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P o r t f o l i o

moments of a personal design flair

B Y

L I S A

Y U M E N G

Z H E N G


MY

NAME

IS

LISA

A motivated and determined architectural & design creative with well-developed design and communication skills. Confident and highly organised with a cando attitude. Capable of producing high standard design projects from conception through to productin with a keen eye for detail. A cooperative individual who values professional team environment.

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PROJECTS

DISCIPLINES

DROPOFUS.

FA S H I O N S T Y L I N G .

R E T H I N K I N G T E M P E L H O F.

ARCHITECTURAL DESIGN.

FUREVER FIRENDS.

UX DESIGN.


+

MEDIA FA S H I O N G R A P H I C S BUILT ENVIRONMENT EMOTIONAL BRANDING


A

lifetime EXPLORATION

+ DROPOFUS [v.] Find our portion of passion that is free of conformation and spirit that desires simplicity and beauty in life.

HAS

BEGUN


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STYLIST Fashion styling photography #flatlays#colourpalette #stylefortheday


PROJECTS

lay it out +


URBANIST CHIC fashion visual presentations

#fashionphotography#fashionvisualpresentation#-

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photoediting#afashionstyling#fashionecommerce


PROJECTS

MONOCHRO ME

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PROJECTS

EVENT PLANNER event planning & execution

#instafamous#brunchparty#socialmediainfluencer#galpal#socialmediamarketing#eventposter#invitation

Dropofus has successfully held events such as the Sydney Fashion Influencers Brunch Party & the Melbourne designer market. The events serve as a platform where influencers come around an intimate table to exchange creative ideas and advice on fashion, beauty and photography. All participants are highly active market influencers each with over fifty thousand followers on social media. Centering around DROPOFUS’s products, the events help effectively promote the brand in the market on a personal level.

+


A

-

R

I R

E


C

H

& S

T

+


Come des Play ! ROOFTOP SLIDE

ROOF-TOP CAFE

CAROUSEL FLYING FOX

SEATING AREA

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THE OCTANET JUMBO SWINGS

PANORAMIC VIEWING PLATFORM

GIANT RING

THE SCHEME

the unfinished stair-tower becomes exhibition space for the development of Tempelhof

new set of stairs occupies approximately half of existing stair space

slide anchored to existing concrete structure

THE JOURNEY

layers of spatial experience


PROJECTS

RETHINKING TEMPELHOF

This project is situated within the disused Tempelhof airport terminal and airfield in Berlin. Informed by its significant wartime history and subsequent population by the people, the proposal consists of an articulated journey through one of the monumental staircases as well as a rooftop playground for everyone. Central to the concept is the notion of challenging visitors perception of a former Nazi monument by offering a playful juxtaposition of a controlled environment with the act of play and relaxation.

STAIR TOWER INTERIOR

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URBAN R E V I TA L I Z AT I O N Urban planning project. #diagramatic analysis #conceptual thinking #urban revitalization # architectural visualization #walkable city

ott Sc

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food+restaurant

food+restaurant

retail

retail

specialist

specialist

business

business

community services health care

community services health care cultural facilities

St

a ilw Ra

t yS


PROJECTS

Walkable City

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PHOTOGRAPHY

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TEAM ICEBERG

Saskia Essex | 5032572 Lisa Yumeng Zheng | 5031579 Jessyca | 5024621

E M OT I O N A L BRANDING PAGE

18

fig. 10 project book


key characters

PROJECTS

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...... farmed animal for fur

cartoon icons of fur animal

carttoon outlined fur an-

purposes. eg. mink,angora

eg. mink,angora rabbit,

imal with their favourite

rabbit, sable

sable

food. specially designed

5

for colouring purposes.


the intention that because of this, they will never make the decision to purchase fur. As opposed to the

p r o u d ly p r e s e nt

shock, horror and gore campaigns surrounding animal welfare in the past, we will take a gentle approach to create positive change.

lo a ding , p le a s e wa it. .

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Our objective is to develop a project that will leave a lasting impact for the future. Our project will educate children about animal welfare and empower them to teach and influence their peers, friends and family. In targeting children, we empower them to make informed decisions about fur in fashion with


PROJECTS

The project will target Shanghai, China as a testing ground for the project with the aim that if successful, the project could be expanded into other cities in China as well as globally. The beginning of our project has focused on extensive research of the topic as well as precedent projects and in depth research of children and how children learn about sensitive topics. From this strong foundation in research, we will begin to explore project concepts that align with our manifesto as well as aims and objectives.

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p_ le ap

i

mob

OGO APP L

im

r expe

NS RATIO

EXPLO

99

N

IGATIO

V RY NA

PRIMA

n desig s are - icon e ha ters w c a r a ch . book story co htful - delig es i gam - min m ur far and f ting - injec e ca to tak

Points Shop

1

t/ Abou s g Settin

ns

Missio

file

Pet Pro

N

IGATIO

V RY NA

NDA SECO

ra/ Came aring l sh Socia

Food ne Hygie iness/ Happ s/ Game ories Access ER

S MET

INES HAPP

Good

y Happ

-

OK

nt Conte

Sad/ y to pla

ry/ Hung Sick

Dirty/ ppy Unha

wants

NE

HYGIE

bbles

u Add b in Wash

er show

with Wash e spong SHOP

S ICON

and their social and family circles from purchasing fur in the future. The emotional connection that is developed as well as the education about fur animals welfare in the app ‘missions’ -

Mink

food

ns

optio

future possibilities of our

cate children to be empowered to stop themselves

project and also to analyse

ns

optio

how the project would work

food

in real time. The ideas after

42

the interaction with the game as a means to edu-

Sable

the dotted line are the future

S tions ICON od op FOOD bit fo ra Rab Ango

toy Order nimal n of a versio

possibilities of the project.

m edee Buy/r ories access

y for Buy to y with pla pet to

ini Buy m s game


PROJECTS

choose your ne w friend

c h o o s e th e i r c o lo u r !

name y ou r ne w friend YOUR FRIEND’S NAME

a r e th ey : A BOY?

OR A GIRL?

back

next

back

next

P ET PR O FI L E

1 99

RUIRUI

MY PET

h i l is a !

s o n i c e to meet you!

+

i

age

PSST! COLLECT THE COINS!

e a t i ng

5

A D U LT

CARROTS TEENAGER

?

my t oy CHILD

UNKNOWN

h a v i ng

5

MY EARS TICKLED

outcome timeline

We created this project

timeline o visualise how the

elements of our project will

work together, to see all the

?

Buy points here or you can earn points by completing missions, playing mini games and learning about your pet.

empowers children to make an informed decision about fur in fashion and to educate others around them about their feelings towards the animals and purchasing fur.

9 9 P O I NTS !

99 POINTS

5

$1 . 9 9

10

$2.99

50

$ 9. 9 9

100

$1 4. 9 9

200

$ 24. 9 9

500

$ 4 9. 9 9

5 POINTS FOR $1.99

50 POINTS FOR $9.99

200 POINTS FOR $24.99

10 POINTS FOR $2.99

100 POINTS FOR $14.99

500 POINTS FOR $49.99

t oy ! 0

125

250

POINT PROGRESS

VISIT THE

s to re

375

500

1

p l ay i ng UNKNOWN

TODDLER

ORDER A TOY!

BABY

NEWBORN

1 99

99


KEEP ON

G R OW I N G


THE JOURNEY CONTINUES

Thank you


L/Z

BY

LISA

YUMENG

ZHENG

Lisa Zheng Portfolio  

Moments of a personal design flair

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