A
IN N E R SE L F SOMETHING FOR EVERYONE Signage and graphics were used to create a common platform for each of the brands within the store, highlighting attributes and offerings consistent across all of the Hanes Brands products.
B
C
D
A. Signage was designed in multiple scales from many points of view. B. Fitting rooms became a teaching opportunity. C. Clever placement of signage to avoid interrupting the shopping experience. D. Fixture-based signs are easily changed.
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