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My Advert Idea’s and Feasibility

Idea 1: Advert 1 My idea for advert one is to have a couple who are young and pretty to attract my target audience which is parents. The idea for this advert is that the actors (the couple) will use Haribo sweets to go around their daily evening, such as when the man opens the door to come home from work he will use a Haribo key sweet, to open the front door. He will then make dinner for his girlfriend Emma and on the plate will be a Haribo egg, a Haribo cherry, Haribo rainbow strips which will look like spaghetti and a Haribo coke bottle as their drink. Mark will use the Haribo rings to propose to Emma making the advert memorable as well as using humour to engage with the audience.

Feasibility: This advert is feasible as it is going to be reasonably easy to find a male and a female actor who can play the couple within my advert. I can easily find a house whereby i will be able to film my advert in therefore finding a location is easy.

Advert 2: My idea for advert two is to have a family which are going to be enjoying a picnic. They will be laughing and playing around as a family which will anchor the Haribo sweets with having a good time with your family. Life size Haribo bear sweets will also be at the picnic, the life-size bears will be part of the family which again is using humour to connect with the audience.

Feasibility: The feasibility for this advert is reasonably easy, i would easily be able to find a family to feature in my advert. The location for this advert would be a park whereby I would be able to set up a picnic. The only problem i might have with this advert is making the lifesize bears. To do this I would need a computer program where I would be able to design and create a life-size bear which i would be able to edit into the advert.

Advert 3: My idea for advert three is to have two celebrities that will be surrounded by Haribo sweets, they will be watching tv in their house eating Haribo sweets. This advert will promote Haribo sweets which are a mainstream product as being much more desirable and popular as generally by having celebrities eating the sweets, people are going to aspire to be like them so they might also decide to eat Haribo sweets.

Feasibility: The feasibility for this advert is going to be a lot harder as it is very unlikely that I am going to be able to find celebrities which i would be able to film for my advert. I would be able to find a location as well as finding Haribo sweets for them to eat however I wouldn't be able to find celebrities which would feature as the actors in my advert. I would still be able to use this idea if I wanted to however, rather than using celebrities as my actors I would use family or friends - people I would easily be able to get hold of for my advert.

Advert 4: My idea for advert four, it to the setting and

Feasibility: The feasibility for this advert would be easy


location in a school, as my advert is being filmed around Easter time, my idea was to have an easter hunt going on at school whereby the school children will run around fighting to try and find the packets of Haribo sweets that are hidden around the school.

as I would be able to find a school where I could film in, I would also be able to easily arrange an easter hunt where I could film children looking for packets of Haribo sweets. The only problem with this advert is that having children fighting over the sweets isn't a good example/role model. My target audience for this advert is parents, as it is the parents who have the money to go and buy their children sweets. If the parents are made to believe from the advert that these sweets cause children to fight then they are not going to want to buy them.

Advert 5: My idea for advert five is to have a group of parents queuing up at the local supermarkets for Haribo sweets. The camera shots in this advert will shot the quantity of parents that will que for Haribo sweets showing how popular and desirable Haribo sweets are. The main idea for this advert is too have a huge que of parents which is so long is ends out of the shop down the road.

Feasibility: The feasibility of this advert would be easy to find a group of people who wouldn't mind being a part of the advert however, I would find it hard to get permission to film in a supermarket as well as having a Harbio stand where the parents que at. This would cause a lot of disturbance to the supermarket and I doubt I would be able to get permission to film.

Advert 6: My idea for advert six is to have a huge group of people in a Haribo factory telling the audience how Haribo sweets are made. This advert would show the audience how Haribo sweets are made, promoting a clean environment whereby Haribo sweets are made with love and care.

Feasibility: The feasibility of this advert would be easy to find a group of people who can act in the advert however, I wouldn’t be able to find the location. I wouldn’t be able to find a factory whereby I would be able to film my advert in.


Ideas and feasibility