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Why Using a Call Center in Spanish Opens up Doors for Your Business in the U.S. If you haven’t yet considered using a call center in Spanish as an answer to reaching a vast and increasingly prosperous Hispanic market in the U.S. you are most certainly missing a bet! Hispanics now comprise more than 16.7% of the U.S. population, weighing in at a little more than 52 million people. And this group is a spending group! Some of the reasons for this lie in the fact that as a group, Hispanics are becoming more prosperous, and carry a lot less debt than other segments of the population.

Hispanics are becoming more affluent and are willing to spend! According to a study by Neilsen Hispanic Retail, there was an 89% increase in Hispanic Millenialled households earning between $50,000 and $100,000 a year in the last decade alone. They also are big spenders when it comes to retail, as evidenced by the fact that Hispanic women spent an estimated $3.3 billion on brand-name footwear between 2012 and 2013, representing 18% of the total women’s fashion shoe market. Why a call center in Spanish makes sense in today’s market Using a bilingual call center to help with marketing to the huge Hispanic market in the U.S. is a move that only makes sense. The services available from a good bilingual call center would cover tasks as diverse and comprehensive as

Internet marketing

Social media marketing

Inbound and outbound marketing

Customer service

Help desks

Technical assistance

Mobile marketing

Direct response

And more!

What’s more, you are getting native speakers attuned to the culture they not only grew up with, but are a part of. This helps build trust and familiarity with your customers, and aids in developing long-term relationships. You also have the opportunity to control every aspect of your scripted sales and marketing material, and to scale your operations as the need arises. Where do I find a call center in Spanish? While there are several decent choices for a call center in Spanish, one stands far above the rest, and that would be Listen Up Espanol. A U.S. company with its base in Portland, Maine, Listen Up Espanol has a 500-seat call center in Hermosillo, Mexico where its 800+ native speaking employees carry out marketing duties directed toward the U.S. Hispanic market. Awarded the Best in Biz Award for Company of the Year for 2013, Listen Up Espanol was also named #1 in Business Products and Services and #27 among Fastest Growing Private Companies by INC500. To begin to reach a growing and spending Hispanic market in the U.S., you need a partner on your side who speaks the language! Check out this call center in Spanish today!

Why Using a Call Center in Spanish Opens up Doors for Your Business in the U.S