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SEPTEMBER/OCTOBER 2016

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@livemore COMMUTE LESS & IMAGINE LIFE WITH MORE TIME TO LIVE

How to Build the Custom Wine Cellar of Your Dreams Reston Town Center 2.0

Safe Track–How's it Really Going? Fall Fun for Kids at Dulles Airport The Influence of Transportation App-based Services on Your Transportaion Choices

A publication of the Dulles Area Transportation Association


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inside @livemore features

Rev. Rob Morela wins a bike flasher for his wife during the Community Lunch August 6th at St. Mathew's. DATA Onsite Rideshare Coordinators Karla Nativi (center) and Saira Athie were on hand to give commuting tips.

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Effingham Manor: A Suburban Oasis & Northern Virginia's Newest Vineyard

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How to Build the Custom Wine Cellar of Your Dreams

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Reston Town Center 2.0– The

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Coming of Metro and TransitOriented Development (TOD)

on the cover Effingham Manor, the historic home to the newest vineyard in Northern Virginia. Read more on page 6.

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Safe Track Update–How's it Really Going?

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If Your're a Millennial-You Might Want to Buy Instead of Rent in D.C.

@livemoreVA

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Dulles Matters: Fall Fun for Kids

on facebook:

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Tech Corner

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DATA Business Profile: Leidos

Connect with @livemore: on twitter:

livemorecommuteless on our site:

www.livemore.us

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@livemore published by the Dulles Area Transportation Association

From the CEO’s Desk

EDITORS Doug Pickford Aundrea Humphreys DESIGN factoryBstudio ADVERTISING SALES Hugh Barton Barbara Barton Karen Lee Kelly Woodward

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Got a story idea?

Email editor@livemore.us

For advertising info: hugh@livemore.us karen@livemore.us

703-370-3868 703-577-4894

Contact DATA

Jim Larsen, Executive Director/CEO jlarsen@datatrans.org

Kelly Woodward, Director of Sales and Marketing kwoodward@datatrans.org

As our area’s children head back to school and the nights turn crisp, we are reminded that the Fall months offer great opportunities to get out to the countryside and see the beauty of the turning leaves, and perhaps visit a local vineyard or micro-brewery. September and October in Northern Virginia is chock full of festivals and opportunities to really enjoy the beauty of the outdoors that are right at our doorstep. With school back in session, we historically see an uptick in traffic congestion. With METRO still tackling the SafeTrack initiative, our traffic woes may be exacerbated. However, as our article on SafeTrack demonstrates, thus far the “gloom and doom” predictions have not come to fruition mainly because of the responses from our local transportation providers and the resolve of our commuting populations. SafeTrack aside, we will introduce you to the newest addition to Northern Virginia’s burgeoning vineyard business – Effingham Manor – the latest vineyard to open in Prince William County. Renowned viticulturist Chris Pearmund is renovating this historic property to create a unique venue for trying his award winning wines as well as creating a venue for special occasions, such as weddings. It will

be a welcomed addition to the stock of wineries and vineyards in our region. In this edition we also trace the history of Reston Town Center, a city arising right before our eyes. The Town Center will play a large role in the future of Fairfax County and represents a great example of developing a transit oriented community from the ground up. Learn how this development has augmented the original vision of Robert Simon’s greater Reston community. And speaking of great places to live, a recent survey found that the D.C. region is one of the most affordable places for millennials to buy a house. This is great news not only for our younger generation, but also for all those businesses that hire these folks. And lastly, while you gaze down at your transportation app on your phone, do you wonder who else is using these things and which apps are the most popular? We have your answers in our Tech Corner page – the results of a survey done in May that highlights who is using what transportation apps and how often. While it may still feel like summer, fall is actually here, so get out there and enjoy our region’s fall weather and amenities and remember to Live More Commute Less!

As Always – Best Regards

Lynn Bostain, Director of Employer Outreach

@livemoreVA

lbostain@datatrans.org

4160 Pleasant Valley Road Burgess & Niple Building, Suite 200 Chantilly Virginia 20151-1226 Phone (703) 817-1307 Fax (866) 652-0847 Dulles Area Transportation Association (DATA) ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act of 1964 and the Americans with Disabilities Act (ADA). To request this information in an alternate format, contact DATA at (703) 817-1307.

James N. Larsen Executive Director/CEO Dulles Area Transportation Association

www.livemore.us


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SafeTrack Update – How’s It Really Going? As we approach the third month of METRO’s SafeTrack initiative, the visions of gloom and doom – that the region would be thrown into complete and utter gridlock – do not seem to be taking hold. Kudos and credit go out to our local and regional transit and transportation demand managers, who have been attempting to take up the “slack” during the roving shut/slow downs that have occurred during Surges 1-4. Credit should also be given to our region’s commuters and employers who have adapted some new commuting patterns and are proving to be pretty saavy users of our transportation network. Now, there have been some significant bumps along the way, particularly on July 29th when an Orange line train derailed at the East Falls Church station, creating havoc on both the Orange and Silver line commutes for three days. Even the most patient commuters on those two lines had a tough time navigating around the closed lines. So, what has been the impact on commuting during these first four SafeTrack surges? The regional transportation providers provided a glimpse of the situation on July 20th in a report to the National

Capital Region Transportation Planning Board. Highlights of the Northern Virginia provider’s approaches and lessons learned are below. Long and short of the situation – communication, communication, and more communication! Regionally the local providers discuss and coordinate strategies on a weekly basis through the coordination of the Northern Virginia Transportation Commission. This communication among providers is critical with the “roving” nature of the Surges. City of Alexandria – As previously mentioned, the main lessoned learned is to be in constant communication with the public. In addition, the City also included: • Free service on the DASH’s AT3 and AT4 bus lines;

Arlington County – • Added transit capacity to bus routes around affected closures;

and the core and supplemental Rt. 599 express service between the Dulles Corridor and the core;

• Installed temporary Bikeshare station at East Falls Church METRO (Capital Bikeshare trips increased by about 32%, Bikeshare annual memberships purchased in Arlington were up 45% from last year, Bike ridership was up 40 to 90% at counters across the County);

• Peak period bi-directional express shuttle service between Franconia-Springfield and Pentagon;

• Arlington County Commuter Services icreased outreach to employers urging telework options and Libraries offered work stations; • Provided ambassadors at affected stations to help travelers and enhanced wayfinding signage;

• Added Capital Bikeshare capacity at Braddock Road METRO;

• Ambassador teams assisted 450 in Surge 1 and 150 in the first week of Surge 2; and

• Added variable messaging signs to alert drivers; and

• Handed out about 10,000 brochures at Metro rail stations.

• Increased staff and used a flat taxi fare of $15 from King Street in Old Town to the National Airport.

Fairfax County – • Provided express shuttle between the I-66 Corridor

• Supplemental I-95/395 express service between Saratoga Park & Ride and Pentagon; and • Promote park and ride lots and Metro/VRE stations with available parking capacity and promote other bus wwand VRE alternatives. Loudoun County – • Diverting service for the Potomac Falls bus line to Ballston-MU from West Falls Church during these surges; • Increasing the number of buses in high use areas; • Providing bus schedules that highlight trips that match reduced train service arrivals; and • Promoting Van pools, Car pools, telework and other commuting alternatives.

Potomac and Rappahannock Transportation Commission (PRTC) – • Delayed departures (additional 15 minutes) on last trips for buses serving Metro stations (Tysons or Franconia/ Springfield) to accommodate longer rail commutes depending on which line was affected by the surge; • Promoted OmniMatch for carpool/vanpool services; • Suggested possible alternate OmniRide services, such as taking bus to Pentagon or Mark Center and transferring to other PRTC buses or other regional providers to bypass single tracking/segment closures; and • Promoted VRE during Blue/Yellow line surges. All of the affected Virginia localities sought reimbursement from Commonwealth Transportation Board (CTB) an extra $1 million for additional services provided during this phase of SafeTrack. The CTB approved this request in June. For up-to-date information on the SafeTrack initiative, go to www.http://wmata.com/ rail/safetrack.cfm.


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Effingham Manor

A Suburban Oasis and Northern Virginia’s Newest Vineyard As the saying goes, Chris Pearmund is a man in a hurry. However, the work, particularly the world of wine, government processes and the wine industry, just can’t keep up. Chris is in the process of opening Northern Virginia’s newest vineyard, Effingham Manor, in Nokesville, VA.

Building out the new processing and tasting facility and restoring the historic manor house are the easy parts. You see, Chris has had his hand involved in more than two dozen vineyard projects over the years, and intends to open one a year going forward. No, the problem isn’t that he isn’t ready to open, the problem lies within the Prince William planning processes that have slowed overall approval of this vineyard to a snails pace due to the “adaptive reuse of the historic property”. Chris hopes (fingers crossed) that eventual approval will translate into a mid-October debut. Effingham Manor is a jewel of an historic place, encompassing about 16 acres (1.5 now in cultivation) with beautiful views and a handful of historic out buildings. William Alexander constructed the Manor in 1767. He was a great grandson of John Alexander, the namesake of Alexandria, Virginia. The site is currently on the National Register of Historic Places. The Manor house, located on a main north/south thoroughfare in Colonial times, was the resting post for

many of the most famous founders of our Nation. In fact, there is still liv ing evidence on the site – a Western Cypress tree given to the family by Lewis & Clark after their return from their western expedition. Chris’ involvement with the vineyard means that this magnificent site will now be open to the public and preserved in perpetuity for all to visit and enjoy. On top of that, visitors will also be able to taste and take home some of the award winning wines (Effingham’s Rose was just awarded number one in the country for their Chambourcin-based blush) that Chris and the Effingham team produce. A win-win situation if there ever was one. During @livemore’s visit to the site, Chris provided us a tour of the facility and offered up some great insights on his involvement in the Virginia wine industry as well as a look toward the future. As we said, Chris is anxious to push Virginia’s burgeoning wine industry forward, and FAST. Our brief conversation with Chris follows.

Q - You own and operate two other wineries, why Effingham and why now? What makes this winery different? A - Effingham has fantastic history and potential and needs to be protected and should be made available to the public as a resource. The winery venue in my mind is the perfect answer.  The previous owners came to me about doing exactly this.

Q - With the growth of vineyards in Northern Virginia (particularly Loudoun County) do you believe there is still unmet demand, and why? A - Virginia has opened 200 wineries in the last decade. There will always exist room for an exceptional team of winery management and award winning wines paired with a warm, inviting, comfortable atmosphere in an historical


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ducing wine yet we are already the largest wine-producing nation in the world. Our per capita consumption, however, is only at about 50% of that of Spain or Italy. We have some catching up to do! Q - You’ve been in the business for some time and are quite knowledgeable and are well respected by your peers.  What is your assessment of Virginia’s wine industry and what is your opinion of its future? Vineyard planting at Effingham. or particular setting. The bar has been raised for others to meet, and a minimum floor has been set to help in future success.   Our national per capita consumption is less than half of Europe, lets raise a glass of wine and catch up to better foods and lifestyles we all can appreciate. Wineries are increasing in popularity every year in the United States. Previously, wine makers rarely interacted with

customers; much like you don’t expect to order a hamburger in a restaurant and chat with the cattle farmer. Only in the past decade, really, have consumers come to enjoy and expect spending time at vineyards and wineries, learning more about the wines they drink and how they’re made. Comparing wine in the United States to Europe, we’re still fairly new at pro-

A - Virginia has come a long way, and it still a teenager in its evolution of winery development for quantity and consistency, but has developed respected regional character. The agro-tourism side has done very well, but we need to bring our wines outside of Virginia to anchor our future.   The state has been fantastic in making a path; it’s the wineries turn to make an investment in regional and national distribution.   

7 Q - Is this it for you? Or do you anticipate growing your brand/ operations further in the future? A - I plan to keep going for at least another decade. Our goal is to continue opening wineries with a consistent management all with the similar operating systems, quality of customer service, topnotch wines but with distinct settings, scenery and story. The Virginia wine industry has a strong future when run like a business sector.   Q - And lastly, what’s your preferred wine? A - My favorite wines are generally reds that have been in the bottle a few years, made by small producers.  I am always on the hunt for the next expressive wine that I’m not yet familiar with be it bubbles, red or white.  Mass produced food and wine has its place, but I enjoy the passion of expression and regional identity.


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How to Build The Custom Wine Cellar of Your Dreams BY TRACEY LONGO

Ever dream of building the type of wine cellar that will help you take your wine collection to the next level? That’s exactly where Craig and Diane MacAllister of Fairfax found themselves, when their quest for new wines for their growing collection was thwarted by their home’s limited storage. Their solution? Build the type of high-end, custom redwood wine cellar that encourages and even rewards their frequent wine-buying trips to Europe and California. Today, the MacAllisters use their high-end wine cellar almost every day. The room is 100 square feet of retrofitted luxury, with custom redwood and mahogany racking and shelving, rich granite and tile work, glass front cabinetry and doors, two tiers of lighting and the kind of

perfect 24-seven 55 degrees that fine wines require. It’s a sumptuous wine cellar that not only protects the MacAllister’s growing wine collection, but gives them the perfect place to host impressive tastings and kick off wine dinners. “We love collecting wine and it’s so communal,” says Diane MacAllister. “We get to serve wines that our guests would probably never taste otherwise, and will probably never taste again. We also get to buy wines by the case when we find great vintages, like we just did on a trip to Napa and Sonoma.” After a long search for the right builder, the MacAllisters chose Michael Nash Design and Homes, Fairfax, because of the firm’s extensive expertise building wine cellars and storage. Custom-

ers get to see that experience and attention to detail first hand in the two complete wine cellars the company built in its 8,000 square foot Lee Highway showroom. Wine cellars are complex and need careful attention to electrical, cooling, lighting and moisture control to protect wine collections—all facts that became apparent to the MacAllisters as they did their research and began to interview builders. “Be careful,” Diane MacAllister warns. “We had a gentleman come out and all of his work was subcontracted to others who could only work in the evenings and on weekends. Another gentleman showed us a glossy flyer with pictures of wine cellars we knew he hadn’t built. Yet another firm had Better Business Bureau complaints.

“We had certain expectations for quality and appearance and we wanted a company that had the on-staff people with experience in the multiple concerns necessary to take this on as a turnkey project,” Diane MacAllister says. “When we saw the wine cellars in the Michael Nash showroom, we knew we found the right firm.” The award-winning design and build firm, which routinely wins national and regional COTYs (Contractor of The Year awards), is proud of the work it does for wine connoisseurs throughout Virginia, DC and the mid-Atlantic, says Michael Nash president and CEO Sonny Nazemian. “I think what really sets us apart is we use our own skilled employees to design and build wine cellars and wine rooms, which gives us the ability and flexibility to really meet our customers’ every need,” Nazemian says. The cellar holds up to 17,000 bottles of wine, using an amazing configuration of clear Hardy redwood cabinets

and mahogany racking. “The MacAllister’s chose custombuilt double wine racks, traditional racks, open diamond racks, six-column racks, magnum racks and curved corner racks, to meet the MacAllister’s design needs,” Nazemian says The room beckons the MacAllisters daily. “We go down to enjoy a glass of wine or grab a bottle for dinner. Now we get to wow our friends and family and kick off wine dinners with champagne and fruit served in the wine cellar. And it gives us the opportunity to buy cases from private wineries that don’t sell in stores. We love pairing food with wine and hearing guests’ “ooohhhs” and “aaahhhs.” It’s pretty amazing. “We were also very pleased with all of the assistance we got from Michael Nash,” Diane MacAllister says. “They thought of all of the things we didn’t think of. We couldn’t be happier. I don’t think we’ll ever sell our house, because we won’t be able to part with the wine cellar.”


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If You’re a Millennial – You Might Want to Buy Instead of Rent in D.C.

Logan Circle. Photo credit Creative Commons.

A recent Washington Post article cited a National Association of Realtors study that found that Washington, D.C. is one of the most affordable of 100 major metropolitan areas studied for Millennials to buy a home. According to the Post, the association analyzed employment gains, population trends and housing conditions to compile its rankings. In its findings, the report stated that: “Since there was not a significant increase in home prices in the area in 2015, many Millennials can afford

to buy a home. In 2014, among the 100 largest metro areas, Washington, DC was ranked 6th for highest median household income of Millennial movers. “Thus, the median household income of the Millennials who moved recently was much higher [than the national median ($46,200).] As a result, the homeownership rate for the Millennials who moved recently was higher than the average of the 100 largest metro areas. More than one in-five Millennials who moved in 2014 owned a house (21%).”

Other cities that ranked in the top ten include (listed alphabetically) Austin, Texas; Charleston, S.C.; Denver, CO; Minneapolis, Minn; Ogden, Utah; Portland, Ore.; Raleigh, NC; Salt Lake City, Utah; and Seattle, Washington. Renting in D.C. is prohibitively expensive, yet homeownership rates among Millennials (born between 1982 and 2000) remain at historic lows. This is somewhat perplexing considering the long timeframe that interest rates have been at historic lows as well.

Dulles Matters

Fall is Fun for Kids at Dulles International

Dulles International Airport offers great opportunities for kids to get up close to aviation and enjoy handson experiences at the airport. The annual Dulles Day festivities kick off on September 17 with an early morning 5k/10k runway run followed by a huge outdoor open house on the airfield from 10 a.m. until 4 p.m. Admission is free, and highlights include airplane displays, a kids play zone, food sales and views of teams competing to pull a jet airplane. Visit flydulles.com/ dullesday for more details. Kids traveling through Dulles have something new to get excited about before their

flight. In partnership with NASA, the airport opened a Kids’ FunWay play area near gate B70. The enclosed area gives parents a chance to recharge and relax while kids release their preflight

energy on airport-themed playground items like a replica control tower. All ticketed passengers can visit the FunWay by riding the AeroTrain to the B-gates station (postsecurity). Don’t have travel plans but want to plan a memorable airport experience? Dulles now offers birthday parties for children on many Saturdays. Party options can be selected and reserved at flydulles.com/ iad/birthday-parties.

September 24, 2016 11 am - 4 pm

In the

Main Show starts at 1 pm  Flying Circus Skydivers  Aerobatics  Stunt Planes  Comedy Routine  Radio Controlled Airplane Demo

On the

11 am - 4 pm  Military, Civilian, and Experimental Aircraft  Classic Cars  Festival Foods  Inflatables  Exhibitors

SUGGESTED DONATIONS: $3.00 per person •$5.00 per family SUPPORT THE AIRSHOW!

Engineering, Planning, and Environmental Consultants 11400 Commerce Park Drive Suite 400 Reston, VA 20191 (703) 674-1300 www.kimley-horn.com


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Reston Town Center 2.0– The Coming of Metro and Transit-Oriented Development (TOD) BY ROBERT GOUDIE,EXECUTIVE DIRECTOR, RESTON TOWN CENTER ASSOCIATION

Over the next several decades, Reston Town Center (RTC) will more than double in size and become an even more robust and unique regional destination. This growth is contemplated and will be guided by the recent amendment to the County Comprehensive Plan, adopted after a nearly 5-year study by a citizen-business task force focused on maximizing the significant public and private investment in Metrorail.

RTC 1.0 A bold new vision

At a time when “sprawl and mall” was the suburban paradigm, it was anything but obvious that a dense, urban-like, mixed-use downtown in the middle of suburbia would catch on, let alone become an international aspiration (in just the last several years, I’ve entertained delegations from Japan, Australia, South Korea, and Houston, all looking to understand and emulate the special

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qualities and success of Reston Town Center as they seek to build similar mixed-use centers). Jim Cleveland, who as President of Mobil Land Development/Virginia put together the world-class team that would create and build RTC, has said, “Securing a terrific hotel partner from the start, getting anchor retail and restaurant tenants, flexible zoning that allowed us to adapt to the times, and creating the Pavilion and Fountain Plaza (and eventually Town Square Park) as essential gathering and open space features was really the secret sauce.” The environment that team created now has over 2 million square feet of office space that has been consistently filled with high-quality businesses; an envied street-level experience with over 60 retailers, nearly 30 restaurants, and a major health facility and movie plex; and a regular diet of outstanding cultural and community events. Indeed, a big part of what we as an association do, together with the urban core’s principal owner, Boston Properties, is partnering to build out that sense of community that is so essential to being Reston’s, and increasingly the region’s, downtown. Much of that is centered on Fountain Plaza and the Pavilion, the heart of the urban core. Reston’s founder, Robert Simon, observed in the superb Storycatcher film, Another Way of Living: The Story of Reston, VA, “You couldn’t have a better plaza than Fountain Square. It is a wonderful gathering place.” Over Town Center’s first 25 years, signature events like the Greater Reston Arts Center’s

An architect’s rendering of the ongoing Signature Site development that will include over 500 luxury apartments and a Balducci’s at ground level.

Northern Virginia Fine Arts Festival, our summer Concerts on the Town, the Greater Reston Chamber’s Taste of Reston and Oktoberfest, the Washington West Film Festival, the beloved Holiday Parade and related activities, ice skating at the Pavilion, and numerous runs and other events for charities and non-profits have all taken advantage of this “wonderful gathering place.” Town Square Park (redesigned several years ago to become an even more peoplefriendly space) now complements Fountain Plaza and the Pavilion as an active civic resource. Its interactive fountain and, for the last two years, the wonderful Patrick Dougherty A Bird in the Hand sculpture created with our partners the Greater Reston Arts Center and the Initiative for Public Art-Reston, draw tens of thousands of visitors; and we’ve added terrific programming through our partnership with

the Reston Community Center that takes advantage of the park’s amphitheater (including Saturday morning entertainment for children and, new this year, chamber concerts with the Shenandoah University Conservatory). This remarkable success story has laid the foundation for what will now be an equally exciting period of growth inspired by Metro’s arrival.

RTC 2.0 and TOD

The central premise of the new Comprehensive Plan’s guidance is the creation of dense, walkable/bikeable, mixed-use development that will promote public transportation in lieu of the automobile (it is in part for these reasons that the Town Center station will have no long-term parking, it being a destination and not commuter station). Expect the following as this next period of Town Center’s development gets underway:


SEPT/OCT 2016 • There will be special focus on residential:commercial balance: Transportation demand management has always been a part of our association’s mandate (hence the LINK transportation resource we provide, www.linkinfo.org, and the reason we often close off parts of the urban core to automobile traffic during weekends). Another transportation demand management tool is creating jobs:household ratios aligned with the kind of place one is creating (in Town Center’s case, a downtown/ destination paradigm). Growing the residential presence within walking distance of a major jobs center like Town Center increases the likelihood that local residents will fill and walk to those jobs, thereby reducing dependence on the automobile. Indeed, the residential footprint is already expanding in Town Center. The west end of the urban core (surrounding Town Square Park), originally slated to be all commercial, became a predominately residential area with a rich ground-level retail/restaurant experience that has animated that area in unexpected and wonderful ways. And Boston Properties’ ongoing development of the so-called Signature Site, at the corner of Reston Parkway and New Dominion, will result in two beautiful residential towers with over 500 luxury apartments, 1200 parking spaces, and 24,000 square feet of ground retail – including a Balducci’s grocery. • Extending the downtown: One of the most valuable pieces of real estate in the metropolitan region is Boston Properties’ lot at the corner of Sunset Hills and Town Center Parkway, which is where the skywalk from the Metro station will touch down. Paul Goldberger, the architecture critic for the New York Times, in a presentation to the

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community several years ago on Metro-related development, suggested that the most obvious development priority is extending the urban core south to this touchdown lot, and that is exactly the plan. While still a few years off, key elements of that plan will be an urban grid of streets, a dynamic urban plaza as a central orienting feature, and over 3 million square feet of office, hotel, retail, and residential development that, consistent with the TOD emphasis, will have the highest densities in Reston. • Redevelopment of areas surrounding the urban core: This is already happening. JBG is currently adding about 40,000 square feet of new retail space at its RTC West site (just across from the touchdown lot) and over time will add 700 residential units and more office space. The County is currently seeking qualified bids for the first phase of redeveloping Town Center North (the County government and INOVA hospital area) that will become a mixed-use space oriented around a major new central green, an important need for Reston, with a new library, homeless shelter, rec center, and possibly art center. And, although still a few years away, Lerner Corporation has already received County approvals for a major redevelopment of the Spectrum site that will include 775,000 square feet of commercial space, 1400+ new residential units, hotel capacity, ground-level retail, and pocket parks and other open spaces. This is an exciting time to be a part of the Town Center experience as we build on the unique success of our first 25 years and create an even more robust, complete, and transitoriented Reston Town Center. It’s a great privilege personally and professionally to be a part of building that future.

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Tech Corner

What Influence Do Transportation App-based Services Have on Our Transportation Choices?

How familiar are you with the transportation-app based company _____? Source: WBA Research. The popularity, at least in print if not in reality, of Uber and Lyft services is well documented in the Washington, D.C. region. But who uses these services and how popular are they really? A survey conducted in May by WBA Research out of Crofton, Maryland attempted to quantify this question. The results of the survey are quite interesting and demonstrate the inroads that transportation apps and the on-demand services have made in our region and the growing influence that these have in our everyday decision-making as it pertains to getting from point A to B. WBA Research’s survey

found that among residents of the Washington, DC region, familiarity with app-based transportation companies (otherwise known as transportation network companies, or TNCs) Uber and Lyft is driven primarily by the 18-34 year old age segment (88% familiar with Uber, 69% familiar with Lyft). Regardless of whether their travel is inside or outside the Washington, DC area, younger residents are fueling the rise of app-based transportation. The survey also found that about one in five area residents have used an app-based transportation company to get to or from Metrobus, Metrorail or other public transit (18%) or

to Reagan National, Dulles or BWI Marshall Airports (20%). District of Columbia residents are significantly more likely than their suburban counterparts to have taken any trips using an app-based transportation company in the past month (57% vs. 23%24%). They also average more trips per month than suburban riders (7.7 DC vs. 4.0-4.5 MD/ VA/WV). DC residents who have taken trips also average almost eight one-way trips per month, compared to between four and five among the area’s suburban riders. Among 18-34 year old residents of the Washington, DC area, app-based transportation

ridership approaches levels similar to that of public transportation ridership. In fact, there is significant overlap in ridership between the two modes. Those who have used appbased transportation in the past three months most often said their last such trip was for leisure purposes (57%), while almost one-fourth took their last trip to or from work, school, or for some other business related purpose. Taxi is most often the back up when app-based transportation is not available (44%). One-fifth, however, drive themselves (22%) or turn to public transportation (21%).

Those who have used appbased transportation in the past three months most often said they would have taken a taxi if an app-based transportation company had not been available for their last trip. More than one-half (53%) of those who have used Uber or Lyft say they have encountered Surge/Prime Time pricing and chose to accept the higher fare and take the trip anyway, while 12% opted out of the higher fare. More than one-half of those who have used Uber or Lyft say they have encountered Surge or Prime Time pricing and chose to take the trip anyway accepting the higher fare.

Question - When was the last time you used an app-based transportation company? Question - Which of the following public transportation services have you used in the past month? Source: WBA Research

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DATA Business Profile: Leidos Background Leidos is a spin-off of Science Applications International Corporation, formed in 2013 to provide scientific, engineering, systems integration, and technical services for government clients. With expertise in defense logistics, Leidos offers extensive knowledge and products to assist in improving performance and practices. With a number of office sites in the region, the company offers support for its clients relative to their location.

The Situation and Solutions With the formation of the company in 2013 and moving over 1,000 employees from the SAIC campus in McLean to Reston the daunting task of finding commute options for Leidos employees presented several problems. SAIC offers excellent commuting benefits and Leidos determined to retain those benefits during and after their relocation. The expansion of flex-time and compressed work week benefit participation has benefitted those employees whose commutes were greatly affected by their relocation. With the expansion of Metrorail with the Silver Line, the transit benefit has

benefitted employees who prefer to ride transit to the worksite. A free shuttle service from the Weihle Avenue Metro enables employees to use transit seamlessly to the worksite.

The Impacts and Future Leidos has intentions to expand commuting benefits for employees. The impact of their alternative commuting benefits have resulted in a decrease of single car drivers of 27% to the headquarters in Reston. Over 20% of employees telework and over 30% participate in the transit benefit. With the strength of their commuting benfits package Leidos anticipates a good future for prospective candidates considering their company for employment. Commuter Connections/Metropolitan Washington Council of Governments www.commuterconnections.org 800-745-RIDE


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Taking It For Granted...

Tuesday, September 20 11a.m. - 2 p.m. Reston Town Center Pavilion Find out how to save time and money for what matters most...by sharing a ride to work...taking transit...even biking or walking. There’ll be information on commuting choices from telework to transit...plus games, refreshments, exhibits, and a chance to win a Reston Town Center Shopping Spree! Sign up for the 2016 Live More Commuter Challenge and earn rewards for trying a better way to get to work. And join in the first-ever Live More WalkAround - no advance registration required! For more information, visit www.livemore.us!

w w w . l iv e m o r e . u s

You’d think commuters who slog more than 15-plus miles to work every day would jump at the chance to save on gas, tolls, and insurance…drive only once a week instead of all five days…and cut their travel time in half. But despite these very real benefits, it took a special grant from the Virginia Department of Rail and Public Transportation and the unfailing efforts of DATA Vanpool Coordinator Sarah McGowan to encourage 31 area commuters to adopt a “Van Do Attitude.” The recently completed grant, in partnership with Enterprise Rideshare, formed 6 sustainable vanpools that are still adding riders and encouraging the formation of additional vanpools simply by example. Success was fueled by a schedule of incentives over a six month period, including subsidies, gas cards, free Wi-Fi, and logo items. The result was a substantial reduction in vehicle miles traveled and vehicle trips. Grants enable DATA to develop creative approaches to reducing congestion on area roads. Both E3Calc, DATA’s greenhouse gas calculator for business, and the Live More Commute Less® initiative and website were developed through grants. DATA’s Onsite Rideshare Coordinator, a program that uses bilingual ridematching experts to help provide reliable, cost effective commuting options for the underserved, is underwritten by a federal Job Access Reverse Commute (JARC) grant. In FY2017, which began July 1, DATA is addressing behavior change through the Live More Commute Less: FOCUS! grant. Instead of working through employers to promote alternatives to

DATA Vanpool Coordinator Sarah McGowan toasts the successful FDA vanpools with a souvenir Van Do Attitude travel mug. commuting in a single occupant vehicle (SOV), LMCL: FOCUS! will concentrate on changing commuting behavior among residents in a specific geographic area, in this case the Town of Reston. DATA will conduct and participate in special events throughout Reston to promote awareness and usage of transit, encourage teleworking, and facilitate ridesharing through the formation of car and vanpools. Anticipating the arrival of Capital Bikeshare, the LMCL: FOCUS! grant will also highlight the benefits of biking and walking to work or to the Silver Line station or bus stop. DATA continues to explore innovative and effective ways to reduce vehicular traffic… because when it comes to controlling congestion, our region can’t afford to take anything for “granted!”


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September/October 2016  

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September/October 2016  

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