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BUSINESS

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Coping with the challenge of change PAGES2&3

Start Survive Thrive

Growing city’s hi-tech sector PAGES4&5

A PRESENTATION on how to improve your email management techniques takes place at Liverpool Chamber of Commerce this Friday morning as part of the 60 Really Useful Minutes programme. Warrington-based Xicon will explain how to centralise contacts, how to handle spam, archiving emails, and using email ‘blasts’ to attract new business. Book a place at http:// www.liverpoolchamber. org.uk/events.html? eventID=2708

Wild time for Bootle marketer BOOTLE marketing specialist Wild Thang enjoyed a successful exhibition at Marketing Week Live in London Olympia last week, taking nearly 300 enquiries for items, from a simple printed t-shirt to branded condoms. The firm’s Sarah Howarth and Andrew Dwerryhouse manned their stand to deliver their message to conference-goers. Andrew Dwerryhouse said: “Even though we have had one of our best financial years yet, we know there is massive potential in London and we would really like a slice of it.” He added: “By delivering first-class service, with innovative ideas, at the right price, and on time, we believe we will taste success.”

A FREE legislation ● update seminar aimed at managing

ON MESSAGE: Sarah Howarth and Andrew Dwerryhouse spread the Wild Thang word at Marketing Week Live

JMU’S INCUBATOR FOR FRESH TALENT EXCLUSIVE

By NEIL HODGSON Industry Reporter

AN INCUBATION area to nurture young entrepreneurs is to open within Liverpool John Moores University. It is the latest initiative by the university aimed at developing successful small businesses and will build on its World of Work (WoW) scheme and a new degree devised by its business school to develop the next generation of small business owners. From September, the Centre for Entrepreneurship will open in Mount Pleasant, in the heart of the city’s

University sets up space to nurture and retain talent

knowledge quarter, providing flexible, drop-in workspace for graduates starting a business. It will provide co-working space where young business start-ups, freelancers and entrepreneurs will be able to share ideas and collaborate and

will offer access to LJMU’s own team of business advisers. It is linked to the Enterprise Fellowship Programme, which is a European Regional Development Fund initiative designed to support and increase the number of sustainable graduate businesses in Merseyside. The university provides business support and resources and the opportunity to pitch for £1,500 of funding for up to 50 graduates. LJMU is currently supporting more than 20 graduate businesses under the scheme, including Lawrence Armstrong’s Frontier Ecology which protects wildlife affected by construction or refurbishment projects.

He has been dubbed ‘Bat Man’ after time spent on building sites looking for protected bat species! Another project is UK Visits, set up by Toni Hynes offering transport to prisons for families of offenders. Lynne Robertson, JMU’s entrepreneurship champion for incubation, said: “The launch of the Centre for Entrepreneurship brings together eight years of expertise in helping our student and graduate start-ups in the city. “This year’s Enterprise Fellowship Programme has been the best yet in terms of the workshops and activities the entrepreneurs have participated in, and now, with the Centre this level of accelerated support can continue.”

directors on changes to employment law and health and safety issues is being held at Aintree Racecourse on July 25, from 9.30am- 12.45pm, hosted by employment law firm Peninsula. Peter Done, Peninsula managing director, said: “We want to ensure businesses remain compliant and that their policies and procedures are watertight.” To confirm attendance call the 0161-834 2771.

THE Warrington manufacturing site of fastening specialist Avdel celebrated its 75th anniversary last week with an open day and the launch of a new product. The plant, which employs 250 staff, is producing the NeoSpeed fastener which the firm says is greener because it produces no metal waste and is half the weight of equivalent fasteners.

DAN Rigby, from ● Widnes, has become the first Airbus

worker to join the company’s graduate programme from the shop floor. He gained a business studies degree in his spare time, studying at St Helens College, to secure a place on the Airbus in the UK Direct Entry Graduate (DEG) Programme which give staff a chance to work across the company in the UK and even abroad. Dan, 31, works as a fitter at the Airbus Broughton plant which makes wings.


2 NEWS

Wednesday, July 13, 2011

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BUSINESS FIRMS CUT BORROWING LEVELS SAYS BIBBY POLL SMALL firms have cut their borrowing requirements, according to a survey by Liverpool-based Bibby Financial Services. The poll claims that the number of businesses investing in their future over the past 12 months has fallen by 29%. And the survey revealed that 81% of firms in the north west did not apply for external funding in the past 12 months – a sharp increase from 52% in the previous quarter and higher than the UK average of 65%. The UK-wide survey of small and mediumsized businesses also revealed just 5% of firms in the north west depend on bank overdrafts, while a further 11% draw on personal savings or money from family and friends to finance their business. Less than one in 10 (8%) small firms had applied for a bank loan in the past year. This follows claims on Monday by the banking industry that it has increased lending to small businesses. Bibby Financial Services northern sales director Dave Golding said that without access to finance, business growth in the region may be stunted and advises firms to view all the funding options available to ensure they have sufficient cash to operate successfully.

NETWORKING CLUB EXPANDS

LIVERPOOL-based Entrepreneur Club UK is launching in Leeds and Manchester next month. The networking venture, which recently set up a Chester arm, will stage its first Leeds even on August 8, followed by a Manchester event on August 18, the same day it launches its own app. It is also staging a series of seminars on how businesses can get the best out of the LinkedIn system.

SMALL

BUSINESS of the Week

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HE News of the World offices would have been a depressing place last Saturday, but for Dr Peter Hawkins it would have been the latest challenge for his Formby business, Windmills. It provides support for companies undergoing change, from structural or leadership change or, in this case, redundancies. Windmills was spun out of the University of Liverpool two years ago as a company in its own right headed by Dr Hawkins, and his colleague Helen Wakefield, who had established the university’s Graduate to Employment scheme as a flagship for higher education, helping more than 5,000 graduates into jobs – 85% of them into small firms – and helping retain high level skills within the region. Dr Hawkins’s work attracted the attention of the then Department of Trade and Industry Minister, and Makerfield Labour MP, Ian McCartney, and he said: “We still have very strong links with government policy agenda.” But he said: “Windmills became a teenager, and like most teenagers needed to leave home.” He explained its ethos, saying: “When the wind blows some people build walls while others build windmills. “We are all dealing with the winds of change in our lives – do you build a wall or a windmill to use these changes for the good?” He illustrated his point with a personal recollection: “I have an eye problem and am registered blind. I was told when I was 17 I would not be able to drive, and I would sit in the pub with friends who were talking about taking their driving tests. “I would go home and cry and pray for them to fail. “But three years later my sister passed her test and I realised the more people who pass their test, the more there were to drive me around and I could have more beers. I realised the problem wasn’t my eyesight, it was my coping ability. “It has opened me up to different possibilities. I realised for three years I was building walls, not windmills. Life is 5% what happens to us and 95% how we cope with what happens to us.” After receiving a call from News International last week he will be helping 200 journalists to cope with huge personal upheaval. The Windmills technique is based on encouraging people to take more control of their lives, which is the thrust of one of several books Dr Hawkins has written, funded by the £400,000 annual turnover the business

Breaking down walls to cope with winds of change Neil Hodgson talks to Dr Peter Hawkins, a master of managing upheaval has made each year since its spin-off. No Regrets on Sunday splits the average person’s life into seven days, equivalent to 12 years each day. Dr Hawkins said: “There are 6bn people on this planet who only have two things in common. We are all born and we all die.” Windmills encourages people not to have any regrets. Dr Hawkins said: “We use this as an opportunity to reposition the skills and passions in their life. We look at their mindset and

how they’re approaching the change and help people identify their skills and passions. “Too many people rely on their job title, but we ask them to look at themselves in the mirror in the morning and ask themselves who they are.” And he said Windmills, which has supported about 10,000 people so far to manage change, is better equipped to do so compared with other agencies. “We ask people are they maximising

their skills for causes they feel passionate about and are they in the right place with the right people to energise and inspire themselves every day – 97% of people can’t answer yes to those three questions. “Jobcentres aren’t set up to deal with high skill levels, most are long term low-skilled unemployed, so most middle managers would not be able to get any help from jobcentres.” Dr Hawkins says they take the longer view. “We help organisations have more forward looking visions rather than looking at past performances,” he said. This includes helping staff to engage in what he calls ‘three thinking’ based on their own potential, their impact in organisations, and how they make a difference in the local community. “The more forward looking businesses are doing that, but it can

MPs challenged to experience business ‘at coal face’ THE Forum of Private Business (FPB) has set up a special work experience scheme this summer for MPs to learn about the realities of running a small business. It is inviting every MP, MSP and AM in Britain to take part in its Business Buddy scheme. About 100 have signed up so far.

It is also hoped that the MPs who take part in Business Buddy will stay in touch with business owners after their visits, creating a ‘hotline’ for firms to communicate any emerging issues and concerns. FPB head of campaigns, Jane Bennett, said: “It’s all well and good for lobby groups like the Forum to tell the

government about the issues facing small businesses, but there’s no substitute for first-hand experience. “We want politicians to see for themselves what it’s like to run a small business – that’s why we developed the Business Buddy scheme. “In recent years the number of MPs who have owned their

own businesses has increased, and that is to be welcomed. “However, different types of companies face very different problems, and the legislation imposed on business is constantly changing, so we hope every MP, MSP and AM is able to give just a few hours of their time to take part in Business Buddy.”

She added: “We'd like to say a big thank you to our members who have volunteered to help Get Britain Trading by hosting a visit from their MP. “Hopefully, together, we can start to bring it home to decision-makers just how much small firms contribute to the economy.”


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NEWS 3

Wednesday, July 13, 2011

FEATURE IN CHAMBER’S GREEN BOOK

LIVERPOOL Chamber of Commerce is calling for entries for its Little Green Book, a guide on how to do business and stay competitive in a low carbon economy. The previous issue, in the 2009 Year of the Environment, generated positive feedback from as far away as California. Maresa Molloy, chamber head of policy and information, said: “Demand for this book has been such that we are we are updating and reprinting it to ensure that it remains as relevant as possible.” The book lists energy firms, recyclers, consultants, and companies who offer environmental services or assistance. There is no fee to be listed. Email details such as an address, phone number, email address and website and a 50-word description of services to william.fitzpatrick @liverpoolchamber. org.uk by July 15. CHANGING MINDSETS: Helen Wakefield and Dr Peter Hawkins of Windmills

Do you want to be our Business of the Week? Contact Neil Hodgson 0151 472 2451 or email neil.hodgson @liverpool.com

translate to small firms just as easily,” he said. Windmills is working with Birkenhead training provider Scientiam and the Manchester enterprise academy of TV’s Dragons’ Den star Peter Jones. Dr Hawkins said: “We were called in to teach their first cohort of students.” And help in setting up their own ventures for the growing number of staff leaving the public sector affected by the government’s austerity measures will also figure prominently in Windmills’ plans. The next wave of entrepreneurs will also benefit from a new charity just launched by Dr Hawkins to help young people fulfil their potential. The Windmills Foundation will receive 10% of the company’s pre-tax profits and its first exercise illustrated the impact it can make when 300 Formby sixth formers were given £10 with the goal of making the world a better place and making someone smile. He said: “One group got sponsorship for 400 balloons with a teabag or a seed attached. They had to have tea with an elderly neighbour or plant the seed. “Another group created photo albums for people with Alzheimer’s. “It taught young people at a very young age their role in the community and the fact they could make a small difference very quickly. Too much focus is on making money. The other bottom line is making a social impact on life.”

LOST TRIBE BOOK STREET REUNION If you are one of the thousands who were inspired by Ken Rogers’ book about the Everton and Scottie Road clearances, you can now fulfil your dreams and re-unite with old friends and neighbours • Make the ‘journey home’ to Everton’s famous slopes • Listen to Ken Rogers’ talks on the people’s memories • Climb the St George’s Church tower • Enjoy the greatest view in Liverpool from Everton Heights • Arrange to meet old neighbours and have a picnic in Everton Park

11-4pm, Saturday 16th July. St George's Church/Everton Park For further details:

WORLD’S END: The final edition of the News of the World

www.losttribeofeverton.com


4 NEWS

Wednesday, July 13, 2011

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BUSINESS

AFORMULAFOR BIG

SCIENCE PLANS: Geoff Wainwright, left, and Rhys Roberts outside the Merseybio centre

INTERVIEW Alistair Houghton talks to Geoff Wainwright and Rhys Roberts of 2Bio

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HEY spent years studying science – but when Rhys Roberts and Geoff Wainwright decided to take over the running of Liverpool’s MerseyBio centre they had to learn the art of running a business. It’s a skill they soon picked up. Today 2Bio, as well as running the Merseybio incubator which has housed many life science companies, helps researchers throughout the world make money from their ideas. Merseybio was founded by the University of Liverpool in 2001 to house spin-out life sciences firms. Geoff and Rhys – who both have PhDs and have years of experience in scientific research – joined Merseybio in 2001 and 2002 respectively. The university managed the centre until 2007, when Rhys and Geoff formed 2Bio to take over its management. Rhys said: “Part of the responsibility we had was to continue our stewardship of the incubator, because it was something we had built up, operated and made successful since the start of the project. “But we knew we wanted to internationalise the business. This gave us the freedom to do that. “We now have more empathy with our customers than we’ve ever had. We’ve been there ourselves. We know what it is to take a risk, to start a new business and to grow a business.” The 2bio team can also share its years of experience in scientific research with Merseybio tenants. Geoff said: “Part of the ethos is that this is not just a property. “Diseases don’t have passports. They travel. Our market is global because the problem is global.” Merseybio companies have worked in areas from making diagnostic tests for diseases faster and cheaper to finding ways to make promising drug treatments more soluble and therefore easier to use. The 2Bio team still works closely with the University of Liverpool, meaning they can dip into the pool of local research talent. Geoff said: “Facilities such as this would be very difficult to

replicate well if you didn’t have such a strong base around you.” That research pool, along with the presence locally of companies such as Eli Lilly and Bristol-Myers Squibb, means Liverpool has a global reputation for life sciences. Geoff said: “Liverpool has clear highlights when you go overseas in areas such as infectious diseases, materials chemistry, physics and pharmacology. “People understand that we have a critical mass in a very small space. “Shanghai has 14m people. Liverpool has just 450,000. But when we start to explain the density of high-quality activity we have in

Liverpool, they immediately get it. It’s not a difficult sell and people are willing to listen.” The key challenge facing the life sciences sector in Liverpool is the lack of suitable laboratory space. There are currently few suitable spaces for firms that have outgrown Merseybio and need larger laboratories. Since Merseybio opened in 2004, 39 companies have called it home. But, alarmingly, 16 companies have left the city because of a lack of space in which to expand. Geoff said: “They were companies that just got too big. “They had to make a decision – can they grow further in Liverpool?

‘Our market is global because the problem is global’

The answer for them was, unfortunately, no.” Asked if the movement of companies was frustrating, Geoff said: “It has been for five years. We’ve been pretty much full since 2005.” But the future looks much brighter thanks to plans to build a Biocampus in Liverpool to house growing firms developing the drug treatments of the future. The campus, part of the new £451m Royal Liverpool Hospital, will eventually house dozens of firms researching pioneering medical treatments. Geoff and Rhys are working with the hospital and the university on plans for the first phase of the campus, a BioInnovation Centre (BIC) that will give space for growing firms. The more firms that move on to the BIC, the more will pass through Merseybio – and the more Geoff and

Rhys can share their experience with. Geoff said: “The new hospital represents, for Liverpool, one of the biggest opportunities for forward-looking economic development in this part of the country that we’re ever going to get. “The university and the hospital are bringing together a project, which essentially is one of these but bigger ” – he pointed at Merseybio – “to capture the value that we currently lose. “As a company, 2Bio doesn’t lose that value. We still have contacts with these companies. But the city has lost valuable company stock that would have spent money and employed people in the city.” Life sciences firms bring more than just an economic benefit to the region. Rhys said: “While there are clear economic benefits to the Biocampus model, there’s a huge benefit for patient healthcare as


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GRAND PLANS: An artist’s impression of the Biocampus at the new Royal Liverpool Hospital

well. Innovative treatments developed here for commercial reasons will also be available here first of all.” 2Bio helps researchers and companies to exploit their intellectual property. It works with clients including universities, research institutions, investors and biotechnology companies large and small. Rhys said: “What really motivates us, given our love of science, is the commercialisation of new ideas. It’s a very satisfying business for us.” 2Bio has customers around the world, particularly in Europe and in Singapore, Australia and Canada. Geoff said: “We constantly review whether we need to establish an overseas presence. It’s a big step for a small business.” 2Bio hopes to use its international connections to benefit Merseybio’s tenants and the city more generally. It is helping to forge

links between the University of Liverpool and Singapore’s Agency for Science, Technology and Research, and Rhys hopes other collaborations will follow. Geoff and Rhys are clearly passionate about their work, and are enthusiastic about the prospects for the region’s life sciences sector. They have left hands-on research behind for a new life as business gurus – but laugh when asked if they missed their labs. “I was too dangerous in labs,” smiled Geoff. “There were a lot of explosions. It was time to get out. “But we work with businesses all the time. And one thing we do really well is speak geek. “There are so many times when we sit down with someone who is explaining something to us, and we see that it’s really cool.” Rhys added: “We live vicariously through the experience of others whose experiments rarely fail.”

HIGH HOPES: Regeneration officials say the life sciences sector is crucial to Liverpool’s future

NEWS 5

Wednesday, July 13, 2011

HERE has been considerable Press coverage about the effect of employment law on the ability of employers to recruit new staff, with some employers citing current employment laws are too restrictive and inhibit growth. On the other hand, other employers state they have no trouble recruiting and do not consider employment law inhibits growth. Modern employment law has increased greatly since the 1960s due to two factors: the first a lack of protection for employees. For example, in the event a company hit a downturn and had to shed staff, prior to the Redundancy Payment Acts 1965 there was no protection for workers. The second factor was the impact on the UK from joining the European Union, which has led to legislation to comply with EU Directives. Is employment law too burdensome? Some say yes, but, generally, the answer must be no. It is not too difficult to comply with existing legislation. Employees are entitled to terms and conditions of their employment which set out what they can expect from an employer and what an employer expects from them. These must be provided within two months of employment. But you would be surprised at the number of employers who still do not provide employees with terms and conditions, even though this has been law since 1963. By failing to even attend to this basic task employers leave themselves wide open to a claim. The penalty for not providing terms and conditions is up to four weeks pay. Not a huge sum, but if no employee has terms and conditions this could be multiplied by the number of employees. The government has indicated it will review

employment law to try and reduce the administration burden on employers. But, with respect, this is not the answer. Employers who cite that employment law is too burdensome are blaming legislation as a reason for not growing their businesses. As it stands, from the inception of employment employees are protected with a number of rights. At 12 months an employee will have the right not to be unfairly dismissed although there are exceptions during the first year. In general employers will have a period to assess the suitability of employees. With respect to employers, it should be a relatively straightforward process to assess an individual during the probationary period. If the employee is not suitable, his or her employment can be terminated. The government has indicated that in reviewing employment law, fairness for individuals, ie employees, will not be compromised. The government will endeavour to make legislation easier to understand, improve efficiency in how employment law is administered and reduce unnecessary bureaucracy. It has launched an Employers Charter clarifying what an employer can do. Employers who are aware of their obligations make it their business to find out and obtain advice on issues that confront them, employment law being one. The Employers Charter is available on www. businesslink.gov.uk/ employerscharter. This column was brought to you by employment law specialist ELAS, Employment Law Advisory Services. For more information call the ELAS advice team on 0161-785 2000 or email info@employmentlaw.uk.com


6 NEWS

Wednesday, July 13, 2011

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BUSINESS

CITYBOFFINS

Three universities join forces to help keep graduates in the region

FOCUS . . . on graduates

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IVERPOOL Science Park has teamed up with two colleges in the region to encourage more young science graduates to go into business for themselves. It’s being done because the creation of new businesses based on science and technology breakthroughs is seen as one of the best ways forward for the region’s economy. The Mount Pleasant-based park has launched the “Graduate i-pass” with Manchester Metropolitan University’s business incubator Innospace and the University of Chester’s Riverside Innovation Centre. Graduate i-pass will allow graduate and start-up tenants to access facilities across the three sites. A reciprocal agreement has been drawn up between the three organisations setting out the offering, which includes guest day passes, free wireless connection, use of communal facilities and the option to book meeting rooms. Liverpool Science Park chief executive Chris Musson said: “We are delighted to unveil the Graduate i-pass. “Each of our organisations shares a deep-rooted commitment to supporting the brightest and best talent starting out in business, and this scheme is about giving a helping hand to those ambitious young firms working hard to establish a presence across the North West. “Not only does this initiative provide professional bases across multiple premises, but opens up access to our vibrant communities of like-minded knowledge-based companies.” Last September, Liverpool Science Park opened a Graduate Enterprise Centre (GEC) exclusively for new and recent graduates starting out in the science and knowledge- based sectors. The 24-hour facility provides tenants with all the necessary ingredients they need to build a business, including low-cost, short-term lease options. Mr Musson added: “This is a permanent long-term initiative, primarily aimed at companies based within our Graduate Enterprise Centre and starter pods,

with the idea being the scheme will grow as more graduates move in.” There are 10 graduates in the GEC and this number is expected to grow after the graduation period. Mr Musson said: “The Graduate i-pass has been met with great enthusiasm by the existing tenants and has proved quite a draw to companies soon to move into the science park, with the passes now starting to be issued. “We hope in time to expand the scheme to include other likeminded facilities across the North West.” Manchester Metropolitan University’s director of enterprise, Ian Jamieson, said: “We’re very pleased to be working with our partners across the region to offer an enhanced service for graduates. “In the current economic climate, it is vitally important that we stimulate new enterprise and support start-up businesses – this initiative will do both.” And Charlie Woodcock, The University of Chester’s executive director of innovation and development, including Riverside Innovation Centre, added:

“Graduate i-pass is a great scheme to help support enterprising graduates across the North West and is a good example of innovative support facilities working together. “With access to three prime city locations, young businesses can benefit from professional premises and the opportunity to network with like-minded entrepreneurs across the region.” All three locations offer exemplary credentials in the development and encouragement of fledgling knowledge-based ventures. Liverpool Science Park was launched in 2006 and is currently the second fastest growing science park in the UK, behind Cambridge Science Park. It was created to develop and support Liverpool’s commercial knowledge economy and has proved a huge success to date, providing a range of services to nurture embryonic ventures and help them flourish. Its offer includes flexible, bespoke fit-for-purpose accommodation; versatile leasing arrangements; specialist business support; life science laboratory compatible

accommodation; links to the region’s specialist experts; and access to the academic research base. Located in the heart of the Knowledge Quarter, at the foot of the steps of the Metropolitan Cathedral, Liverpool Science Park currently comprises two buildings, Innovation Centre 1 (ic1) and Innovation Centre 2 (ic2). Occupants span a wide range of knowledge-based sectors, including the creative industries, pharmaceuticals, life sciences, ICT, software development and genetics – all at the cutting edge of new technology. And not only does the facility retain home-grown talent, but it is increasingly attracting companies from outside the region and abroad, from as far afield as Finland and Canada. The park has twice collected the “Best Science-Based Incubator” award at the International Annual Incubator Conference & Awards, and it is estimated that, with the development of further phases, the Park could support as many as 7,000 local jobs within the next 10 years.

Expert help available LIVERPOOL Science Park is a joint venture between Liverpool City Council, Liverpool John Moores University and the University of Liverpool. It was part financed Merseyside’s European Union funded Objective One programme. Innospace is Manchester Metropolitan University’s business incubator for start-ups and new enterprises. It comprises a community of more than 120 start-up businesses with access to a professional office team and a range of back-up facilities. It helps start-ups and early stage businesses that have been trading for up to 36


NEWS 7

Wednesday, July 13, 2011

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FINDAHOME AMBITIOUS PLANS: Chris Musson at Liverpool Science Park

TALENT: Graduates are being encouraged to stay in the region to start businesses

SOCIAL ENTERPRISE

HUB: Charlie Woodcock, of the University of Chester, at the Riverside Innovation Centre months. In addition, it is fast becoming a hub for social enterprises, with specialist support services and networking available. Its unique selling point is its special emphasis on

supporting cutting-edge digital, creative and technology businesses and says it is attracting increasing numbers of overseas entrepreneurs. Chester’s Riverside Innovation Centre is set to

officially open this summer and the university plans to develop it into its own innovation-focused business start-up facility. It is based in the former County Hall, next to the River Dee, and offers access to expert advice.

UNLESS you’ve had your head buried in the sand for the past few weeks, you’re likely to have encountered the BBC’s The Apprentice in one form or another. Wannabe entrepreneurs ruthlessly compete for the chance to build a career in business with Lord Sugar. Watching The Apprentice it’s easy to fall into the belief that all business people are cut-throat individuals who are in business for personal gain, but it’s social enterprises like Knowsley’s Collage Marketing that prove otherwise. Established in 2007, Collage Marketing is a successful social enterprise marketing agency that specialises in providing support for local people, charities, community groups and other social enterprises. By offering a strong portfolio of marketing services and trading with public, private and community sector organisations, Collage Marketing is financially

COLLAGE: Donna Lucy stable and does not rely on funding, meaning that it continues to be able to offer valuable services to the local community despite today’s challenging economic climate. Donna Lucy, director of Collage Marketing, was inspired to create to set up the agency as a means of offering local people real, creative opportunities. She had lived in London

with Jo McGrath, chair of the Social Enterprise Network for 20 years but then returned to Liverpool. She was surprised not so much by the lack of job opportunities or low self-esteem, but more so by the unimaginative support that people were offered. People were being boxed in and pigeon-holed. As a result, she opened Collage Marketing, which has in turn opened doors for local people, providing valuable job and training opportunities that broaden their skill base and raise their aspiration levels. After bad experiences with a number of cut-throat business people Donna is determined that Collage Marketing continues to offer a real ethical alternative that does its bit in creating a more equal, just and socially responsible business environment. Being a social enterprise means Collage is not reinforcing and contributing to the ‘dog eat dog world’. Can you say the same about your business?


8 NEWS

Wednesday, July 13, 2011

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Business to Business

BUSINESS

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button in the morning and your lights come on, the curtains draw and the TV comes on. “Whatever hotels charge you on, we won’t. I paid a hotel bill in Holland and had an extra 180 euro charge for a Kit-Kat bar, a bottle of water, use of wi-fi and films. Here it is about your room rate and everything else is free.” Since the launch of the Victoria Street apartments local developer Iliad has worked with Katie on further schemes in Mathew Street

EEF and UKTI in export promotions deal MANUFACTURERS’ organisation EEF and UK Trade & Investment (UKTI) have signed a memorandum of understanding to cooperate on the promotion of export services to manufacturing and engineering companies. The three-year

agreement is aimed at working on initiatives and support for firms to boost UK exports, especially to emerging markets such as Brazil, Russia, India and China. Recent survey evidence from EEF showed 90% of manufacturers are involved in exporting and, that for two fifths of

companies, exports now account for more than half their turnover. However, obtaining a foothold in new markets can require significant investment and commitment and guidance. EEF north west director David Ost said: “Exports are the lifeblood

of UK manufacturing and, with the prospects for international trade remaining very positive, it is vital for our economic prospects that we take every opportunity to boost our performance. “By combing the expertise of UKTI with EEF’s access to market, companies will be set fair

to reap the benefits of the unique expertise to which they will gain access.” Acting chief executive of UKTI Susan Haird added: “Working with organisations such as EEF is vital. We want to work with partners to help get the message through to as many companies as possible.”

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A LIVERPOOL firm is challenging the hotels sector with its luxury range of managed apartments aimed at weekend visitors. Signature Living will offer 230 bed spaces in three locations, building on its first venture in Victoria Street. Former HR manager Katie Kenwright bought her first apartment in 2008 and used the profits to eventually acquire all 12 spaces in the Victoria Street site. They offer underfloor heating, a double whirlpool bath in one, free wi-fi, films, even a welcoming bottle of wine. Katie said: “You can press a

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Industry Reporter

CITY LONG COLLAR 52 Cab £270pw 07432 651861

LIVERPOOL CITY CENTRE A small shop/office unit to let, off Dale Street £60pw Tel 0151 708 6544

KNOWSLEY IND EST 600sqft lock up unit £300pcm 07587 130170 or 07572 956272

bar at 9pm and leave at 10 because it dies, then go to this bar’. We guide them and tell them how to dress and if they are drunk they won’t get in. “You have to take the threshold to a different level. We have to compete with hotels. Our motto is ‘expect more’. “There are about 5,000 hotel rooms in Liverpool and another 2,000 on the way in what is an already aggressive market. “But we are out of that because we are great accommodation. “There’s no-one really doing great accommodation in the city on the scale that we are.” She said that is reflected in outstanding reviews on the Trip Adviser and Booking.com websites, adding: “ If you get bad reviews your are finished.”

LONG COLLAR TX1 James 07753224438

LONG COLLAR available 03 cab £260pw. 07912 627277

UNITS TO LET 5,000−15,000 sqft. Initial Rent free period. 0151 486 0004

and Bold Street which will include 16-bed and 10-bed apartments. She said during the week the properties attract families, including Spanish and Chinese tourists, who would pay about £150 a night. But at weekends the rates rise to about £340 a room aimed at groups and stag and hen parties, mostly from London. However, Katie said all properties are strictly regulated and each site has its own security guard: “They are all selfcontained units with no residents.” The firm also provides a lifestyle service for visitors new to the city: “We offer discount at restaurants and clubs and can organise their nights for them. “We can tell them, ‘go to this

TX1 CITY CAB L Collar. Clean licence only, £230pw. 07407 708432

OFFICES TO LET Next to Bellevale Shopping Centre. Singles from £40pw, inc Car Parking. Call 07949 689802

5 O F F I C E S T O L E T Nr Allerton Rd L18. All in excellent condition £200pw for all 5. Tel: 07938 877632

Managed flats an alternative to city’s hotels

N I G H T C O L L A R TX2 C/O Childwall. Day Collar TX4 C/O Kirkby 07880 722845

NIGHT COLLAR/wkend collar Old Swan 07771 616615

P I C T O N R D Large double fronted shop & basement. Ideal showroom, £15,000pa 07587 130170 or 07572 956272

by NEIL HODGSON

KNOWSLEY CAB & PLATE for sale finance arranged. 0151 298 3450

OFFICE TO LET Knowsley Industrial Estate, 1st flr, s/c, brand new decor, 1500sqft, £400pcm 07587 130170 or 07572 956272

L13 Garage Workshop Storage to let. Various uses, all utilities £70pw 0151 259 2729 or 0771 9352556

SITTING PRETTY: Katie Kenwright in one of Signature Living’s luxury managed apartments situated in Victoria Street

D A V Y L I V E R Require experienced radio operators. Please send CV’s to vacancies@davyliver.co.uk

HIGH CLASS FISH & CHIPS Chinese Takeaway. Good takings short hours. For sale as freehold or leasehold. Call 9am− 4pm. 07958 480366

32 SEATER CAFE Walton Vale excellent location. Quick sale req. All Offers cons. Contact Mr Carr 07848 035715

FLORIST FOR SALE St Johns Rd, Waterloo. 07976 693731 L1CITY CENTRE Shop £20,000 £500pcm 07776 305336

BOTANIC CARS Requires owner drivers 0151 220 2020

NIGHT COLLAR c/o Broadway & Norris Green 07411 934221 TX1 CITY DAYS/ NIGHTS L/ COLLAR 07715 172487

Building Trade FRAMELINE TRADE SUPPLY COMPOSITE DOORS UPVC

WINDOWS, DOORS, CONSERVATORIES. 5 Day Turnaround Tel 0151 546 5577 Fax 0151 546 5588 ACCREDITED WITH BS7412 & BS7950

KITCHEN & BEDROOM FITTINGS from a hinge to a full kitchen/bedroom. 3D plans now available. Showroom & Trade Counter at 3 Rockley Street, Kirkdale, L4 0151−207 0008. www.brosna.co.uk

BUSINESS TO BUSINESS A-K TEL: 0151 472 2746 L-Z TEL: 0151 472 2573

ECHO Business Supplement - 13th July 2011  

8-page business supplement from the Liverpool Echo

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