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Eleanor Jane Oldroyd Portfolio of Evidence


Contents

Introduction

1

Curriculum Vitae (CV)

2

Digital Portfolio

4

Linked In Profile

5

Job Application & Cover Letter

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Assessment-Centre Tests

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Industry Event-Reflective Report

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Social Media

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Infographic

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Bibliography

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List of Illustrations

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Introduction The Academy of Information Technology(2017) described a portfolio as a display of your abilities through a package of your best work to show what you can bring to a potential job or internship. As creative industries rely heavily on presentation, a strong portfolio is required to support a CV in order for you to stand out to an employer. A strong portfolio says “This is who I am, this is what I do and this is why you need me� (Thurlbeck, 2007, p.21). Throughout our professional practice module we were shown how to devise the best portfolio in order to help us in our search for our dream careers. We learnt different skills such as picking out relevant industry skills that I have learnt from the course, how to present my work and knowledge in an aesthetically pleasing way and build an online presence for myself professionally. These have been of great use when constructing my own personal portfolio. This portfolio is split into eight parts, these include a CV, an online portfolio, LinkedIn profile, example job application, assessment test evidence, a reflective report on an industry event and an infographic.


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Curriculum Vitae (CV)

Mckay (2018) describes a curriculum vitae as “a document used to list one’s qualifications and apply for employment�. Even though there is no length limit to a typical CV it should only include relevant information to illustrate your academic and professional experience. The Guardian Jobs (2017) wrote that the average skim reading time of a CV undertaken by a employer is just 30 seconds therefore ideally your one should take a twopage format with the most attention being paid to the first page. Taking this information into account I managed to fit my personal CV onto on page and making it aesthetically pleasing with a complementing colour scheme that matches the personal logo that I have made for myself.


PERSONAL PROFILE I am a final year fashion marketing student at Leeds Beckett University with a strong interest in the research and analysis of fashion trends and consumer shopping behaviours. I have really enjoyed learning more in depth about the industry throughout the duration of my three year course and am now looking forward to using the knowledge that I have acquired in a professional context. 1 Teanhurst Road Lower Tean Stoke on Trent ST10 4LR

eleanor.oldroyd18@gmail.com

07470 720590

www.linkedin.com/in/eleanor-oldroyd-322a0717a

eleanoroldroyd_

EDUCATION

Leeds Beckett University (Will graduate July 2019) -BA (Hons) Fashion Marketing (expecting a 2:1) The City of Stoke on Trent Sixth Form College (September 2015-June 2016) -AS Media Studies (B), A Level Religious Studies (C) A Level Law (D) Thomas Alleyne’s High School (September 2010-June 2013) GCSEs EMPLOYMENT HISTORY

KEY SKILLS * Proficient with Microsoft Office * Basic Adobe Design Suite skills * Basic admin skills such as writing emails/ letters/taking calls * Strong interpersonal skills-working in a team and adapting to different personalities * Report writing * Presentation skills * Fashion trend forecasting and analysis knowledge * Digital marketing knowledge *Brand management knowledge *Knowledge of influencer marketing *Knowledge of writing and promoting fashion through editorial

Waitress-Stoke City Football Club-ABM Catering (August 2013-January 2014) I waitressed and was responsible for the care and needs of corporate cilents who owned executive boxes at Stoke City Football Club Stadium VOLUNTEERING

Teenage Cancer Trust (Summer 2014) During a long term period of ill health in 2014, I helped the Teenage Cancer Trust promote its charity through the televison and radio. I also produced a short vlog focused on teenage experiences with cancer that was used on the BBC Newsbeat website and social media pages. Oldroyd Solictors (December 2018-Present) I assist a criminal law practice ran by my family with general admin tasks on an informal basis such as writing letters, sending emails, taking care of website and LinkedIn pages and liaising with clients.


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Digital Portfolio Perry et al (2004) wrote that as creative industries are changing rapidly and competition is increasing, it is important to work out a suitable way to present your work in order to get noticed. A well thought out digital portfolio can save potential employer’s time,can be easily passed around different departments within agencies and can be a starting point for a working relationship. I set up a page I created through Wix to present a few of my strongest ideas and work I have completed throughout my course which I believe best presents the suitable skills and knowledge needed for the type of career I want to pursue. Digital Portfolio Link-https://eleanoroldroyd18.wixsite.com/website


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Linked In Profile Kohler (n.d) listed several reasons why LinkedIn is beneficial for your professional progression. You can search and research potential jobs and employers by using keywords and locations, you can learn how to differentiate yourself from competitors thus proving to a potential employer why they should hire you and it can help you network and keep hold of your retrospective contacts so they are all in one platform. When I set up my profile I ensured that I connected with other students on my course, my tutors and other contacts that I had acquired through networking. I also followed fashion pages and employers ensuring that I had relevant content on my feed and that I would not miss any exciting job opportunities when they are advertised. Profile Link-www.linkedin.com/in/eleanor-oldroyd-322a0717a


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Job Application & Cover Letter A recent job application I made was for the position of a merchandising admin assistant at the online fashion retailer, Nasty Gal. It stood out to me as a suitable entry level job in the industry, although some of the responsibilities such as organising barcodes or re-pricing may not seem desirable or glamourous to some, I thought that starting out doing these tasks will help build my interpersonal skills and confidence in a fast-paced work environment. White (2017) wrote how Nasty Gal derived from the original founder, Sophia Amoruso starting an ebay shop selling unique vintage fashion items to building it into a multi-million pound business. The target audience was “vintage clothes for cool, unique young women”, something that still holds relevance today for business when you look at the styles of garments they offer their customers. The key words at the end of the job application that stood out and resonated with me was having a “can-do attitude” which is very evident in my personality and work ethic. My adding enhancements to my CV and cover letter such as social media links and moodboards they can see a representation of my passion for trend predictions.


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Assessment-Centre Tests Klimaszewska (2014) wrote for Recruitment International that Assessment Centre tests offers many key benefits for employers during the job application process a main one being accuracy, sometimes just using a simple interview to consider an applicant for a job may leave room for errors such as interviewer bias or the “halo effect”. Firstly I took a personality test based up on resilience on the website practiceaptitudetests.com. It described the test being modelled upon King and Rothstein who proposed that there are key parts to resilience that we should be concerned about these include- Situational response (our initial reaction to a challenging event, the extent of feeling “thrown” by it), Self-belief (how we view ourselves/how we view our emotions/ self esteem), Challenge and Purpose (how do our behaviours interact with stressful and challenging behaviours), Adaptability and Curiosity (to what extent do we seek new knowledge) and Support Networks (social support and resources that are available to us to help us handle stress). When I took this test I scored highly in all the areas of resilience supporting the claims I had made in my cover letter stating that I am a resilient and hardworking individual. I believe that especially in the industry that I want to work in resilience is a vital personality trait to harness in order to keep up in a fast-paced environment and deal with the many stressful situations it entails.


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I also took a situational judgement test which creates hypothetical situations that I have to problem solve which mirror those which I may come across in a workplace environment. I scored 24 out of a possible 32 right, meaning that I got 75% of answers right which was above the average of other people that have took the same test. This test has helped lined out my strengths and given me assurance in my abilities that I can take with me when I start working after I graduate.


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Industry Event- Reflective Report In October 2018, I attended an industry event at my university specific to careers related to my course. The course included a range of speakers such as recent graduates, entrepreneurs and industry professionals. Having a vast range of individuals speaking to us about their career development was invaluable. Even the speakers that had a job title that I had no interest in were of great use as they shared vital tips such as how they networked, were persistent and picked themselves up after rejection. One of the speakers that I really resonated with was Victoria Reddington, founder of Yorkshire-based fashion marketing agency, Fashion Pony. Victoria did work experience in several marketing and advertising agencies while she completed her undergraduate degree. She described work experience as being invaluable,not just in terms of standing out to a future employer but also using it to establish your own strengths and personal preferences in a professional environment. She is also proof that you can overcome massive failure and still come out successful, she managed to build her business and profits back up after being victim to fraud. Something that she suggested that really helped me in terms in career planning was using a visual approach to establish where I want to be professionally. Using her advice I have asked myself questions such as “What do I want from my life?”, “Where do I want to be?” ,“What is my passion?” and “What is my primary motivation for working?”. Answering these questions really cemented my desire to work at a fashion company based in Manchester and work doing a role that I found exciting and mentally stimulating rather than something that may pay more but be less interesting to me. Victoria also recommended setting S.M.A.R.T objectives to break up my goals into manageable and realistic elements. This included a process of setting particular things to do within a realistic timeframe. Also I learnt that to get a foot in the door of an industry I want to work within I have to build confidence to put myself out there to get experience, make connections and mentors and I have to not be reluctant to do the less than desirable jobs initially within a job.


12 Another speaker that excited me was Laura Bartlett, founder of travel and lifestyle magazine, House of Coco. She is another great example how she didn’t let failure or other people’s negative opinions get in the way of her future success. After a unsuccessful appearance on the BBC show, Dragons Den she still managed to keep going and build her brand up to what it is today. Listening to Laura also proved to me how a likeable personality and positive energy can get you far within a business, she joked almost of winging it when she landed her first job after school as a Sales Executive at Radio Aire ( a position where as a teenager she was driving around in a company car!). Listening to Laura helped me understand that knowing your self-worth can really help put you in a good foundation for being successful in your own path. You have to not compare yourself to others and have faith in your own abilities. Other speakers I found inspirational were recent graduates as they were in a similar position to me not so long ago. To listen to people around my age who understand the stress and challenges that come with being a millennial such as cost of living and looking for stable job opportunities was really helpful. Even though their chosen career paths may not be something I am interested in myself, they advice on securing internships and experience that will eventually lead to a permanent job in your chosen industry was of great use. In Conclusion, I found the Industry event really inspiring and it motivated me to be organised in thinking about and planning what type of job position I want to have. After we had listened to all the talks we had the opportunity to talk and network with speakers which I found really rewarding. This event really encouraged me to attend several other events of a similar nature within the fashion industry and build my confidence in regards to putting myself in the best position possible for future employment.


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Social Media

Keller (2010) says that social networking and media sides are invaluable in terms of self-promotion and marketing. Using these platforms to build up your professional profile provide opportunities to engage with potential employers and showcase your work all in one place online. I set up two social media profiles on Twitter and Pinterest to showcase and support my particular interests.


14 I set up a Pinterest page to demonstrate my enjoyment of researching current and upcoming trends. I created Moodboards over time after I was inspired by seeing certain looks on instagram, through visual merchandising or on catwalks. Strong Coffee Marketing (n.d) wrote that Pinterest is one of the largest web traffic drivers in the world and it’s popularity spans through multiple generations. This proves that this application is very popular among varying demographics who can potentially look at my work with ease and take inspiration from it. Pinterest Link-https://www.pinterest.co.uk/eleanoroldroyd18/


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I also set up a Twitter page to keep up with the latest industry news. I followed accounts such as Drapers and The Business of Fashion. Following, retweeting and liking fashion relevant content on my twitter page demonstrates my interest and passion for what I want to do professionally. Gayomali (2015) wrote that when used sensibly, Twitter can be very beneficial to professionals as it shows your true self to a potential boss or client. Twitter Link-https://twitter.com/eleanoroldroyd


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Infographic Brown (2017) wrote that Infographics are persuasive and engage the reader in what you are trying to present about yourself. Because they are presented in a visual way, they are very easy to be read, understood and remembered. I created an infographic representing what time of work I wanted to do and where I wanted to be. I used keywords I found from reading job adverts and researching.


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Bibliography AIT - Academy of Information Technology. (2017). How important are portfolios in the creative industries?. [online] Available at: https://www.ait.edu.au/blog/how-important-are-portfolios-in-the-creative-industries [Accessed 4 Mar. 2019]. Brown, S. (2017). 8 Benefits of Infographics. [online] Square2marketing.com. Available at: https://www.square2marketing.com/blog/8-benefits-of-infographics [Accessed 15 Mar. 2019]. Gayomali, C. (2015). How to Use Twitter to Your Professional Advantage. [online] GQ. Available at: https://www.gq.com/story/how-to-use-twitter-to-your-professional-advantage [Accessed 15 Mar. 2019]. Guardian Jobs. (2017). Why the first page of your CV is the most important | Guardian Jobs. [online] Available at: https://jobs.theguardian.com/article/why-the-first-page-of-your-cv-is-themost-important/ [Accessed 15 Mar. 2019]. Keller, M. (2010). Design Matters / Portfolios 01. Rockport Publishers. Klimaszewska, A. (2014). Why assessments centres are important when recruiting staff - Recruitment International. [online] Recruitment-international.co.uk. Available at: https://www.recruitment-international.co.uk/blog/2014/09/why-assessments-centres-are-important-when-recruiting-staff [Accessed 11 Mar. 2019]. Marketing, S. (n.d.). 6 Reasons You Should Be Using Pinterest for Business | Strong Coffee Marketing. [online] Strong Coffee Marketing. Available at: https://strongcoffeemarketing.com/quicktips/6-reasons-you-should-be-using-pinterest-for-business/ [Accessed 15 Mar. 2019]. Mckay, D. (2018). What Is a Curriculum Vitae?. [online] The Balance Careers. Available at: https://www.thebalancecareers.com/curriculum-vitae-526158 [Accessed 11 Mar. 2019]. Practiceaptitudetests.com. (n.d.). Practice Aptitude Tests | FREE Aptitude Tests. [online] Available at: https://practiceaptitudetests.com/amember/signup/instructions?resilience [Accessed 11 Mar. 2019]. Thurlbeck, K. (2007). Creating the Breakthrough Portfolio. Thomson Delmar Learning, p.21. White, A. (2017). The real Girlboss: the rise and fall of Nasty Gal founder Sophia Amoruso. [online] The Telegraph. Available at: https://www.telegraph.co.uk/tv/0/real-girlboss-rise-fall-nastygal-founder-sophia-amoruso/ [Accessed 11 Mar. 2019].


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List of Illustrations 397 Images (n.d.). Twitter/Facebook smartphone screen. [image] Available at: https://pixabay. com/photos/twitter-facebook-together-292994/ [Accessed 15 Mar. 2019]. Pexels (n.d.). Business Desk. [image] Available at: https://pixabay.com/photos/business-desk-document-hand-1868015/ [Accessed 15 Mar. 2019].

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