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TABLE OF CONTENTS

NARRATIVE  p. 3 LOGO  p. 5 DOES & DON’TS  p. 7 COLOUR PALETTE  p. 9 TYPOGRAPHY  p. 12 TOUCH POINTS  p. 15 ≥SOCIAL ≥PRODUCT WEB PAGE ≥PACKAGING ≥INFO GRAPHIC

BRAND BOOK ROMANA OSBORNE GD 374


NARRATIVE Kim is a smart, adventurous woman who is not afraid to try new things. She travels alone if she has to but loves the company of her friends. Family is important and so are social issues. She is not a rebel and tries to do the right thing. She is educated and an effective professional, but also like to play. Kim is a strong, but feminine female, who enjoys girly things without giving up any of her independence. She loves fashion and beautiful objects and likes to be surrounded by them. Her home is clean and on trend. She is active on social media and her friends consider her a trend setter and an influencer. Frankly Fiona was founded to cater to this strong, independent woman who loves to live her life unencumbered by the expectations of others, exploring this extraordinary world, seeking every beautiful experience. Frankly Fiona created an elevated cannabis product that will satisfy all the senses and enhance all her experiences through the use of a natural product that heightens wellbeing. Our Mission is to offer a product of excellence using best practices with focus on sustainability and fair trade. Our confections are made fresh in small batches by our chocolatiers with the best organic ingredients, fusing the best cannabis properties with exquisite chocolate. Kim will be delighted by the elegant package that will elevate any space, making moments in her day extraordinary.


LOGO To ensure the legibility of the FRANKLY FINA logo it must be surrounded by an exclusion space as marked by x. It should always be placed on a white background. It can be used in colour, as provided, or black & white, as provided. No other lockups should be used except for FRANKLY FIONA when deemed necessary.

←maximum size→ 34 mm

x

x

x

x

x

x

x

x

x

x

x

x

x

colour

black&white


DOES & DON’TS √

X

always use exclusion space

use this colour

always use lock up in this position

never place on colour background

use bLack & WHITE

do not change colour of the logo

do not change lock up

never place on images


COLOUR PALETTE

R: 58 G: 20 B: 48

R: 74 G: 18 B: 60

R: 35 G: 49 B: 30

R: 123 G: 149 B: 103

R: 151 G: 3 B: 15

C: 65 M: 90 Y: 49 K: 61

C: 63 M: 97 Y: 43 K: 49

C: 74 M: 54 Y: 82 K: 66

C: 55 M: 27 Y: 70 K: 6

C: 25 M: 100 Y: 100 K: 25

# 3 a 1430

# 4 a 123 c

# 23311 e

# 7 b 9567

# 97030 f


TYPOGRAPHY 12 pt DIN 2014 Narrow Extra Light

14 pt DIN 2014 Narrow Light

16 pt DIN 2014 Narrow Regular

18 pt DIN 2014 Narrow Demi

20 pt DIN 2014 Narrow Bold

24 pt DIN 2014 Narrow Extra Bold 12 pt DIN Condensed Light

14 pt DIN Condensed Regular

16 pt DIN Condensed Bold

18 pt DIN Alternate Bold FRANKLY FIONA tracking 60 FRANKLY FIONA

FRANKLY FIONA

FRANKLY FIONA

FRANKLY FIONA

FRANKLY FIONA

FRANKLY FIONA


TOUCH POINTS 

product web page  social media strategy


TOUCH POINTS infographic

DOSAGE GUIDE Frankly Fiona edibles have a longer onset time because they are ingested orally, but the effects are also much more prolonged. Typically, edibles will take effect within one hour of consumption; the effects will last for up to four or five hours, depending on the strength. Calculating dosage is fairly easy with these products because each edible represents one serving size and the dosage is always listed in the ingredients. Most of our confections have concentrations ranging from 5 mg to 100 mg. For higher-dosage edibles, consumers who prefer moderate doses find that breaking the edible apart yields the best results.

ENJOY

2.5mg to 25mg 3-4 times daily. Many users take more as they become more comfortable with measuring its effects. Combine CBD with pain therapy for maximum benefits.

EXPERIENCE

Take CBD to support your wellness and enhance your experience. Use as little as 2mg a day and up to 25mg daily.

SLEEP

5-25mg will not only help you get to sleep, but thanks to the longer effective time of edibles, may also help you stay asleep.

RELAX

Relax – If you’re seeking to keep a calmer mind frame, start with a smaller dosage, such as 1mg, and increase slowly until you find the right amount to help you maintain the even demeanor you’re looking for.


TOUCH POINTS packaging

top of the package

bottom of the package


TONE & FEEL FRANKLY FIONA is playful, adventurous and all grown up. Images should be within the colour theme to convey a consistent feel across all communication channels. Above all, FRANKLY FIONA is extraordinary .


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FRANKLY FIONA Brand Book  

Brand book to guide the communications and styles of a cannabis edibles company FRANKLY FIONA.

FRANKLY FIONA Brand Book  

Brand book to guide the communications and styles of a cannabis edibles company FRANKLY FIONA.

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