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MEDIA KIT

@livemore

A publication of the Dulles Area Transportation Association


@livemore MEDIA KIT

From the CEO’s Desk Welcome to @livemore, a brand new publication of the Dulles Area Transportation Association (DATA) will be distributed free to employees and residents throughout the Dulles region. We at DATA are extremely excited to be publishing @livemore as a vehicle to help you learn how to Live More by capturing back some of your time and money wasted on commuting. In fact, we hope that this publication will become a favorite read of yours and that we can provide you with some great tips, ancedotes and insights on ways you can Live More and Commute Less. With the recent opening of METRO’s Silver line, newly established bus routes and easier ways to rideshare, DATA believes the options that the employees and residents have in the Dulles region will greatly enhance your ability to save time and money to spend on what matters most! That said, now you just need to figure out what you want to do with the windfall – we suggest you LIVE MORE!! Best Regards Always,

James N. Larsen Executive Director/CEO


@livemore MEDIA KIT

@livemore published by the Dulles Area Transportation Association

EDITORS Doug Pickford Aundrea Humphreys

Dulles Area Gets A "Let’s Live More Attitude!" @livemore points the way to getting your life back by spending less time in the car

@livemore is a lifestyle tabloid inspiring the

DESIGN factoryBstudio ADVERTISING SALES Hugh & Barbara Barton Kelly Woodword Karen Lee

Got a story idea?

Email editor@livemore.us

For advertising info: hugh@livemore.us karen@livemore.us

Contact DATA Jim Larsen, Executive Director and CEO Kelly Woodward, Director of Sales and Marketing – 1886 Metro Center Drive, Suite 230, Reston, VA 20190 Phone (703) 817-1307 Fax (866) 652-0847

Dulles Area community to explore alternatives to single car commuting—and get their lives back! Our mission is to serve the community by being a portal to two types of information: Resources on how to Commute Less and pathways to Living More by finding time to do the things we love. @livemore is fun, hip, uplifting. There are four types of content: Transportation alternatives. To commute less, people need to find the information that can get them out of the solo commute. These articles explore the available transportation options and include inspirational stories of people who are Living More, Commuting Less. Living More. These are the stories that promote the essence of Living More. It’s the spark that helps us all rediscover fun. We’ll connect readers to yoga instructors, cooking classes, gardening tips, quick-and-easy cooking, and more.

Live More Calendar. Events that includes outdoor concerts, street festivals, sporting events and more! It's what’s happening in the area. Business profiles. Reducing traffic congestion takes more than commuters looking for change. It takes employers who are onboard with the idea that the single-car commute for every employee is bad for business. @livemore tells the stories of businesses that are leading the charge for change. @livemore is published six times annually, and supported by robust website presence and social media.

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@livemore MEDIA KIT

What does Live More Commute Less Really Mean? Think of it this way. If your commute is 45 minutes each way—door to door—you spend more than a month of days just getting to and from work. Do the math yourself! What does it mean to live more, commute less?

Are You Ready to Live More? Call today and learn how we can help. 703-817-1307 www.livemore.us @livemoreVA livemorecommuteless

 Be home for breakfast and dinner. Got kids? You can eat with them for a change!  Return personal emails and texts at your leisure, and concentrate on your office work on office time.  Enjoy more miles a week of walking, running, biking—it’s your time!  Depending on your current commute, save enough money for A TRIP TO HAWAII BABY!!!  Hey, you might find you need only one car. The savings in fuel, insurance and maintenance means one more vaca, more college tuition, or a larger contribution to your retirement.  You and your doc could notice a considerable reduction in stress.  A flex schedule could mean improving your golfing handicap, biking endurance, yoga infusion, and knitting skills.  Walking or biking to work could lead to all kinds of discoveries—new parks, eateries, neighbors, wildlife and a healthier life.  No road rage!  Deeper thoughts—not watching bumpers.  HOV baby!!  Make Friday night happy hours before the 7 pm deadline.  Relax—don't drive!  Save Money, Money, Money…

What does more time and money in your life mean to you? Send your story to editor@livemore.us.


@livemore MEDIA KIT

Advertising in @livemore Advertising in @livemore is an effective way to reach more than 20,000 readers who are looking for ways to enjoy life more. They are curious, open to new ideas, ready for something different.

Advertising is easy. An @livemore ad sales exec will walk you through the process. Don’t have in-house design capabilities? We can design an eye-catching ad for a modest fee.

@livemore is published six times a year, and distributed at high-visibility sites in the Dulles area, including including Reston, Leesburg, Chantilly and Centreville. Distribution sites include public libraries, shops, office buildings, and Live More newspaper boxes at Metro stations.

We make payment simple, too. We accept check or credit card payment, for information contact sales@livemore.us.


@livemore MEDIA KIT

2017 Print Edition Advertising Sizes & Rates ALL RATES INCLUDE FULL COLOR

Full Page*

9.8125in x 11.5in 5 columns x 11.5in

1 issue $850 3 issues $800ea 6 issues (one year) $750ea

1/2 Page

1/3 Page

9.8125in x 5.75in 5 columns x 5.75in

9.8125in x 3.8in

5 Column Banner

5 columns x 3.8in

9.8125in x 1.5in

1 issue $390 3 issues $380ea 6 issues (one year) $370ea

5 columns x 1.5in

1/8 Page

Business Card

1 issue $144 3 issues $135ea 6 issues (one year) $132ea

1 issue $88 3 issues $84ea 6 issues (one year) $80ea

* inside back cover and back cover premium placement available at special rate

1 issue $500 3 issues $475ea 6 issues (one year) $450ea

1/4 Page

1/4 Page

3.8125in x 6in 2 columns x 6in

1 issue $280 3 issues $272ea 6 issues (one year) $261ea

5.8125in x 4in 3 columns x 4in

1 issue $280 3 issues $272ea 6 issues (one year) $261ea

3.8125in x 3in 2 columns x 3in

1 issue $210 3 issues $200ea 6 issues (one year) $185ea

3.8125in x 2in 2 columns x 3in

Special Section* 4.657 in w x 1.8 h

1 issue $75 * limited offers with special sections


@livemore MEDIA KIT

Print Edition Advertisement Specs File Format & Resolution

Color Mode

Ad Design

TIME.

THE MOST VALUABLE RESOURCE.

Imagine life with more time to live.

Call TODAY. find out how we can help you find more time to live.

703.817.1307 ÂŽ

Our referred file format is PDF. Other acceptable files include TIFF and JPEG, but all files must be high resolution (at least 300dpi).

All ads must be delivered in CMYK color mode.

www.livemore.us

If needed, we offer in-house design services for a modest fee. All design elements must meet our specifications. All ad copy will be approved by client prior to placement.


@livemore MEDIA KIT

2017 Print Dates & Deadlines Print Edition

Editorial Deadline

Ad Deadline

Print Date

Jan | Feb '17

Dec 1

Dec 10

Dec 27 '16

Mar | Apr

Feb 1

Feb 10

Feb 28

May | Jun

Apr 1

April 10

Apr 25

Jul | Aug

Jun 1

June 10

Jun 27

Sep | Oct

Aug 1

Aug 10

Aug 29

Nov | Dec

Oct 1

Oct 10

Oct 31

Jan | Feb '18

Dec 1

Dec 10

Dec 26 '17

Archives available at www.livemore.us.


@livemore MEDIA KIT

Article Guidance Feature Articles:

800 to 1200 words, always with at least 2 high resolution (300 dpi) photo options. Features, when submitted, should also have some text that could be turned into a sidebar or information box. This could include quotes, statistics, graphs, etc.

News and short articles: 300 to 600, with a photo option or graphic option (for example $$ signs, or the word “Om”).

Briefs:

100 to 300 words, in which several articles would appear on a page. Photos helpful but not necessary (unless the story is about a person).

Calendar listing:

100 to 125 words maximum! Shorter is better. With several photo options for the entire calendar (not necessarily one per listing). The Word document for the calendar should be organized like this:

Date Title of event Description of event in punchy shorthand, written in first person. Contact info No tabs to hot links, not formatting. Use dashes in phone numbers, and En dashes in ranges, like 5–7pm. To make an En dash, hold down the option (alt) key and strike a hyphen.

Calendar Example: 14 Love Yourself Yoga Intro On Valentine’s Day, give yourself a little love at this free workshop introducing the basics of relaxation and energy recovery, 5–6pm at Yahoo Yoga. This session is for beginners. Learn three easy poses and a breathing exercise that by itself will change your life. No registration required. Yahoo Yoga, 143 Jackson Street, Leesburg; 703-456-7890; www.yahooyoga.com.

Have a Story Idea? submit to: editor@livemore.us


@livemore MEDIA KIT

@livemore Distribution Sites

Advertising in @livemore is an effective way to reach 20,000 readers (current distribution and growing) who are looking for ways to enjoy life more. They are curious, open to new ideas, ready for something different. @livemore is published six times a year, and distributed in high visibility venues throughout the greater Dulles region. Current Estimated Potential Market of Over 100,000 Resident/Visitor Sites & Estimated Potential Exposure METRO Silver Line Stations (est. ridership 9,000/daily) Dulles International Airport (3 locations) Reston Association Various locations (est. residents 12,000) Reston Town Center (est. visitors 10,000/month) Broadlands Community Center (est. residents 6,000) Fairfax County Public Libraries 24 locations (est. combined visitation 10,000/month) Lansdowne Resort (est. emp/visitors 2,000/month) Herndon - Town Hall and Community Center (est. visitation 1,000/month) Cornerstones - Main Office, Cedar Ridge, Stonegate, Herndon Neighborhood RC, Connections for Hope (est. customers 1,000/month) Hyatt Regency Reston (est. visitors 900/month)

Reston Hospital Center 3 locations on campus (est. visitation 2,000/month) Leesburg Thomas Balch Library (est. visitation 600/month) Hunter Mill Supervisor’s Office Hon. Cathy Hudgins (est. visitation 500/month) Chairman Fairfax County Offices Hon. Sharon Bulova’s (est. visitation 500/month) Chairman Loudoun County Offices Hon. Phyllis Randall Loudoun County Libraries (est. visitation 500/month) Historic Manassas (est. visitation 2,000/month) Millennial Distribution Sites George Mason University - Fairfax and Prince William Campuses 3 distribution sites on campus (combined student population est. 33,000) Northern Virginia Community College Loudoun Campus (est. student pop 5,000) George Washington University Virginia, Science & Technology Campus (est. student pop 5,000) Corporate Employee Distribution Sites National Reconnaissance Office (est. emp. 4,000)

Quest Diagnostics (est. emp. 1,500) The Aerospace Corporation (est. emp. 600) Oracle (est. emp. 1,000) WSP| Parsons Brinckerhoff - Reston Office (est. emp. 200) Government Employee/ Resident Distribution Sites Fairfax County Government Center (est. visitors 3,000/month) Potomac Rappahannock Transportation Commission (plus distribution to riders est. exposure 5,000/month Loudoun County Government Center (est. visitors 1,000/month) Prince William County Government Center (est. visitors 1,000/month) Leesburg Town Hall (est. visitors 600/mo) Herndon - Town Hall (est. visitors 600/mo) Virginia Department of Transportation Northern Virginia District Office (est. visitors 600/month) Dulles Corridor Metrorail Project (est. visitors 600/month) AND... Numerous smaller locations such as coffee shops, restaurants and grocery stores.


@livemore MEDIA KIT

@livemore Sales Team Contact a member of our sales team to discuss the advantages of advertisting in @livemore. Karen Lee 703-577-4894 karen@livemore.us

Hugh Barton 703-370-3868 hugh@livemore.us

Kelly Woodward 703-817-1307 kelly@livemore.us

@livemoremediakit2017  
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