South West Londonâ€™s Leading Estate Agent
Offices Balham 132 Balham High Road, London, SW12 9AA 020 8673 6111 email@example.com
Fulham Central 226 Munster Road, London, SW6 6AZ 020 7381 7381 firstname.lastname@example.org
Battersea 242 Battersea Bridge Road, London, SW11 3AA 020 7801 3400 email@example.com
Fulham South 122 Wandsworth Bridge Road, London, SW6 2TF 020 7736 6110 firstname.lastname@example.org
Clapham High Street 44 Clapham High Street, London, SW4 7UR 020 7840 3700 email@example.com
Head Office 242 Battersea Bridge Road, London, SW11 3AA 020 7801 3406 firstname.lastname@example.org
Clapham South 53 Abbeville Road, London, SW4 9JX 020 8675 1222 email@example.com
Aspire Riverside Battersea, Upper Floor 242 Battersea Bridge Road London, SW11 3AA 020 7801 3400 firstname.lastname@example.org
Furzedown/Tooting 58 Moyser Road, London, SW16 6SQ 020 8769 7900 email@example.com
aspire estate agents
Welcome to the first edition of the Aspire magazine for 2015... ...where we continue to bring you the best of SW London sales and rental property together with interesting articles from both established and new local businesses. There has been plenty of talk in recent months on what’s happening to the London sales market and 2015 to date has shown us that there is still life in it. Meanwhile the lettings market continues to go from strength to strength. See our market report on pages 4 and 5. Aspire are proud to be one of the huge number of agents to help launch OnTheMarket.com, a state of the art new website which is dedicated to presenting properties beautifully, clearly and accurately. Searching with OnTheMarket.com, you’ll enjoy the cleaner, fresher, more focused approach. No irritating ads, no unnecessary information, no spam mail and no nonsense. If you’re looking to buy or rent, give yourself a head start and make sure you don’t miss out on properties you won’t find anywhere else. As many properties will be launched exclusively here first, set up a property alert today. We also have a new marketing campaign for 2015. With the plethora of agents on the high street and yet more sprouting up online, we felt it was worth shouting a little louder about the small things we do which are second nature here at Aspire. You can find out more about #smallthingsbigdifferences on pages 6 and 7. Among the local businesses included in this edition are interior and landscape designers, Spiering & Co., a mother and daughter team who combine their academic training and professional experience to offer clients a personal yet all-encompassing approach to design; a wine merchant championing ethical and artisan producers, D Vine Cellars; and, in response to the growing feeling that sewing was becoming a lost skill, we have a feature on Sew Over It who, in just three or so years, have already taught 5,000 people how to sew! If your exercise regime for 2015 has become a little boring then why not head over to Flying Fantastic, London’s first and only dedicated aerial fitness centre in Battersea. They offer classes in Aerial Silks, Aerial Hoop, Static Trapeze, Aerial Slings, Aerial Yoga and Pilates! Our agent profile in this edition is our Sales Manager at the Central Fulham office in Munster Road. Charlie Dawson is in his fourth year with Aspire and has received some extremely flattering and unprompted feedback from his clients. Our Lettings Manager from Clapham, Lauren Burnett, gives us her expert views on the lettings market in both Clapham and SW London more generally. We have plenty of local community and sponsorship events planned for 2015 across the group but if your charity needs assistance and has an event that you would like us to get involved with do please contact us. Obviously we can’t do everything we would like but we are very much part of our local community and enjoy getting involved. Finally we really hope you enjoy reading this magazine but we couldn’t produce it without your help. If you would like to see your property featured in the next issue or if you are a local business with a story to tell then please do get in touch with one of our offices.
© Aspire 2015. All rights reserved. No part of this magazine may be copied, imitated or reproduced without the prior consent of the Publisher. The content of this magazine is believed to be correct but its accuracy is not guaranteed and it does not form part of any offer or contract. Responsibility cannot be accepted for any omissions or errors. Please recycle this magazine.
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Contents Aspire 64pgtext-Spring15.indd 3
Market report 4 Cautious but steady Sales whilst the forecast for Lettings looks promising #smallthingsbigdifferences 6 We let our clients speak for themselves Aspire in the community 8 News and events in your area Evoking a different picture 10 Spiering & Co. help you to brighten up your home Interactive and fun 14 With wine a dynamic and evolving part of modern life, welcome to the world of D Vine Cellars A winning formula 16 Park Road Kitchen, a rotisserie and deli serving a wide variety of delicious freshly made meals Passionate about sewing 18 Lisa Comfort passes on her love of sewing A delightful deli 20 With its wonderful range of foods Macfarlane’s is very much here to stay Taking fitness to new heights 22 Have fun and learn something new with aerial fitness - Zoe Bedford gives it a go Agent profile 26 Sales Manager of Aspire’s Fulham Central office, Charlie Dawson shares with us his interest in property and people and his passion for sport Property 28 Aspire’s guide to the finest homes in South West London Ask the expert 58 Lettings Manager of Aspire’s Clapham South office, Lauren Burnett offers some sage advice Luxury living in the heart of SW6 64 Hurlingham Terrace, Fusion Residential’s seven luxury townhouses in Parsons Green
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ince last summer there have been many reports indicating Key statistics the sales market is slowing down and prices are dropping off which culminated in the changes in Stamp Duty announced by the government in their Autumn statement last year. This Increase created mixed fortunes for many across SW London but itin property for sale. was certainly a boost for many first and second time buyers.
Increase in property for sale.
Our sales departments have found that property is still very much selling with some staggeringly good value mortgage dealsIncrease in cash buyers in the last year. currently available but perhaps the market is now more price sensitive with quality homes still achieving some excellent prices but over-inflated property is coming down to more realistic levels. In this market it is about having a sensible expectation on price and advertising at the correct level rather than Increase in Lettings simply `testing the waterâ€™. applicants.
Increase in Lettings applicants.
Our recommendations when selling in a slightly tougher market would be to ensure the presentation of your property is at its absolute best. When there is a little more competition in the market and a few less buyers, the way a property is presented may be the difference between achieving an offer or not.registered All our this year. branch managers are skilled at advising clients how to prepare their home to go on the market.
registered this year.
Applicants registering to buy property.
Applicants registering to buy property.
House and Letting prices 2013, 2014 and prediction for 2015
Quarter 3 4.5%
Increase in cash buyers Sales in the last year. Lettings
Quarter 4 1.5%
Quarter 1 (to date)
Quarter 3 12% 12%
Quarter 4 1.5%
Quarter 1 (to date)
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Lettings prices in London have struggled to grow significantly over the last few years but the forecast for the future is much more promising. We believe that growth of 4.5% in lettings prices over the course of 2015 is certainly achievable. Indeed this may then help some homeowners make the decision to rent their property out either for the short term or as a longer term investment. A slowdown in the previously frenetic sales market will also produce opportunities for rental investors to do exactly that, invest, whilst taking advantage of more promising yields on the horizon. We have looked across our eight branches and picked out certain key indicators which we feel help demonstrate where the market is and where it is headed.
Average time on the market 2014 and predictions for 2015
ase in property e.
ase in Lettings cants.
ase in cash buyers last year.
Applicant registration levels 2014 and first quarter of 2015
ered this year.
cants registering y property.
Sales Quarter 1
Quarter 1 (to date)
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Quarter 1 (to date)
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Our absolute focus has always been on our clients and we constantly listen to ensure we are doing everything we can to offer them the best service possible. Over the course of 2015 we will be letting our clients highlight for themselves some of the small things we do that have made a big difference to them and the resultant service we offer.
We would love you to experience these big differences too. #smallthingsbigdifferences
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Aspire in the community
Aspire in the community The Pied Piper - another ‘splendiferous’ story walk Preparations are well underway for the 2015 Storytelling Festival to be held on Tooting Common on Saturday 9 May. Proudly supported by Aspire as well as Intent Productions and other local businesses, South London Storytelling is creating another wonderfully carnivalesque and interactive story walk as part of the Wandsworth Fringe Arts Festival. The day again promises much fun as we get to know our neighbours better and celebrate the coming of Spring in this beautiful public space. In partnership with Sprout Arts, Chestnut Grove Academy, Work and Play Scrapstore, Chalk the Sun and Body Action Campaign, the event offers even more opportunities to get involved, inspiring young and old minds alike. There will be pre-walk creative arts workshops to make props and costumes for the parades, storytelling workshops, choirs and Maypole dancing. This year’s Story Walk will be based on the myth of the Pied Piper, the mysterious stranger who enticed all the children to run away from their village in order to revenge himself upon a community who had refused to pay him for helping them to get rid of a plague of rats. In 2015, the Pied Piper will lead the local community through the streets of Tooting, Streatham and Balham towards Tooting Common. In the traditional story, the children disappear into a magic land hidden under a mountain but in South London the myth will be recast to explore what happened once the children arrived there. The Common will become a magical space in which to ask the question, ‘What happened next?’ With the atmosphere of an old-fashioned Spring fayre, there will be performers such as stilt walkers, penny farthings, Morris dancers, drummers, artists, poets and writers all telling stories or helping the
audience to create and tell their own stories. As dark falls braziers will be lit around magical marquees and as the festival continues late into the evening the entertainment will include folk music, story slams, special guest authors and of course a bar. Aspire and Intent Productions are providing two stunning stretch tents as performance and
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refreshment spaces but South London Storytelling are still looking for other sponsors as well as volunteers to help make this the best family day out ever.
Leo, aged 8, “It was awesome and cool. I liked the part where we went to the well. The story was good. I really liked the drumming.”
Last year’s Story Walk, Sir Owain and the Lady of the Well, was attended by over 400 local residents. This is what just three of them had to say:
Fabian, aged 6, “I loved it especially when we searched for the knight. I hope it happens again and we can search for rats and the Pied Piper’s flute.”
Rachel Manolson, “Sir Owain was my favourite Tooting event of 2014. It was a wonderful event to bring the community together - all ages, all cultures. I loved the walk from Sprout down to the Common, props, music, people in costumes, people coming out of their homes and joining the procession! Then we gathered on the Common for storytelling, singing, maypole dancing, drumming and much more. I love that my children can experience the magic of a rural childhood in the heart of SW17!”
If you would like to get involved with The Pied Piper Story Walk and for news of pre-walk workshops, please contact Alison Royce at southlondonstorytelling.com. South London Storytelling T 07789 656 154 firstname.lastname@example.org southlondonstorytelling.com
ur final supported charity event in 2014 was the hugely successful annual Balham Nursery Christmas Evening held on Thursday 18 December to help the children, their families, friends and staff to raise money for the school and their two nominated local charities.
The Lily Foundation seeks to give hope, answers and support to children and families affected by Mitochondrial Disease for which there is no known cure. At just 18 months old one of the children at the Nursery was diagnosed last year with the disease. The Klevis Kola Foundation runs nine different projects that aim to support refugee and asylum-seeking families in Wandsworth, Lambeth and Merton. Aspire donated a brand new iPad Air for the evening’s raffle.
The Lily Foundation 31 Warren Park Warlingham Surrey CR6 9LD T 07947 257247 email@example.com thelilyfoundation.org.uk
Klevis Kola Foundation 25 Blakenham Road London SW17 8NE T 020 8767 5378 firstname.lastname@example.org kleviskola.org
If you would like Aspire to support your event in 2015, please contact us to make enquiries. Many of our staff live locally and supporting both local schools and charities is, we believe, a vital part of the role we play in the community as a significant local business.
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Spiering & Co.
Evoking a different picture Spiering & Co.
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Spiering & Co.
uckily for us no winter lasts for ever, and with spring just around the corner, itâ€™s time to brighten up your home to reflect the seasonal changes outside. By making small changes to your homeâ€™s interior, as the colder months begin to thaw and the daylight hours start to lengthen again, you can evoke a different picture inside your house, complementing your outside surroundings rather than contradicting them. To do this successfully, marry the dynamics, tones and textures of your home both inside and out to react to the seasonal changes; create a warm and inviting atmosphere during the colder months and a brighter and more invigorating one in the warmer ones. For now, exchange your winter cushion covers and heavy throws for ones with punches of colour and lighter fabrics like linen. In your garden, let each season paint a new picture by choosing a combination of shrubs and perennials that burst into flower throughout the year, with colours that reflect your interior choices to bring the inside out. For 2015 itâ€™s looking to be a warmer year for all of us, leaving the cooler greys behind in
exchange for warmer shades of taupe, beige, almond and mahogany, with some of my favourites Pantone colours being steel grey, desert taupe and frosted almond. Combine this muted pallet with splashes of colour including seaport, wood violet, radiant orchid, crushed grape or red dahlia, and your home will definitely make your guests feel uplifted as they enter. Marrying these highlights of colour up with the spring and summer bloomers in your garden provides a harmonious finish to your newly energised home. The transition from house to garden, and the landscape beyond should be seamless, taking you and your visitors through an enchanting journey from start to finish. For us, we understand in order for your interiors and exteriors to work in harmony, the different styles and colour palettes must complement one another, as well as reflect your own personal style throughout. Spiering & Co. is a mother and daughter team, where we have combined our academic training and professional experience as interior and landscape designers, to offer clients a personal yet all-encompassing approach to design. This, coupled
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with an awareness of adding true value to the project, which comes from our redevelopment portfolio, is what sets us apart from our competitors. Our seamless style was recently commended after being shortlisted for the International Design and Architecture Awards for an open plan kitchen and dining room which spilled out onto a small town garden on Rostrevor Road in Fulham. Resolving spatial, structural and cosmetic barriers to create innovative, user focused designs, both internally and externally, is at the heart of our design ethos. We truly understand that good design, that is client focused, reflects the importance of fluidity and practicality as well as beauty, all of which needs to be present throughout a scheme in its entirety. Spiering & Co. 4 Parsons Green Lane Fulham SW6 4HS T020 7731 3281 23 William Street Oxford OX3 0ES T01865 240 077 email@example.com spieringandco.com
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D Vine Cellars
Interactive and fun A place to buy and sample wine, D Vine Cellars is the brainchild of Australian born Greg Andrews. We hear about his passion for all things wine... D Vine Cellars, based in Clapham North, came about as a result of the personal love of wine and, more specifically, the passion for individual hand crafted wine of Greg Andrews whose interest started in his student years visiting vineyards in his native country, Australia. Feeling increasingly frustrated by his ten years working in software sales in the corporate world, Greg turned initially to setting up a market stall in 2012 selling wines, alongside his day job, in a bid to pursue his passion on a part-time basis. So keen was he to realise his dream, Greg soon found an outlet in Landor Road, SW9 and launched himself as a small local wine merchants, where his love of wine would be reflected in a magnificent range and allow him to help turn customers onto great wines. “There is no interaction for wine purchasers (either online or at a supermarket) so D Vine Cellars was borne out of a need to provide that dialogue and share our own knowledge and enthusiasm. My wife and I had been preparing for this for many years and I had worked in a number of restaurants in the interim to gain some experience. The catalyst came when I had generated good business for the software company I was working at, yet was not getting the recognition.” The premises in SW9 needed a bit of work but the shop now offers a great environment with space for white and sparkling wines upstairs and red wines and wine tasting sessions downstairs. Greg surrounds himself with many of the niche, ethical and artisan wines which still get little exposure in most retail channels. He is keen for his customer to experience something outside of the bland, anonymous supermarket wine made in ‘petrol’ like quantities.”
“There is no interaction for wine purchasers (either online or at a supermarket) so D Vine Cellars was borne out of a need to provide that dialogue and share our own knowledge and enthusiasm.”
Since opening its doors, business has been doing very well with year on year growth and plenty of interest and support from the local community. Whilst mail and corporate orders are very healthy, customers invariably pop in to get advice on a suitable wine to accompany a dinner or a recommendation for a special occasion or party. Greg and his team believe they can take the stress out of the decision making and are happy to work with customers to plan a wine for a family dinner or a big work party. “Our typical customer is the older professional or young families – someone who knows they like wine, but still relies on advice or recommendation.”
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D Vine Cellars see themselves as unique by making the purchase of wine more interactive running tasting evenings on a weekly basis. For £25 customers can sample an array of wines and get to know what they like in a relaxed and informal setting. “We offer themed evenings where you can enjoy some decent quality wine, listen to us talk about it a bit and ask any questions you may have. Our priority is to make wine inclusive, more interactive and ultimately more fun.” D Vine Cellars also have a stall at Venn Street market, Clapham Common on the first Saturday of each month and bi-weekly offering a choice of organic, biodynamic or sustainable wines and two different wines to taste. In the winter there is also home made mulled wine and cider. Greg takes great delight in seeing customers returning for further recommendations after enjoying the wine they previously bought. He considers it hugely satisfying that he and his team are trusted and cites this as one of the greatest rewards of the business. Business is doing so well that Greg is now on the trail for another site which will operate slightly differently as a wine bar as well as a retail outlet.
“We offer themed evenings where you can enjoy some decent quality wine, listen to us talk about it a bit and ask any questions you may have.”
Greg doesn’t look back on the change in career – he is witnessing the rewards almost on a daily basis and is excited about future ventures. “It is hard work, but not a chore.” And it appears that customers certainly consider that D Vine Cellars has taken the hard work out of choosing a wine! D Vine Cellars 74 Landor Road London SW9 9PH T020 7733 2766 firstname.lastname@example.org dvinecellars.com
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Park Road Kitchen
A winning formula Food enthusiast Sam Mousawi talks about his Rotisserie and Deli on Battersea Park Road providing good, freshly made food to eat in or take away. Park Road Kitchen is a local neighbourhood rotisserie and deli serving spit roasted Norfolk chickens, golden roast potatoes and a whole host of other main meals, sides and salads. Entrepreneur Sam Mousawi set up the business in March 2014 with Santo Natolli, previously a private chef to Mohammed Al Fayed as well as working at Scotts restaurant in Mayfair. With a Middle Eastern father Sam had grown up with food being a big part of his cultural upbringing. Whilst working for many years in property management and development both in the Middle East and in the UK, Sam had always dreamt of having his own food business – either a restaurant or a food outlet. A few years ago the dream became more real when he gave up his life in property and started work in a coffee shop to gain some first-hand experience. It was during that time he met Santo, who was one of the owners of another café based in Battersea, who too was looking to start a new venture. Together they found a suitable site on Battersea Park Road and made an offer. Using his property development skills and contacts in the building industry, Sam set about managing the refurbishment, which took about three months from start to completion. “Whilst the site needed gutting, we knew as soon as we walked in, this was the place for us. Our approach was to keep things simple incorporating an industrial feel; we used exposed brick, old reclaimed wood and metro tiles. Wi-fi is available and dogs are welcome which helps to make the atmosphere relaxed and convivial”. “We knew we wanted to offer good value, healthy prepared food to take away on those late nights home from work, or when all the family come around for lunch at the weekend. There was nothing else like it in Battersea. We believe that food should be straightforward, delicious and easy.” Aside from the daily roast chickens and potatoes, Park Road Kitchen offers fresh sourdough, homemade soup, mixed salad boxes and an array of mouth-watering dishes and sides from roasted root vegetables and slow cooked lamb to stuffed tomatoes with feta cheese. And there are also weekday lunch specials for only £6 including Pork Belly and Ribs with Mac ’n’ Cheese. The Battersea Park Road establishment offers much in the way of traditional English dishes but Sam
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has not forgotten his international influence and several of the dishes use a blend of middle eastern flavours and spices. There is also a hint of Sicilian in their food as chef Santo stems from that part of the world. The duo are also keen to rotate and introduce new dishes, as well as offering vegan and gluten free dishes. Business has been very successful since opening the doors just over nine months ago. Whilst the clientele is largely local people, Park Road Kitchen has also been receiving much acclaim from food “We knew we wanted critics and is starting to attract clients from to offer good value, as far afield as Notting healthy prepared food Hill and Chelsea. to take away. There was Already it has been nominated for Best nothing else like it in Eatery, SW Battersea Battersea. We believe in the TimeOut Love London Awards 2014 that food should and is winning praise be straightforward, almost on a daily basis delicious and easy.” from local residents for its quality and variety of dishes. Open from 11am to 9pm daily including Sundays there is also a delivery service available within the locality “although most people still prefer to come in and choose as the deli and kitchens are open plan which gives our customers the opportunity to look into where all the dishes are made. They can see that everything is fresh and hand prepared.” And with a recent alcohol licence Sam feels he will be able to offer an even better experience to his customers offering a suitable wine to have with one of their dishes. The past year has gone by very quickly and Sam has spent most of his time building the business, but was able to spend Christmas holidaying with his fiancee in Cape Town, although he admits even then to donning his creative cap whilst eating out and has come back armed with new ideas for dishes. In fact, Park Road Kitchen has been doing so well, in such a short period of time, that plans are well underway to open another branch - also in the South West London area. “We will keep the new place close to Battersea so that we can use the kitchens here to make most of our dishes.” It certainly appears to have a winning formula. As one local Battersea customer said; “Park Road Kitchen is worth going out of your way for. Luckily I don’t have to!” Park Road Kitchen 316–318 Battersea Park Road SW11 3BX T020 7223 3925 email@example.com parkroadkitchen.com
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Sew Over It
Passionate about sewing From a childhood interest to a full-time career, Lisa Comfort tells us about her business aim of bringing sewing back into people’s lives. Ever since she was a young girl, sewing has been an important part of Lisa Comfort’s life. She fell in love with it at the age of 11 when she made her first skirt and a year later her parents gave her a sewing machine. Since that time, she has never looked back. Despite being teased for her ‘uncool’ hobby she “Through Sew Over It continued with her craft, and I hope that I can pass on after completing my passion for sewing her studies at the and encourage more London College of Fashion Lisa people in London to pick knew she wanted up a needle and thread!” to run her own business but was not sure which direction at that point to take. She started working in couture but in her spare time, she continued with her main love and taught sewing doing the rounds of people’s houses finding that the more she did the latter, the more she liked it – more so than her day job! She started to formalise her idea for a venture by putting together a business plan and by May 2011 Lisa had set up her first ‘Sew Over It’ shop in Clapham, offering sewing classes downstairs either in a group or one-to-one and a Sewing Café and fabrics, haberdashery, patterns and kits section upstairs. For a small charge the Sewing Café allows people to drop in, have the space to cut fabric and the facility for immediate help should they get stuck. Customers also have access to ‘easy to use’ sewing machines and overlockers and can borrow scissors, rulers, a large array of sewing machine feet and other general sewing tools. Working as Bruce Oldfield’s production assistant, liaising between the cutting room and Bruce himself, was a great way to develop project management skills. Lisa also took the opportunity of bringing her own work in and getting
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advice from the talented seamstresses - learning a great deal. Whilst making bridal dresses for friends and family she thought a career as a bridal designer might not be for her and although she enjoyed her time with high-end Fulham based bridal designer, Phillippa Lepley, she realised her true passion was in teaching. “Through Sew Over It I hope that I can pass on my passion for sewing and encourage more people in London to pick up a needle and thread!” Business has been going from strength to strength and Lisa firmly believes that starting out at the end of the recession helped, along with a general revival in sewing. In fact, in November 2014 Lisa launched her second shop in Islington and feels that she can serve both sides of the river now. “People had
heard of us and were interested in the concept but those living in North London just found Clapham that bit too far to go.” Not content with running classes and managing two businesses, Lisa has also written two books , the first of which has already been published; ‘Sew It, Wear It, Love It’ is an introduction for beginners and gives advice on altering or customising clothes and accessories as well as a few simple garment patterns. Her second book, ‘Sew Over It Vintage’ is due out in June 2015 and has a vintage theme which looks not only at dressmaking but also at the home providing advice on customising clothes, cushions and house accessories to give them a vintage feel. Lisa has become well known for what she does and works with leading retailers. Selfridges invited her to spend 3 months at their newly launched Denim Studio running a customised station with different themes. She also worked with Gap offering consultancy on how to hem and distress jeans. Lisa has found it a great platform for her own business working with such high profile brands. “We love to work with everyone from big fashion retailers and department stores to smaller brands, events and festivals.” She has been also featured on TV in Kirstie Allsopp’s Vintage Home programme helping to make quilts as well as the Alan Titchmarsh Show where she showed how to make clothes more ‘Downton Abbey’. By her own confession, Lisa is a workaholic and works almost 24/7 in the business although she does try to take one day off each week to share time with her boyfriend and dog at their Hackney home. “I have burnt myself out on occasions and have had to rein in when that has happened. Doing too much has been my biggest challenge but just as I reach a point where I can take my foot off the pedal something new comes up which takes up my time again.” That said, she is going to India for two weeks in February and whilst it is earmarked as a holiday she will be still be looking at fabrics too. Lisa and her team at Sew Over It are passionate about sewing and all love to sew in their free time. Passing on their skills has allowed the business to grow and has brought back a dying skill to many people. Sew Over It 78 Landor Road SW9 9PH T020 7326 0376 37 Myddelton Street EC1R 1UA T020 7326 0376 firstname.lastname@example.org sewoverit.co.uk
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A delightful deli MacFarlane’s has been serving the Abbeville community for over 15 years – owner Robert Marsham tells us why the deli continues to be so popular. Fine cheeses are a speciality at MacFarlane’s, a marvellous deli on Abbeville Road which has been serving the discerning local Clapham community for over 15 years. Robert Marsham took over the helm in 2010 after a 20 year career at Fortnum & Mason and, whilst he thoroughly enjoyed his time as head of hospitality and the restaurants at the world renowned high-end store, he had hit his 40’s and was keen to venture into a new area. Following his time at Fortnum’s he was involved in a small business with friends but realised it was not what he was looking for, so when the call came to say
that MacFarlane’s was up for sale Robert saw this as an ideal venture and one in which he could use much of his experiences to good effect. The cheese counters, filled with high quality cows’, ewes’ and goats’ milk cheeses, are a big part of the offering, but MacFarlane’s is also home to a diverse range of cured meats and charcuterie, pies and quiches as well as the freshest of pestos, the tastiest of hummuses and a wide range of olives. It also takes pride in its range of Grocery, Sweet Grocery and Confectionery, not to mention a delectable range of chocolates.
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“There is a great village atmosphere and community feel to Abbeville; people stop and have a chat and know each other and take time to talk with other customers and our staff.” Since taking over this very popular business, Robert has ‘tidied and refined’ some of what is on offer and, as supermarkets have opened on Abbeville Road, there has been a slight shift in emphasis to a more specialised selection. Certain ranges have expanded; chocolate has increased from one to five ranges, and the 7 days a week opening hours also reflect the needs of the local clientele.
working in the area, they all have in common that they are looking for a slightly different lunch or more diverse range of food. Robert is delighted to be involved in such a close knit community and in a business which aims to meet the needs of its loyal customer base. “There is a great village atmosphere and community feel to Abbeville; people stop and have a chat and know each other and take time to talk with other customers and our staff. Many of our team live within the area and we have regularly employed customers’ children on a part time basis, whose social and interaction skills certainly improve during their time with us.” Robert is not averse to expansion and would ‘never say never’ if the right opportunity should present itself. In the meantime, he continues to renew and refine the MacFarlane’s product offering listening regularly to customer feedback and making improvements accordingly. With its wonderful range of foods and a long standing customer base it certainly appears that this delightful deli is very much here to stay.
Lunch is very popular and customers can enjoy a wonderful freshly made deep filled sandwich, a bowl of seasonal soup of the day or a prepared salad made in the shop. The take away food is ideal for home or office or, in the nicer weather, can be savoured on the Common. This delightful independent shop serves largely the local community of Abbeville, but customers do come from as far afield as Balham and Stockwell. The clientele is wide ranging; professionals and young families to established residents of Abbeville ‘village’; from well-established doctors, lawyers and professionals in their mid 20’s to tradespeople
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MacFarlane’s 48 Abbeville Road London SW4 9NF T020 8673 5373 email@example.com macfarlanesdeli.co.uk
Taking fitness to new heights The buzz around aerial fitness is growing. Learning something new, having fun, working in sociable inclusive classes and getting fit without even realising you’re working out. What’s not to like? This is ‘circus for ordinary people’. Battersea resident Zoe Bedford gives it a go...
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t’s 6.30pm on a Thursday night and I’m staring awestruck at impossibly flexible men and women climbing great lengths of material suspended from the ceiling. No – I’m not at a performance of Cirque du Soleil – but an aerial fitness class in Battersea, about to learn some gravity defying moves.
To be honest, I’m not feeling 100% confident. However fun and safe it looks – all the moves are performed above crash mats – the class seems to require precisely the kind of skill and suppleness that I lack. Whist I pride myself on being quite fit… as I watch the instructors climbing effortlessly up to 16 feet in the air on the silks, tying themselves into knots, then unravelling in graceful swan dives without hesitation, it hits me just how far this away from your standard gym session. That said, the idea of mastering a new skill, along with the prospect of burning up to 500 calories in a single session, is enough to spur me on. So I slip into my leggings and prepare to scale to new heights with the best of them. The classes are part of Flying Fantastic’s programme of aerial fitness and were set up by Christopher Wigan in April 2011 after he attended a similar session in Buenos Aires.
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Chris says, “There were ropes, silks and trapezes all hanging from the ceiling and crash mats everywhere – that’s always a good sign there’s something fun going on. It all looked so exciting. I tried a single class and I was hooked. I became an aerial junkie. Before I knew it, a six-pack had appeared. I’ve done plenty of sport before, but nothing does as much for your core muscles as aerial work. So on returning to the UK, I decided to set up an aerial fitness school, giving people the opportunity to learn something new, have fun, and provide an excellent workout at the same time.” Flying Fantastic now runs fifteen classes a week, at two venues in central London, also teaching aerial hoop, aerial slings and aerial trapeze as well as running private group sessions, hen parties and kids workshops. Classes start with a 20-minute warm up that stretches out the key muscles and joints – working your core. Flexing hips and wrists and generally getting your body prepared to bend into a series of unusual positions. Some stretches are tough, and looking around at some of my more bendy classmates, I’m mildly concerned that my body might not be up for the challenge that awaits. But the instructors are reassuring and inform us that any stretch will help to loosen us up and prepare for the session. Warm up over, it’s time to start the class. We’re divided into groups of two or three, and assigned one of the brightly coloured silks that adorn the room.
A group of instructors, one working with every level of ability, takes us through the climbs and demonstrates the various positions before we take it in turns to try out each move. There are 18 men and women in each class and I’m told there are devotees of all ages – from 8 to 68, and it’s not hard to see why. The atmosphere is incredibly inclusive, with instructors grouping people of similar abilities so everyone feels comfortable with what they’re doing and no-one being pushed too far out of their comfort zone – unless they want to. To get us started, we’re given an explanation of an all-important move called the French Climb. It’s the basic climbing move, and key to getting airborne. Raising one leg, wrapping one foot around the silks and sitting the silk neatly on the top of your foot. Then pull yourself off the ground and use your other foot to ‘stand’ on the silk, sandwiching it between your two feet. Simple enough – until I tried it myself and realized how hopelessly uncoordinated I am. Eventually – and not without a struggle – I do manage to master it and get myself off the ground and end up four feet in the air – and ridiculously pleased with myself. Coming down was significantly easier, but already, I’m beginning to feel the strain. With climbing mastered (sort of!), the next stage is to experiment with some moves. Standing with one piece of silk in each hand, I jump tucking my legs into my chest before propelling myself backwards so my legs finish over my head and I’m upside down in a straddle position – an inverted pike. Whilst it’s the most gymnastic move I’ve performed in many years, I don’t actually find it too difficult. It’s just a case of feeling the fear and flinging your legs backwards regardless. Once in position, the hold is pretty strenuous, with muscles being pushed to the limit, but it feels satisfying in an ‘I’m actually doing this’ kind of way. Having pulled off my first tricky move, we continue to experiment on the silks. Working through ‘footlocks’, ‘Giant’s stride’, and other climbing techniques.
Some come naturally, others feel completely alien to me – and it shows. But all are invigorating and a combination of adrenaline, exercise and pure entertainment. This is pretty much how I always imagined what being in the circus would be like when I was a child – minus the sparkly outfit. Ninety minutes go by in a flash, and by the end, my body – particularly arms, back and core, is starting to feel the strain. I take this as evidence that, whilst it might just feel like we’re playing about, this is a serious workout. We’re led through a 10-minute cool down, loosening the key muscles and working to avoid muscle soreness in the morning. Despite my initial reservations, I feel great. Exhilarated, exhausted, but satisfied that I’ve worked hard and actually achieved something. Inspired by the acrobatic ability of the students working on the silk next to me, and an incredible sense of accomplishment gained over the last hour and a half, I find myself booking onto a class the following week. I’ve a funny feeling this aerial fitness bug is contagious – and I think I’ve just caught it. (But I’ll not be expecting a call from Cirque du Soleil just yet!) Who’s it for? Men, women and children of all ages. Adult classes run daily – check their website for an up-to-date timetable. Young Flyers workshops (8-15 years old) run regularly from Battersea. Most classes are for students of all levels. No experience necessary. What are the benefits? Every muscle gets a workout, but especially your core and upper body. After the class my arms and stomach felt like they’d been given a good going over. I could really feel it in my muscles. It’s great for building strength, stamina and increasing flexibility. Plus it’s so fun and challenging. Where can you try it? Flying Fantastic offer a full timetable of classes in Battersea and Farringdon. How much does it cost? Classes are drop in, and cost from £17 per class. There are no sign up fees, and no onward commitment. Flying Fantastic 48 Culvert Road London SW11 5BB T07801 075488 firstname.lastname@example.org flyingfantastic.co.uk
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“I feel great. Exhilarated, exhausted, but satisfied that I’ve worked hard and actually achieved something.”
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harlie Dawson, Sales Manager of Aspire’s Fulham Central Office, has always had a leaning towards sport. As a child he spent much of the year at boarding school in the UK and holidays with his family who lived abroad, in far flung places such as India and Hong Kong, as his father was a colonel with the Gurkhas. It was during his secondary school years at Eastbourne College on the south coast that his real love for sport developed and, like many a school boy, he dreamt of becoming a professional cricketer. Representing both school and county at cricket were very happy times for Charlie, but the reality soon hit him that he was unlikely to make it as a full time player. Nevertheless, upon leaving school he continued his interest in sport by studying it to degree level at Roehampton University, and carried on with his passion as a hobby. In fact, it was through playing cricket that Charlie became friendly with one of the other players, who offered him a job in a high-end fashion house which had retail outlets across South West London. Whilst still studying he worked part-time for the firm as a delivery driver but gradually, and after graduating, worked his way up the ladder, eventually becoming Operations Director and investing some inherited money in the business. Charlie believes he learnt a great deal working in what was essentially a family concern but, after nine years he felt he had reached a point where he wished to pursue other career avenues. “I thought long and hard about teaching and combining it with my love of sport and, for a while, I taught at the Honeywell School in Battersea. It was during that time that one of my flat mates, who was working in one of the large corporate estate agencies, suggested I should consider estate agency as a career.” Charlie was told he possessed many of the attributes required to make a good estate agent as he is personable and a good team player. Having also bought and sold a couple of properties himself, he already had an interest in the market and so he entered the arena joining Aspire three and a half years ago. Starting out as a sales representative at a time when the property market was still suffering some of the effects of the recession was not easy but it can often be the best time to learn and hone one’s skills. “When I first arrived at Munster Road it was relatively new branch but since then it has grown significantly and, along with our sister office in Fulham South, business has been going from strength to strength.” Charlie has made a significant impact and has been rewarded
with several promotions initially to Senior Sales Negotiator, then Assistant Sales Manager and has begun 2015 as Sales Manager. Charlie firmly believes he has found his niche in estate agency, combining an interest in property with a passion for people. “Having spent many years around others at school 24/7 and as a member of many sports teams, I have a real love of people and it is why this job suits me so well. I enjoy working with my colleagues and I also take pleasure in meeting new people every day.” He has certainly made himself a key asset of the team and has achieved some exceptional prices in both sales and lettings for clients, developing the Aspire Fulham Central office to being one of the leading estate agents in Munster Village and Central Fulham. Charlie is very excited to be part of the Aspire management team at a time when the whole company has recently undertaken a successful rebrand. “Our new branding reflects those of an evolving and expanding company and we wanted to visually relate to the new and flexible market place in which we currently operate.” It seems that it is not just business that has been so positive in recent times for Charlie – his personal life, since being with Aspire, has also been flourishing and he has married and now has a four month old son called Finlay. Although the working day is busy and sometimes goes beyond normal opening hours Charlie is glad he lives in nearby Wandsworth. “I have a very short commute to work which is a real bonus as I am able to be home most nights at a decent hour to spend some time with my wife and son.” In between work and family, Charlie still finds time for other pursuits last year he kayaked the Thames in aid of The Royal Marsden and this year plans to do the same on the Avon and Severn for CCLG – the Childhood Cancer And Leukaemia Group. And, he still manages to pursue his ongoing love of sport by playing both cricket and golf as well as watching rugby, and is very much looking forward to this year’s Rugby World Cup on home soil. Like all other Aspire managers, Charlie’s passion is to grow the business and would love to see new branches open within the South West area of London and beyond. “All in all I am truly happy to be doing a job I thoroughly enjoy, in an area that I know and love. The bonus is that I get to do it working for a company that I feel I can grow with, at such an exciting time.” email@example.com
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Agent profile Charlie Dawson talks about his love of people and his lifelong passion for sport.
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Sands End SW6 A truly stunning and immaculately finished three bedroom first floor maisonette with a bespoke kitchen that leads through two sets of double doors to a sizeable west facing terrace.
SOLD ÂŁ1,000,000 020 7736 6110 firstname.lastname@example.org EPC - N/A
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Stephendale Road SW6 This spectacular four bedroom family home is located on a leafy street in the desirable Sands End area. With exceptional finishes, plentiful storage and stunning ceiling heights throughout, this is an absolute must-see.
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FOR SALE ÂŁ1,895,000 020 7736 6110 email@example.com EPC - D
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Piper Building SW6 A rarely available three double bedroom flat located within the iconic Piper Building in Fulham with an incredible private 1,500sqft roof terrace and 24 hour porter service with gated off street parking.
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LET AGREED ÂŁ720 PW tenant fees apply 020 7736 6110 firstname.lastname@example.org EPC - C
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LET AGREED ÂŁ925 PW tenant fees apply 020 7736 6110 email@example.com EPC - D
Hugon Road SW6 An outstanding five bedroom house set in South Fulham boasting exceptional light living space throughout and a fully extended eat-in kitchen with French doors leading to a patio garden.
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Brookville Road SW6 A pretty period four bed house situated within the centre of Munster Village. There is a wood floored double reception room, an eat-in modern kitchen and a recently converted loft and pod.
FOR LET ÂŁ1,000 PW tenant fees apply 020 7381 7381 firstname.lastname@example.org EPC - D
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FOR SALE ÂŁ1,265,000 020 7381 7381 email@example.com EPC - D
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Rowallan Road SW6 This superior ground floor flat in the heart of Munster Village, refurbished to exacting standards, occupies over 1,300sqft and offers three bedrooms and a bright kitchen/reception.
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FOR SALE ÂŁ1,025,000 020 7801 3400 firstname.lastname@example.org EPC - D
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Cambridge Road SW11 A beautifully presented three bedroom ground floor flat moments from Battersea Park. The property has been redesigned to meticulous standards and boasts a private rear garden.
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Battersea Bridge Road SW11 A split level three bedroom penthouse with roof terrace situated a stoneâ€™s throw from Battersea Park. Located just over the bridge from the variety of shops and restaurants along the Kingâ€™s Road.
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FOR SALE ÂŁ825,000 020 7801 3400 email@example.com EPC - N/A
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LET AGREED ÂŁ595 PW tenant fees apply 020 7801 3400 firstname.lastname@example.org EPC - C
Battersea Bridge Road SW11 A rarely available two double bedroom house close to Battersea Park. This house is in excellent condition throughout and enjoys both a double reception room and extended kitchen/dining room.
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Lombard Road SW11 A stunning newly refurbished two bedroom, two bathroom riverside apartment. This excellent standard property includes two large double bedrooms with a walk-in wardrobe area and en-suite.
LET AGREED ÂŁ650 PW 020 7801 3404 email@example.com EPC - N/A
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Commodore House SW11 A fabulous three double bedroom, two bathroom riverside apartment offering space and great views. Positioned on the 7th floor this apartment enjoys a double aspect lounge with floor to ceiling windows.
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FOR SALE ÂŁ1,095,000 020 7801 3404 firstname.lastname@example.org EPC - D
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FOR SALE ÂŁ949,950 020 8769 7900 email@example.com EPC - C
Chillerton Road SW17 A fantastic family home set within catchment of the popular Graveney School with four bedrooms, three bathrooms, two reception rooms, large kitchen/diner and generous garden.
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SOLD ÂŁ625,000 020 8769 7900 firstname.lastname@example.org EPC - D
Leverson Street SW16 A truly stunning property finished to high standards throughout. Comprising four bedrooms, two bathrooms, two reception areas and a delightful garden.
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Greyswood Street SW16 A beautiful three bedroom modern house with private garden located in the popular residential Furzedown area. Perfect family home.
FOR LET ÂŁ2,000 PCM tenant fees apply 020 8769 7900 email@example.com EPC - F
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SOLD ÂŁ659,950 020 8673 6111 firstname.lastname@example.org EPC - D
Cambray Road SW12 A truly wonderful and exceptional three bedroom split level maisonette blending period and contemporary features, located in a quiet residential street in the Hyde Farm Estate in Balham.
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Ormeley Road SW12 A truly lovely family home affording a high degree of privacy in this sought-after residential street in central Balham.
FOR SALE ÂŁ1,095,000 020 8673 6111 email@example.com EPC - D
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UNDER OFFER ÂŁ1,150,000 020 8673 6111 firstname.lastname@example.org EPC - E
Ellison Road SW16 An incredible double fronted detached Victorian family home offering a wealth of accommodation extending to in excess of 2,500sqft and arranged over three floors.
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FOR LET ÂŁ625 PW tenant fees apply 020 8673 6111 email@example.com EPC - D
Sistova Road SW12 A superb and extremely spacious three double bedroom split level flat with en-suites to each bedroom and a roof terrace. Located in the very heart of Balham.
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UNDER OFFER ÂŁ1,510,000 020 8675 1222 firstname.lastname@example.org EPC - D
Caldervale Road SW4 This beautifully presented house has been tastefully finished throughout whilst retaining numerous period features.
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FOR LET ÂŁ460 PW tenant fees apply 020 8675 1222 email@example.com EPC - D
Prestwich Terrace SW4 An attractive two bedroom apartment is available on Crescent Lane close to Abbeville Village.
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Park Lofts SW2 A superbly presented loft style apartment arranged over two floors is available in this attractive converted school building. FOR LET ÂŁ650 PW tenant fees apply 020 8675 1222 firstname.lastname@example.org EPC - E
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Ask the expert Lauren Burnett, Lettings Manager of Aspire’s Clapham South office, gives us a round up of the lettings market as we start 2015 and some sage advice for landlords and tenants. Can you tell us the state of the lettings market in Clapham at the end of 2014? 2014 was a very busy year for us but in the run up to Christmas things always slow down. Properties were available but we saw less interest from tenants during this period. Overall we had a fantastic year with record-breaking figures, the summer was particularly active - the best we have had in a long time. Clapham and the surrounds are areas which appeal to young professionals and growing families. We also attract a lot of graduates starting out on the professional ladder and looking to live in an area which is near the buzz of the City but offers its own entertainment too. What do you expect to see in the Clapham lettings market during the first half of 2015? This year has started really well with a high number of enquiries received from both landlords looking to let and tenants seeking to rent. A lot of people are working on the basis of ‘a new year, a new you’; young families in the area are getting their children ready for the new school term; people are looking for new jobs and families coming from overseas are also active around this time of year. In our particular patch, which is centred around Clapham South but extends to Clapham Common, Clapham North and Brixton, the lettings market is looking very strong. All our offices are busy and as we are a South West London based company our locations are very attractive to both landlords and tenants. Recent reports suggest that landlords are looking to increase their portfolios in 2015. With predictions for demand and rental rises currently looking so positive, we anticipate a continued high level of activity. With the upcoming general election bringing about a certain level of uncertainty, this could also mean that for now more people will choose to rent in the run up to the vote. What advice would you give to tenants looking to move into the area and landlords looking for buy to let investments? For tenants choosing the right agent is key. Word of mouth is very important so make sure you use an agent where the level of service is known to be good and where you know you will get
“This year has started really well with a high number of enquiries received from both landlords looking to let and tenants seeking to rent.”
the right advice. For landlords we would also recommend that finding the right agent is important particularly in terms of marketing and pricing. If an agent does not price properly or does not present the property in its best light to prospective tenants, then a landlord can lose out to others, especially on the web portals. It is also important to make sure you get honest advice. Agents should be able to give good comparables when pricing and marketing a property and have an excellent local market knowledge in terms of its value. Look for an agent who gives concrete examples and demonstrates pricing experience in their area. Aspire is ARLA regulated, [Association of Residential Letting Agents], ensuring that you are dealing with qualified professionals with a strict code of conduct. And why landlords and tenants consider Aspire? We have been firmly established in this part of Clapham for over 15 years. All our staff live in the area and we know our patch inside out. Rather than trying to get as many properties on our books as possible, we seek to present those we have in as honest a way as we can with a realistic price. Setting the right level of expectation for landlords is, in our opinion, a necessity. We pride ourselves on good marketing – from professional photos to detailed floor plans – and we will be honest with landlords if refinements need to be made to the property before it is marketed. Our rebrand reflects a modern and fresh approach and the feedback from our customers is that they feel part of a contemporary and professional organisation. We continue to grow the business, and add to satisfying the overall customer experience with Aspire. email@example.com
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Landor Road SW9 Kitted out with high end furnishings, fixtures and fittings this three bedroom flat is seconds from the local underground and Clapham High Street itself.
FOR LET ÂŁ600 PW tenant fees apply 020 7840 3700 firstname.lastname@example.org EPC - G
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FOR SALE ÂŁ1,200,000 020 7840 3700 email@example.com EPC - D
Brayburne Avenue SW4 A wonderful character filled five bedroom house, close to 2,000sqft, on the popular Brayburne Avenue in Clapham Old Town.
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Thorne Road SW8 This fabulous house with its own garage has been beautifully converted from a former Victorian corner shop, and is positioned within the sought-after Lansdowne Conservation Area.
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FOR SALE ÂŁ1,400,000 020 7840 3700 firstname.lastname@example.org EPC - B
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Luxury living in the heart of SW6 Coming soon to Parsons Green is a stunning collection of just seven luxury townhouses, in the setting of an exciting new, members-only sports and leisure club - Fusion Residential presents Hurlingham Terrace. The redevelopment is being managed by renowned, luxury developer Fusion Residential and will offer buyers a very rare opportunity to secure an elegant new home in an idyllic setting. The homes, which will overlook the new club’s sporting facilities, will be highly specified throughout, while offering the latest in new home technology.
a spacious new home that successfully combines location with elegance and style. Surrounded by green space the homes enjoy their own, quiet sanctuary, while remaining within easy reach of the area’s wide array of shops, bars and restaurants. The exclusive Hurlingham Club is just a five minute stroll away, while Parsons Green Tube station can be reached within 10 minutes on foot.
From leading brand appliances to feature staircases and intelligent lighting, at Hurlingham Terrace, attention is being paid to every detail. Admired for the delivery of some of London and the Home Counties’ finest new homes, Fusion Residential are certainly achieving it here.
With the development expected to launch this spring and the first of the homes due to be ready for occupation from early summer 2015, home buyers will not have to wait long to view this truly exquisite collection of new homes.
Offering beautifully presented living accommodation over four floors with gardens by award-winning designers, the townhouses, which vary in layout and size, are perfectly suited to those looking for
To register your interest, contact the team at Aspire on 020 7736 6110.
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“Clifford really put himself out for me – arranging a 7am valuation on my house so that I didn’t have to go into work late. I mean, who actually volunteers for a 7am meeting? They really did go that extra mile.” Charles P.
We don’t want to get you in trouble with the boss or make you late for that important pitch so we’ll always respect your working hours, even if that means extending ours. After all, you are the client. #smallthingsbigdifferences aspire.co.uk
Published on Feb 4, 2015
Aspire Estate Agents, specialists in property for sale and to rent in Balham, Battersea, Clapham North, Clapham South, Furzedown, Fulham Cen...