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2018  FIRST QUARTER

JEN  KUKLENSKI C 619.890.6448 O 760.451.6318

Jen@KSADreamHomes.com CA BRE# 02025028

YOUR GUIDE TO SELLING IN SOUTHERN CALIFORNIA


Welcome to your Southern California Sellers Guide courtesy of your Agent, Jen Kuklenski. I want to personally thank you for considering listing your home with the KSA team. Rest assured that my team and I will do everything possible to achieve the successful sale of your home in the least amount of time, with the most money in your pocket.

We invite you to join a long list of sellers who successfully sold their homes by allowing us to utilize our highly effective marketing system and experience. In this packet, we have compiled some helpful and essential information, all geared toward your goal of successful sale. Included in your Seller Guide you will find: ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

Introduction to the KSA Team Top 10 Reasons to Trust the Sale of Your Home to KSA Jen Home Sale Timeline Top 4 Reasons Why Homes Don’t Sell 3 KSA Keys to Selling Your Home Buyers Are Online The KSA Marketing Approach Seller Homework: Why My Home is Special Seller Homework: My Home’s Upgrades KSA’s Top Tips on Preparing Your Home for Sale KSA’s Top Tips on Showing Your Home (once we hit the market)

You will notice that this packet has a few homework assignments for you. Your provided information will help us achieve maximum sale price in the least amount of time, so please take the time to fill out these pages and return them to our team. We have helped many local families sell their homes, and I am confident that this will be a wonderful journey ending in success for you as well. Let’s begin! All our best,

Jennifer Kuklenski, Realtor ® KSARG, Inc. 113 E Hawthorne St, Fallbrook CA 92028 Cell (619) 890-6448| Office (760)451-6318 Jen@KSADreamHomes.com www.Jen.KSA-RealEstate.com


REDIFINING SERVICE IN REAL ESTATE Selling a home in today’s market can be challenging. From underpricing to overpricing, inexperienced photography to failed marketing strategies, we have seen it all. KSA knows what it takes to sell in today’s market. Hundreds of homes are sold each week in San Diego. What makes the difference between selling your home for top dollar or failing to do so? Simple – it’s all in the details. Our proven sales approach, effective marketing campaigns, and extensive network at KSA leaves no detail overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your home. We created this guide to help educate you as a Seller, and empower you to make the right decision when selecting the best agent to market and sell your home. When we say we are “redefining service in real estate,” we mean it! Our clients come first. We will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on us to be there every step of process to make sure no detail is overlooked. With a proven track record, the right skill set, and years of experience, KSA has the right tools to successfully sell your home. If you’re serious about selling your home, were serious about getting the job done! The “KSA Guarantee” – If you are unhappy with our service at anytime, just send us a written notice and we will unconditionally release you from your listing contract with us. Now more than ever, who you work with matters!

Jen.KSA-RealEstate.com


TOP 10 REASONS TO TRUST THE SALE OF YOUR HOME TO KSA JEN 1. KSA knows Southern California. KSA has worked in the Southern California area since the beginning of their Real Estate career, becoming intimately familiar with the local market.

2. Top of the pack. KSA is one of the top producing agent teams in the local area. Many people try to sell in Southern California but end up finding it’s too unique for them to effectively get the job done. Being a local agent absolutely matters. Just as you would shop for the right surgeon, for a specific and important surgery, you’ve got to select the right agent when selling your most valuable asset.

3. KSA nets you more. While many agent listings sell for less than 94% of asking price, KSA averages 98.4% of list price for their sellers.

4. More marketing for your listing. With a team of agents and marketing staff with degrees in

graphic design, graduate degrees in Marketing and more, and years of real estate marketing training, KSA’s marketing team knows how to create exposure for your home. KSA and our marketing team of professionally trained experts implement a strategic marketing plan for your home, including placement on more than 900 websites.

5. KSA focuses on sellers. While many agents focus on working with buyers, nearly 99% of KSA’s business is working with sellers. This unique skill set and experience maximizes your success.

6. An entire team for the price of a single agent. If you have ever flown in an airplane, you

understand the team concept. While the captain is busy getting the plane to its final destination, his crew takes care of everything else. While Jen focuses on the nationwide marketing of your home, his team takes care of all the other details. If you are considering a solo agent, think again.

7. KSA succeeds where others fail. More than 25% of the homes KSA sells each year are homes that other agents failed to sell. Do not trust your most valuable asset with anyone but the best.

8. KSA agents are full-time. You’ll be surprised to know how many agents in the local area only

dabble in real estate part-time. Would you trust a part-time attorney with an important case? KSA sells real estate full-time with a steadfast focus on successful sale of your home.

9. KSA is aggressive. A majority of KSA’s owners are former Marines, along with most of the people on the team. Their aggression, work ethic and steadfast belief in accomplishing the mission is a direct reflection of their past military experience.

10.KSA invests in constant learning. Believe it or not, less than 9% of agents are trained in the fine

art of sales and marketing. There are those who rely on a yard sign to do the work for them, and those that dedicate serious effort into marketing their listings. Jen has focused her energy on mastering the art of marketing in order to create a media-based home sale business implementing sensational, effective strategies to sell your home in less time for more money.

Jen.KSA-RealEstate.com


HOME SALE TIMELINE PHASE I: Pre-listing • Schedule an appointment • Meet with the KSA team • Discuss best strategy for selling • Formal listing presentation • Executed sales agreement • Property evaluation & appraisal • Design team walkthrough • Market Analysis completed • Sales price Established

PHASE II: Listed and Active • Marketing campaign started • Professional photography & video taken • Signs installed • Submitted to Multiple Listing Service • Property brochure delivered • Direct mail campaign launched • Print campaigns launched • Telephone campaign started • E-Mail campaigns started • Office preview, broker preview • Mega Open House • Progressive Home Tours PHASE III: Under Contract • Offer(s) received • Offer(s) negotiated • Offer accepted • Back-up offer(s) accepted • Inspections & disclosures completed • Appraisal completed • Contingencies removed • Property closes • Refer friends to KSA Jen.KSA-RealEstate.com


TOP 4 REASONS HOMES DON’T SELL

1. POOR MARKETING Gone are the days when an agent could simply place your listing with the local multiple listing service, stick a sign in the yard, and wait for another agent to bring forth a buyer. In the past 7 years computers and the internet have changed the face of real estate. Most agents haven’t kept up. According to the National Association of Realtors (2014 study), 90% of all home buyers now use the Internet for house hunting. Top listed agents like Jen Kuklenski are computer-savvy, putting listings on lots of websites, a particular benefit when working with out-of-town buyers. Believe it or not, less than 7% of agents are trained in the fine art of sales and marketing. There are those who rely on a yard sign to do their work for them, and those that put a lot of effort into marketing their listings.

2. BAD PHOTOS You might be surprised how many buyers say “NO!” to houses simply because of poor photos used in ads, internet or on the multiple listing service. Its even more amazing that agents let them discard a house based on that criteria, but it happens all the time. Good photos are not always easy to get. The sun isn’t always in an ideal position for the photo. The agent might now be capable of taking a good picture, or is just plain lazy. Make sure the house is well represented in all photographs. Jen Kuklenski hires a professional photographer who will take amazing photos that will work to get your home SOLD.

Jen.KSA-RealEstate.com


3. LOUSY AGENT Yup, they exist: Rea Estate Agents who mislead, misfire and misbehave. Their bad advice can cost you plenty in time, money and the sheer hassle of keeping the place show-ready 24/7. The wrong agent will misrepresent (“Here's what I can get for you if you list with me!”), not market it properly, fail to screen for qualified buyers, be unresponsive to interest from other agents and keep you totally in the dark throughout the process. What's more, if your agent is abrasive, arrogant or simply unknowledgeable, other agents may not want the hassle of showing any of their listings to prospective buyers. KSA is well liked and well respected by agents in the real estate community and will work hard to get YOU the best price in the least amount of time. Plus you'll get feedback on every showing, great communication and no long-term commitment! You can cancel the listing anytime!

4. PRICING Some home sellers want to price their homes above market value, because they think the cushion gives them more negotiating room. But what overpricing actually does is eliminate potential buyers. Others price their homes too low, causing potential buyers to wonder “what's wrong with it?”. KSA will work with you to get the most money in the least amount of time

Jen.KSA-RealEstate.com


3 KSA KEYS TO SELLING YOUR HOME FOR MORE MONEY IN LESS TIME

Every home has a story; it is our job to tell your home’s story, both verbally and visually. To do so we have developed our 19 point marketing system that will give your home maximum exposure to potential buyers with the most impact. While our comprehensive marketing strategy is beyond compare, it cannot sell your home alone. Marketing on its own WILL NOT sell your home in the shortest amount of time possible while giving the highest return. There are 3 key factors that MUST happen to truly make your home shine.

The 3 key MUSTs that result in a successful home sale: 1. 2. 3.

The home MUST be priced right The home MUST show well The home MUST get maximum exposure through strong marketing

There’s no magic pill or secret to selling a home quickly for top dollar. If the home is priced right, it shows well and it is marketed appropriately, it will SELL.

Jen.KSA-RealEstate.com


BUYERS ARE ONLINE

FIRST STEP TAKEN DURING THE HOMEBUYING PROCESS The Stats Don’t Lie

Other Home Buying Seminar

Buyers are Online, we know how to target them and show them your home.

Knew the Seller Local Newspaper / Magazine New Builder Open House Friend / Relative / Neighbor Contacted a Lender Call on Yard Sign Realtor Internet 0%

10%

20%

Jen.KSA-RealEstate.com

30%

40%

50%

60%


THE KSA APPROACH

OUR MARKETING MAKES YOUR HOME STAND OUT 1. TEAM APPROACH 2. PROFESSIONAL PHOTOGRAPHY 3. LUXURY YARD SIGN AND POST 4. DISTINCTIVE BROCHURES

11. LOCAL BROKERAGE NETWORK – SAN DIEGO

12. BROKERAGE NETWORK – SOUTH RIVERSIDE 13. PRE-MARKETING E-MAIL TO OUR DATABASE

5. PAY-PER-CLICK CAMPAIGN

14. PERFECTED STAGING

6. PREMIER EXPOSURE

15. BROKER TOURS

7. VIDEO TOUR MARKETING

16. PROSPECTING THE KSA DATABASE

8. JUST LISTED MAILING 9. JUST LISTED MEGA OPEN HOUSE 10. TOP LOCAL AGENT PREVIEW E-MAIL

17. ACCURATE FEEDBACK 18. PROFESSIONAL WEBSITE 19. SOCIAL MEDIA EXPOSURE

Jen.KSA-RealEstate.com


1. TEAM APPROACH

A team will always out perform an individual. The KSA team is exceptionally well trained in customer service, sales and high level negotiations.

2. PROFESSIONAL PHOTOGRAPHY

Our photographers are some of the best in the business. They have won awards and also worked for well known architect magazines.

3. LUXURY YARD SIGN AND POST Our luxury sign and post will show your home is professionally represented. With our clean branding, nothing will detract from your home’s curb appeal.

4. DISTINCTIVE BROCHURES

Professionally designed and commercially printed, a KSA brochure will showcase your home in the best way possible.

5. PAY-PER-CLICK CAMPAIGN

We spend thousands of dollars per month in pay-per-click advertising across various social media platforms. This is a great way to market your home to its hyper local market. - Facebook - Google - Bing - Yahoo Jen.KSA-RealEstate.com


6. PREMIER EXPOSURE

We invest heavily into promoting our listings on Zillow and Trulia. We are Premier Agents on both sites and ensure our listings secure top billing in the local area.

7. VIDEO TOUR MARKETING

Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on video sites like YouTube, Vimeo and Viddler. We also showcase your video on the MLS, Facebook and by e-mail.

8. JUST LISTED MAILING

Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know who are looking in the neighborhood.

9. JUST LISTED MEGA OPEN HOUSE

We call it a MEGA Open House! We will advertise, cater and invite your neighbors over to see your home on its market launch day.

10. TOP LOCAL AGENT PREVIEW E-MAIL

We pull approximately 300 realtors that have sold a home within a radius of your home and give them a broker courtesy “heads up” of the new pre-market listing.

Jen.KSA-RealEstate.com


11. LOCAL BROKERAGE NETWORK

As a participant in the San Diego Multiple Listing Service, KSA ensures most local brokerages will also feature your home on their site, giving it even more exposure throughout San Diego County.

12. LOCAL BROKERAGE NETWORK

As a participant in South Riverside Multiple Listing Service, KSA ensures most local brokerages will also feature your home on their site, giving it even more exposure throughout Riverside, Orange County, Los Angeles and the Inland Empire.

13. PRE-MARKETING E-MAIL TO DATABASE

KSA sends clean, simple and direct e-mails featuring your home in the best light to agents, buyers and anyone interested in your home. Buyers and Agents can preview your home, allowing our team to make needed changes to your home selling strategy.

14. PERFECTED STAGING

Staging has been proven to sell a home for more money in less time. Although staging is not for every home, we will guide you through the decision of choosing staging vendors.

15. BROKER TOURS

Some neighborhoods have broker tours. If there is a tour in your neighborhood, we will be on it to represent your home on tour. Jen.KSA-RealEstate.com


16. PROSPECTING THE KSA BUYERS DATABASE On average we have 3000+ active buyers searching our website. We check their searches, narrow it down to 50-100 buyers that may be interested in your home and call them.

17. ACCURATE FEEDBACK

We will give you feedback received from prospective Buyers and Agents regarding your home to allow you to make needed changes to your home selling strategy.

18. PROFESSIONALLY DESIGNED WEBSITE We use a sophisticated user tracking system to determine which buyers have viewed your property on our site. This premier site also offers text and video blog content, along with other lead capture devices.

19. EXTENSIVE SOCIAL MEDIA EXPOSURE

On average, we organically reach and engage with well over 100,000 people per month through social media. We fully customize a social media package for each property based on location, price point, type of property and other factors. The true beauty is we are able to directly target migrating buyers throughout the nation.

Jen.KSA-RealEstate.com


KSA PHOTOGRAPHY

view more Jen.KSA-RealEstate.com


KSA VIDEOGRAPHY

bit.ly/TourMonserate

bit.ly/TourSolVista

view more Jen.KSA-RealEstate.com


MATTERPORT 3D TOUR TECHNOLOGY 3D model + VR compatibility

bit.ly/Custom3DTours

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THE KSA APPROACH RESULTS

OUR SERVICES & RESULTS SPEAK FOR THEMSELVES

SERVICE & RESULTS SHOWCASE WITH KSA PROFESSIONAL PHOTOGRAPHY

AND KSA PROFESSIONAL VIDEOGRAPHY + BONUS KSA INTERACTIVE 3D VIRTAUL TOURS OUR TEAM DOMINATES SOCIAL MEDIA WITH PHOTO MARKETING & VIDEO MARKETING

Jen.KSA-RealEstate.com


KSA MARKETING RESULTS Visit us on Facebook at KSA Real Estate Group 3,800 Fans & 63  Reviews

Our social media marketing team utilizes the most up-to-date marketing strategies to showcase your property to the most qualified buyers possible. Our advertising reaches thousands DAILY. Jen.KSA-RealEstate.com


SELLER HOMEWORK #1

WHY MY HOME IS SPECIAL We’re sure you have enjoyed living in your home and have been pleased with its many features. We want to make sure we tell prospective buyers about all of the special features of your home. Please fill in the items below so we can target our marketing efforts to those prospects most likely to buy your home.

Home features that we have really enjoyed:

________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ The type of person I think would love my home most is:

________________________________________________________________________________ ________________________________________________________________________________ ‌ because of these features:

________________________________________________________________________________ ________________________________________________________________________________ How would you describe your home to a buyer?

________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ What are the features you like most about your neighborhood/area?

________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ NAME:

_____________________________

PROPERTY ADDRESS:

_____________________________

Thanks so much! This information will really help us get your home SOLD!

Jen.KSA-RealEstate.com


SELLER HOMEWORK #2

MY HOME’S UPGRADES When pricing your home, we want to take into account the investment you’ve made in improving your property. Please list all of the upgrades you did, as well the approximate amount you spent (or the approximate value of the upgrade). Of course we won’t keep this information all to ourselves! We will share it with prospective buyers so they understand our pricing strategy. Thank you! For Property Address: _________________________________________________________________________ Upgrades made to interior of the home: UPGRADE Approx Cost/Value

___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

$ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________

Additional Buildings (shop/shed, guest house): UPGRADE Approx Cost/Value

___________________ ___________________ ___________________ ___________________ ___________________ ___________________

$ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________

Upgrades made to exterior of the home: UPGRADE

___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

Approx Cost/Value

$ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________

Yard and Landscaping Upgrades: UPGRADE

___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

Approx Cost/Value

$ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________ $ _______________

Approximate Total of ALL Upgrades:

$ ____________________________

Jen.KSA-RealEstate.com


TOP TIPS

PREPARING YOUR HOME FOR SALE The First Impression Counts! Lets Make it a Positive One! The single most important reason that a home sells is its Emotional Appeal. Over 90% of buyers in today’s market buy on emotion. Looking at your house through “buyers’ eyes” can help you prepare your home to sell for the best price in the least amount of time. When you begin preparing your home, begin outside and work your way in. Create a “to do” list as you go along, keeping in mind the importance of first impressions. EXTERIOR TIPS It’s estimated that more than half of all houses are sold before buyers even get out of their cars. Stand across the street from your home and review its “curb appeal”. What can you do to improve the very first impression?  Keep sidewalks and patios hosed off. Hose down house siding to remove cobwebs and dirt. Hose down your garage spots. A garage can be an important selling point for your home, and a good spraying with a garden hose and just a drop of industrial strength cleaner can make a big difference.  Mow, trim, weed, and water lawns and gardens. Add a fresh layer of mulch or gravel if needed and plant flowers for color.  The front door is one of the first things prospective buyers see. If it shows signs of wear – clean it, stain it, or paint it.  Make sure the doorbell and porch lights work.  Remove trash and debris from the yard and around house.  Remove extra vehicles from view.  Repair any fences or gates.  Remove holiday lights that may still be hanging.  Paint exterior window sashes, trim and shutters (repainting the entire exterior can be an expensive and unnecessary venture – unless there is bad blistering or peeling).  Apply fresh paint to wooden fences.  Buy a new welcome mat.  Place potted flowers near the door.  Clean windows inside and out.  Power wash the home’s exterior.  Ensure gutters and downspouts are firmly attached and functioning.

Jen.KSA-RealEstate.com


TOP TIPS

PREPARING YOUR HOME FOR SALE INTERIOR TIPS When showing your home to prospective buyers, you want to make everything look spacious, organized, bright, warm, and “homey”. Start with a full housecleaning from top to bottom. Don’t let dirt and clutter obscure your home’s good points. A clean home will sell a lot faster than a dirty one.  Be sure walls are clean and free of dirt and fingerprints – consider a fresh coat of paint if washing doesn’t do the trick.  Wash all windows and sills.  Curtains and drapes should be freshly cleaned.  Arrange furniture to make rooms appear spacious and attractive.  Evaluate the furniture in each room and remove anything that interrupts the flow or makes the room appear smaller. Consider renting a storage unit to move the items off-site.  Clean all light fixtures and ceiling fans.  Have carpets cleaned.  Make minor repairs.  Replace any burned out lightbulbs. You can make rooms seem warmer and brighter by using high intensity lightbulbs that give the house a warm glow.  Discard or replace any dying houseplants.

KITCHEN & BATH TIPS The bathroom and kitchen are focal points for most buyers. Be sure those rooms are clean and clear of clutter.  Clear extra appliances, accessories, etc. from counters.  Polish sinks and remove stains.  Clean appliances thoroughly inside and out.  Straighten and remove excess papers from kitchen memo area.  Clean out your cabinets and drawers and add shelf paper and utensil trays to make them look as organized as possible.  Buy a new shower curtain.

Jen.KSA-RealEstate.com


TOP TIPS

PREPARING YOUR HOME FOR SALE UNCLUTTERING TIPS Eliminating clutter will give your home a more spacious look. By removing or storing things you don’t need, you create a roomy, comfortable feeling that will be inviting to prospective buyers. If a house is too cluttered, buyers have trouble imagining themselves and their belongings in it. Remember, when in doubt – move it out!  Clean out closets to display their roominess. Prospective buyers love to inspect for storage space, so it’s important to make whatever closets you have look as spacious as possible. Another trick is to clear the floor space in closets. This simple strategy will make the closet “appear” as large as possible.  Be sure clothes are hung neatly and shoes and other objects are neatly arranged. If something you have stored away hasn’t been worn or used in the last year, chances are it never will be. Give it away, sell it, or pack it neatly in a box and store it in the garage.  Have a garage sale! Not only will you be reducing clutter, but you can use the money you earn to finance your touch-ups.  Straighten bookshelves and remove unnecessary papers from coffee tables.  In children’s rooms, straighten or store extra toys to look fun and inviting. Open a book on a night stand, add a flowering plant, and arrange decorative pillows or shams on the bed.  If you have a spare room or storage area, turn it into an area with a purpose. If it’s too small to be a bedroom, turn it into a hobby center, study, or office.  Again, consider renting storage space to move out items you won’t need before you move.

CLEANING TIPS When a home is clean, it gives the impression that it has been well cared for. Some fresh paint and a one-time professional cleaning service can make your house look like new.  Be sure every room smells as good as it looks, paying special attention to pet areas, children’s nurseries, and bathrooms.  Polish all brass and chrome fixtures.  Polish mirrors so they sparkle.  Scrub and wax floors.

 Have carpets professionally cleaned and deodorized.  Clean and deodorize garbage areas.  Clean sliding door track so that the door moves quietly and smoothly.

Jen.KSA-RealEstate.com


TOP TIPS

PREPARING YOUR HOME FOR SALE REPAIRING TIPS Making little repairs can make a big difference. Although many families learn to live with a broken doorknob or a cracked window, all of these little things should be fixed when selling your home. The savvy homeowner concentrates his efforts on cosmetic repairs that cost relatively little but return a lot on the investment (don’t forget those first impressions!).  Repair leaking faucets, running toilets, grout, and caulking as needed.  Replace any cracked windows and torn screens.  Patch and paint wall and ceiling cracks.  Repair or replace loose doorknobs, drawer pulls, sticking doors and windows, wrapped drawers, cabinet handles, towel racks, switch plates and outlet covers.  Tack down any loose molding and glue down any lifted wallpaper. NEUTRALIZING Try to create an appearance that allows the buyers to picture themselves living there. Neutral paint, décor, and carpeting create a home for any lifestyle.  Eliminate distracting colors and accessories so that buyers can concentrate on positive impressions.  Brighten things with fresh paint. White, off-white, or beige walls make a room look bigger and lighter. Interior painting costs very little and can make a big difference in buyer perception, so go ahead and do it!

DON’T OVER-IMPROVE Preparing your home for sale doesn’t need to be expensive or time-consuming as long as you keep up with normal maintenance. In the event you do not have time to do the cleaning or repair work, consider hiring a professional; it could save you time and money later. KSA is happy to provide a list of thoroughly vetted and recommended vendors for your consideration. A few hundred dollars well spent can be the best improvement you’ll ever make. Remember, you need to think like a buyer now and have a critical eye.

Jen.KSA-RealEstate.com


TOP TIPS

SHOWING YOUR HOME When it’s time for buyers agents to show your home, all your preparations will be worth the effort! Here are a few final tips that can add that extra touch.  The television and radio should be turned off. Let the buyers agent and buyer talk, free of disturbances.

 Open windows to freshen rooms. Set tables with flowers and linens.  Never apologize for the appearance of your home – after all, it has been lived in.

 Send children and pets outdoors to play. This will eliminate confusion and keep the prospects’ attention focused on your home.  The buyers agent knows the buyers requirements and can better emphasize the  Be absent during the showings. May features of your home when you don’t prospects feel like intruders when follow along. You will be called if needed. owners/occupants are present. They tend to hurry away or fail to ask their agent the  Let KSA discuss price, terms, possession, and questions they would really like to ask. Your other factors with the customer. We are absence will put buyers at ease, giving them better qualified to bring negotiations to a a chance to spend more time looking at favorable conclusion. your home and absorbing its advantages.  If buyers just drop by and aren’t  Leave drapes open for light and airiness. If accompanied by a real estate agent, it’s it’s evening, all lights should be turned on to best not to show your home. Ask for their give the rooms a larger appearance and names and phone numbers and provide it cheerful effect. to us for follow-up. Most agents screen calls so you don’t waste time showing to  Be sure the kitchen sink is free of dishes and someone who isn’t qualified or – worse yet – rooms are uncluttered. Make sure trash a potential burglar. baskets are empty.  We use an electronic key box system that  Make sure rugs are clean and straight. Set a agents must access in order to obtain the comfortable temperature. Do a “once key. This key box records which agent over” cleaning – vacuum, sweep, and dust. showed your home (and the exact time and Final check every room. date) so that we can track all showings and request feedback.  If you are at home during the showing, be courteous but don’t force conversation with the potential buyer. They want to inspect your house, not pay a social call.

Jen.KSA-RealEstate.com


CONTACT ME TO GET STARTED I’m sure you have questions and concerns. I would love to talk with you more about what you read here, and help you on the path to successfully selling your house for more money in less time.

My contact information is below. I look forward to hearing from you!


619.890.6448 | 113 E Hawthorne St, Fallbrook CA 92028 | CalBRE# 02025028 www.Jen.KSA-RealEstate.com | Jen@KSADreamHomes.com

KSARG, Inc. All rights reserved.

Selling Southern California: 2018 Q1  

Courtesy of your KSA Agent Jen Kuklenski

Selling Southern California: 2018 Q1  

Courtesy of your KSA Agent Jen Kuklenski

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