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ISSUE 1 5

EDITOR’S NOTE

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CPH KIDS MOOD SETTING YOUR SHOP

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MOI / URBAN & ETHICAL

22 MINA / LITTLE FASHIONISTA 28 4Q/4D

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KATHY WOLFE MEETS MOLE INDIKIDUAL ON THE RISE

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MRS AGATHA

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NUNUNU / ATTITUDE & STYLE

48 MACARONS / MODERN & AUTHENTIC LITTLE INDUSTRY MAGAZINE

PUBLISED BY MRKT SOUP AUGUST 2012 / ISSUE 1 EDITOR: Anne Myyrylainen COVER IMAGE: NUNUNU SS 2013 Taken by Tobias Hochstein ADVERTISING: info@little-industry.org CONTRIBUTIONS: info@little-industry.org

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NOVEMBER ISSUE

www.little-industry.org © LITTLE INDUSTRY MAGAZINE

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EDITOR’S NOTE It started as a hobby, turned into a lifestyle and finally became a reality. This is how I can describe how this amazing ride has been. Never in a million years would I see myself editing an industrial e-magazine dedicated to the childrens clothing and design industry, but here I am and completely loving it. The industry is full of inspiring brands, designers, different sized organizations as well as persons trying to get exposure and recognition.

Little Industry Magazine is proud to provide an new platform that gives brands an opportunity to grow and get where they want to be seen in front of an audience that is on the look out for an inspiration and to take the chance on new alternatives. We are however sorry we could not fit in all those brands that we initially contacted but hopefully we can make that happen in later issues. I hope that you share our thoughts and I surely hope that you like our debut. Anne

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URBAN & ETHICAL Little Industry Magazine proudly introduces the Spring Summer 2013 collection from the new Scandinavian brand Mói. STYLISH & FUNKY Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

ETHCALLY CERTIFIED The garments produced under the Mói brand name are produced by factories that use organic and sustainable materials to ensure the sustainable status of the Mói products throughout the entire production chain, from harvesting of the raw materials, dyeing and printing, through environmentally and socially responsible manufacturing, packaging and labeling.

Mói’s urban design features comfortable garments that can be used by both boys and girls between the ages of 0–8 years. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.

LABELS & TAGS Mói is committed to create an eco friendly product that indulges comfort as well as funk and attitude. The inner labels Mói uses on their products are printed in order to secure desirable comfort and feel for the little ones that use the garments. All tags are made from recyclable materials to minimize harm to people and to the planet.

Please visit Mói at www.moi-kidz.com for more details.

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EXPANDING WITH NEW INITIATIVES From the very beginning, CPH KIDS have aimed to create a fair with a multifarious embrace, challenging creativeness with tight-fistedness, constantly looking beyond any comfort zone. Now CPH KIDS intends to stick to their mantra by optimizing the fair experience for exhibitors, buyers as well as the press. CPH KIDS will once again assert itself as the most innovative children’s fashion fair in Northern Europe by introducing new dimension initiatives at the fair. VISUAL UPDATE Not forgetting their ambitious quality bar, the visual profile has been punched with creative love. An new website has been launched with a brand new visual identity that creatively fits their new initiatives and provides an easier access. CPH KIDS has put their confidence in into the hands of WDV STUDIO who has raised the bar with their usual flair for visions and dynamics. INTERNATIONAL BRANDS It is never to late or soon to buzz. The forthcoming CPH KIDS Spring/ Summer fair opens in TAP 2 with

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renewed attention from innovative brands across Scandinavia, and the interest extends far beyond the Northern latitudes. INTENSE 3 DAYS One of the new initiatives is the decision to tune up the pace and efficiency. This rhymes perfectly with the exhibitors wish for a more compressed and intense fair. So in the upcoming show in January 31st - February 2nd 2013, CPH KIDS has trimmed the fair down to just three days instead of four. Three days, a packed program, full speed ahead, action and presence. www.cphkids.dk

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MOOD-SETTING YOUR SHOP In clothes stores, sandwich bars, gyms and coffee shops we face a constant barrage of background music - music we notice but rarely listen to. How does it affect us? Who chooses it, and do they have sinister motives? There is some evidence to suggest that the tempo, volume, mode and other structural characteristics of background music influence consumer behavior. Little Industry Magazine will try to point out and identify few songs that could be perfect for your shop.

1 PERFORMED BY OH LAND SONG: WHITE NIGHTS

2 PERFORMED BY EMILIANA TORRINI SONG: JUNGLE DRUM

3 PERFORMED BY BJÖRK SONG: IT’S OH SO QUIET

NOTE: CLICK THE IMAGE TO HEAR

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BRAND & PRODUCT PREVIEWS 2. Micu Micu is the experience and the illusion of Carles Piernas, textile designer,and Anna Casas, architect and interior designer, two young lovers of design and fashion, after collaborating with other brands of childcare, they realized that market demand for textile accessories were different from the conventional ones, so they decided to create a new and different product to meet the needs of mothers and fathers. Baby Reversible Blankets motifs point star, circle, moles, stripes, animals …. 1. Reversible and 100% organic Cottonetti™ Poncho is an innovative fashion accessory, with simple design and exceptional quality that evolves with your child.

The main feature of the micu micu blankets is that they are manufactured in Barcelona, ​​according to rigorous quality controls and a very traditional working process controlling the entire production cycle without intermediaries.

Cottonetti™ Poncho offers comfort, warmth and effortless chic www.micumicu.es whether worn by a newborn, toddler or junior fashionista.

In the early days you can cuddle up your little one, as you would with the blanket, or easily pop it over your baby’s head when leaning into the car seat or pram. It’s quick, easy, safe and stays in place, plus your little munchkin’s dreams 4. MarlMarl is a japanese brand won’t be interrupted. designed by the talented Michiyo Takahashi, fashion stylist who has www.cottonetti.com worked with magazines such as Akasugu, Mono Kids and other fashion catalogues. While working with various representatives of baby products and listening to mothers all around she got the idea of MarlMarl.

3. Mr. Tree lamp from Tulipop is adorable. From the heart of Iceland grew a mystical fantasy world called Tulipop. Tulipop is home to Maddy, Bubble, Skully and friends, who live in the adorable yet gloomy fantasy world created by celebrated Icelandic illustrator, Signy Kolbeinsdóttir. Signy’s cool and dreamy illustrations are available in a range of fun gift items, appealing to both kids and adults around the world since the launch of Tulipop’s first product line in 2010. Tulipop products are currently sold in design stores Iceland, Sweden, Norway, Germany, Holland, Britain, USA and online. www.tulipop.com

www.marlmarl.com

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THE LITTLE FASHIONIZTAS Introducing MINA SS13. Linda Gullbergs third collection is inspired by her daughters interests and amusements. The collection is for both boys and girls including a great range of different styles and is all about lots of amazing colours, humouristic details such as moustaches and glasses as well as airplanes and maps and as always lots of fun. SWEDISH ORIGIN Based in Sweden, MINA creates shoes for little feet that not only want to be comfortable but cute as well. MINA’s shoes are shoes for kids who want to express their own creativity and humor. The main focus is both quality and comfort, not one of them. MINA makes shoes that both kids and their parents want and love to wear. The same fashion goes for small and big feet.

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DIVERSITY The line of shoes are both playful and pretty and are designed to be both comfortable and cool. Being full of pretty colors, details and great materials as well as diversity MINA will make those little feet happy and the bigger ones jealous. Please visit Mina at www.minashoes.se for more details.

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[4 DESIGNERS/ 4 QUESTIONS]

NAME: Linda Gullberg BRAND: Mina

NAME: Winnie BRAND: Mischka Aoki

BACKGROUND: MINA was founded in 2011 by me. I have been working as a designer for some of the world’s leading footwear brands, such as Vagabond, H&M and Boomerang. As I explored the range of children’s shoes that was available had a gap between form and function and I wanted to fill it with shoes that are both of highest quality and that both children and their parents would love to wear.

BACKGROUND: Mischka Aoki was created from love-of-style. The label’s designer, Winnie, says people are never too young to indulge in fashion. “I wanted my daughter to look like a star every day, no occasion necessary.” And so Mischka Aoki was born.

INSPIRATION: My daughter Nico is my inspiration. Whatever she find funny and interesting I am trying to make something out of. For spring/summer 2013 I am focusing on her humour and her interest in glasses and moustaches. She loves to run around the house wearing my glasses and moustaches. She also loves airplanes and colours. So my 2013 ss collection is filled with colours and funny details that I know every kid will love.

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INSPIRATION: every collections has quite a different inspiration. However often I get inspired by everything that happens around me. I also love looking at fabrics and can spend hours and hours at the fabric store just looking at them and touching them, and sometimes I get inspired from them too.

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NAME: Elisabeth G. Rognmo BRAND: Jumina

NAME: Alexia Panza BRAND: Tom & Drew Boys

BACKGROUND: Studied to be a tailor and have worked mostly with interior design.

BACKGROUND: Tom & Drew started when I was at the end of my junior year in college. We were preparing to work on our senior thesis project where we had to create a mock business and spend an entire semester bringing it to life. I’ve always been interested in entrepreneurship, and thought why not do this for real? When coming up with my thesis subject, I kept asking myself, how do I mesh my love of fashion with a niche market? I always found it difficult to find preppy but cool clothes for my two nephews, so that’s where it all started.

INSPIRATION: Norwegian fairytales, nature and my family.

INSPIRATION: I think my inspiration comes from the fictional man in my life. Each season, I create a theme, spring & summer 2012 for boys was “palm beach prep” and from there, it always seems to all fall in place. Everyone at my office teases me that my brain never turns off. I’m constantly thinking about new concepts and inspiration, even when I’m sleeping.

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KATHY WOLFE MEETS MOLE-LITTLE NORWAY Little Industry Magazine proudly teamed up with the amazing photographer Kathy Wolfe and the scandinavian and beautiful brand, MoleLittle Norway. The outcome speaks for itself and confirms the presence of style and elegance.

Kathy Wolfe is primarily an on-location photographer who specializes in commercial and editorial assignments with a modern and fresh approach. Kathy also specializes in children’s photography and her portfolio has a broad scenery that includes various magazines and brands. Photography: Kathy Wolfe www.kathywolfephotos.com Fashion: Mole - Little Norway www.mole.no

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INDIKIDUAL ON THE RISE Little Industry Magazine met up with Syreeta Johnson, owner and designer of the UK based brand Indikidual and asked her few questions about her inspirations, background and her fabulous brand. Tell us a little bit about your background? I grew up by the seaside in Suffolk with my 3 sisters, we all loved crafts so there was lots of painting, creating and making. My dad is Jamaican so there was always a lot of music and fun in our house hold. I think this led to me following a creative path with my work. After graduating I moved to London where I met my Swedish partner Robin. We now live in London with our daughter Minnie but try to spend as much time as possible at our summer house in Sweden. indikidual definitely draws from my Caribbean/English background and the Swedish influence.

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What was your inspiration behind starting your own brand? I have always loved fashion and clothing, I have a 1st class degree in textile design and have worked as a buyer and designer in both the UK and Sweden so it kind of came naturally. When I had my daughter Minnie I discovered a whole world of cool kids brands and then the ideas started. I found what we really needed was a range clothing that was practical and comfortable, that could be layered up and down depending on the weather, and could be easily mixed and matched. The hand drawn prints came about when me and Minnie were playing, she always wanted me to draw funny faces and bananas, I used the sketches to make repeat patterns and went from there. In the new SS13 collection it was Minnie idea to have banana shape balloons, Im now wiring on AW13 designs were Minnie is also providing a lot of inspiration with her latest fads!

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How would you describe your own style? I love fashion but I’m a bit lazy when it comes to putting make up on and painting my nails etc, Im more of a throw something on and hope for the best. I wear a lot of dresses and have recently started buying a bit more sensibly, so instead of 20 dresses from Topshop i’ll just buy a couple of Marc Jacobs ones instead, so far I think its working! What is your favorite item in your current collection? Its really hard as I love all of the pieces, Minnie (my daughter) wears all of it, we mix and match different outfits depending on what we are up to that day. At the moment she is wearing ‘Minty’ (button back light weight denim top) a lot, its great for the changing weather we have at the moment. The banana print all in one ‘pip’ is also one of my favourites, we get a lot of comments when she wears that piece.

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Do you have any upcoming projects you can share with us? The pop up craft work shops I have been running in London have been really popular and lots of fun, I will continue to run them monthly after the Summer holidays. I really want to hold some kind of competition where we will see some of the children’s artwork on some of the indikidual garments so if you have a budding artist watch this space.

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[COOL FINDINGS]

MILIBE Sweatshirt Dress

ADA ADA Nawfar Dress

www.derkleinesalon.at

www.daskinderzimmer.at

www.noeuf.com

TOM AND DREW Lion Tamer

ORGANICZOO Paris Bodysuit

SHAMPOODLE Pallotunika

www.oiidesign.se

www.purestarters.nl

www.lillacompany.fi

BOYS&GIRLS Signature Tee

OILILY Djoi

NUNUNU Stars Jumpsuit

www.raebaby.co.nz

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OH BABY LONDON Been inside

www.kidscavern.co.uk

www.lesbonnesmanieres.eu

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MODERN & AUTHENTIC With its modern, authentic collections, macarons gmbh was praised highly by retailers, agents and the press right from its debut. Drawing force from this positive feedback, the team around Veit and Julie Kohlhoff expanded the macarons collection to include the sizes from 50/56 to 122/128. The articles of clothing with great comfort and freedom of movement are produced solely in line with the strict GOTS guidelines. And for the coming season, the following is still true: 100 percent made in Germany – from the fabric development to production. As a special highlight of the summer collection 2013, internationally renowned designer Cécile Feilchenfeldt will present her exclusive line of children’s accessories “cécile for macarons”.

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FINEST WOVEN FABRICS The clothing from macarons is said to be just as “exquisite” as the delicacy after which it is named: Strong yellow, bright coral, intensive blue and fresh white are the colors with which macarons is ringing in the spirit of summer 2013. The collection also impresses with its special knitted creations as well as the finest woven fabrics with self-developed prints and sophisticated re- versible pieces. Children and parents will also enjoy the comfort of the summer collection and the feeling of the clothes on the skin, as the soft, natural materials provide a lot of freedom to move. The secret here lies in another new material development:

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IQ FABRICS After developing “IQ-Fabric” – a completely new, high-quality and complex textile – for its winter collections, macarons again worked together with textile experts in Germany and Switzerland to create high-quality knitted and woven materials in line with the GOTS standard. “We want to reignite the pleasure of enjoying nature together as a family. For this reason, for all its beauty, our collection is also simple and timeless – pleasantly puristic and suitable for everyday wear,” says Julie Kohlhoff about the coming collection, which is as diverse as a “typical German summer”: as well as items for midsummer, the collection will also include functional pieces for cooler days.

THE PEOPLE BEHIND MACARONS In 2011, Julie and Veit Kohlhoff founded macarons, inspired by their young daughter Cléo. While searching for a warm baby overall, they discovered that the majority of fashionable outdoor products for small children are made of stiff, synthetic mate- rial and that ecological clothing made of natural fibers are often unfashionable and not very inspiring. Thus the idea was born to develop the macarons baby overall, which unites colorful design, luxury organic and fair trade materials as well as modern craftsmanship in one product and thereby formed the starting point for the first fall/winter 2012/13 collection. Since then, macarons has been developing indoor and outdoor products as well as accessories for children from 0 to 6 years of age.

CÉCILE FEILCHENFELDT During her training as a textile designer, Cécile Feilchenfeldt was already interested in the topic of accessories and founded her own label for scarf collections, which she soon expanded to include a hat collection. Through the presentation of her label in boutiques and galleries, the young Swiss designer increasingly took an interest in staging. Her accessory collections became sculptures which she presented as an “event” together with other artists. She also undertook further design projects in the area of interior design, all of which have one thing in common: all the objects are knitted. For the macarons summer collection 2013, Cécile Feilchenfeldt, who already worked for big fashion names such as Strenesse, Issey Miyake and Krizia, has designed accessories for children for the first time ever.

www.macarons-group.com

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FOOD FOR THOUGHT DRAGONS, SPIDERMAN & MICKEY MOUSE

SIF GARDARSDOTTIR Holestic Health Coach from Institute for Intergrative Nutrition, Personal Trainer and a Cranio Sacral Therapist

We all try our best for our kids, we try to teach them wright from wrong and we try to teach them what to eat and what to avoid. Our intentions are to send them as strong, healthy and well prepared individuals into the big world. But even though we try our best they tend to misunderstand our kindness and sometimes they are even sure that we are trying to poison them with good and healthy food. Why? I wish I knew why! And on the other hand more and more children are diagnosed with asthma, adhd, allergies, in autism spectrum. About 20% are obese (this number has tripled in the last 20 years) and about 50% are overweight. So what can we do ? Name the food funny names; really popular dishes at my place is batman power bar, Mickey-chocolate-mouse, Dragonjuice. Serve the food in a beautiful way; everybody loves to eat beautiful, funny dish and children are no exeption.

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Be a role model, you have to walk your talk. Do not have junk food in your house, no cookies, no white bread, no chocolatebutter, no sugar coated cereal (can also be hidden inside) Have your kids help out in the kitchen Have cozy-night with vegetable snack and healthy dip Teach them what´s healthy and whats unhealthy, not what makes you fat or not Buy fruits and vegetables and cut them down so it´s easier to grap (you can squeeze lemon in apple for example to prevent them to get brown) Make shakes and put as much healthy stuff as possible in it Smuggle vegetables in food by boiling them and purrée Grow your own vegetables and fruits and have your kids involved in it

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Dragonjuice 250 ml Cocoanut water/ orange juice 2 handful frosen mango 2 handful fresh spinach Ca. 2cm gingerroot Mix and enjoy Using the cocanut water gives this shake the real power cause its really high in potassium and minerals, the cocanut water is thought to be the futures energy/sport drink but if you don´t have it or you really love orange juice then use it, its really good too.

Spiderman Power Drink 250 ml almond milk 2 handful frosen mango 1 apple ½ avacado 2 tablespoon hamp sheed 1 handful spinach 1 tablespoon linseed oil Mix and enjoy Here you have a real power booster. Good carbs, proteins and fat. This one got it all.

Mickey Chocolate Mouse 2 avocado, peeled and stone free ½ - 1 tsp vanilla bourbon 1/8 himalaya or sea salt 5 msk cocoa 1 – 1 ½ dl agavesirup 3-4 banana in thin slices Little bit of fresh orangejuice (not necessary, but keeps it fresh for longer) Put avacado, vanilla, salt, cacoa and agave in blender and mix together until smooth. Cut bananas in thin slices and squeeze little bit of orange over them. Make layers... chocolate mousse – banana slices –chocolate mousse – banana slices . Store in fridge until served. This one you could even use as breakfast.

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A WORD FROM ACROSS THE BLOG Have you ever wondered where the cool kids clothes are made? Well, I recently discovered this secret; they are made Down Under of course! The Australian brands Minti, Sudo, Munster Kids and Littlehorn make clothes that are well-made, have fun designs and are comfortable. I think that there is nothing else that a kid could ask for from their clothes!

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Just check out the pictures on this site and you’ll know what I mean. You can find more pictures from their own websites by clicking the images. I’m a Finnish blogger called Sari and you can find my blog MrsAgatha at www.mrsagathamarple.blogspot.fi

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[4 RETAILERS/ 4 QUESTIONS]

NAME: Lee Turner SHOP: RAE BABY / New Zealand

NAME: Weili Chiang SHOP: UNIQUE PLUS / USA

BACKGROUND: I am a stay at home mum to 3 daughters aged 4, 2, and 8 months and have been a primary school teacher for the last 10 years. I have Lived in Napier, New Zealand for most of my life but enjoyed 2 years teaching in Qatar which provided us with the opportunity to travel through Europe. I have a love of all things creative and like most “kiwis” will have a go at anything, hence the decision to start Rae Baby.

BACKGROUND: I am a mother, teacher, and founder of Unique Plus. I have a joyful son, Evan, and a compassionate daughter, Ally. Ally suffered from eczema since she was born. It was not easy to find effective treatments that could sooth her sore, itchy skin. Times grew more challenging when Evan was born with heart disease. At the hospital I saw many young children, who were going through chemotherapy or could barely sit up straight. Many of these cancers and illnesses are caused by the pollution that is continuously being introduced to our Earth. This is was one of my biggest motivations to open up Unique Plus.

INSPIRATION: The more I thought about what inspired me the more I realised that it was a collection of events and emotions dating back to my childhood, like a jigsaw they have slowly been pieced together and are starting to reveal a complete picture. The first piece of the puzzle can be attributed to my mum and her love of sewing and fashion, she once started her own children’s clothing shop too and I remember the excitement of great clothes and fashion shows. Over the years my experiences have provided me with the skills to run Rae Baby but the birth of my three daughters have been the spring board to actually starting the business and they inspire me on a daily basis.

INSPIRATION: Today, both of my children are enjoying life. This has inspired me to lend a hand to others to promote both physical and emotional well-being. When I see my customers leave my store with a smile, their joy ignites my motivation to continue to provide them with only the most natural products and pure consideration. Website: www.uniqueplusorganics.com

Website: www.raebaby.co.nz

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NAME: Isabelle Broothaerts SHOP: MiniManiac / Belgium

NAME: Alison Rosette Hertrich SHOP: ZeKid / France

BACKGROUND: For the past 12 years, I was working as a Belgian journalist for several popular magazines. That was a lot of fun, but I wanted something more in life and that’s why I wanted to start something new, something totally different... Something crazy!

BACKGROUND: I am a mother of a little one who has changed my life but not my vision of things. I deeply believe in beautiful products that have a soul and aspire to convey to the kids with passion for fashion, decoration and music.

So, at this moment, I am setting up my own Belgian webshop with only the most stylish, fabulous brands. With clothes and accessories who would be perfectly for my own daughter. And yeah, I admit that I’m kind of a maniac in dressing up my daughter... INSPIRATION: I only have 1 inspiration: my daughter Olivia (2,5 years), the love of my life. Do I need to say more?! This little project is exciting, fun, scary, crazy, fantastic, totally over the top, but like some of the Americans would say: YES, WE CAN!!!!

INSPIRATION: After a career in advertising and digital, I am eager to create and introduce designers and artists to the public and that has become essential to my life. “My strong experience in digital and my passion for fashion are my allies on that wonderful journey”. Website: www.zekid.fr

Website: www.minimaniac.be

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ATTITUDE & STYLE

NUNUNUBABY.COM

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The Israeli NUNUNU just launched their SS 2013 collection. NUNUNU has takes a modern and original approach with their cool yet comfortable designs for babies and kids. If you’re looking for cute little motifs and traditional baby patterns, then NUNUNU does not fit the bill! If you do appreciate a mix of attitude, style and humor, then you might just have a NUNUNU creation in your possession!

The philosophy behind NUNUNU is that the parent has the privilege of sharing his world view with his child, as cool and updated as it can be. NUNUNU blends high quality fabrics, urban design, basic colors and a personal touch, all in all creating a unique deconstructed look. The designers of NUNUNU are Iris Adler and Tali Milchberg. Once you see, feel and touch NUNUNU baby clothes, you will just want more!

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NOVEMBER ISSUE KLEINE FABRIEK INDIKIDUAL ÍGLÓ FLANNERY O’KAFKA MISCHKA AOKI POCO NIDO MY LILLE LIMÓN .... AND MUCH MUCH MORE

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CONCEPTUAL BRANDS FOR CONCEPTUAL RETAILERS

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Little Industry Magazine - Issue 1  

Little Industry is a children’s lifestyle e-magazine solely focused on the children’s fashion and design industry. In each issue you'll find...