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The Red Roadmaster’s US Market Re-cap + Stock Talk ™

October 22, 2009

Date Line: Hong Kong (SAR) China

US stocks sold off in last 30 mins of the session on Bank analyst's Wells Fargo sell recommendation

Re-cap of the US Stock Market Action for the session ending October 21, 2009 Fact: The S&P 500 is up 60% from the 12 yr closing low on March 9, 2009 US stocks closed the session in the Red Wednesday on a late sell off in the financials shares after an influential bank analyst recommended selling Wells Fargo. Wells closed minus 5.1% at US$28.90/shr For most of the day Wednesday stocks traded higher on US$ weakness and good reports from Morgan Stanley and Yahoo Inc. The DJIA closed off 92.12 pts, or 0.92%, at 9,949.36, the S&P 500 shed 9.66 pts, or 0.89%, to close at 1,081.40, and the NAS tallied a minus 12.74 pts, or 0.59%, day and closed at 2,150.73. Wells Fargo, Morgan Stanley and U.S. Bancorp posted Q-3 earnings above Wall Street's forecasts, and Apple Inc hit an all-time intra-day high, two days after posted Q-3 earnings that Best the Street Wall. US front month crude briefly hit US$82 bbl on the New York Merc, and spot Gold rose above US$1,060 oz as the Euro soared above US$1.50 for the first time since August 2008. US December Crude Oil futures, the new front-month contract, jumped 2.8%, or US$2.25, to settle at US$81.37 bbl on the New York Merc.. Volume and Breadth: Trade was moderate on the NYSE, with 1.41B/shrs changing hands, below last year's estimated daily average of 1.49B/shrs, and on the NAS, about 2.60B/shrs traded, above last year's daily average of 2.28B/shrs. On the NYSE and NAS the decliners beat advancers by a ratio of 2 to 1. Stocks to Watch Today

Alert: Red Roadmaster looks at AT&T (ATT) for the 1st time., Inc. (AMZN), American Express Company (AXP), Apple, Inc (APPL), AT&T (ATT), and eBay (EBAY), Inc. (AMZN) Up-date 12

Last Look: September 9, 2009

October 22, 2009 Paul A. Ebeling, Jnr. Analyst Today let’s look at, Inc. (AMZN), the premier online (AKA World’s Biggest) marketer/seller, from a Technical POV. The overall indications, after Wednesday’s (October 21, 2009) market action, are Bullish: in the near term Neutral, mid-term Bullish and long term Very Bullish. The Recent Candle Stick analysis is Bullish.

**Chart by:

Latest News: Amazon vs. eBay: Which Stock Is a Better Bet? The conventional wisdom holds that Amazon shares are a safer bet, but eBay's making some big changes and may offer more upside potential o Wednesday’s Market Action Close 93.42

- 1.56

Volume 7,751,400/shrs

There is a Homing Pigeon on October 20, and two Gap open up between September 16 and October 7, 2009 at 84.41/91.15, the near term resistance is 93.99, support is 93.06, and the 50 day (EMA) exponential moving average is 89.56. This is, Inc.(AMZN); Not too long ago, remember?, Jeff Bezos,’s founder/24% owner, opened the World’s biggest book store, since then has become the world’s biggest sell everything and all store, as the expansion pushed in multiple directions. The main web site offers millions of books, music, DVDs, and videos, which account 60% + of company sales. also sells auto parts, toys, tools, electronics, home furnishings, apparel, health and beauty aids, prescription drugs, groceries, and lots of services like film processing, etc.. has been the model for Internet companies that put market share ahead of profits, and those huge profits led to acquisitions funded by rocketing market capitalization, begetting a model that is now focused on profits. AMZN is ranked #171 in FORTUNE 500 & #301 in FT Global 500. The Competition’s competitors are primarily in the Music, Video, Book & Entertainment Retail industry. also competes in the Apparel & Accessories Retail, Auto Parts Retail, and Camera & Optical Goods Retail sectors. Examples: Barns & Noble, Borders, Columbia House and eBay. (HQ) Chairman, President, and CEO Jeffrey P. (Jeff) Bezos SVP and CFO Thomas J. (Tom) Szkutak 1200 12th Ave. South, Ste. 1200 Seattle, WA 98144-2734 United States (Map) Phone: 206-266-1000 Subsidiaries Ltd GmbH Audible, Inc

American Express Company (AXP) Up-date 5

Last Look: June 10, 2009

October 22, 2009 Paul A. Ebeling, Jnr. Analyst Today let’s look at American Express Company (AXP), one of the World’s largest travel agencies, from a Technical POV. The overall indications, after Wednesday’s (October 21, 2009) market action, are Neutral: in the near term Neutral, mid-term Neutral, and long term Neutral. The recent Candlestick Analysis is: Very Bearish.

**Chart by:

Latest News: DJIA Slides Back Under 10000 d=yahoo_hs

Wednesday’s Market Action Close 35.10 -.32

Volume 13,546,300/shrs

There is a Bearish Harami on October 20, and three Gaps open up between July 13, and October 8, 2009 at 23.38/34.06, the near term resistance is 35.84, support at 34.27, and the 50 day (EMA) exponential moving average is 33.19. This is American Express Company (AXP): The Company is one of the world's largest travel agencies, but it is better known for its charge cards and revolving credit cards. And yes, the company still issues traveler's checks and publishes such magazines as Food & Wine and Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the world's largest issuer of traveler's checks (it also issues gift cards). But the company's charge and credit cards are its bread and butter; American Express has more than 92 million cards in circulation worldwide. Competitive Landscape Demand is driven by consumer income and demographics. The profitability of individual companies depends on the correct assessment of repayment likelihood and effective collections activities. Large companies have an advantage in using computers to serve large portfolios of mortgage and credit card loans, and also have access to cheaper sources of funds, but small companies can compete effectively in the cash lending or sales finance segments, where personal contact is more important. Consumer Finance Industry Forecast The output of US credit cards and finance companies, which includes consumer finance, is forecast to grow at an annual compounded rate of 1% between 2008 and 2013. Data Sourced: December 2008

American Express Company (HQ) Chairman, Chief Exec. Officer: Kenneth I. Chenault World Financial Center 200 Vesey Street New York, NY 10285 United States Phone: 212-640-2000 Fax: 212-619-9230

Apple, Inc. (AAPL) Up-date 41

Last Look: October 19, 2009

October 22, 2009 Paul A. Ebeling, Jnr. Analyst Today let’s look at Apple, Inc (APPL), the creator of the iPhone and other wonderful stuff, from a Technical POV. The overall indications, after Wednesday’s (October 21, 2009) market action is Very Bullish; in the near term Very Bullish, mid-term Very Bullish, and long term Very Bullish. Recent Candlestick analysis: Bullish.

**Chart by:

Latest News: Apple’s New iMac, MacBook Grow Better, Brighter

Wednesday’s Market Action Close

204.92 + 6.16

Volume 42,616,500/shrs

There is a Bullish Engulfing Candle on October 19, and seven Gaps open up between May 26, and October 20, 2009 at 124.18/197.85, the near term resistance is at NIL, support at 190.85, and the 50 day exponential moving average is 179.27. This is Apple, Inc. (AAPL): Apple, the world’s computer/gadget innovator has caused a revolution in personal computing and digital media distribution. The company's desktop and laptop computers feature its OS X operating system, they include its Mac mini, iMac, and MacBook for the consumer and education markets, and powerful Mac Pro and MacBook Pro for high end consumers and professionals involved in design and publishing. Apple posted a huge success with its iPod digital music players, and iTunes, its online music store. Other Apple products: iPhone mobile phones, Xserve, servers, Airport, wireless networking equipment, plus publishing and multimedia software. Apple’s FileMaker sub provides database software. Apple, Inc. ranks #103 in the Fortune 500 Companies List.

The Competitive Landscape Computer product demand is directly tied to consumer and business income. The profitability of individual computer companies depends on purchasing and production efficiencies, and on technological expertise. Large companies have economies of scale in purchasing and production. Small companies can compete successfully by specializing in certain products or by developing superior technology. The industry is capital-intensive and highly automated: annual revenue per employee is about US$500,000. The output of US computer manufacturing is forecast to grow at an annual compounded rate of 4.7 % between 2008 and 2013.

Apple, Inc. (HQ) Steven P. (Steve) Jobs, CEO and Director 1 Infinite Loop Cupertino, CA 95014 United States

Apple Subsidiaries Apple Computer (UK) Limited FileMaker, In

AT&T (ATT) First Look October 22, 2009 Paul A. Ebeling, Jnr. Analyst Today, let’s look at AT&T (ATT), the industry-leading provider of wire line voice communications services in the USA, from a Technical POV. The overall indications, after Wednesday’s (October 20, 2009) market action, are Bullish: in the near term Neutral, mid-term Bullish, and long term Bullish. The recent Candle Stick analysis is Neutral.

**Chart by:

Latest News: Market Set for Heavyweight Action

Wednesday’s Market Action Close 26.43

+ .16

Volume 136,300/shrs

There are no Gaps open up or down on the chart, the near term resistance is 26.61, support at 26.42, and the 50 day (EMA) exponential moving average is 26.22. This is AT&T Company Description (ATT): the company, through its subsidiaries, affiliates, and operating companies, holding company AT&T is the industry-leading provider of wire line voice communications services in the US. Customers in 22 states use AT&T-branded telephone, Internet, IPvoice, and digital video services; key markets include California, Illinois, and Texas. The company's corporate, government, and public sector clients use its extensive range of conferencing, data networking, managed network, and wholesale communications services. Subsidiary AT&T Mobility is the nation's second largest wireless carrier by both sales and subscriptions (after Verizon Wireless). It provides mobile voice and data services to about 77 million subscribers. AT&T’s Business Challenges CRITICAL ISSUES

Industry Depends Highly on Regulatory Decisions - The FCC regulates the interstate activities of telecom providers, including pricing and operations, while state public utility commissions (PUCs) regulate similar matters at the state level. Regulations affect most strategic decisions of telecom companies. Although the industry is moving toward deregulation and greater competition, pricing is likely to remain regulated. Demand Affected by Economic Growth - Demand for telecom services is affected by economic conditions, mainly because business customers provide a large portion of industry revenue. Consumers are also income-sensitive to the expensive new services telecom and cable providers offer. As a result, large telecom and cable companies had relatively flat revenue during the late 2000s recession. Industries Where AT&T Competes Telecommunications Services Fixed-line Voice Services Providers Local Exchange Carriers(primary) Data Services Internet & Online Services Providers Wireless Communications Services

AT&T (HQ) Randall L. Stephenson, Chairman, President, and CEO

208 S. Akard St. Dallas, TX 75202-2233 United States Phone: 210-821-4105 AT&T Subsidiaries

AT&T Alascom AT&T Mobility LLC Ingenio, Inc.

eBay, Inc. (EBAY) Up-date 4

Last Look: July 15, 2009

October 22, 2009 Paul A. Ebeling, Jnr. Analyst Today let’s look at eBay (EBAY), the premier online (AKA World’s Biggest) marketer/seller, from a technical POV. The overall indications, after Wednesday’s (October 21, 2009) market action, are Bullish: in the near term Bullish, mid-term Bullish, and long term Neutral. The recent Candle Stick Analysis is: Neutral.

**Chart by:

Latest News: A Reversal for eBay as Shoppers Return and Revenue Rises

Wednesday’s Market Action Close


- .03

Volume 40,852,900/shrs

There are three Gaps open up between July 23 and October 6, 2009 at 19.50/23.24; the near term resistance is at 25.46, support at 24.62, and the 50 day exponential moving average is 23.21. This is eBay, Inc. (EBAY): In the lexicon of the modern consuming idiom the term “I got it on eBay" has become fully establish and is making eBay online auctioneer the world leader. eBay is a cyber-forum for selling more than 50,000 categories of merchandise, from junk to fine antiques, and hosting about 500,000 online stores worldwide. eBay, which generates revenue through listing/ selling fees and advertising, has more than 27%MM registered users. In 2007, eBay acquired one of the fastest growing online ticket sellers, StubHub, for US$307MM. eBay, Inc. ranks #326 in FORTUNE 500 and #213 in FT Global 500

The Competitive Landscape eBay competitors are primarily in the Auctions industry. eBay also competes in the Messaging, Conferencing & Communications Software, Transaction, Credit & Collections, and Fixed-line Voice Services Providers sectors.

eBay’s competition includes Google Yahoo!

eBay, Inc. (HQ) Chairman Pierre M. Omidyar SVP & CFO Robert H. (Bob) Swan 2145 Hamilton Ave. San Jose, CA 95125 United States Phone: 408-376-7400 Fax: 408-376-7401


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Red Roadmasters Stock Talk  

Red Roadmasters Stock Talk featuring AMZN, AXP, APPL, ATT, EBAY