related experience FedPayUSA | Columbia, Missouri May 2008 to present | Director of Marketing • Consult with upper management to develop and evaluate annual marketing budgets and return on investment • Develop integrated marketing strategies and campaigns • Design and implement corporate advertising and public relations tactics • Design and develop niche-marketing newsletters, print ads, brochures and flyers • Communicate with association partner executive directors and related marketing staff • Assist in identifying new vertical markets and lead generation • Write and develop press materials and articles for publication • Oversee and implement digital marketing efforts • Coordinate special event participation
Visionworks Marketing & Communications | Columbia, Missouri May 2001 to May 2008 | Account Supervisor • Coordination and development of strategic advertising strategies and creative concepts for clients with local, regional, national and international interests • Consultation with clients to determine marketing goals, target audience, budgetary guidelines and creative needs • Coordination and interaction with agency artists, copywriters, photographers and other production specialists; creative production of print and broadcast materials • Writing and editing of copy for print, broadcast and NPR • Media planning and placement • Coordination and implementation of marketing research • Coordination of special events • Development of estimates
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