the bus and accommodation. This way we have our own control over what time we depart and arrive in the next town. We even get to choose what view we get to wake up to in the morning. We chose to wake up out the front of FoodWorks this morning.”

The Happy Campers NAME -

TOURIST

Charlotte

OCCUPATION Student

COMMENTS -

“The bathrooms were pretty grotty. I couldn’t imagine this place in summer with a full campsite only sharing three toilets and two showers. Camping was fun, but we did leave behind a few luxuries such as lights. Perhaps if the camp site had the fire drums already located on the camp site it would intise people to use the fire more. The fact that we had to walk the fire wood and drum ourselves back to the camp site really didn’t show good customer service.”

Tourists Include: Young singles group tours group walks/rides familes with young children Retired Weekend trips passing through backpackers interstate International

Olivia Fitch


Domestic Day Trips Domestic day trips are groups of people or individuals who travel to the Great Ocean Road region in a short space of time. For people to travel to these areas, there needs to be an appeal in each town. Apollo Bay is not a town people would travel to unless there was an appeal. The cape Otway national park, food and wine, bike rides and walks around the area are reasons for peoples travelling to this town. Apollo Bay is an open and quiet town which is why it appeals to many. It is not as developed as Lorne or Torquay however, it does lack some infrastructure and community facilities which other towns have.

The People Young Singles/Couples Families International bus group Adventures Probus Groups

Infrastructure Ideas: - Sea Baths for Adults and Children - Skate park - Playgrounds - Beach front decking/board walks - Lockers - Bike station - New bus stop with interactive maps - Day trip kitchen facilities - Laundry service and toilets - Rental equipment for beach - Local aboriginal art gallery - Museum - Improvements to ‘sea side’ activities - Boat ramps - Sail boats for hire and lessons - Kite Surfing equipment - Boogie board/surf hire - Bike paths - Reduce traffic on Great Ocean Road by reducing amount of produce bought down from Geelong and Melbourne. Therefore using more locally produced goods.

Otago Rail Trail Model - Rent Bikes - Free support Vehicles - Rail trail and road maps - Repair shops and cafes along the track V/Line Stop and Go: - One ticket flat price - Can get on and off the bus as pleased Mini Bus/Collectivo: - Cheaper fares - Transports from specific locations only on weekends and busy periods. - Use community bus DIY or Organised Day Trip itineraries based on price/activities: - Food and Wine Tours - Culture Tours - Sport/adventure - Animal/ Fauna

Create Community oriented and tourist group days such as planting tree days. Cooking Lessons: - Local produce from area - Cooking tours can roam the areas to buy the produce RSPCA/ Fauna programs: - Farm animals - Dairy farming - Native plants Food/ Wine tasting stalls/Mr Wippie Vans ‘Yellow Brick Road’ Sign DIY tours - Around Apollo Bay - Around Otway National Park/Lighthouse School Holiday Program day trips.

Service Design Ideas

Olivia Fitch


Day Trips & the Economy While these businesses underpin the regional economy their can be improvements made through road infrastructure and sustainable initiatives.

Economically, the Great Ocean Road region and the surrounding inland communities continues to change and develop. Rural enterprise underpins the regional economy. Dairying is the back bone of this region contributing largely to the economic growth of this area.

However it is also tourism and in particular ‘day trips’ which have been placing enormous pressure on the Great Ocean road creating problems of infrastructure and above state average accident rates.

While agriculture, forestry, fishing and mining make up 40% of the regions workforce. Much of the other people in this area are working in the hospitality and tourism industries.

Expenditure by purpose of visit:

‘3.8 Million Visitors between 2009-10 and 58% were ‘Domestic Day Trips’ totalling an estimated 2,211,000 travellers during that year. ‘

Food & Drink Fuel Shopping

Holiday Visiting Friends/relatives Business Other

Other Entertainment Total Expenditure

$ million

74

57

32

12

2

184

Expenditure $ million

Share of $ %

Visitors ‘000

Per Visitor $

119 25 NP NP

71 15 NP NP

1,459 441 NP NP

82 57 NP NP

More local produce and products Increase in community services Retail services Increased agricultural industries More events More local facilities

Benefits

Domestic Day Expenditure by item:

Geelong

Lorne

Torquay

Economic Impact of Day Trips to Apollo Bay

Hidden Cave

Skenes Creek Apollo Bay

Infrastructure issues Sustainability Limited routes into town Community identity Seasonal

Down Sides Olivia Fitch


Day Trips & the Environment Day trips to Apollo Bay via the Great Ocean Road creates enormous pressure on the road and this constant stress has inevitable cause infrastructure issues. During peak season this road is constantly being used created local traffic, accidents, pedestrian traffic and the road degrading. This is due to the influx of tourists, particularly the day trippers as well as B-double trucks supplying towns along the coast with products.

While the Great Ocean road is heavily used, it also the appeal and reason for many of these towns popularity. If traffic was to be redirected, the appeal to travel to many of the costal towns would be abandoned in the day trippers itinerary.

In order to achieve a successfully sustainable town, Apollo Bay needs to meet present-day and future needs which will benefit and not compromise the local environment and economy.

Government Incentives Land Care Development of Infrastructure Cleaner Future Sustainable tourism Security for future generations

Benefits

Heaving congestion and lack of infrastructure has also created a great issues in regards to emergency evacuations. Fires are prevalent in this region due to the immense amount of forestry.

It is important to enhancement the economic and social wellbeing of this region and in-particular Apollo Bay. This is to be done by improved quality of life, and the economic prosperity in this area while not compromise any sustainable incentives. It is also important to note that sustainable initiatives should not compromise the regions economic and social wellbeing. Therefore, because this region and town depends heavily on tourism for economical support, environmental incentives should not effect the economy.

Environmental Impact of Day Trips to Apollo Bay Waste Management Land Care Infrastructure capacity Traffic Access Local Planning Township Identity Over Development

Down Sides Olivia Fitch


Providing Food & Drinks

On-board Entertainment

Tray Table

V/Line Service

Olivia Fitch


More for your dollar Attractive service Similar to flight service More interest in taking public transport

Strength More interest may increase services per-day provide a ‘flight’ system. Increase in jobs Opportunity to update system

Opportunity

Cost of ticketing may increase May not entice people to use service Infrastructure issues still restrict certain equipment on the bus restricting the use of the service.

Weakness Infrastructures restrictions such as roads and rail and buses. Cost of flying outweighs cost of public transport

Threat

Olivia Fitch


Fitted with Roof Racks and Roof Racks

Make use of aged care and disability transport bus services. Fit bike rack and roof racks to transport goods Able to transport people to and from Apollo Bay Able to Transport people to and from Cape Otway National Park Able to Transport goods to Campsites and other locations

Deliver Goods

Transporting people

Rainforest Walk

Apollo Bay

Koala

Otway National Park

Exploit Community Bus

Camp Site Camp Site

Camp Site

Apoll

o Bay

Otway Light House

The Collectivo Olivia Fitch


Opportunity to reduce use of cars Job opportunity Can link up unexplored areas of Apollo Bay

Strength Combine sherpa service and delivery services in one Car free town (excluding resident). Cars are to park away from the town and are only to get around either walking or using the service.

Opportunity

Seasonal demands restrictions of vehicle Services may not always be available

Weakness Specification restrictions cost of petrol Tour bus and cars are main competition

Threat

Olivia Fitch


Passengers Board Commercial Fishing Boat

Participate in Fishing

Fish & Trip Apollo Bay Fish Co-Op

Transport to the Next Port

Apollo Bay Transport People from Port-Port perhaps as far as Melbourne.

Queenscliffe

Can help commercial fisherman. Can take home any fish they catch.

Geelong Melbourne

Torquay Olivia Fitch


Opportunity to use existing materials Increases the popularity of the Fishing Co-op Minimises amount of cars used relaxed service learn about local sea life

Strength Turn this into more of a ferry system Work with other fishing ports Link Tasmania and Apollo Bay together Link South Australia and Apollo Bay Increase fishing business in Apollo Bay

Opportunity

Fishing boats may not go particular direction fishing demands in areas will change unorganised system

Weakness Weather Ability to have working ports linking together

Threat

Olivia Fitch


Gondola

Connecting V/Line Service

Scenic 1.5 hour Journey

Colac Railway Station

Storage on the exterior

Apollo Bay

Olivia Fitch


Reduce cars Takes pressure of roads Ability to transport luggage Ability to transport freight to the area Scenic tour/attraction

Strength Government funding Linking up with the V/Line service Able to follow the road or through national park Can transport freight in about out of the town reducing the use of the Great ocean road to the town.

Opportunity

Over-development of area Landcare issues damage to landscape due to infrastructure Damage to scenery Community rejection

Weakness Government funding Community rejection Damage to roads or national park Fire risks Maintance issues Cost of running may increase cost of tickets

Threat

Olivia Fitch


Equipment such as camping, surfing and bicycles can be packaged

Equipment is stored in the pods and transported by the Australia Post Van

AUSTRALIA

AUSTRALIA

Equipment and luggage is retrieved from the Australia Post Office.

Transportation Pods Olivia Fitch


People need not to worry about luggage on public transport Making use of courier services which already transport goods to the area Can give people the opportunity to visit sites without having to carry luggage around

Strength To join forces with Australia Post and Fed Ex Possibility to combine service with other ideas Ability to track the progress of you goods.

Opportunity

Peoples interest Security of iteams especially sporting equipment Damaged goods in the process People may worry it wont be delivered in time

Weakness Damaged iteams Infrastructure issues which restrict couriers Couriers may have limited visits to area

Threat

Olivia Fitch


Enjoy an already prepared camp site after a long walk Great Ocean Walk

The Sherpa Service Apollo Bay

Goods are carried by Sherpas

Camp

Camp

Otway Light House

Camp

Camp site is prepared by sherpas Olivia Fitch


Opportunity The greatest opportunity is to combine many of the other ideas into the one service. Creating a:

1. Sherpa Service 2. Support Vehicle The Sherpas would carry peoples luggage and set up the camp site. The support vehicle would offer people to do DIY tours while delivering their luggage to the destination or campsite and holiding it there in lockers. The support vehicle would also bring people back to Apollo Bay if they feel they are unable to complete the walk or have sercome to injury.

Fitness Increase visits to the area improvement to track local knowledge factors in every type of person employment opportunities

Strength Government funding for better facilities creates opportunity for charity events and compitions potencial to work with land care groups

Opportunity

Peoples interest Enough information about service employees transport lack of facilities Infrastructure Issues

Weakness Weather Funding both internal and external seasonal interest landcare issues

Threat

Olivia Fitch


Apart from privately organised luxury hiking trips, there is nothing that accommodates those who still want to hike and camp on the Great Ocean Walk. Packages at current are incredibly expensive and cater for those who enjoy walking and fine dining. My Service provides an alternative for those who still enjoy hiking and camping. However it does provide a level of convenience at a low cost. By having this service it provides people with the safety, confidence and security of having a support vehicle and Sherpa service. The convenience of having your trip already planned, having the security and safety and knowing that permits have been pre-organised.

The service includes a Sherpa guided service which guides hikers through the track, sets up tents and provides them with walking conditions. The other component of this service is the Support Service that transports, delivers goods and food drop off. They are also their to offer information and guidance if the hikers need. These service can work together or separately to provide a complete package at a low cost which benefits the local community, economically and environmentally.

Having ‘someone there’ really helps people feel comfortable knowing they can call upon someone if anything goes wrong, if they need to be given a lift home or if they need information about tidal changes and path conditions. Therefore, this service is needed to cater to those who may want the extra support, convenience, safety and security of having their trip planned and guided for them.

The Service & It’s Need The two services include: 1. Sherpa Walker - Guided and Assisted Hikes. 2. Support Vehicle - Assistance with transportation of goods and people Olivia Fitch


1.

The Sherpas

Otway Light House

2. Sherpa Support Apollo Bay

Campsite

Olivia Fitch


Where does the Money go?

As this will be a government supported businesses working closely with local community groups, a percentage of the profits will go directly back into the community, whether it be new equipment, infrastructure improvements to the track or facility up grades at the campsites such as lockers, shelter, showers. It could also go back into education and aboriginal groups.

Who pays for it?

The customers par-taking in the walk are required to pay for the services used as well as administration fees required for the campsites. Local community groups can help to raise money such as lions group, rotary international, local school and Otway Shire Council. The money raised will help to buy equipment and make upgrades to materials. This however, will be a low cost hiking trip with a percentage of the profits going back into the community.

Who is the Sherpa?

The Sherpa could be a volunteer group or individual who will benefit from this service such as an athlete, Duke of Edinburgh or an Athlete. Or perhaps it is a local land-care worker who has a passion for this area. Or even a backpacker trying to earn some cash or learn more about the region by working as a Sherpa.

What Equipment is used?

The Sherpa Service will require the use of the companies as well as funding their own equipment. This ensures that the right equipment is packed and no excess materials are carried. It also means the sherpas have quality bags to ensure comfort. As for personal items, the individual would bring the recommended amount of clothing and any other things. It would be the Sherpa service which would provide tents, mattresses, food, water and cooking equipment.

When is it needed?

The sherpa is needed when people are walking long distances and don’t have the knowledge or confidence to do long hikes without the guidance of someone else. The sherpa service works well together with the Support Vehicle. In many cases, different hikes are only one way and access to these destinations can only be reached by car. Therefore, it works well because the shuttle bus is able to take the team back to Apollo Bay. However, if you are able to do a return hike, the support vehicle is not needed unless otherwise requested.

The Logistics of the Sherpas

Training?

Their will be a level of training needed in order to do these walks. Therefore working closely with land care groups or parks victoria may be able to offer a park ranger to help with the guided walks or facilitate in training the sherpas for things such as local knowledge of area, tidal changes, conditions, first aid and flora fauna.

Who uses it?

Perhaps in some ways this is a service for convenience. However, this service is creating the opportunity to factor every type of person in or group in. Families with small children with prams and strollers not wanting to carry cots and prams for 10km. People in Wheel chairs who may only be able to do sections of the path. Middle aged to Elderly people who enjoy camping but are not capable of carrying all their equipment. Scout groups and school camps. Training camps such as football groups or training for the Oxfam 100km walk.

How to book the Service?

For the use of the Service, this needs to be done 2 weeks prior to leaving for the hike. This can be done over the phone or via email/internet. It will be advertised on the Visit Victoria and Great Ocean Walk website. It needs to be made 2 weeks prior to ensure permits are processed in time for availability of campsites as well as registration. However if a hiker only requires the assistance of the Support Vehicle for transport between locations, this can be done on demand.

When does it run?

This Service would be booked over the phone or in advance to commencing the journey. Therefore the service would run on demand. However, the Support vehicle would be a recommended option for anyone taking part in the walk as an option for support. Olivia Fitch


1. Group arrive in Apollo Bay. Packing all their equipment.

2. Itinerary, phone number of support vehicle, maps, campsite and equipment is handed to the walkers.

i

4. Sherpas Set up the campsite while the group relax

3. Sherpa and group hike until campsite.

i 5. Sherpa and group hike until destination.

The Sherpas

When the group arrive all camping permits have been organised through the company. The group is given a booklet which contains maps of area as well as day trip hikes, campsite facilities. It also consists of information about what to do in an emergency as well as the phone number for the support vehicle. The group is also given any required equipment which had been previously arranged. One this is organised the group then set of for their walk with the sherpa. The group then walk to their designated campsite where the sherpas cook and set up the campsite. The next day the group resume walking to their finished destination. As many hikes are different, it is either possible to return the same what you came or the shuttle is required to pick you up. The group and 6b. Support Service pick up sherpa and Group at their sherpa then return to Apollo Bay. destination to take them back to Apollo Bay.

6a. Sherpa and group hike back to Apollo Bay information centre depending on if they are able to.

Olivia Fitch


The Logistics of The Support Vehicle

Who uses it?

The Support Vehicle coincides with the Sherpa Service. They can work together or separately. Therefore giving people the option of a guided or self guided walk. The self guided hikers may opt to use the Support Vehicle for destination transport or delivery of goods to their campsite. This may be people who are doing long treks and have alot of luggage unable to carry for the duration of the walk.

Who is the driver?

The drives will be local drivers who obtain a light vehicle licence. They may be people who already have established a transportation businesses and are interested in working along side this service.

When does it run?

This service is run on demand. People would pre-book their trips or simply ring and arrange with the driver to be picked up. If the hiker is travelling for more than a day, the driver will need a copy of the itinerary to ensure times and locations correspond.

How is it run?

The car will be waiting at the Information centre for the arrive guests. It will then collect and transport their goods or the people to their destination. Goods are secured in a locker. The hikers are able to contact the driver or organise a pick up time and destination on demand to bring them back to Apollo Bay.

Who Supplies the Bus?

The bus can be obtained either through local donations and fund raising or exploiting already exciting vehicles. Parks Victoria may have troop carriers they are able to use. Apollo bay may also have unused community buses such as the health care service bus which does not get used on the weekends. This provides the opportunity to work with local council. Alternatively, working with Great Ocean Walkers Shuttle service.

Where to catch the bus?

The bus organises with the group where the next pickup and delivery of goods is being transported to. The pick ups will all be at accessible camping grounds or landmarks. Vehicle Access is at Shelly Beach Picnic Area, Blanket Bay Picnic & Campground, Parker Hill Campground, Aire River West, Johanna Beach, The Gables, Wreck Beach.

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Olivia Fitch


1. Group arrive in Apollo Bay. Packing all their equipment.

2. Itinerary, phone number of support vehicle, maps, campsite and equipment is handed to the walkers.

2a. Luggage and Camping equipment are delivered at the campsite and stored in on site lockers.

3. Group hike until campsite.

4. Group arrive at the campsite where all their belongings are stored in the locker

i

5. The group then leave the camp and store

The Support Vehicle

i 6b. Group hike back to Apollo Bay information centre depending on if they are able to where their goods are.

When the group arrive all camping permits have been organised through the company. The group is given a booklet which contains maps of area as well as day trip hikes, campsite facilities. It also consists of information about what to do in an emergency as well as the phone number for the support vehicle. The group then gives all their camping equipment to the Support Vehicles who will deliver it to the campsite. The group then walk to their designated campsite where their goods have been delivered by the Support Vehicle and placed in a secure locker. In the morning the Support Crew will then pick up the goods which have been stored in the lockers and deliver it to the next destination. At the end of the walk, the 6a. The Support Vehicle collect goods from the campsite Support Crew pick up the group of hikers. and bring the hikers back to Apollo Bay.

Olivia Fitch


Day trips to Apollo Bay via the Great Ocean Road will soon be financially unrealistic due to the increasing prices of petrol. Therefore, it has been identified that day trips to Apollo Bay need to be turned into longer staying holidays.

entertainment and activities rather than petrol and shopping. It gives people another reason to come to the region. This service helps to provide a successful and sustainable future that meet present and future needs which will benefit the local environment and economy.

It is also identified that large proportion of money spent during these day trips is spent on food and drinks with people spending $74m per annum. They also spend a large percentage of their money of petrol and shopping. Yet very little money is spent on entertainment and activities around Apollo Bay.

As for the environment, while this does cause issues such as waste, increase use to tracks and campsite it does provide more opportunities for funding to be put back into the regeneration and maintenance of land care.

Environmental Government Incentives Land Care Development of Infrastructure Cleaner Future Sustainable tourism More money invested into region Sustainable Facilities Less Traffic on Roads

Benefits

The Great Ocean Walk is usually undertaken by day trips or people who hike for many days on end. Sherpa service and Support Vehicle service provide an alternative way to participate in the hike. It means people who wouldn’t necessarily participate in hikes are able to due to more convince. This will bring more tourism to the town as well as increase the number of people who stay in the Apollo Bay area. It also means people are putting money towards

Environment & Economy Money going into community Money going into Environment Government Funding and Support Diverse range of tourism spending money

Benefits

Economical

Olivia Fitch


The Service Currently 98% of people who travel to Apollo Bay are using private vehicles while the remaining 2% is made up of public transport or hire vehicles. With such a large influx of traffic and cars annually, as current Apollo Bay does not offer any means to reduce this large percentage of private vehicles. While the V/Line does offer three daily services to Apollo Bay, once you are in the town, the only way to get around is by walking or hitching a lift.

along the Great Ocean Walk. These services need to be made either through the Information Centre or with the driver directly via mobile phone. The V/Line Service: In order to achieve a sufficient connecting service the V/Line service will be encouraged to include 3-4 new bus stops along the route. This is to encourage people to use the V/Line beyond the one destination.

Therefore, in order to reduce the amount of local traffic in and around the town, whilst not discouraging people and limiting them to the V/Line service a Apollo Bay shuttle service has been designed. Once arrived in Apollo Bay, the tourists encouraged to park in a car park and pay a fee for the duration of their stay. This is to encourage a ‘car free’ Apollo Bay. In order to get around the town the tourists are either to walk or catch the shuttle bus service which operates in and around the town. The Car Park: The carpark will store the tourists car for the duration of the stay in Apollo Bay. The money paid by the tourists will help continue to run the shuttle bus and any other infrasturcture needed for the service. The Apollo Bay Shuttle Bus: The Apollo Bay shuttle Bus will collect people from the carpark and transport the community and tourists in and around the town. The shuttle will stop and all the major destinations in the town such as the supermarket, medical centre, caravan park, information centre, golf course and other hotels. It will also do a circuit outside of the town to the Maits Rest Area. The Cape Otway Shuttle: The Cape Otway Shuttle runs services between the Maits Rest Area and the Cape Otway Lighthouse. It will connect up with the Apollo Bay Shuttle Bus as well as the V/Line Service. This shuttle also offers on demand services for pick up and delivery to major campsites

Shuttle

Olivia Fitch


V/Line Service Geelong-Warrnambool

Warrnambool

V/line/ Private Tour Bus

Private Vehicles Town Car Park Cape Otway Shuttle Service

Welcome to Apollo Bay

Private with Caravans

Shuttle

Caravan Park

Apollo Bay Shuttle Service

On Demand Service

System Map Olivia Fitch


1. Marengo to Shelly Beach Hike Type: Car Shuttle or Return Walk Distance: 4.7km One-way Time: 2hrs One-way Grade: Medium/Hard Follow low cliff tops overlooking the ocean and the exposed aptly named Bald Hill. It traverses on and off the beach through sheltered forest to picturesque Shelly Beach.

2. Blanket Bay to Parker Inlet Hike Type: Car Shuttle or Return Walk Distance: 4 km One-way Time: 2hrs One-way Grade: Easy The contoured track passes through shady coastal forests, grass trees, in and out of gullies and decends to beautiful Parkers Inlet. Two lookouts provide wonderful views into the estuary and over the ocean. Parker Inlet is a great location to explore geology and wildlife. Parker Inlet is un-bridged.

Vehicle Access Areas Walking Tracks 1

Apollo Bay

2

Marengo

3

Shelly Beach

4

Blanket Bay

5

Parker River Inlet

6

Cape Otway

7

Aire River

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Castle Cove

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Johanna Beach

10

Milanesia Beach

Link The Road and the Great Ocean Walk

3. Cape Otway to Aire River Hike Type: Car Shuttle Distance: 10 km Time: 4hrs Grade: Medium The walk to Aire River carves into way through the wind sculptured landscape of sand dunes, coastal scrubland and calcified cliffs. Rainbow Falls is spring-fed and trickles through algae to the rock platform below. To reach the Aire River lookout choose between the inland route or the Station Beach route.

5. Princetown to Glenample Hike Type: Car Shuttle or return Distance: 5.5 km One way Time: 2 hrs 25min one way Grade: Medium Take this walk and be rewarded with spectacular views of the Twelve Apostles. Hike along cliff tops through coastal scrubland and low health to Glenample Homestead. Kangaroos are regular grazers in nearby paddocks and pods of dolphins can sometimes be seen in the Marine National Park.

4. Aire River to Johanna Hike Type: Car Shuttle Distance: 12.4 km Time: 5 hrs Grade: Medium/Hard This is a long but satisfying walk through diverse terrain to beautiful Johanna Beach. Pass through headland with spring wildflower and experience awesome sea views. Look out for Peregrine Falcons flying above. Johanna River is unbridges.

Conditions of Walking - Permit at least 2 weeks before your hike start-date. - Overnight hikes must move in an east to west direction. - A limit of one night at each hike-in campsite unless otherwise approved by Parks Victoria.

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The camping permit and fee allows Parks Victoria to manage this popular hiking experience and provide adequate and safe facilities along the route. Overnight hikes must move in an east-west direction to maximise tent site availability. 10

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Moodlight Head

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The Gables Lookout

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Devils Kitchen

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Prince town

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Glenample Homestead

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Olivia Fitch


The Service V/Line Service Road Apollo Bay Shuttle Bus Service Road Otway National Park Service Road On Demand Otway National Park Service Road

Apollo Bay Town Shuttle

V/Line Bus Stops i

Otway National Park Shuttle Bus Stops

Apollo Bay Shuttle Bus Stops

Olivia Fitch


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The Service V/Line Service Road Apollo Bay Shuttle Bus Service Road Otway National Park Service Road On Demand Otway National Park Service Road V/Line Bus Stops Otway National Park Shuttle Bus Stops

Delivery of goods to campsite Goods are transported from Apollo Bay informaiton centre and are organised with the Cape Otway and Apollo Bay shuttle service. These goods are delivered on requirest proir or during the walk.

Apollo Bay Shuttle Bus Stops Apollo Bay Shuttle and Cape Otway Bus Stops Cape Otway and V/Line Bus Stops Apollo Bay Shuttle & V/Line Bus Stop

Olivia Fitch


Vline Service & Bus Stops Operates on Monday & Wednesday

Monday and Wednesday V/Line Service

12 Apostles Laver Hill

Service No. Train/ Coach WARRNAMBOOL stn Bay of Islands Bay of Islands Peterborough London Bridge London Bridge Port Campbell Loch - Ard Gorge Loch- Ard Gorge Twelve Apostles Twelve Apostles

Princetown Apollo Bay

Lavers Hill APOLLO BAY CHANGE SERVICE APOLLO BAY Lorne Anglesea GEELONG Stn CHANGE SERVICE GEELONG Stn MELBOURNE

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Service No. Train/ Coach WARRNAMBOOL stn Bay of Islands Bay of Islands Peterborough London Bridge London Bridge Port Campbell Loch - Ard Gorge Loch- Ard Gorge Twelve Apostles Twelve Apostles

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Lavers Hill Castle Cove APOLLO BAY CHANGE SERVICE APOLLO BAY Lorne Anglesea GEELONG Stn CHANGE SERVICE GEELONG Stn MELBOURNE

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Improved V/Line Service & Stops Additional V/Line Service Bus Stops 12 Apostles Princetown

Laver Hill

Apollo Bay Cables lookout

Castle Cove Otway Nation Park

Friday, Saturday & Sunday V/Line Service

Olivia Fitch


Cape Otway Bus Service Cape Otway Bus Service Idealily the Cape Otway National Park in conjunction with Parks Victoria and the Cape Otway Lighthouse will run services between the Lighthouse, Otway Lighthouse Road, The Great Ocean Road and Maits Rest Visitors Area. The Otway Bus Service will link up with the V/line service. The Otway Bus Service will also connect with the Apollo Bay Shuttle Service at the Maits Rest Area.

The V/Line Service and Cape Otway On Demand Service As the aim of this service was to link Apollo Bay, The Great Ocean Road, Attractions and The Great Ocean Walk, an on demand service has been created. This on demand service is used only when a person using the Great Ocean Walk requires goods to be delivered or they need to be picked up. The four on demand bus stops are the major points of interests for walkers and campsites. This service can be organised through the Information Centre, Lighthouse or with the driver via mobile phone prior to the commencement of the walk or after.

Cape Otway Bus Stops Cape Otway On Demand Service Great Ocean Road Cape Otway Bus Service Olivia Fitch


Bus Route Bus Stops

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Information Center

Considerations

Apollo Bay Local Bus Service

People are able to walk a ‘reasonable’ distance if the walk is deemed ‘pleasant’. However, if the walk is not pleasant people will walk a maximum of 200m. Therefore, safety, security, lighting, gradient and distance, time of the walk is from bus stops to destinations need to be considered when designing the Apollo Bay town shuttle bus.

Marriners Lookout Caravan Park Medical Centre

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Swimming & Leisure Centre Golf Course Fishing Co-Op Customer Service Centre

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The Great Ocean Walk Those who partake in the Great Ocean Walk will leave their car at the car park and catch the shuttle bus to the information centre or fishing co-op. They leave their belongings on the bus and make arrangements with the shuttle company to deliver their goods at the campsite. However if they wish to commence their walk from an alternative location, they arrange with the driver to transport them their. Refer to next page for walking tracks.

The Car Park

The Service

On average 98% of visitors to Apollo Bay drive in private vehicles. While the other small percentage is made up of public transport or hired vehicles. Therefore, by encouraging vehicles to park their cars in an alternative location and not allowing tourists to drive in and around the area means there will be less cars on the road. This will greatly reduce a number of factors. These factors include:

The Apollo Bay - Otway National Park Shuttle and Car Park can increase local economy and decrease environmental impact.

- Road Accidents. - Local Congestion. - Road Infrastructure Issues. Therefore, working in conjunction with the Apollo Bay shuttle service, V/Line service and the Cape Otway shuttle service a Apollo Bay car park will be built. As a result of the carpark is traffic is reduced away from the main street and the town, and surrounding area. The idea was to encourage people to walk and not drive around the town or use the shuttle bus service as a means of transport.

The Car Park - When tourists in private or hired vehicle arrive to Apollo Bay, they are required to park in the Apollo Bay Town Car Park. This car park is a secured carpark which stores cars for the duration of the stay. The idea to reduce cars on the road is for financial, environmental and safety reasons. Financially, more jobs are created from this project. Environmentally, less cars are on the road impacting infrastructure issues, wildlife and emissions. International and some domestic day trippers may also feel the conditions of these roads too difficult to drive meaning leaving their car in a safe lock up and being driven around is more appealing. The shuttle bus helps to transport those who leave their car behind around the area.

Not to Scale Olivia Fitch


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This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act. © State of Victoria.

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Special Use Zone - Schedule 1

6

2 8

9

11

4 12 13

15

16

18

20

21

22

19

N

Road Zone - Category 1

25

28 26

Low Density Residential Zone

Printed: 12/6/2009

27

AMENDMENT C55

ZONES

MAP No 30

PUZ7

ROAD

ON

COSTI

AV

NAN

Special Purpose

100

Rural Activity Zone Rural Conservation Zone

Residential

RDZ1

McLEN

Public Park And Recreation Zone Public Use Zone Cemetery/crematorium

PUZ1

LDRZ

IN1Z

Rural RAZ

This map should be read in conjunction with additional Planning Overlay Maps (if applicable) as indicated on the INDEX TO MAPS.

Residential 1 Zone

Public Conservation And Resource Zone

PUZ6

RDZ1

ST

HARDY

OAK

PPRZ

Apollo

R1Z

ROAD

B1Z BARRAN

MOOR E

D

ST ST

Apollo Bay Car Park

ST

PCRZ

FISK ST

) ST

CR

ST

R1Z

McL

EN AR E PD

PPRZ NELSO N

ROAD

ST

NOEL

ST

ST

R1Z

ST

TRAFA LGAR

SYLVE

GAMB IER

STER

CARTWR

RD

PCRZ

IGHT

DIANA

ST

RCZ

ST

DIANA

McLACH LAN

ST

NELSO N

m rha Ba

RD

ST

RDZ1

Business 1 Zone

Industrial IN1Z

PCRZ

PPRZ PUZ2 PUZ3

PUZ7

R1Z

Industrial 1 Zone

Public Land

RCZ

Public Conservation And Resource Zone Public Park And Recreation Zone Public Use Zone - Education Public Use Zone - Health And Community Public Use Zone - Other Public Use

ZONES

Road Zone - Category 1

Residential Residential 1 Zone

CE AN TO GR EA

PPRZ PCRZ

100

Rural RCZ

0

100

200

300

400

INDEX TO ADJOINING METRIC SERIES MAP

500 m

Scale: 1:4,996 AUSTRALIAN MAP GRID ZONE 54

RD

B1Z

This map should be read in conjunction with additional Planning Overlay Maps (if applicable) as indicated on the INDEX TO MAPS.

1 5

Rural Conservation Zone

14 RD

19

N

ve r

Business

Z1 PCRZ

er Riv

This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act. © State of Victoria.

RD

RCZ

BEECH

FORES T - APO LLO BAY

PPRZ

Printed: 12/6/2009

6

2 8

9

11

4

Potential Areas for Carparks in Marengo

1. Utilise the pre-exciting foreshore carpark area. This

1. Utilise PUZ1 - Public Use Area.

reduces the need for infrastructure cost. However a depot needs to be built in order to store the vehicles. This is a great idea as it wont create over development in Apollo Bay and is a good solution for parking whilst this service is tested.

2. Utilising PUZ6 - Public Use Areas which has been allocated to local government for use.

12 13

15

16

18

20

21

22

26

27

25

Potential Areas for Carparks in Apollo Bay

28

24

AMENDMENT C17

MAP No 29

2. Utilising the Industrial areas in Apollo Bay to design and build a functioning carpark and depot for cars.

Olivia Fitch


This customer journey map shows the process the customer takes in each aspect of their journey.

Customer Journey Map PARK CAR

RESEARCH & ORGANISE TRIP

WAIT FOR BUS

GET OFF AT DESTINATION

WAIT FOR BUS

$ CONSULTATION WITH OPERATOR

GET OFF AT CARPARK BUS STOP DRIVE APOLLO BAY BUS CIRCUIT

DRIVE APOLLO BAY BUS CIRCUIT COLLECT CAR FROM CARPARK

OPERATOR NOTIFIYING DRIVER COLLECT PASSANGER

PRE ENGAGEMENT

ARRIVAL

TRANSPORT

ACTIVITY

TRANSPORT

DEPARTURE Olivia Fitch


Itinerary Day 1: V/Line from Melbourne-Apollo Bay. Catch Shuttle Bus caravan park Walk to information centre and have lunch.

Perth

Apollo Bay Melbourne

Day 2: Catch shuttle to Otway National Park. Walk 10km to Aire Beach Campground.

Jim & June Age: 61 June/ 65 Jim Sex: Female/Male Occupation: Retired

Day 3: Catch Shuttle to Princetown and commence journey to Adelaide on the V/Line service.

Reason for travel: Travelling from Perth to Melbourne in their new caravan.

Day 1 Shuttle

Day 2

i

Shuttle

Shuttle

Shuttle

Day 3 Shuttle

Shuttle

Olivia Fitch


Day 1

Day 2

i

Shuttle

i

Shuttle

Day 3 Shuttle

Schwin & Schvenn

Melbourne

Schwin: Male ,28, Professional backpacker Schvenn: Female, 23, Student Geelong

Country of Origin: Sweden Duration of Stay: Australia: 12 Months Apollo Bay: 3 Days Reason for travel: 3 day trip to Apollo Bay and the surrounding area. To surf and get drunk.

Lorne

Apollo Bay

Itinerary Day 1: V/Line from Melbourne-Apollo Bay. Catch Shuttle Bus caravan park Walk to information centre and have lunch. Day 2: Catch shuttle to Otway National Park. Walk 10km to Aire Beach Campground. Day 3: Catch Shuttle to Princetown and commence journey to Adelaide on the V/Line service.

Olivia Fitch


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10.00

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Schwin & Schvenn Touchpoint Blueprint

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Role 2 Shuttle Driver

to driver

Arrange to be picked up from campsite and taken to Princetown

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Take customers to lookout & then objects to campsite

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Objects delivered at campsite

www

Arrange to be taken to lookout

handed back

via email

Role 1 Customers Touchpoint

Excited for trip

Time Indicator

‘http://www.servicedesigntools.org’

This blueprint describes the the touchpoints of communication between the customer, V/line company, V/Line driver and the community shuttle bus driver.

Touchpoint

Role 3

This is an example of a situation which could occur during the personas journey to Apollo Bay. At some stage through the journey the customer was discouraged due to incorrect details on the itinarery, otherwise they were happy and excited about their holiday.

V/Line Driver Touchpoint

V/Line

Common elements through out this process which could cause for an unpleasant journey are: - Waiting longer than 15 mintures for transport - Alight their own luggage - Delays in transportation

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Angry

Content

Excited

Inconvenience

@

Details corrected

Role 4

incorrect

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Touchpoint

‘A Blue print is based on a graphical technique that displays the process functions above and below the line of visibility to the customer: all the touchpoints and the back-stage processes are documented and aligned to the user experience.’

Olivia Fitch


Shuttle

Domestic Day Trip

i

Shuttle

Shuttle

The Smith Family

Melbourne

John: Male ,43, Accountant Jane: Female, 40, Retail Store Owner Jack: Male, 14, West High School Jessica: Female, 10, Lower West Primary School

Itinerary Arrive in Apollo Bay

Geelong

Park in the Town Car Park Catch Shuttle to Information Center

Reason for travel: Domestic day trip to Apollo Bay and around the area.

Eat lunch Lorne

Apollo Bay

Catch Shuttle to Otway National Park Catch Shuttle Back to Apollo Bay Car Park Drive Home

Olivia Fitch


Shuttle Driver

Touchpoint Pick up passangers

Arrive in Apollo Bay

Role 1

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Collect Car

Park Stop

Ask to be taken

Customers wait for driver

Customers

Driver angry about delays

Ask driver how long of a wait

Role 2

Touchpoint

Angry

Role 3 Handover reciept for carpark

Car Park Operator

Inconvenience

Content

Excited

Time Indicator

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Touchpoint

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Olivia Fitch

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60.00

00.00

60.00

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Signage With the new transport service, new signs need to considered in the design. These signs need to be signs such as bus stops and driving route maps. These need to be designed to help the driver and the users locate and understand this service. i

Information Centre The information centre will obtain all the information for the service. This includes: - Timetables - Service route - Contact information - Walking tracks and campsites which pickup and delivery of goods

The Bus Stops & Vehicles

Small amounts of infrastructure need to be introduced in and around the town to cater for the shuttle system. Many bus stops will work in with conjuction with the V/Line bus stops. However, with this new service, their will need to be additional V/ Line bus stops and shuttle bus stops. Most should be undercovered shelters with a timetable and general information for advertising or local attractions. The vehicles used in this service can be any vehicle that is accessible and either already available or new from funding. The local community and council could utilise the following vehicles: - Otway health community bus. - Home and Community Care (HACC) - Colac Community Bus - School bus - Footy club bus Alternativley, with support of the community, local council, cape otway lighthouse and Parks Victoria enough funding can be raised to purchase a new vehicle.

i

Olivia Fitch


Increasing Sustainable Transport Service in Apollo Bay

DEPARTMENT OF TRANSPORT Investor: Facilitator: Initial Workshop: Version no: Last modified by:

INVESTMENT LOGIC MAP BENEFIT

Reduced cost in road maintenance and preservation of National Parks and wildlife

PROBLEM

Volume of private vehicles causing local traffic congestion and infrastructure damage

STRATEGIC INTERVENTIONS

Dedicated secure car park

Department of Sustainable Environment Olivia Fitch 26/05/2011 1.0 Olivia Fitch

CHANGES

Identify suitable car parking site

ASSETS NEEDED

Carpark and operator

Support from Otway Shire Council Increase in local employment and improved economy

Improved safety for the community and reduced health care costs

Prohibitive cost of private transport and lack of public transport to connect to community and visitor attractions

Above average road trauma due challenging road conditions and inexperienced drivers

A highly reliable shuttle community transport

Source funding for the shuttle service Support from tourist and local businesses

Minimum of two vehicles and operator

Agreed way finding system New way finding signs and bus stops

Upgraded V/Line service

Ministerial approval for service upgrade

Olivia Fitch


BENEFICIARIES

Great Ocean Walkers

Campers

SECONDARY STAKEHOLDERS Cape Otway LightStation

PARTNERS

PRIMARY STAKEHOLDERS

Landcare

RACV

PARTNERS PRIMARY STAKEHOLDERS

Tourists

- Service clubs -Apex -Rotary Groups

Parks Victoria

- Dept Transport - Dept of Planning and Community Development (Regional Victoria) - Otway Shire Council - Tourism Victoria

V/line

Permaculture

Unemployed

SECONDARY STAKEHOLDERS Vic Roads Elderly

BENEFICIARIES

Locals Local Business Council Chamber of Commerce

Local Businesses

Indigionous Community

People with a Disability

Community Health Service Clients

Olivia Fitch


Sustainable Vacation Folio