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LITERARY COMMITTEE PRESENTS

SEPTEMBER 2011

MIP SPECIAL Wadhawan Holdings HOLD ON TO IT !!!

Brrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr!!!!!!! Selection process:The process starts with Coke‟s 3 page application form (from what I can recollect: Academic and extracurricular achievements, short term and long term goals, innovative / creative initiative taken by you etc) apparentlyon the basis on which shortlists for the case study round are announced. The case study is typically (I heard from other interns too) a debate on a choice that a sales manager has to make. This is followed by two rounds of interviews. One by the HRs and one by the Sales Manager. I was quizzed a lot on fundamentals of marketing and business statistics. Internship:It took me sometime to really grasp the full reality of the wonderful opportunity of working for Coca-Cola. I had resolved that I must and shall pursue my efforts to ensure that I match up to their high standards and rich legacy, and do whatever might be necessary for the successful completion of the project. I made my peace with red-eyed flights, last minute travel notifications to fluid plans and flexible locations and tastes. Well, the excitement from work more than compensated for these vagaries. Internship experience: Application of theoretical concepts to business – Realized that there is a lot of learning outside books too. Personal Relations – Fostering deep relationships with the channel partners is a key differentiator in distribution. Developed my negotiation skills through daily contact with sellers in markets and vendors, use of non ver-

bal effectively to overcome language barriers. Thoroughness in a job – The repeated quality checks by my guide have taught me the importance of being thorough in whatever one does. Friendships – Forged many close friendships with people in the Sales team as well as the other interns. Had a whale of a time doing it. Key Learning: Professional: Scoping a project , understanding the key deliverables of the project through enquiry and use of intuition in the right context, taking inputs from a wide range of expertise and narrowing them down based on relevance, conducting meetings with the Channel partners, learning different styles negotiation Experiential: Functioning of the markets, understanding consumer behaviour through personal selling, visualizing market dynamics; building relationship with the customer and reaching out to the consumer, leveraging on the relationship with the customer to obtain his support for the launch of a new product Academic: Considering different parameters while evaluating the best model, using and organizing data effectively to convey what is intended, building the models and analyzing the data/results To summarize, Coca-Cola with its fire, its rich tradition of producing pioneers and its intellectually stimulating environs would be the right place for -Srilakshmi Chodavarapu PGP –2

EDITOR‟S SPEAK We hope you enjoy reading the newest offering from the Literary Factory. Alt+T or Alternative TAPMI is in its truest sense a paper of TAPMIans, by TAPMIans, for TAPMIans. This newsletter is intended to host only those articles that are voluntarily contributed by you. We hope our new endeavor is able to stoke the latent left brainers in our little peacock point. Not to say we’re all fun and games; case studies, insights on academic concepts, achievements, competitions or even if you want to show off your subject knowledge, you name it we’ll print it. It’s your opportunity to shine among your peers. Get your name in print for everyone to read. Send in your contributions to the Literary Committee. Will this usher in a new era of knowledge exchange in TAPMI? We don’t know; that’s for you to decide.

As I speak to the ever smiling Rahul Kulkarni regarding his experience at Wadhwan, I realize that it was more than just an MIP for him. It was his first taste of the managerial world and he had stories to tell. Wadhwan Holdings has spread into various sectors ranging from finance to retail. With an ambitious expansion plan Wadhwan has decided to invest heavily into explored and unexplored areas. Wadhwan‟s array of expertise is too voluminous to be fit into a single paragraph so it is suggested that the website be perused, it is very informative. Rahul , like most of the interns picked up by Wadhwan, worked in the field of analytics and consulting. To be more specific, his project involved studying the feasibility of convenient stores in India and formulating a feasibility model for the same. He spent the initial part of his two month MIP learning about the retail sector in India and then drew up a feasibility report for it; of course there was his project mentor to guide him through the project. Other profiles offered by Wadwan were investment banking, agricultural banking, SME banking, retail banking, infrastructure profiling, lifestyle products and insurance profiling. Wadhwan communicated the list of profiles at offer before the scheduled interviews; students were instructed to choose the profile of their interest. Resumes were then shortlisted and interview batches were made accordingly. There were two rounds, the first being an analytical and logical evaluation, and the second - a group interview with only a single member interview panel consisting

of the respective project head. Last year Rahul‟s group faced a question on approximate demand estimation as an analytical question, and a basic geometry question for the logical part. The group interview starts off with a very general question pertaining to the profile that has been applied for example -What is the size of retail in India? Given the choice would you open a bank branch in an urban or rural area? What are the challenges faced in asset reconstruction? They even faced some unpredictable questions like the conversion of 500Cr into millions or questions on current currency exchange rates. Questions go deeper and deeper into testing the profile knowledge of the candidates as the interview progresses. Mr.Ganesh Remani, of Episode‟11 fame, was also an interview panel member. When asked what he thought was a quality that Wadhwan was looking for, Rahul sat up straight, and punctuating every intonation with a wave of his up-stretched finger he slowly enunciated „DO NOT GAS‟. Honesty is the best policy. Think about it, if mental arithmetic is not your forte, then the chances of correctly guessing the conversion of 500Cr into million is in fact 1 in 5 billion. If Wadhawan makes an appearance at our MIPs, repeat questions can be expected as last year‟s project heads are expected to come for MIP selections this year too. So do your research, corner the second years, interrogate them and learn from their experiences. -Rahul Shetty PGP-1

BIBLIOS!!!! HERE I COME After failing to clear the interview rounds of heavyweights like L‟Oreal and Coke, I began contemplating as to why I needed to be associated with a top brand. Instead, why not be a part of a start-up and be the brains behind setting up a real good base for that company so that with due course of time it could become one of the “heavyweight brands”. With that in mind and a patient wait I finally clinched an internship at Biblios. About bibliosMr.Pradeep started Biblios with the idea of promoting education and cultivating reading habits in people. They are an emerging supplier of books in the South Kanara region, with two retail outlets in the region. Their primary area of focus is providing medical books, with publishers such as Tata McGraw Hill, Pearson, and Oxford decorating their shelves. Apart from retail Biblios also provides books to corporate clients like banks, software companies, industries and established organisations. Biblios experience and plan:At Biblio I was first assigned the task of identifying the fixed and variable costs, and to calculate the break even sales. However, the main assignment handed to me was to conduct a market research on the buying behaviour of

students as Biblio was searching for new ideas to expand their business. It involved a lot of data gathering by conducting surveys primarily from local distinguished colleges. It was quite fun to interact with so many different people. We were able to gather over 600 responses. In the final stage of my MIP my team and I launched the store management drive to create a smooth operational flow. We further did a location analysis for potential opportunities for new stores. I was also involved in creating awareness of our company by pitching Biblios as a viable distributor to various publishers and international clients . When I look back at the disappointment I went through during the initial part of the MIP interviews I can only smile. I would never have been able to gain such a holistic insight on an organisation, working in almost every domain I could see the changes that I brought about in the organisation. Thanks for rejecting me Coca Cola. -Rohit Mohan PGP-2


FIRST (RE)SOURCE The company: Firstsource is a Business Process Outsourcing company headquartered in Mumbai. Firstsource provides customized business process management to customers in the Banking & Financial Services, customer services, Telecom & Media and Healthcare sectors. Its clients include Fortune 500 Financial Services, Telecommunications and Healthcare companies. Firstsource has operations in India, US, Ireland, UK, and Philippines. It was formerly ICICI OneSource. In India it operates from Mumbai, Bangalore, Chennai, Coimbatore, Kolkata, Hubli, Trichy, Cochin, Vijayawada, Indore, Siliguri, Bhubaneshwar, Jalandhar and Bhopal. The operations in India are Finance and Accounting, Customer Services, Telecom & Media and Healthcare business. Firstsource visits TAPMI regularly for MIP. Keeping in mind the upcoming MIP week, Litcom interviewed Chavi Gupta from PGP-2 who did her MIP in Firstsource. This is what Chavvi had to say: I worked in First source Limited for 75 days during my MIP. They provided me an HR profile. The stipend offered was 20 K per month and air travel was provided by the company. Last year they picked one person from TAPMI. The selection process: It had two rounds. The first round was group discussion and it was an elimination round. The topic was “What role does HR play in effecting the bottom lines of the company”. Out of almost 50 students 10 were shortlisted for the interview round. The interview had incisive questions and they asked our understanding and implementation of HR. They seemed to be interested in experience and application of HR in the industry and not in textual knowledge. They also asked why I was so keen on HR and what role do I see myself playing in the future as a HR professional. My MIP Experience:

I was a part of the Leadership Management and Development team (LMD) at FSL in Bangalore and worked under the DGM‟s on these live projects: PROJECT 1: DEVELOPING L EA D ER SH I P T RA I N IN G I NT ERV EN T IO NS LMD develops learning interventions for the people in various stages in the leadership pipeline within First Source. The need for Leadership and Motivation interventions was identified in a team under BFSI vertical for 36 Team Leads and SMEs (subject Matter experts) who had moved up the Leadership ladder to become Team Leads. Their ability to handle pressure, handle change, motivate and manage time was completely redefined. We had to develop training modules to cater to these needs. PRO J EC T 2 : B E NC H M ARK IN G OF SALES STRUCTURE IN S ERVI C E S IN DU S TRY A need for learning intervention in the Sales function was identified. The project involved a study and analysis of the best practices in the Services marketing industry, i.e., the IT and the ITES companies. Phase 1: The literary review had to be done to understand the models and structures existing in the industry today. Phase 2: Then various companies’ Marketing heads were interviewed to get an in-depth understanding of Sales processes in the industry. Phase 3: It involved analysis and recommendations to the Sales function at First Source based on the comparative study done. There lies immense opportunity for learning and people with real passion for HR may choose to pursue their MIP at Firstsource. The work culture was exceptionally good. One book I would like to recommend to the students aspiring for HR would be „GET BETTER OR GET BEATEN‟ by Jack Welch. Please feel free to contact me in case of further queries. Chavi Gupta PGP-2 -Neha Isaac PGP-1

APPLYING THOUGHT

WIPRO is a global information technology (IT) services company headquartered in Bangalore, India Wipro provides outsourced research and development, infrastructure outsourcing, business process outsourcing (BPO) and business consulting services. The company operates in three segments: IT Services, IT Products, Consumer Care and Lighting WIPRO had recruited interns from TAPMI last year. We interviewed Vaibhav Somani from PGP-2, who did his MIP in WIPRO. We asked him questions regarding the MIP and the selection process. This is what he had to say. Wipro’s selection procedure Wipro had shortlisted nearly the entire batch. 8 to 10 GD groups had been formed and one GD lasted for approximately 10-12 minutes. Some topics of GD are from current affairs, some are abstract topics. Then from the GD they shortlisted nearly 22 students and started conducting interviews. Interview was only an HR round and no technical questions on any subjects were being asked. Average time for interview was approximately 15 – 20 minutes. After completing interviews they had shortlisted 5 candidates who got selected in Wipro. MIP experience Internship started from April. Reporting was in Bangalore office for a day‟s training. Students from nearly 20 B-schools were also there. My location was in Bangalore itself so I reported to my project guide after the training; he introduced me with the team and other interns from IIFT and FMS with whom I had to work. My project guide was a very dynamic person and was heading the entire CRM practice of Wipro. I started work from day one. He used to take weekly progress report from me and scheduled a brief presentation on a fortnightly basis. Overall he guided me well about the domain and was very helpful. My training got completed with a presentation to 4-5 members who were senior officials of my division and I had submitted report to the guide and HR. Overall the experience was good since the program was conducted in a very structured format. -Tushar Nanda PGP-1

LOKSATTA BEING DIFFERENT TO MAKE A DIFFERENCE In school when a teacher asks us what our ambition is we usually end up saying engineer, doctor, architect etc , but no one will even think about saying that he or she wants to become a politician. It has become a taboo of sorts. Politics is a job which is so important to a country, a job which requires leaders, a job which requires managers. Why not MBA graduates try their hand in politics? That is what Krishna Chaitanya(KC) from PGP2 did during his MIP. He chose Lok Satta Party(LSP) or rather Lok Satta Party (LSP) chose him for an internship program which lasted for 60 days. LSP is a party formed by founded by Dr. Jayaprakash Narayan who was a former IAS officer of the 1980 batch. It was launched on October 2, 2006 with Whistle as its symbol. Lok Satta has a variety of political goals, including political, economic, and social equality for all people; making citizens the centre of governance, and to reform the government to make it less corrupt and more accessible and responsible to the people. As you read this you would have already started wondering “what is a political party doing in a MBA college?” The best way to answer this question is to talk to KC about his MIP experience. So Litcom interviewed him and these are some of excerpts from the interview. Why did you choose a political party for your MIP when everyone else will be eyeing for FMCGs and other big companies? At the end of my MBA I will be getting into a corporate company so I thought this is the best time for me to have a hand on experience of how a party works. Moreover I am from Andhra Pradesh and I knew the problems faced by the farmers there. I knew LSP about its agenda and its leaders. So basically I wanted to work in an environment in which I can learn something out of textbook. What influenced you to take such a decision? The number one factor for me was Dr. Jayaprakash Narayan. I have admired him from my school and college days. He

has been my inspiration for a long time. So when I got a chance to work with him I did not want to lose it. I grabbed it with both my hands. Did you get a chance to work with him? Of course yes, for the entire first month of my MIP I worked with him. Every day I had to report to him about the status of my project. We used to discuss few issues and doubts which I had and all those hours I spent with him will stay in my heart forever. How did a political party come to our campus for internships? How many people attended the interview and how many got selected? Thanks to the then placecom team. If not for them LSP would not have come to our college for MIP. And incidentally LSP came to our campus for the first time. Only one person, that is me, attended the interview and I got selected as well. How was the interview? Who where the interviewers? It was a casual telephonic interview. I had to talk to the head in-charge of the Research Advocacy wing of the party. Tell something about your project? What were you doing in a political party? What project did you do? The title of my project was “Comparative statement for round table on Lokpal, Note on Agriculture crises in India with special reference to paddy in Andhra Pradesh and Electoral Analyses for Loksatta party”. Ajith Kumar was my faculty guide and he helped me a lot with my project. Karthik Chandra was my industry guide and I learnt a lot from him. The objectives of my project were as follows: 1. To prepare a comparative statement of various anti- corruption acts for roundtable on Lokpal and to come up with consolidated views from the minutes of the round table. 2. To study and analyze the agricultural crisis in India with special reference to paddy in Andhra Pradesh (AP) To identify the OWNING CLASS of Lok Satta party in Ranga Reddy district, AP, with reference to gender based on 2009 elections. This is just an overview of my project, if you want to know anything more feel free to contact me later, but right now I have a really important work to do and am sorry I will have to leave your company. And that was the end of the interview. -Kausik R PGP-1

WE MANAGE IT WELL

HDFC Mutual Fund has been one of the best performing mutual funds in the last few years. HDFC Asset Management Company Limited (AMC) functions as an Asset Management Company for the HDFC Mutual Fund. AMC is a joint venture between housing finance giant HDFC and British investment firm Standard Life Investments Limited. It conducts the operations of the Mutual Fund and manages assets of the schemes, including the schemes launched from time to time. We interviewed Vikas Khanna from PGP-2, who did his MIP in HDFC AMC. We asked him questions regarding the MIP and the selection process. This is what he had to say. What was your Profile at HDFC AMC? I was working on a project to study the viability of Islamic Funds under HDFC Asset Management having a pan India scope. What other profiles were offered by HDFC AMC ? HDFC AMC offers profiles in areas such as market research regarding the potential of mutual funds and how to increase the sales of it in relation to the purchase behavior of the investors. Please give details of the project you were involved in? It involved increasing the product portfolio of HDFC AMC in today‟s competitive times and after various considerations, Islamic Funds were selected. Financial analysis was conducted on the Islamic Funds to construe whether the fund outperforms the benchmark index. Also, will it be useful with the existing products under HDFC AMC


-Continued from previous page How would you rate your MIP in terms of challenges faced, opportunity to learn, exposure and work environment? It gave us a good opportunity to learn about the functioning & understanding of the Mutual Funds markets as a whole. Exposure was attained on the behavior of an investor in investments such as mutual funds vis-à-vis alternatives such as equities, fixed deposits etc. What was the nature of the selection process and how many people were chosen? There was an interview process held with the Cluster manager of HDFC AMC. The profiles to be offered and the structure of internship were stated after the interview. Two people were chosen for MIP IN HDFC AMC in 2011. They were basically looking for candidates who were willing to work in both the aspects of mutual funds. Such as studying the behavior of the investor and looking for opportunities in the Fund-house for increasing the product portfolio. So, clarity of concepts in finance as well as marketing research should be useful. If a student is interested in the asset management business, then an internship at HDFC AMC will certainly be a rewarding experience as it presents a good learning environment of the Mutual Fund industry. -Neha Isaac PGP-1

PERFE(c)TTI Perfetti Van Melle is a privately held Italian global manufacturer of confectionery and gum headquartered in Lainate (Milan), Italy. Perfetti Van Melle bills itself as the third largest confectionery manufacturer in the world after Kraft Foods (proprietor of Cadbury plc) and Mars, Incorporated (proprietor of Wrigley). They boast of a great product line some of the most familiar being Alpenlible, Mentos, Centerfresh, Happy Dent, Chlormint and Big Babol. Perfetti had recruited interns from TAPMI last year. We interviewed Vineesh Kumar from PGP-2, who did his MIP in Perfetti. We asked him questions regarding the MIP and the selection process. This is what he had to say. Could you brief us on Perfetti’s selection procedure? The selection procedure last year had just one round. It was teleconference interview taken by a marketing manager based in Perfetti‟s Gurgaon office. It was quite a comprehensive interview where I was asked questions related to both my academics and work experience. What areas should aspirants concentrate upon to prepare themselves for the selection process? As far as I know, the company asked academic questions to all the participants. The key is to be smart. One should know what a marketing manager is looking forward to from a candidate. For example he asked questions regarding my job profile and a challenging situation I faced at work. My job was in a financial domain with lots of client handling. Perfetti being a marketing company, I focused on client management more and tried to divert the questions in that direction. On the academic front he asked me what my favourite subject was and how I could apply any concept I learned if I were to become an entrepreneur? What is your personal view and experience with respect to your MIP? My MIP experience was an eye opener as I realised a sales job in an FMCG company is as tough as it can get. Unfortunately for me I got a mentor who was a little too high up in the ranks and therefore did not get much support from him throughout the MIP. People who got ASMs as their mentors were the luckiest as they guided the students on a regular basis and kept on correcting them. However, this is one thing beyond our control. What should one expect from the MIP? I would say do not expect much from the company or your mentor. It‟s more about how much effort you can put in to make maximum utility of the MIP process. “Learning how a corporate organization works” and similar statements only sound good because very rarely does one get a chance to do that. Summer interns get a different treatment and hence what you experience is not the real picture. However, one should be observant; marketing MIP one can actually see the challenges faced in the sales arena. What was the kind of work you did in Perfetti? My job was to study the width of competitors‟ distribution. Basically I was asked to visit distributors and collect data about the number of retailers they are covering, margins, etc. Challenging part was in convincing these people to release data. What advice would you give to the first years in terms of preparations for the MIP week keeping in mind the limited time they have left? First of all junies should not be under too much pressure to crack a company during the MIP week. They will have enough choices as they go along and hence maintaining a cool mind is very important. A basic idea of the company and its background is essential. Considering the fact that no company will ask you directly what you know about them. It‟s up to the candidate to show his knowledge about the company and its competitors in an interview round, that‟s where you get to display your aptitude. -Tushar Nanda PGP-1

BE ACCOUNTED FOR PwC is one of the world‟s largest providers of assurance, tax, and business consulting services. In India, PwC offers a comprehensive portfolio of Advisory and Tax & Regulatory services; each, in turn, presents a basket of finely defined deliverables. We interviewed Sahil Sethi from PGP-2, who did his MIP in PwC. We asked him questions regarding the MIP and the selection process. This is what he had to say. What was your Profile at PWC? We were selected under the Forensics & Fraud Management department. We were supposed to develop a Risk Assessment Tool for PwC. Please give details of the project were you involved in? The title of our project was “Development of a Business Partner Risk Assessment Tool”. This tool was intended to be sold to PwC clients in order to help the clients in the assessment of any third party (business partner) risks that they might be facing in the form of fraud, corruption, bribery, money laundering, illegal activities, etc. Were other profiles offered by PWC? No, this was the only project offered to us. Although we did get to work on various live projects which was an exciting experience. How would you rate your MIP in terms of challenges faced, opportunity to learn, exposure and work environment? In terms of our main project, the learning was tremendous because we had do a lot of detailed background reading before starting work on the tool. The major challenges I faced were during the live projects – we had to spend about 15 days in Pune in order to meet a deadline for a client and it was really demanding. These live projects also led to a lot of exposure. What locations were you assigned, what provisions were made for accommodation? Initially they had given us the option of choosing from Mumbai and Bangalore. I chose Bangalore and we had to make our own arrangements. Later I had to move to Pune for 15 days and Mumbai for another 15 days, and I was provided accommodation at both the places. How many people did PwC pick up for MIP 2010? Four (4) of us were selected What rounds were involved in the selection process? Initially there was a CV short listing, then we had a case study round- the case study was relating to a Credit Card fraud, and then we had 3 telephonic interviews. What according to you was PwC looking for in candidates? Well for us they chose a healthy mix of 2 commerce and 2 engineering students so that could the commerce students could provide matter for the tool, and engineering students could help in structuring and designing the tool. Would you suggest PwC to PGP-1? I would definitely suggest PwC to PGP-1 as the company is great to work with. But a word of caution would be that the Forensic Department is not strictly in the field of Finance, rather it has more of a legal bend to it. -Kausik R PGP-1

MAKE-UP PROFESSIONALS – WE

ARE TOTALLY WORTH IT When asked what sort of profile she held during her MIP at L‟Oreal, Kopal hurriedly replied „sales and marketing.‟ I had been told it was going to be very difficult to get hold of the hyperactive Kopal for an interview but kudos to me, I managed to do it, and I had her undivided attention. „What were the different profiles offered by L‟Oreal?‟ I asked to which she replied „sales and marketing, finance, HR and operation‟. As I jotted down the succinct answer. I moved ahead to the next question „Could you share some details about your project at L‟Oreal?‟ With that I felt a sudden change in the air. I looked up at Kopal and was surprised by the sudden excitement given away by her eyes. With an attentive tilt of her head, she continued the rest of our interview while I tried my best to keep up. Kopal was posted at Mumbai, while some of her peers were assigned to locations such as Kolkata and Bangalore. She was assigned the task of understanding the departmental stores retail environment vis-à -vis make-up category and asked to recommend steps to increase the market share of Maybelline. Maybelline is just one of the various brands in the L‟Oreal house of cosmetics. With an annual turnover of 1000cr in India, L‟Oreal India MD Mr.Jaques Challes has many ambitious plans on the drawing board. L‟Oreal plans to increase its R&D in India to develop more local products, fairness creams being one of them. L‟Oreal India also exports many of its products to the South-Asian region from its production facility near Pune. L‟Oreal had taken on board quite a few „freshers‟ for the internship in 2011, but they had an excellent mentor team which was not only accommodating but a great source of learning. L‟Oreal allowed its interns the latitude of applying their creative ideas at the workplace, „Out of the box‟ was the mantra of the entire organization. There was no set pattern or structure for the internship so as not to stifle the flow of creative juices. Willingness to learn was also highly appreciated at the workplace. The selection process consisted of first short listing candidates based on their resumes. Once the list was out, aspirants were then called for a group round where they were given a set of words to structure into a comprehensible sentence, after which each one in the group was asked to structure all the sentences suggested by the group into a single paragraph. This was an elimination round. The shortlisted candidates were then interviewed by HR representatives of the company. L‟Oreal was looking for people with efficient networking and presentation skills, creativity, critical and analytical skills, effective written communication, and last but not the least, confidence. As we approached the end of our interview, Kopal explained how it was of utmost importance to try and practically apply the theory learnt in the first year of PGDM to those two months of internship. L‟Oreal is indeed very different from your run of the gun corporate, but if you look closely almost every company has its own identity. You can try and choose a company but at the end of it all, the company chooses you. -Rahul Shetty PGP-1


PHATAPHAT BRAIN RACKER

POT BELLY Restaurant Review: Snack Shack Where is it located: Tiger Circle. Notice the building with the so called supermarket. Go upstairs and lo and behold! You see the restaurant! Ambience: can get a little crowded and stuffy on weekends. Target the window seats. Brief History: This part is for people who haven‟t spent much time here in Manipal. “Snack Shack” was previously known and “Shack Point” and was located where “China Valley” is now located (next to “End Point”). For those of you who don‟t know where “China Valley” is, please start eating something other than what the mess serves! Anyways, back to the facts. The place was well known for its Ice Lemon Tea and amazing Steaks and Spaghetti. But then I guess the owners thought of expanding and what other better place than our own dear, heart of the town, Tiger Circle. What should you try here: Starters: Potato Lovers (there is a Chicken version of it for our Non Veggie readers too!) : This dish is not meant just for lovers and most of the times I doubt you would want to share it! The taste is delectable and potatoes never felt so heavenly before! Main Course: Most burgers here are good everything starting from the “Chutney

L I T E RA RY CORNER

Author: Larry Bossidy and Ram Charan Publisher: Crown Business (A division of Random House) Edition: First Edition (June 2002) Most management books focus on strategy and leadership but fail to go that extra mile and address the issue of execution. In this book, Larry Bossidy, former chairman and CEO of Honeywell International and Ram Charan, a distinguished management guru, come together to clear certain misconceptions about the concept of execution in organizations. In a light as well as easy to understand manner, they describe execution as a discipline that has to be engrained in the culture of an organization citing their experiences as examples. Larry Bossidy who was associated with GE, a company that followed a “Culture of Execution”, for about 35 years before his stint with Allied Signal (now known as Honeywell) calls on his experience to clearly bring out the difference between organizations that execute and ones that do not. Ram Charan, management consultant to companies like GE, KLM Bank of America and Jaypee group and winner of the Global Indian of the year 2010 award provides different insights into concepts explained by Bos-

Mary” to “Valentino” is a mouthful. Don‟t go expecting a “Juicy Lucy” and you shall enjoy the meal. What to drink here? Not a great place for the boozers. For those who believe in the existence of non alcoholic drinks taste the “Green Grape Juice”. Its green and your mum will be proud that you finished two glasses of it and hardly cribbed! Desserts: Now this section of the menu makes my mouth water. They have a huge variety of yummy treats in the dessert section but one of my favourites here is the one and only “Mr. Brown”! It is an amazing blend of chocolate and vanilla ice cream with a brownie base smothered in chocolate sauce. A private utopia for everyone with a sweet tooth. Why should you go here? Firstly since it‟s at the heart of the city it‟s pretty convenient to drop by. And secondly the prices do NOT yank too hard on your pocket strings! So in case you want to impress that girl but you are not sure your Dad will fund for it, go ahead, you know where to go! For the gals, it‟s a nice place to hang out with friends and you don‟t have to depend on a guy with a vehicle because the auto-stand and the busstand are just across the road! -Namrata Mahapatra PGP-1

sidy. Ram Charan has to his credit several other books on management such as, “What the CEO Wants You to Know” and “Boards at Work “. The book is written keeping in mind business leaders who have struggled to put their plans in action and produce results; however it is a good read for anyone who is trying to bridge the gap between their aspirations and goals. It is well organized into 3 parts: it starts off explaining the need for organizations to execute, goes on to give step-by-step detailed advice on starting and continuing the process of execution and then closes with an account of how execution is achieved by integrating the three main processes in every organization (people, strategy and operations).The need for a leader to be an integral part of the execution process is emphasized throughout the book along with the need for follow ups, appraisals and open communication . The books is great as far as the understanding of the building methodologies involved including how the execution of an activity can make the whole experience of working different , intelligent and perfect , leading to whole a diverse way of looking at the concepts of leadership and team building. Strategic thinking makes a lot of difference when combined with timely execution and makes up, an organization and its culture. The numerous examples that one can relate to, make the book an interesting read expect for areas where the narrative is a bit repetitive. The book though has some shortcomings in the way of the examples which have numerous assumptions in the form of an enlightened leadership, some overcommitted workers and lax time, which incidentally is of rare occurrence in the real world. - Veena Wadhawa PGP –1

Some of the things you identify TAPMI with…

Across 1)Except for the purpose everything else. #misnomer(8) 2)A facility of our library that is rarely used(5) 3)Savior for the malnourished(8) 4)Hunting grounds for buttkickers(4) 5)Breath of “FRESH AIR”(5)

Down 1)India will go to war for this(14) 2)This “SHAKES” well(4) 3)Entertainment on demand(4) Send your answers to litcom@tapmi.edu.in

POPCORN The Boy in the Striped Pajamas One movie which I watched recently and was left feeling speechless was „The Boy in the Striped Pajamas‟. The movie starts off by showing the varied situations in the same country. On one side were a group of boys, school-going kids, happily playing, with no care in the world. On the other hand were people (Jews) being taken away on trucks, with the on-lookers behaving oblivious. The movie attempts to show the horrors of the Holocaust through young Bruno‟s eyes. His life changes when his father becomes the commandant of a Nazi concentration camp. After moving from Berlin to the country-side, Bruno is left with no friends and no school to go to. He stumbles upon 8-year old Shmuel in the concentration camp and befriends him. He keeps returning, unknown to his family. The difference in the mindsets of children and adults is brought out subtly, when the two kids are shown discussing why Jews were being imprisoned in camps. They could not comprehend the reason and Bruno, who was proud of his army-man father, just could not agree that his father would make people like Shmuel and his family go through much of an ordeal in the camp. On the other hand, the brutal way in which Bruno‟s father and his colleagues treat Pavel, a servant-Jew at their home, adds to his confusion. Bruno‟s mother, Elsa, does not support the system, but she could not do anything to make her husband see sense. Ultimately, it is decided that the family shift to some other place, as the thought of be-

ing so close to the camp, where Jews were being burnt alive daily, was too much for Elsa to bear. This bit of news again upsets Bruno and he sets out to meet his friend one last time. When Shmuel asks him to help him find his missing father, Bruno readily agrees. Bruno puts on the „Striped Pajamas‟, the uniform of the camp, and joins Shmeul. The inhumane conditions of the camp and the sickness of the inmates is portrayed, as Bruno runs about the camp searching for the missing man, totally oblivious of the dangers of being where he was. The kids soon get mixed up with a group of people headed for the gas chamber. The horror of the cold-blooded murders of the Jews is depicted in a heart-wrenching manner as Bruno‟s parents realize where he is and that now, there was no return. As Bruno‟s father calls out his name in vain, Elsa starts weeping..with only the rain pouring down on her to console. What it is..to lose someone to the Holocaust..could not have been brought out in a more shocking but subtler manner. I do not know what shocked me more..the brutality of the act or the irrationality of it all.. All one can say is, one would definitely not wish to be witness to something so cruel. -Preetha D PGP-2

ALT+T’s Facebook Status update “I donot understand your language,I donot understand your ridiculous food -fetish for curry-leaves,I donot understand your insane auto-fares neither do I understand your 9months romance with the rain BUT Manipal,I think I am falling in ♥ with u." - Ipsita Ghosh PGP 1


Alt+T Sep '11