Page 1

BlissfulBites Visual Communications Guidelines

Our Brand Position Blissful Bites is a food truck in Chicago that serves food that has been proven to make people happy. Dishes with fresh ingredients such as spinach, turkey, whole grains, tofu, almonds, walnuts, bananas, chocolate, coffee and more are served here, along with a healthy serving of an optimistic attitude. Blissful Bites is dedicated to making their customers happy. We want the customer experience to be an uplifting one, so everytime they walk away with their order, they also receive an affirmation card with a positive message.

Key Words Happy Upbeat Cheerful Joy Sunny Playful Feel Good Light High Delightful Elated Intoxicating

Key Elements The Blissful Bites logo brings in playfully placed dots along with a type treatment that is whimsical and cheerful. The imagery and graphics on our truck, menus and packaging, is placed to communicate an uplifting and playful feeling; which is how we’d like our customers to feel when they walk away. Our color palette is full of bright colors to communicate a happy, positive mood. These attributes paired with the Unicorn and Futura typefaces, convey the tone of Blissful Bites in a visual way.

Our Logo This is the correct use of our logo to be used for all print and web collateral. This includes menus, menu board, advertising, posters, flyers, packaging, websites, web advertising and social networking websites.

BlissfulBites BlissfulBites


The following are some incorrect uses of our logo. The Blissful Bites logo is not to be modified in ways such as the following: colors are not to be changed around, alternate typefaces are not to be used, type is not to be outlined, logo is not to be mixed as black and white and color.

BlissfulBites BlissfulBites BlissfulBites BlissfulBites

Color Palette Our colors are bright and happy, and that is just how we’d like you to look at Blissful Bites.

These colors are used in our logo and graphic elements

Pantone Process Magenta C

Pantone Orange 021 C

Pantone Yellow C

Pantone 347 C

Pantone DS Process Cyan C

CMYK 0 100 0 0

CMYK 0 53 100 0

CMYK 0 0 100 0

CMYK 74.29 0.44 93.4 0

CMYK 100 0 0 0

RGB 236 0 140

RGB 247 142 30

RGB 244 236 80

RGB 60 180 82

RGB 0 174 239

Typography Unicorn NF

ABCDEFGHJKL NOPQRSTUVWXYZ abcdefghijkl nopqrstuvwxyz

Typography Futura

ABCDEFGHJKL NOPQRSTVWXYZ abcdefghijkl nopqrstuvwxyz

Imagery The imagery of Blissful Bites is meant to convey a happy, bright, and optimistic feeling. Smiling faces, bright flowers, and sunny skies communicate a feeling of happiness.

Identity/Stationery Our logo should always appear at the bottom of the letterhead. Our logo should not appear on the side, or at the top of the letterhead.

Asher Gilmore Owner Blissful Bites P.O. Box 57909 Chicago, IL 60605 November 30, 2010 Steve Johnson Cuptainers 59 N, Hook Rd. Bayonne, NJ 07002 Dear Steve,

I would be grateful if you would send us your brochure and price list about your recyclable food containers. We are a new food truck business, interested in promoting foods that make people happy, and in doing that we are interested in making the earth happy as well. I look forward to hearing from you soon. Best regards, Asher Gilmore Owner Blissful Bites

P.O. Box 57909, Chicago, IL 60505 773.554.0908

Our business card should have a front and a back. The front of the card should have the employee’s name and position, along with the company phone number, the employee’s email, and website of Blissful Bites all aligned on the left hand side of the card. On the right hand side of the card, should be the three dots that also appear in our logo. The back of the card is 50% of Pantone DS Process Yellow, with our logo centered on the bottom of the card. Our envelopes also have a front and back. The front of the envelope is white, with our logo on the top left hand side with our address underneath. The back of the envelope is 50% of Pantone DS Process Yellow with our logo centered on the lip of the envelope.

Brooklyn Gilmore Owner

P: 773.554.0908 E: W:

BlissfulBites P.O. Box 57909 Chicago, IL 60505

Steve Johnson 600 S. Michigan Ave. Chicago, IL 60505

Brochure Our brochure has a white cover and back paired with a whimsical cloud-like graphic - the same one that appears on our truck and packaging. On the cover, our logo is to be printed on it’s side, reading downward, on the right hand side. The tagline on the back is Pantone Process Magenta. The inside pages are 50% Pantone DS Process Yellow. All photos are to be enclosed in a circle shape. The artwork with our truck is enclosed in a rectangle with rounded corners.


Packaging Our packaging stays consistent with our brand, by keeping the whimsical graphic, paired with our logo. The logo should appear on it’s side, facing downward on the right hand side on the packaging for water, coffee, nuts, and lentil soup. Our logo appears centered on the bottom of the top flap of the large food box, with the whimsical graphic on the bottom of the box. The sides of the large box are 50% of Pantone DS Process Yellow, and the flaps are Pantone Orange 021 C.




Amount Per Serving

Calories 200 Calories from Fat 153 26%

Saturated Fat 3 g


Trans Fat Cholesterol 0 mg Sodium 80 mg Potassium Total Carbohydrate 6 g

0% 3%

Dietary Fiber 2 g



Sugars 1 g Sugar Alcohols Protein 5 g Vitamin A 0 IU Vitamin C 0 mg Calcium 40 mg Iron 1.08 mg

0% 0% 4% 6%


Total Fat 17 g


Serving Size 1oz (30g)

Packaging All of our takeout bags are to be printed with both the our logo facing on it’s side, facing downwards, on the right hand side. The whimsical, cloud-like graphic element appears at the bottom left hand corner of each bag. Affirmation cards are placed in each customer’s bag. The front side is Pantone DS Process Yellow, with the whimsical graphic on the top left corner, as well as the bottom right corner. The affirmation is printed in the center of each card. The back side of the card is white, with our logo appearing on the center bottom of the card.

I release all negative thoughts




Uniforms The men’s T-shirt is printed with a large yellow dot on the bottom left side of the front, wrapping around to the back. Our logo appears on it’s side, on the right, facing downward. The women’s T-shirt is printed with a large magenta dot on the bottom left side of the front, wrapping around to the back. Above the large magenta dot, appears a small green dot. Above and to the right of the magenta dot is a medium size yellow dot. To the right of these graphics appears our logo on it’s side, facing downward. All T-shirts are to be worn with jeans. We believe that our employees should be comfortable and of course happy while their working.

Transportation Our car is a light yellow (50% Pantone DS Process Yellow), with the two front panels, the front and back bumpers, as well as the outer rim of the headlights and bottom sides of the car are Orange (Pantone Orange 021 C). Our logo is affixiated on both sides of the car, centered on each door. Underneath our logo is the same whimsical cloud-like graphic shape, that appears in all of our promotional pieces.

Our food truck is 50% of Pantone DS Process Yellow, with orange accenting the top, bottom rims, front and back bumper, side mirror, door handle, and a few other spots as indicated here. The main whimsical graphic (cyan and yellow) appears on the top left corner and cuts off at the window. The menu board appears in front of the graphic. Our logo appears underneath the window, aligned to the right edge. Another whimsical graphic (orange and yellow), appears on the bottom half of the truck.


Lively Oats  $3.79

Delightful Salad 

(spinach salad w/tofu, carrots, avocado, sliced almonds, oil & vinagar)


Gay Gobbler (turkey sandwich w/lettace, tomato, avocado on whole grain bread)


Lovely Lentil Soup $4.23

Snappy Sweetcorn $2.99

Sunny Squash $4.99 Sides

Cheerful Carrots (baby carrots w/hummus) $1.99

Merry Mixed Bag (almonds, walnuts, sunflower seeds) $1.99 Desserts

Breezy Banana Bread (w/walnuts) $3.49

Chipper Chocolate Brownie $1.99 Beverages

Whimsical Water $1.99

Crazy Coffee $2.23

Happiness is Underrated.

Blissful Bites Brandbook  

Branding guidelines for Blissful Bites food truck.