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Exhibitors’ Profiles

Auto Parts Sonar Auto Parts Co., Ltd. Sonar Auto Parts Co., Ltd. has been a major international player focusing on restyling or enhanced (upgraded) auto-lamp market for some time. The company has been adopting the Blue Ocean s t r a t e g y, g l e a n i n g d e s i g n and development knowhow in Taiwan, to rapidly and effectively gain solid foothold in the global AM auto-lamp market. At the upcoming 2016 Ta i p e i A M P A , S o n a r i s scheduled to showcases its eye-catching head and tail lamps built with patented light-tube technology. Cooperating with a tech firm, Sonar discovered the light-tube idea from backlighting-modules in the information and communication technology (ICT) and liquid crystal display (LCD) panel industries. Each light tube has edge-lit LEDs, with the special coating in the tube able to turn edge-light upward to emit very vibrant, even light in

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head or tail lamps. The light-tube design is widely built into Sonar’s lamps, and the ICT-inspired technology is relatively stable and cost-effective relative to competitors’ solutions. Sonar claims that while major counterparts focus more on AM replacement or performance lamp models, Sonar has found a niche in developing headlamp and tail lights that are stylish, innovative but priced minimally higher than typical AM replacements. Sonar operates three factories in Taiwan, including two in northern and one in southern Taiwan, with about 500 employees. Backed by steady investment over the years as well as regular annual product-development investment of about NT$300 million (US$10 million), the firm supplies over 1,000 head and tail lamp models.

TW Racing Parts Inc. (D2)

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One of the largest manufacturers of high-performance auto parts in Taiwan, TW Racing Parts Inc. (D2 Racing Sport) designs, develops and produces a wide range of topend products, including forged aluminum wheels, coilover suspension systems, brake systems, air suspension kits, etc. D2 also has a long history in racing, with a professional touring car team, manufacturing facility and working with customization shops who actively engage in all levels of motorsports events. As the most important supplier of its kind in Taiwan, D2 has so far developed an estimated 2,500 applications for coilovers suspension and brake systems, as well as air suspension kits on its production line. D2 has also been offering private-label design and production services for many famous international companies. D2 claims that its top-end performance products are found on many winning race cars in Southeast Asia, especially in the increasingly high-profile “Macau Grand Prix” and “Asia Pacific Rally Championship” events.

D2 stresses that its products are manufactured in accordance with TUV ISO 9001:2008 standard to ensure the highest quality and safety. For instance, all brake system kits are certified by Automotive Research & Testing Center (ARTC) of Taiwan or TUV of Germany, and all its shock absorbers pass the one-million cycle test at ARTC without leakage. For more information on D2’s products, go to its website: www.d2racingsport.com

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2016 TAIPEI AMPA show preview_digital  
2016 TAIPEI AMPA show preview_digital  
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