Kids off the Block
Fundraising & Awareness PR Campaign Lisa D Brock & Janae Brothers
11627 S. Michigan Avenue Chicago, Illinois, 60628
Table of Contents
Situation Analysis………………….. …. 2-3 Audience……………………………….4 Objectives………………………………4 Strategies………………………………..4 Tactics…………………………………..5 See Attached .pdf versions Calendar…………………………………6 Budget………………………………….7 Plan Evaluations………………………7 Fellowship Luncheon Plan……………8-10
Situation Analysis Kids off the Block was established, "To provide at-risk, low income youth, with positive alternatives to gangs, drugs, truancy, violence, and the juvenile justice system" as discussed in the mission statement. KOB has made a commitment to the youth in our communities. It is located in the Roseland Community of Chicago and a 501(c) 3 nonprofit organization. Founder of KOB Mrs. Diane Latiker is a resident of the Roseland community on the far south side of Chicago. She founded Kids off the Block, Inc. (KOB) in July of 2003. Latiker was given a vision from her mother Ruth Jackson. Ms. Jackson saw that the youth in the neighborhood liked and respected her daughter; so she prompted Diane to open up her home to troubled youth. Looking at the children that were always at her home, Latiker saw health professionals, doctors, lawyers, musicians, athletes, politicians, actors, and more possibilities. She believed that she could make a difference in her community, and in the many youth that she came in contact with daily. She became more encouraged than ever and began to think about using her home to get young people off the streets and involved in programs that would benefit them for the rest of their lives. Her vision came to be true. Kids off the Block now services over 300 Chicago-land youth. At KOB they target youth ages 12- 24 years. The programs provide a diverse set of youth with developmental programs that help build character and enhance the academic ability of its participants. The KOB board of directors plans to provide a safe haven for the youth to congregate and enjoy learning. Kids off the Blockâ€™s board of directors are worried about funds and fundraising. The need to develop a relationship with committed donors and sponsors is important. They also have a need to extend their programs to more kids around the U. S. Stated specifically, their needs to be someone to do website updates and maintenance. There is also a need for a workforce manual and an in depth organizational chart. Another thing specifically mentioned that the organization needs is a Fundraiser and Event Plan.
ABOUT THE ROSELAND COMMUNITY The population of Chicagoâ€™s Roseland community is 53,056. Most of the people living there are between the ages of 5 to 10. However, the median age is 32 years old. Twenty-two percent of the households are single mother households. Ninety-Eight percent of the Roseland population is African-American and the average household brings in an income of $43,984. Seventy -three percent of the population does not have a high school diploma or GED equivalent. Only eleven percent of the population has attained a bachelor degree.
The Roseland community is a breeding ground for at-risk youth to be involved in negative behaviors. During the past 5 years, the level of violence has increased to the point where it is impossible for youth not to be affected – either directly or indirectly. Youth who live in Roseland are generally labeled as “at-risk” youth. The crime rate is high. The socioeconomic status of families in the community is severely low. Human service organizations and recreation centers are either far or non-existent. Sources: City-Data.com & Kobchicago.org
Violence Prevention/Intervention Tutoring, homework assistance GED Preparation Financial literacy Physical education, health & nutrition Male & female mentorship Music Drama/Theatre Community Service Local/Out of Town Travel Leadership Workshops Community Organizing Career Development/Workshops Job Referral/Training Program
Roseland Safety Networks Coalition City of Chicago Community Assistance Programs (CAPS) Juvenile Intervention Services (JISC) Windy City Cares/ Nehemiah Project Phalanx Family Services Roseland community collaborative(RCC)
Objectives Informational: We want to expand the program to more areas. Motivational: We want to increase the amount of donations by ______inspiring more people to donate. We want to increase the amount of youth KOB _______services.
Audience Primary Audience: Youth in the Chicago-land areas that are at a high risk for crime behaviors are our primary _________________audience. Secondary Audience: KOB targets youth in high risk areas including, but not limited to, Cleveland, Minneapolis, Kansas City, Missouri, Baltimore, Miami, Memphis, Detroit, Birmingham, Alabama, Orlando, Florida, and Atlanta, which have been listed as some of Americas top ten most dangerous cities within the past five years. There is also currently a branch beginning in New Orleans, Louisiana. In these areas KOB will continue to push its programs to youth ages 12- 24 years, but anyone is welcome.
Strategies Pursue special event opportunities in local area to allow members of the community to help the organization. •Fundraiser •Fellowship Luncheon •Open House Pursue earned media opportunities in target community based media outlets to generate positive publicity for the campaign News Conference and Media Day • Web Updates (Provide media with more current information) •Media Kit Pursue digital media to provide various viral outlets to community.
Social Networking (Upgrade Facebook, twitter) o Changing social networking for dianekob to KOBChicago gives Kids off the Block its own identity as a non-profit organization. YouTube Channel Website Management( specific a specific member and time for weekly updates)
Pursue paid media opportunities in target community to raise knowledge of this organization and campaign.
Flyers and Brochures Non-member informational newsletter Member Newsletter KOB Donation Flyer 4
Tactics Fundraising 1. Worldâ€™s Finest Chocolates a. Participants pass out informational flyers at this time. b. Script for Kids to say at the Door 2. PSA-Activist Against Violence a. Printer Cartridge Recycling b. Bottle/ can recycling Event Tactics 3. Sponsor Recognition Luncheon 4. Open House/Media Day Tangible 5. Workforce Manual 6. In Depth Organizational Chart 7. Media kit 8. Factsheet 9. Donation Flyer 10. Membership newsletter 11. Website Updates (kobchicago.org) 12. Social media (Twitter, YouTube, Facebook, E-mail)
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Budget Total: $4,000
Budget Cost: $2,077
Venue and Food: $800
Worldâ€™s Finest Chocolate
$25 per box of chocolate with 25 boxes : $625
Printer Cartridge Recycling = $0
Bottle/ can recycling=$0
Open House/Media Day $0
Finger Food and Snacks: $100
Summer Events Media Kit
Distribution to Chicago Tribute, Chicago Sun-Times, ABC, CBS, NBC, CNN, : $52 Printing $250
News flyer (Donation Flyer) $0
Social media (twitter, youtube, facebook)
Evaluation The plan will be evaluated by a whether or not there is a rise in registration of kids, especially if those kids come from areas outside of the Roseland community. This will also be evaluated by whether or not there is a rise in the amount of donations and government grants KOB receives. This campaign is to promote awareness so the more people that are aware the better.
Event Plan- Fellowship Luncheon About this event: WHO: Hosted by Kids off the Block President and Founder Diane Latiker DATE: June 2, 2012 at 12:00pm - 2pm WHERE: Glacier Room, Holiday Inn - Chicago Matteson Conference Center ________ 500 Holiday Plaza Drive Matteson, Illinois 60443 United States
Purpose of Event: The Purpose of this event is to allow representatives of these specific non-profit organizations a chance to communicate together in one place. We hope that by Kids off the Block having a Fellowship Luncheon it will allow for directors of the organization to evaluate and decide ways that each organization can help each other. Strategy: This event will happen at the Holiday Inn - Chicago Matteson Conference Center, which is a median meeting area for all of the non-profit organizations invited to attend. The hotel staff will set up the room in a sort of boardroom, round table setting. This will allow for plenty of conversation. Many of the organizations invited have already done some work together, but many have not. This event gives the directors of those organizations that have not had a chance to meet. Tactics – What exactly will happen at this event? At 12pm- 12:30pm there will be a meet and greet session where each director or member of the present organizations will introduce themselves, their positions, and the ultimate purposes and goals of their organizations. After this they will be given time to mingle with each other freely. At 12:30pm lunch will be served and we will continue with allotted mingle time. At 1pm, if conversation doesn’t persist well, Kids off the Block personal will start discussion about their views for the future and what possible future tactics will take place. At 2:00pm the Fellowship Luncheon will dismiss but the room has been rented until 2:30, so last minute mangles are free to linger. Audience Non-Profit Organizations in the Chicago land area that have a mission to help “at-risk youth” find alternatives to at risk behavior are encouraged to participate in the Fellowship Luncheon. This specifically includes: Cease Fire Phalanx Family Services Demoiselle 2 Femme Roseland Safety Net Works Coalition Community Assistance Programs (CAPS) St. John Missionary Baptist Church Illinois Healthcare Consortium World Vision Nehemiah Restoration Coalition
Event Calendar DUE DATES ACTION TO BE COMPLETED May 1st
Meeting room is booked at the Holiday Inn Matteson Chicago Conference Center
Invitations will be sent out to organizations.
Meeting room must be paid in full.
Event will last from 12pm- 2pm
Agenda TIME OF DAY ACTION TO BE COMPLETED 11:30- 12:00pm
Meet and Greet
Lunch is Served
Discussion begins during lunch
2:00 - 2:30pm
Budget: $500 Meeting Room Cost : $800 ď‚ˇ Food ď‚ˇ Hourly Postage cost $10.00 Each attendee will pay $15 to attend luncheon with 25 to attend: +$375 Evaluation: This event will be evaluated by how many people from the non-profit organizations attend and find an outlet to successful collaborate and work with organizations intending to reach their same goals.