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Apple Inc NASDAQ:AAPL, Charts, December 2012

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Since our latest Apple report on November 19 (read here) AAPL has run up substantially, so lets take a new look at the Charts and the news. Apple iPad, iPad mini and iPhone 5 will have a record Christmas and the opening of new markets in China and South Korea last month will see an earnings blowout in Q4 with out doubt. $620 is where we need to review the charts next, for now AAPL looks well on the way to hitting that number in early December. The Charts are in the presentation at the bottom and I have attached some as well, just double click the image at the bottom to see them in full screen mode. Other AAPL News Bob Mansfield took advantage of the latest run on Apple stock. The Senior Vice President of Technologies sold 35,000 shares of his company on Wednesday evening, at an average sale price of $582.21 a pop. According to the SEC filing, the "transaction was executed in multiple trades at prices ranging from $582.00 to $582.88." Altogether, the move was worth a whopping $20.37 million, and was the largest sale Mansfield has made in the past three years. Early retail data is pointing to a super sales December for AAPL, iTunes 11 is going to be a revenue boost for 2013,

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Consensus Estimates Trend Sales and Profit Figures in US Dollar (USD) Earnings and Dividend Figures in US Dollar (USD) Current SALES (in millions) Quarter Ending Dec-12 Quarter Ending Mar-13 Year Ending Sep-12 Year Ending Sep-13 Year Ending Sep-14 Earnings (per share) Quarter Ending Dec-12 Quarter Ending Mar-13 Quarter Ending Sep-12 Quarter Ending Sep-13 Quarter Ending Sep-14

1 Week Ago

1 Month Ago

2 Month Ago

1 Year Ago

54,520.80 47,624.90 156,274.00 192,952.00 220,993.00

54,525.70 47,623.40 -192,946.00 220,978.00

54,467.00 47,597.20 -193,022.00 222,521.00

54,957.60 47,028.00 -193,889.00 222,231.00

44,104.50 36,439.00 -160,130.00 171,699.00

13.30 12.41 44.29 49.32 57.95

13.34 12.42 -49.36 58.01

13.38 12.53 -50.24 58.70

15.44 13.17 -53.30 61.13

10.79 8.91 -38.80 42.09

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Institutions have been selling but that is an anomaly created by the excessive weighing of AAPL in the Index configuration on Wall St, (Wall Street’s Big Lie) as fund managers have gone to cash due to fiscal cliff concerns any Index based fund would be forced to exit their AAPL positions, I see this as a precaution against the market, not the company. Institutional Holders % Shares Owned: # of Holders: Total Shares Held: 3 Mo. Net Change: # New Positions: # Closed Positions: # Increased Positions: # Reduced Positions: # Net Buyers:

67.14% 2,514 631,599,895 -7,294,380 105 79 906 1,194 -288

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


AAPL is still value and long term that PE should settle in around 18.

Valuation Ratios P/E Ratio (TTM) P/E High - Last 5 Yrs. P/E Low - Last 5 Yrs. Beta Price to Sales (TTM) Price to Book (MRQ) Price to Tangible Book (MRQ) Price to Cash Flow (TTM) Price to Free Cash Flow (TTM)

Company 13.25 20.09 14.61 1.21 3.52 4.65 4.88 12.25 13.28

Industry 17.92 20.96 10.59 1.17 0.94 2.17 2.43 9.99 20.26

Sector 22.94 54.59 11.69 0.94 10.79 3.60 4.50 13.55 29.54

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Last 5 Years

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Shayne Heffernan Custom Chart

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Contact

Linda Johnson, Business Development Director - Private Client Group, Heffernan Capital Management Sales@Heffcap.com Singapore 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 Email : info@heffcap.com

Shayne Heffernan Ph.D. Economist/Hedge Fund Manager 3 Raffles Place #07-01 Bharat Building Singapore 048617 Tel: +65 6329 6408 Fax: +65 6329 9699 shayne@heffcap.com


Apple Inc. (AAPL), Charts, Insiders, Outlook