Logo Minimum Size
CHICAGO UNIVERSITY Preferred/Standard Size 4.5"
CHICAGO UNIVERSITY Minimum Size 2.5"
To preserve the integrity of the Chicago University’s visual identity, we must ensure that the logo is always recognizable and readable, and that the visual identity stands out from other design elements. Reproductions below this size are not permitted since the letter forms may begin to fill in, thereby compromising readability. The minimum allowable reproduction size for the logo is shown at the left, with the width measured from the left edge to the right edge of the logo. The preferred/standard size (when possible) for the logo is 4.5 inches wide. The minimum size for the logo in most applications is 2.5 inches in width. The maximum size is essentially unlimited. Exceptions to the maximum size include banners, displays, and posters, or external usage.
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