SACC Summit 2013 Program

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18-19 September 2013

House of Sweden


Washington DC

Contents Welcome


Agenda September 18


Agenda September 19


Speakers’ Biographies


Former SACC-USA Chairs




SACC 2.0


SACC Highlights from 2013


The SACC Numbers of 2013


Chamber Chairs/Presidents 2013


Maps, Address and Contact Information


Partners & Sponsors

Honored Guests, Welcome to SACC Summit and the celebration of our 25th anniversary, we are happy to have each and every one of you here! This anniversary marks a milestone in our history, but more important we are pleased to have you take part in shaping our next 25 years by being here. To fulfill our vision of being the #1 bilateral business network in the U.S. in terms of size, quality of services and benefits for members, we need your input and ideas. We hope that by attending this event you will gain more knowledge of SwedishAmerican relations, make new business connections, and put your mark on our network’s future. You will also get the chance to meet the new Swedish Ambassador, Björn Lyrvall. A special thanks to all SACC Summit speakers and partners. We extend a warm welcome to every participant from near and afar. We truly appreciate your commitment to SACC. Together we will pave the way for the continued success of this great network! Sincerely,

Olle Wijkström

Lars Forsberg

Matias Bonnier

Bradley J. Olson

Co-founder SACC-USA


On behalf of the late Amb. Franklin Forsberg, Co-founder SACC-USA

Immediate Past Chair, SACC-USA


Therese Linde President, SACC-USA

September 18

SACC Summit for Partners, Members & SACC Chamber Representatives 12:00pm – 01:00pm Room: Exhibition Hall

Networking Luncheon Networking with Chamber representatives, corporate members and partners.

01:00pm – 02:00pm Room: Alfred Nobel Hall

Opening Remarks − SACC-USA 25 years! “The Strong Swedish-American Relations and the Importance of the SACC Network.” H.E. Ambassador Björn Lyrvall – Embassy of Sweden in the U.S. H.E. Ambassador Mark Brzezinski – Embassy of the U.S. in Sweden (by video) Mr. Aaron S. Brickman – Deputy Executive Director, SelectUSA “1988-2013: 25 Years Old and Ready for the Next 25” Lars Forsberg, on behalf of Franklin Forsberg, Co-founder of SACC-USA Olle Wijkström – Co-founder of SACC-USA (by video)

Representatives of the SACC-USA leadership 02:00pm – 02:45pm Room: Alfred Nobel Hall

Perspectives & Trends with Impact on Swedish Related Business “Transatlantic Trade and Investment Partnership − An opportunity we shouldn’t miss!” Eva Walder – Director-General for Trade, Foreign Ministry of Sweden “The Investing Culture in the U.S. vs. Sweden” Anders Berggren – CEO Marmon Retail, Berkshire Hathaway Inc.

02:45pm – 03:15pm Room: Exhibition Hall

Coffee Break

03:15pm – 04:30pm Room: Alfred Nobel Hall

U.S. Market Trends and Expansion Strategies Panel discussion with representatives from corporate members and partners on Expansion, Manufacturing, Access to Capital, Protectionism & Regulations, Leadership & Branding, and Sales & Marketing in the U.S. market place. Moderator: Johan Westberg – Chair, SACC Colorado

Panelists: Klas Abrahamsson – Director Sales & Marketing, Alfa Laval Inc. Michael Andersson – Executive Vice President, SAAB North America Inc. Anders Berggren – CEO Marmon Retail, Berkshire Hathaway Inc. Gary Bruce – Executive Vice President, PartnerTech Inc. Rasmus Goksor – Co-founder and COO, Bison 04:30pm – 04:45pm Room: Alfred Nobel Hall

Summary of the Day

04:45pm – 06:15pm Roof top

Cocktails on the Rooftop, House of Sweden




Bus to the Ambassador’s Residence departing from House of Sweden

07:00pm – 09:30pm Ambassador’s Residence 3900 Nebraska Ave, NW

Anniversary Buffet Dinner at the Ambassador’s Residence Celebrating SACC-USA’s 25th anniversary.


Bus to House of Sweden departs from the Ambassador’s Residence

September 19

SACC Summit for Chamber Representatives 08:00am – 09:00am Room: Exhibition Hall

Breakfast & Networking

09:00am – 10:00am Room: Alfred Nobel Hall

Internal SACC Summit Kick-off Matias Bonnier – Chair, SACC-USA, Therese Linde – President, SACC-USA Inspirational speaker: Susanne Connors Bowman – Co-owner, The Haefer Group, Ltd.

10:00am – 12:00pm Room: Group Rooms

Group Discussions “How can we work together to best serve our members?” Board Governance Membership Categories and Benefits Programs & Events

12:00pm – 01:00pm Room: Exhibition Hall

Lunch & Networking

01:00pm – 02:30pm Room: Alfred Nobel Hall

Presentation of the Results from the Group Discussions Panel Discussions with Group Leaders Moderator: Therese Linde – President, SACC-USA Signhild Arnegård Hansen – Vice Chair, SACC-USA Gary Bruce – Chair, SACC Georgia Charlotte Danielsson – Chair, SACC San Francisco/Silicon Valley Beata Krakus – Corp. Director, SACC-USA Stefan Larsson – Corp. Director, SACC-USA

02:30pm – 03:00pm Room: Exhibition Hall

Coffee Break

03:00pm – 05:00pm Room: Alfred Nobel Hall

Open Board of Directors Meeting Decisions on an action plan!


Thanks and Goodbye! Optional evening activity – Drinks and dinner at own expense


Speakers’ Biographies H.E. Ambassador Björn Lyrvall Embassy of Sweden in the United States H.E. Björn Lyrvall is the Ambassador of Sweden to the United States. For the past six years he has served as Political Director at Sweden’s Ministry for Foreign Affairs in Stockholm. Lyrvall joined the MFA in 1985 and has been posted at Sweden’s Missions in Moscow, Leningrad, London and Sweden’s EU Representation in Brussels. He has also served as Special Advisor to Minister for Foreign Affairs Carl Bildt in the Western Balkans. Born in 1960, Ambassador Lyrvall has a degree in Political Science and Russian from Stockholm University. He is married and has three children.

H.E. Ambassador Mark Brzezinski Embassy of the United States in Sweden Ambassador Mark Brzezinski was appointed Ambassador to the U.S. Embassy in Stockholm Sweden 2011. He has experience both as a Director on the National Security Council and as an attorney at Hogan & Hartson. He has close ties to Eastern Europe from his time at the national Security Council. Prior to his current position Ambassador Brzezinski served as a specialized partner in anticorruption law at McGuireWoods.

Aaron Brickman Deputy Executive Director – SelectUSA As Deputy Executive Director of SelectUSA, within the U.S. Department of Commerce, Mr. Brickman manages the promotion of the United States as the world’s premier investment destination and coordinates across the federal government to address policy and regulatory barriers to investment in partnership with state, regional, and local economic development organizations. Immediately prior to creating SelectUSA, Mr. Brickman founded and led Invest in America, the first U.S. government effort in a generation to promote and support foreign direct investment (FDI) into the United States.

Lars Forsberg Board Member – SACC-USA, Partner – Reed Smith Lars Forsberg is a Partner in the international law firm of Reed Smith. He practices international and corporate law for clients in Scandinavia, South America and the Far East, both for transactional and litigation matters. He resides in Greenwich, Connecticut with his wife and twin 16 year old boys. Besides being on the Board of SACC-USA, he is on the Board of SACC-NY and the Swedish Council of America. His interests include sailing and cross country skiing.


Olle Wijkström Co-founder – SACC-USA, Former President – SACC NY Olle Wijkström is the co-founder of SACC-USA and a former president of SACC NY. He started his career with Thulebolagen Stockholm. He has been the CEO of Papyrus AB in Sweden, President of Lamco in Liberia, and president of Investor Inc. in New York. In addition, Mr. Wijkström has been on the board of several Swedish subsidiaries in the U.S. He holds a degree in Business and Economics from Stockholm School of Economics.

Bradley J. Olson Immediate Past Chair – SACC-USA, Chair – SACC-DC Partner – Haynes and Boone LLC Bradley J. Olson is a registered patent attorney in the intellectual property group of the law firm of Haynes and Boone in their Washington, DC office. His practice includes all aspects of intellectual property law, with an emphasis on intellectual property licensing and enforcement. Mr. Olson is currently the Chair of the Washington, DC chapter of the Swedish-American Chamber of Commerce, as well as Immediate Past Chair of its nationwide umbrella organization, the SwedishAmerican Chambers of Commerce of the USA, Inc.

Matias Bonnier Chair – SACC-USA Matias Bonnier is a self-proclaimed Swedish-American “hybrid,” born in California to Swedish parents and raised in Sweden. He returned later to the US to first finish high school and then continued on to receive his Mechanical Engineering degree from Syracuse University as well as his MBA in Operations Management from the Weatherhead School of Management at Case Western Reserve University. Matias has worked as an engineer for General Electric, as an independent Management Consultant and as a manager at both AT&T and Lucent Technologies. Matias just completed his tenure as Chair for the Karl-Adam Bonnier Foundation in Stockholm, Sweden.

Therese Linde President – SACC-USA As the President for SACC-USA, Ms. Linde leads the development and marketing of the SACC network at a national level in both the United States and Sweden. During her years as President she has focused on strengthening the SACC-USA network and broadening member services as well as developing its governmental relations on both sides of the Atlantic. Originally from Sweden, Ms. Linde is a communications professional with over 15 years’ experience in providing marketing and public relations services in a variety of industries.


Eva Walder Director-General for Trade – Government Offices of Sweden Eva Walder is since 2011 Director-General for Trade at the Ministry for Foreign Affairs in Sweden. Ms. Walder was appointed by the Government to be the first woman to hold the position. Before her current position Ms. Walder served as Director-General for the EU Internal market and the Promotion of Sweden and Swedish Trade. Ms. Walder has served as ambassador in both Helsinki and Singapore. She currently serves on several boards e.g. Swedish Export Credits Guarantee Board, the Board of Swedish Technical Attaches and the Administrative Board of Government Offices.

Anders Berggren CEO – Marmon Retail, Berkshire Hathaway Inc. Since 2008, Anders Berggren has been a Sector CEO of the Marmon Group, a wholly owned investment company of Berkshire Hathaway. Between 1991 and 2008 Anders held various positions within the Electrolux/Husqvarna Group, most recently as President of Husqvarna Construction Products Inc. Born in Sweden, and relocated to the US in 1997, Anders has a M.Sc. in Industrial Engineering from Linköping as well as post graduate studies at Harvard Business School. Anders is a dual citizen and currently resides in the Chicago area.

Johan Westberg President & Chair – SACC Colorado, Director – Trimple Navigation, Ltd Mr. Westberg is the Director of Channel Leadership Development at Trimple Navigation, Ltd, where he is devoted to developing the future leadership of the company. Mr. Westberg has over 20 years of professional experience from the telecommunication industry. Mr. Westberg is also the President and Chair of SACC Colorado.

Klas Abrahamsson Director of Sales and Marketing – AlfaLaval Inc. Klas Abrahamsson is the Director of Sales and Marketing at AlfaLaval Inc. He is currently working with new technologies and market trends in North America, with regards to heat exchangers. Mr. Abrahamsson has been involved in most markets, but mainly related to natural resources, renewable energy, renewable fuel, and also conventional power and oil & gas market. He holds a Ph.D. in Chemical Engineering from the Faculty of Engineering of Lund University, Sweden, and has lived in the U.S. since 1994.


Michael Andersson Executive Vice President – SAAB North America Inc. With almost 30 years seniority in the Saab Group, Michael Andersson is Deputy Head of Saab’s Market Area Americas and holds the title of Executive Vice President of Saab North America Inc., a subsidiary of the Saab Group. From 2006 through 2012, Michael held the position of Deputy Head for Saab’s Support and Services Business Area. Born in 1962, Michael has an Engineering Degree in Electrical and Electronic Engineering as well as post graduate studies in Business Administration. He is a native of Sweden and currently resides in Virginia.

Gary Bruce Chair – SACC Georgia, Managing Director – PartnerTech Inc. As the Managing Director of PartnerTech Inc., a wholly-owned subsidiary of PartnerTech AB Vellinge, Sweden, Gary Bruce is responsible for the North America business operations. He is Chair of the Swedish American Chamber of Commerce Georgia, and is a Corporate Director on the Board of SACC-USA. Gary has a Bachelor of Science in Accounting from the Robert H. Smith School of Business University of Maryland, and is certified as a CPA in Maryland and Georgia.

Rasmus Goksor President – SACC New England, COO – Bison Mr. Goksor, who has served as President of the Swedish-American Chamber of Commerce of New England for the past 4 years, is Co-founder & COO of Bison, a venture-backed startup that is transforming the private equity market and based in the heart of Boston’s fintech scene. Mr. Goksor has previous experience as a corporate and securities attorney at Gunderson Dettmer LLP. He is an S.J.D. Candidate at Duke Law School, has held a Visiting Researcher position at Harvard Law School, and holds an LL.M. degree from Boston University School of Law and an LL.B. and LL.M. from Gothenburg University School of Law.

Susanne Connors Bowman Co-owner – The Haefer Group, Ltd. Susanne Connors Bowman is co-owner of The Haefer Group, Ltd. Founded in 1997, the practice provides assistance to organizations interested in assessing their membership value proposition. She is an active member of ASAE & The Center for Association Leadership and she is currently vice-chair of ASAE’s Membership Development Committee. Prior to co-founding The Haefer Group, she was Director of Insurances Services at AARP and had staff experience at the American Pharmaceutical Association.


Signhild Arnegård Hansen Vice Chair – SACC-USA, Chair – Svenska LantChips AB and Utah Chips Corporation Signhild Arnegård Hansen is a renowned and multiply honoured professional with great experience in board work. She is currently the Chairman of Svenska LantChips AB, the Utah Chips Corporation and numerous boards within business and society development in Sweden, Europe and the U.S. Among them Board Member of the Executive Board, TABD (TransAtlantic Business Dialogue), Swedish Trade Council, ESBRI – Entrepreneurship and Small Business Research Institute and Swedish-American Chamber of Commerce, New York.

Charlotte Danielsson Chair – SACC San Francisco/Silicon Valley, Founding Attorney – InfinitiLaw Charlotte Danielsson is the Chair of SACC SF/SV. Charlotte has been practicing business and immigration law since 1998 and is the founding attorney of InfinitiLaw. She has a Juris Doctorate from Stanford Law School and a Bachelor’s in Economics & Political Science from Berkeley. Charlotte also serves as a board member of the Asian Pacific Islander American Public Affairs Association and is a member of the Swedish-American Bar Association and the American Immigration Lawyers Association.

Beata Krakus Corp Director – SACC-USA/SACC Chicago Officer – Greensfelder, Hemker & Gale, P.C. Beata holds dual law degrees – one from Stockholm University and one from Loyola University of Chicago School of Law. She started her legal career with Magnusson Wahlin Advokatbyrå at the firm’s Warsaw office, and today is an officer with the law firm Greensfelder, Hemker & Gale, P.C. in Chicago, focusing her practice on distribution law and especially on franchise law. For several years Beata has been involved in many different aspects of SACC – from the Young Professionals Committee of SACC Chicago and organizing the Entrepreneurial Days Committee for SACC Chicago in 2007, to serving on the board of SACC-USA and as Vice Chair for SACC-USA.

Stefan Larsson Corp. Director – SACC-USA BOD, General Manager of the Americas – SAS Stefan Larsson has been the General Manager of the Americas at Scandinavian Airlines since 2012. Before this, he held different positions at the company such as Regional General Manager of Western Europe, and General Manager of Belgium and Luxembourg. Stefan is a board member of SACC-USA as well as the Norwegian American Chamber of Commerce. He has studied the SAS Leadership Program Masters at Oslo BI School of Economics and at the SAS Leader Development Program at Stockholm School of Economics.


Former SACC-USA Chairs 1988 1989-1990 1991-1992 1993-1995 1996-1997 1998-1999 2000 2001 2002 2003-2004 2005 2006-2007 2008-2009 2010-2011 2012-2013

Franklin S. Forsberg P. Henry Mueller Björn Ahlström Wilhelm Wachtmeister Ove Dahlén Leif Källén Astrid Marklund Ulf Anvin Kent Berg Anders Berggren Henry E. Gooss Jan Lindelow Viveka Wahlstedt Urban Lundberg Bradley J. Olson



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The first SACC Summit in May 2012 was highly appreciated by the Regional Chambers and a starting point for SACC 2.0 – a true network where we work together with one common vision. Mission: Promote and Accelerate Trade, Commerce and Investments between Sweden and the United States. Vision: Be the #1 bilateral business network in the U.S. in terms of size, quality of services and benefits for members. Members in Sweden and the U.S. enjoy the benefits and business they get from new valuable connections and referrals from the whole SACC-USA network – we are utilizing the fact that we are a regional, national, and international chamber of commerce. Value Proposition: By being a member of the SACC-USA network and using our outstanding knowledge and valuable connections, our corporate members are far better off than by using any other organization. Swedish companies entering the U.S. market Swedish-American related companies expanding in the region or across the U.S. market American companies entering the Swedish (EU/Russian) market SACC members benefit by building on the experiences and skills of previous generations of SACC members. Young Professionals obtain exposure to the actual business world and can learn rapidly from older SACC members. Government agencies get invaluable support from SACC – promoting and accelerating trade, investments and knowledge exchange between Sweden and the U.S.


By our members, for our members What: Sharing our knowledge and network to help our members succeed

About: Market Conditions Market Opportunities Legislation Business Culture

With whom: Business Investors Government Academia & RD





Through: News Online Delegation Trips Matchmaking Branding & Marketing J-1 Visa Service

From: People living and working in the region Experts Studies

Building relations through: Business Events Social Events Strategic Partnerships Having fun!

The SACC Highlights from 2013 So far 2013: SACC-USA’s presence in West Sweden has taken form through a group of returning SACCers, all supporting trade and investments between West Sweden and USA. Feb:

SACC-Georgia Speaker Series featured Jacob Wallenberg.

Mar: SACC Achievement Award, by SACC San Francisco/Silicon Valley. Swedish Interactive House in Austin during SXSW, by SACC Texas/Austin. Apr:

The inaugural edition of SACC-USA Executive Forum in Washington DC. “How to get business done” – a seminar on how cultural differences affect business between the Nordics and the U.S., by SACC Chicago. Joint Nordic Chambers Workshop on Market Access and Government Contracts, by SACC DC.

May: SACC-USA produced the 1st comprehensive overview ever on Swedish business presence in the U.S. together with the Swedish Embassy. Launched in May. Well utilized prior to President Obama’s visit to Sweden on Sept. 4-5. 375th Anniversary Celebration of the first Swedish settlement in the U.S., SACC Philadelphia. SACC Arizona Entrepreneurial Award, Phoenix. June: The second edition of the Swedish Affair by SACC LA and partners, Los Angeles. PitchPub by SACC New England: 3 local companies who are making big moves discuss the successes and challenges. July: Euro Business Networking with GACC, FACC, Irish Business Network and WTC Denver. By SACC Colorado. Sept: Launch of the SAGA Trainee Program for American trainees going to Sweden to observe practices in sustainability. Launch of a new regional chamber SACC Ft. Lauderdale – Palm Beach! Inaugural event on Sept. 16th. The second edition of SACC Summit in conjunction with SACC-USA 25th Anniversary! Going on right now!

Still to come 2013: Oct:

SACC Seattle’s speaker series features Johan Björklund, T-Mobile Customer Unit for North America.

Nov: Green Connections in San Diego November 6-7, by SACC San Diego. Part of California CleanTech week, in collaboration with the San Francisco CleanTech Future. Eliason Merit Award by SACC-Los Angeles. Dec: Lucia/Christmas Luncheons/Parties across the network.


The SACC Numbers of 2013 18 regional SACC Chambers at 20 locations across the U.S. covering over 35 states 2 offices in Sweden; Stockholm and Gothenburg Operated by 350 Directors of the Board Supported by 60 staff and trainees These dedicated individuals, with an accumulated experience of Swedish-U.S. business of 4,600 years, put over 150,000 hours serving our members and promoting Swedish-American trade Give 2,000 members in the SACC-USA Network access to the knowledge and network through conferences, meetings, pitch pubs, and seminars, as well as using traditional Swedish celebrations as networking events

5,000 attendees from the Swedish-American business community participate in our events each year 6 SACC events and 7 articles have already been devoted to the Transatlantic Trade and Investment Partnership the past year. The negotiations between U.S. and EU started in July 2013

A whole year of networking resulted in 245,000 business cards being exchanged across Sweden and the U.S. Produced the 1st comprehensive overview ever on Swedish business presence in the U.S. together with the Swedish Embassy

1 new Honorary Board Member, Ambassador Jonas HafstrÜm The SACC trainee program has placed 500 trainees since 2006. Training areas vary from software engineering to marketing and public affairs. SACC-USA is now placing interns on Capitol Hill, 4 Swedes have been working at various Congressmen’s offices, one of the many steps we have taken to expand our relations with the U.S. Federal Government

12,000 subscribers to eCurrents, the SACC-USA newsletter, reporting on transatlantic business news 3 American trainees going to Sundsvall, Sweden fall of 2013 to observe practices in sustainability under the auspices of the Swedish American Green Alliance. SACC-USA is one of several orginizers/partners


Chamber Chairs/Presidents 2013

Henrik Johansson SACC Austin

Tobias Lรถfstrand SACC Arizona

Anders Rydberg SACC Carolinas

Mark Podemski SACC Chicago

Johan Westberg SACC Colorado

Marcus Klintmalm SACC Dallas

Anders Hoberg SACC Detroit

Peter Hult SACC Fort Lauderdale/ Palm Beach

Gary Bruce SACC Georgia

Jorunn Asker SACC Houston

Gudrun Giddings SACC Los Angeles

Jonas Haeger SACC Miami


Aisha Friswold SACC Minnesota

Rasmus Goksor SACC New England

Lars Eriksson SACC Ohio

David W. Engstrom SACC Philadelphia

Andreas Fried SACC San Diego

Charlotte Danielsson SACC San Francisco/ Silicon Valley

Petra Hilleberg SACC Seattle

Stefan Lloyd SACC Texas

Chris Villasenor SACC Washington DC

Therese Linde SACC-USA

Matias Bonnier SACC-USA


SACC-USA House of Sweden, Suite 403 2900 K St, NW Washington, DC 20007 +1 202 536 1520