T H E S P E C K L E PA R K
JOURNAL the official publication of the canadian speckle park association
The first two “Summit 3” sales proved this is where serious buyers find the best Speckle Park genetics in the world. Join us and your peers from Australia, England, Ireland, New Zealand, the United States, and across Canada on April 6 for the third edition of this great event.
HIGHLIGHTS FROM 2011 AND 2012 SALES:
Gary & Nancy Kiziak & family Ardrossan, Alberta 780-998-5483 email@example.com
RIVER HILL FARM
Barry & Elaine Ducherer & family Neilburg, Saskatchewan tel 306-893-2988 cell 780-205-2478 fax 306-893-2982 firstname.lastname@example.org
GUEST CONSIGNORS Clark Haven Farm Ardrossan, Alberta Wattle Grove Speckle Park Oberon, NSW, Australia
11 ADVERTISERS A & W Farms Ltd. Andchris Farms Belmoral Farms Clark Haven Farm Codiak Acres Diamond K Speckle Parks DLMS Double CCKS Farm Flying E Ranch Green Hills Livestock GRP Photography Ltd. Jencrest Stock Farm Johner Stock Farm KJ Speckle Parks Legacy Speckle Park Moovin Zpotz Morland Acres Cattle Company MX Ranch P.A.R Ranch Ponderosa Farms Ravenworth Cattle Redneck Ranch Remin Speckle Park Cattle River Hill Farm Second Chance Speckle Parks Spots N Sprouts Speckle Parks Steele Speckle Park Summit 3 Sale Sundown Transplants Sunrise Ranch T Bar C Cattle Co. Toner, Larry Uneeda Farm Watco Speckle Parks Wolters, Bryon
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Breeder profile Commercial success Retail success
CSPA corner 2011 Champions
13 Cover photo captured at Codiak Acres by Bella Spur Innovative Media Inc.
The Speckle Park Journal | 2012 Edition | Issue1 Bella Spur Innovative Media Inc. | 551 Woodbridge Way, Sherwood Park AB T8A 4G9 | 780-640-1612 | bellaspur.com Editor: Laura Bodell Advertising: Michael Wheeler Content: Rod Remin The Speckle Park Journal is the official publication of the Canadian Speckle Park Association, owned and published one time annually by Bella Spur Innovative Media Inc. of Sherwood Park, Alberta, Canada, distributed at no charge by the CSPA. The Journal is for the purposes of promoting the growth and development of the Speckle Park breed, publicising the news and successes of CSPA members, and printing educational articles and information of interest to them. The Speckle Park Journal, here by expressly limits its liability resulting from any and all misprints, errors and/or all inaccuracies whatsoever in the advertisement and editorial content published by The Speckle Park Journal and its said liability is here by limited to the refund of the customer or its payment for the said advertisement, the running of a corrected advertisement, or editorial notice. Notification by the customer of any errors must be made in writing within 30 days of distribution of the magazine. Advertising copy received after deadline will not be returned for proofing. Changes to advertising copy made after deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in all editorials are those of the writer or persons interviewed and not The Speckle Park Journal. The Speckle Park Journal, does however reserve the right to edit or refuse all material which might be objectable in content. No material or part thereof, may be reproduced or used out of context, without prior, specific approval by Bella Spur Innovative Media Inc. and with proper credit to The Speckle Park Journal and Bella Spur Innovative Media Inc.
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CSPA CORNER Canadian Speckle Park Association PO Box 773 Crossfield, AB T0M 0S0 T 403-946-4635 F 403-946-4635 E email@example.com W www.canadianspecklepark.ca
Rod Remin, Business Manager, Canadian Speckle Park Association
Speckle Park are the most exciting thing in the Canadian beef cattle world right now. While many breeds are watching major breeding operations selling out for any number of reasons, Speckle Park are attracting new breeders. Herds are increasing in number and size. The number of commercial cattlemen using purebred Speckle Park bulls increases each year, and the demand for breeding bulls exceeds current supply. Meat shops featuring Speckle Park beef product cannot get enough Speckle Park beef.
VICE PRESIDENT DIRECTORS
Josh Vogel Debbie Spencer Jason Goodfellow Barry Ducherer Ken Malterer Rod Remin MEMBER AT LARGE Hugh MacNeil PRESIDENT
Welcome to the Speckle Park Journal – the first of many more to come! If Speckle Park are new to you, thank you for picking up this copy of the Journal and taking the time to consider what Speckle Park cattle and their breeders have to offer.
“The prophet has less honour in his own country” is a slight modification of a well-known proverb. The proverb may well apply to Speckle Park. The success of Speckle Park internationally has certainly contributed to their increasing success in Canada. Whichever continent one stands on, Speckle Park are a success because of what they bring to the table and not just the table. Speckle Park not only provide an excellent beef product, but the live animals also bring traits that are very advantageous to the producer. Speckle Park are known for their well-marbled carcasses with ideal back fat, feed efficiency, manageability, fertility, longevity and calving ease. The office of the Canadian Speckle Park Association exists to promote Speckle Park by serving the association’s members and others with questions about Speckle Park. Whatever your question, we are happy to try to find an answer for you. We can supply you with a comprehensive breeders’ directory to help you find the Speckle Park breeder nearest you, or provide information on your questions about cattle registration. To learn more about the breed, news and current events, check out the CSPA website at www.canadianspecklepark.ca.
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F A R M F A I R I N T E R N AT I O N A L
E D M O N T O N , A L B E R TA
GRAND CHAMPION BULL River Hill 26T Walker 60W River Hill Farm, Neilburg SK
GRAND CHAMPION FEMALE River Hill 68L Cinder 5X River Hill Farm, Neilburg SK
RESERVE CHAMPION BULL Notta Frontline 303X Codiak Acres, Ardrossan AB
RESERVE CHAMPION FEMALE Codiak Wilma GNK 3W Codiak Acres, Ardrossan AB
CANADIAN WESTERN AGRIBITION
R E G I N A , S A S K AT C H E WA N
GRAND CHAMPION BULL River Hill 26T Walker 60W River Hill Farm, Neilburg SK
GRAND CHAMPION FEMALE Notta 68L Uptown Girl 16U Six Star/Johner/Silver Tip/Morrison
RESERVE CHAMPION BULL Spots ´N Sprouts Stands Alone Jason Goodfellow, Neilburg SK
RESERVE CHAMPION FEMALE Redneck Whiskey 7W Redneck Ranch, Odessa SK
Ponderosa peckleFarms ark S
With years of data from feeding and supplying one of Central Alberta's best-known meat shops, we know exactly how our genetics perform in the feedlot and on the rail. It's been proven with more than a dozen top-ten carcasses in Calgary Stampede's Quality Beef Competition. You can trust Ponderosa cattle to work from birth to beef.
Tania and Ken Malterer • Box 12, Site 3, RR 4 • Ponoka, AB T4J 1R4 Home: 403-783-2001 • Fax: 403-783-2081 • firstname.lastname@example.org
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Stop by for a herd tour, and stay to enjoy the scenery. We are a short drive from Calgary’s International Airport, just minutes off of Highway 2. P R I VAT E T R E AT Y S A L E S
Available year round, featuring genetics from Belmoral’s Special 99H, A&W 15R and Codiak Trump GNK 20T.
Give us a call when you are in the area!
Remin’s Speckle Park Cattle Rod and Lorraine Remin Box 773, Crossfield AB T0M 0S0 email@example.com 403-946-4635
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WHERE CREDIT IS DUE By Rod Remin, Business Manager, Canadian Speckle Park Association
The bare, bold fact is that Speckle Park exist today because of the vision, skills and persistence of three people: Mary Lindsay, and Bill and Eileen Lamont. All three were experienced with livestock, had the knowledge and ability to improve them, and the persistence to continue through rough times. Bill and Eileen also had the vision for a new breed. Mary Lindsay was born in Scotland and immigrated to Saskatchewan with her parents. She always appreciated fine animals. Her cattle tended to be of Scottish origin – Galloway, Angus, and Highland – but she also had Shorthorns and Jerseys. In 1926, Lindsay imported her first Highland cattle to Canada. Then in 1937, she purchased a heifer from the Gus Formo family, and from this heifer came the cattle she called “Linebacks.” Those Linebacks were further developed into Speckle Park. In a Hall of Fame nomination letter, that Formo heifer is described as “a roan heifer … with the characteristic dark muzzle, ears, and feet of the wild cattle that roamed the parks in England.” Mary Lindsay passed on in 1991. In 1959, Eileen and Bill Lamont of Maidstone, Sask., bought their first speckled heifer from Lindsay. There is a letter supporting Eileen’s claim that she bought the first Speckle Park, while Bill wanted Highlands. In the 1960’s, Lamonts bought more speckled Lineback cattle from Mary. As breeders of Appaloosa horses and Angus cattle, they thought the cattle would go well with their herds. The speckled cattle were inter-bred with the Angus, but the idea of developing a breed didn’t occur to Bill until later. Bill and Eileen Lamont were the breeders with the vision for a new breed and they named them Speckle Park. “Speckle” came to mind because of the obvious spots and perhaps a recollection of the biblical Jacob and his speckled cattle and sheep. “Park,” of course, because some have the “park pattern” – white with coloured points on ears, legs, teats, eye lids and muzzle. Often described in early promotional literature as “the balanced breed with the colour bonus,” Eileen was the one with the vision for Speckle Park as a “carcass breed” and encouraged participation in carcass competitions. Bill and Eileen experienced years of misfortune, as do all livestock breeders. Many people helped them through, and Lamonts were generous in allowing others to possess Speckle Park cattle. A monument on the side of the Yellowhead Highway at Maidstone pays tribute to the Lamonts for their role in developing the Speckle Park breed.
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Photo by Bella Spur Innovative Media Inc.
At Farmfair International we are pleased to showcase the original Canadian breed, Speckle Park. Recognized both nationally and internationally, weâ€™re proud to be a contributor to its continued success. Visit farmfairinternational.com to learn more about what Farmfair International has to offer today.
Photo by Bella Spur Innovative Media Inc.
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DOLLARS AND SENSE By Rod Remin, Business Manager, Canadian Speckle Park Association
The greatest concern of any commercial cattleman is their calf cheque. The Speckle Park-influence feeder sales are demonstrating that these cattle hold their own at the market. There are two feeder sales each year: Vold Jones & Vold Auction in Ponoka hosts a sale each October, and Heartland Livestock Services hosts a November sale in Lloydminster. The 2012 sale at VJV Auction showed Speckle Park-influenced calves matching or exceeding the prices of the sale two days previous, with 500-700 lbs. calves bringing $1.54-1.90, compared to $1.34-1.57. Fred Courtneyâ€™s Speckle Park cross calves from Delia, Alta., have topped the sales in Ponoka for the past three years. Courtney runs 250 Red Angus-Hereford cross commercial cows and breeds them all to purebred Speckle Park bulls. In his experience, the best hybrid kick comes from purebred Speckle Park bulls on his double-cross cows. This three-way cross gives the calves an added boost of hybrid vigour.
David Johner, JSF Stock Farms Ltd. of Maidstone, Sask., has been breeding purebred Hereford and Angus cattle for fifty years. Recently, he has begun developing a herd of purebred Speckle Park with the goal of selling bulls to commercial cattlemen. A year ago, he used Speckle Park bulls on his purebred Hereford cows, and he says the resulting steers from this first cross are the best steers he has ever seen!
Peter and Josh Vogel, along with their families, of Legacy Speckle Park in Theodore, Sask., have a purebred herd, as well as a commercial herd of primarily black Angus. Vogels report notable evidence of hybrid vigor in the calves resulting from using Speckle Park bulls on their black cows, even though Speckle Park have a significant portion of Angus genetics in their makeup.
Plus, if pounds of calf weaned per acre of pasture is a fair measure of feed efficiency, Speckle Park have a story to tell. Though the calves may weigh less at weaning than some other crosses, the stocking rate (cows per acre) can be significantly higher. Speckle Park cows are more moderately framed and have lower nutritional requirements. Ken and Tania Malterer have had the experience of replacing a herd of larger commercial cows in a given pasture with a larger number of Speckle Park cows. The result was more calves weaned per acre, and an increase in the overall number of pounds of calf weaned per acre. Speckle Park bull out with a herd of commercial Angus cows at Legacy Farm. (photo by Kathleen Vogel.)
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THE THREE “T”’S By Rod Remin, Business Manager, Canadian Speckle Park Association
Tenderness, Texture, Taste. Those are the reports customers are consistently giving meat shop owners, and what we also hear from individuals who buy at the farm gate, as to why they prefer Speckle Park beef. TENDERNESS Speckle Park meat is tender. At a formal dinner in Australia in May 2011, sixty-five guests all dined on their Speckle Park steaks with only forks and table knives; the host had ordered the chef to remove the steak knives, and none of the guests even noticed their absence. Cutting Speckle Park steak with a fork is not unheard of. TEXTURE Speckle Park beef is noticeably finer textured than most other beef. One consumer described the Speckle Park stew meat as “melting in his mouth.” TASTE Customers insist that Speckle Park meat actually tastes different from other meat products. Most cook Speckle Park beef without any spices.
Of course the tenderness, texture and taste are connected with being well marbled. But consider this – Speckle Park beef is finely marbled, and the marbling is around each bundle of muscle. This has been described as the best kind of marbling. Well done, medium, rare, or blue, Speckle Park marbling and texture accommodates a wide range of preferences. For those who like their meat well-done, Speckle Park is ideal. Even well-done roasts retain their moisture, and well-done steaks are still tender. As people’s eating habits change, the 20-ounce steak is quickly becoming a thing of the past. Speckle Park cuts are moderate because the cattle are moderate, providing a size appropriate for what people prefer to eat. Perhaps the greatest testimony, though, is customers’ frequent comments on the consistency of the meat from one cut to the next, as well as from one purchase to the next. Because that is what guarantees repeat business.
Speckle Park steak being served at Restaurant 27 in Red Deer, Alberta, from Big Bend Market. (photo by Bella Spur Innovative Media Inc.)
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Barry & Elaine Ducherer Carla & Cory Neilburg, Saskatchewan, Canada (306) 893-2988 Cell: (780) 205-2478 firstname.lastname@example.org Semen, Embryos, and Cattle For Sale
We consign to: The Western Elite Sale The Canadian Western Agribition Speckle Park Sale The Summit 3 Sale
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KING OF THE RING STOCKADE RS CHAMPION BULL MULTIPLE AGRIBITION CHAMPIONS
...and theyâ€™ll work for you, too.
Merl & June Zweifel Frenchman Butte, SK S0M 0W0 306-344-4787 780-205-4868 moovinzpotzcattle.com
Find them at: Hill Country Classic Sale [October] The Source Speckle Park Sale [April 7/12] Lloydminster Stockade Roundup Visit our website, or stop by the farm. Visitors are always welcome.
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Andchris Farms Cecil & Carol Regula Kim-Ann and Sheldon Redwater, Alberta, Canada 780-942-3661 www.doubleccks.ca
DIAMOND K RANCH Thomas & Leanne Kindler 21009 Wakefield Road Telkwa, BC V0J 2X2 250-846-5967 email@example.com www.dkrspeckleparks.com
Flying E Ranch Ernie & Pat Somogy Box 118 Willowbrook, SK S0A 4P0 306-782-7403
KJ Speckle Parks Ken & Judy Johnston 1859 Chimney Lake Rd. Williams Lake, BC V2G 4W2 250-392-3658 8639 Quaker Rd, RR2 St. Thomas, ON N5P 3S6 firstname.lastname@example.org 519-631-1919 Ray Jenken • Jan Jenken
A & W Farms Ltd. SPECKLE PARK CATTLE & HAY SALES
Arlene & Wayne Gould Box 82, Islay, AB T0B 2J0 [t] 780-744-2246 [f ] 780-744-2472 [c] 780-853-7909 [e] email@example.com
Morland Acres Cattle Company Bryce, Janice, Grady & AJ Morland Red Angus & Speckle Park
Box 32, Major, SK S0L 2H0 306-834-2879 306-834-7336 firstname.lastname@example.org
Second Chance Speckle Parks
Scott and Darla Sauter
Fairlight, SK [t] 306-646-2090 [e] email@example.com
Steele Speckle Park Alex & Florence Steele 195692 19th Line Thamesford, ON N0M 2M0 [P] 519-283-6669 [F] 519-283-6564 firstname.lastname@example.org
Green Hills Livestock Glen & Barb Zerebeski
Custom Fitting for Shows & Sales PO Box 296, Blaine Lake, SK S0J 0J0 [t] 306-497-2808 [c] 306-497-7721 email@example.com
Grant Rolston Photography Ltd.
Box 1562, Vulcan, AB T0L 0V0 [t] 403-593-2217 [e] firstname.lastname@example.org
AUC TIONEER • RING SER VICE
Ted & Mina Serhienko • Chris Poley #4-3342 Millar Ave. Saskatoon, SK S7K 7G9 (O) 306.933.4200 • (F) 306.934.0744 email@example.com • www.buyagro.com Ted’s Cell: 306.221.2711 Chris’ Cell: 306.220.5006
Kelfield, Saskatchewan [t] 306-932-4866 [c] 306-834-7652 firstname.lastname@example.org http://stockmans.xbar9.ca
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MKTG 101 Laura Bodell, Bella Spur Innovative Media Inc.
Hill Country Classic Shorthorn and Speckle Park Sale Results
ESTABLISHING VALUE THROUGH MARKETING
October 30, 2011 Lloydminster, Saskatchewan
What makes an iPad worth more than any other consumer tablet available today? Is it that far superior in terms of functionality? So much easier to use? Easier to carry?
Five Speckle Park breeders consigned 19 head of Speckle Park in the Hill Country Classic Shorthorn and Speckle Park Sale.
Not really, It’s mostly good marketing. Apple’s products are undeniably top quality, but where they set themselves apart from all of the other high-quality technology available is their marketing prowess. The pre-launch campaigns Apple has run for the iPhone and iPad were some of the most effective in history. Before those products even hit the market, consumers were convinced they had to have one. They did, and will, stand in line for hours to be among the first to own the latest gadget. And once they get to the front of the line, they will pay whatever price Apple has set. So how do we translate that kind of marketing success from a multi-billion dollar company to a cattle farm? It’s not as difficult as you might think.
The high-selling lot was a bred heifer, Raina II Of P.A.R. 121X, for $7,500. 10 Heifer Calves averaged $2,440 6 Bred Heifers averaged $4,883 2 Bull Calves averaged $3,100 1 Prospect Steer sold for $1,275 The sale averaged$3,247 on 19 lots. Consignors: Moovin Zpotz, P.A.R. Ranch, Uneeda Farm, MX Ranch
Summit 3 Sale Results
A quality product is always the foundation, and from there we simply portray it well in a way that engages our target audience. The first step is establishing your farm’s strategy – where you fit in the marketplace. Take some time to define what it is you will sell, how you will sell it, and to whom. The “whom” part of the equation will impact everything else you do, as marketing efforts become guided by the demographic of people you are selling to. Your logo and consistent branding visuals will help establish your presence amongst competitors, and can go a long way in telling the market what to think of your business. When it comes time to present your product to prospective buyers, be it live or in photos, make sure the cattle look the best they can. This will start months ahead, with proper nutrition, management and preparation before they are ready for presentation. Through it all, the overall experience of your audience will have an enormous impact on the final valuation.
March 31, 2012 Edmonton, Alberta
No one of us can be an expert at everything, and investing in certain areas will only add to the value of our product. Often, getting assistance from professionals will pay off in spades.
17 bulls averaged $5,160 8 heifers averaged $9,000 1 flushes averaged $6,250 17 embryos averaged $1,080/embryo 70 straws semen $126/straw
When we take control of marketing our product and business well, we effectively turn ourselves from price-takers into pricemakers. And isn’t that the goal?
More than 500 spectators gathered along with the 170 online viewers to take in the 2nd annual Summit 3 Sale at Northland’s Edmonton Expo Centre. River Hill Yniquewa 6Y (Lot 38) was the high seller at $12,500 to Dave Reid of Onoway, AB. Semen from River Hill Walker, Notta Frontline and River Hill Traffic Jam commanded a strong price of $150/straw. Andy Clark offered a flush on Codiak Ollie, the high-selling lot from the 2011 sale, which was purchased by River Hill Farm for $6,250.
The sale grossed $193,375 on 35 lots to average $5,525. Consignors: Codiak Acres, River Hill Farm, Wattle Grove Speckle Park, Clark Haven Farm
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APRIL 7, 2013 LLOYDMINSTER SK AT LLOYD EX
The cattlemanâ€™s source for genetics
elite offering of bulls and select females
The Source sale is brought to you by: P.A.R. Ranch
Dale & Lynda Chibri Max & Lindsay Graham 306-823-4794 306-823-4494 306-823-7209 780-205-0719 www.mxranch.ca Roland & Melissa Chibri 306-285-4131 780-205-1668 www.parranch.ca
Merl, June & Megan Zweifel 306-344-4787 780-205-4868 www.moovinzpots.com
Wilf & Ruth Sunderland 780-745-2694 780-205-0378
...and select guest consignors.
We would be pleased to have you attend another prestigous event the day following the Summit 3 Sale.
We’re not wanting to brag here – it’s just hard not to smile when you wake up to picture-perfect cows every day. Embryos, semen and live cattle are available through the Summit 3 Sale and by private treaty off the farm.
GARY & NANC Y KIZIAK AND FAMILY
range road 214. ardrossan, alberta 780-998-5483 • www.codiakacres.com
CALL OR STOP IN TO DISCUSS AVAILABLE GENETICS You can find us at Farmfair, as well as the Summit 3 Sale every year with a selection of our top herd bulls, foundation females and breed-leading genetics.