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Su lisawei My Design Philosophy I design to empower the wearer with a sense of confidence, assuring only fond and fun memories ahead.


Su lisawei. Mission Statement My goal is to create clothes that make a statement. The wearer will be bold and confident, but always with a touch of class.

Brand Image/ Logo The design of the logo, hangtags, and logo branding are all kept simple, with an ethereal effect through the slight overlapping of letters. The hangtags were inspired by the logo, adding to the ethereal effect, I chose to use a trinangluar shape, since they bring about a general curiosity and mystery, like the pyramids.

Su lisawei.

Su lisawei.

The wei of design. Hangtag

The wei of design. Laptop Case


Customer Profile

Market: Contemporary Size Range:XS- L Price Point: Better Age Range: 20-40

Su lisawei.

Season: Fall 2014

Price Range: $100.00-$1,000.00 Figure Type: slim to average fit

Style: Classy with statement making details. Stores Sold: Boutiques, Nordstrom Customer Lifestyle: Confident, classy people who love fashion and have their career well on their way.


Theme & Concept - Fall 2014

Su lisawei.

Pablo Picasso I chose Picasso’s Blue, Rose, and Cubism periods as my theme because they were all so different. Each period of work he did varied grately from the next, and each had it’s own story. Just by looking at the paintings one can see the emotion and inspiration in them.


Blue Period The period of depression and loss.


Fall 2014

Flats

Style# 1001 Oversized, sleeveless trench coat.

Plaid Tweed

Indigo

Burgundy

Style# 1002 Cardigan with leather contrast Wool Knit

Sea Blue

Leather

Onyx

Sunset

Slate

Style# 1003 Cropped, button up.

Leather

Onyx

Slate


Fall 2014

Flats

Style# 1004 Oversized, turtle neck sweater. Wool Knit

Sea Blue

Leather

Sunset

Slate

Onyx

Style# 1005 Newspaper boy shorts. Plaid Tweed

Indigo

Leather

Burgundy

Onyx

Slate

Style# 1006 High waist, pegged pants. Sateen

Periwinkle

Leather

Onyx

Rose

Slate


Rose Period The period of love and travels.


Fall 2014

Flats

Style# 1017 Peplum jacket.

Jacquard

Rouge

Sky Blue

Style# 1018 Drapey, long sleeve top.

Chiffon

Pebble

Granite

Style# 1019 Wide sleeve, open back top. P. Woven

Lemon

Chiffon

Sea Green

Pebble

Granite


Fall 2014

Flats Style# 1020 Maxi, wrap skirt.

P. Woven

Style# 1021 High waisted pants. Jacquard

Rouge

Leather

Sky Blue

Onyx

Onyx

Lemon

Sea Blue


Cubism The period of seeing in different perspectives.


Fall 2014

Flats

Style# 1032 Motorcycle jacket. Denim

Bronze

Leather

Royal

Onyx

Onyx

Style# 1033 Cropped button up with puff sleeves. Denim

Bronze

Chiffon

Royal

Pebble

Granite

Style# 1034 Cropped, hooded sweater.

Wool

Cloud/Aqua Plum/Wine


Fall 2014

Flats

Style# 1035 Asymmetrical, mini skirt. Denim

Bronze

Leather

Royal

Onyx

Onyx

Style# 1036 Maxi skirt with high slit. Chiffon

Pebble

Leather

Granite

Onyx

Onyx

Style# 1037 A-line, geometric dress.

Wool

Cloud/Aqua Plum/Wine


Fall '14/15